Fashion is a major topic of both discussion and followership, simply because it is an indispensable part of everyone’s life. Understanding fashion enables brands to connect more effectively with their target audiences on social media.
INTRODUCTION
In Vietnam, fashion consistently attracts strong attention, with an exceptionally large number of followers. Alongside the rapid growth of social media, fashion-related discussions are generating more interactions than ever before, making fashion a major area of interest on social platforms for many brands to tap into.
How should brands connect with users through fashion? What types of content can be leveraged to engage in meaningful conversations with them? Which fashion styles will attract the most attention? And which types of accessories will be most talked about?
All of these questions are addressed in this Buzzmetrics report. The monthly fashion report provides brands and agencies with a comprehensive view of the fashion landscape on social media, including rises and declines in discussion volume, as well as potential topics and trends to leverage in the upcoming period.
How Will This Report Benefit Brands?
This report is conducted to help brands gain a deeper understanding of fashion on social media, as well as the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage fashion in their communication activities to reach their target customers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly and Quarterly
Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from fashion-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
Part 1: Overview of fashion-related discussions during the month
Part 2: Brand activities within the fashion landscape
Part 3: Forecast of fashion discussion trends in the upcoming period
Part 4: Summary
eSports is a major area of interest in terms of both discussions and fandom within the competitive gaming landscape. Gaining a deep understanding of eSports enables brands to connect more effectively with their target audiences on social media.
INTRODUCTION
In Vietnam, eSports is gradually emerging as a highly engaging sport, attracting a fan base comparable to that of traditional sports. Alongside the rapid growth of social media, eSports-related discussions are generating more interactions than ever before, making eSports a major area of interest for brands on social platforms.
How should brands connect with users through eSports? What types of content can be leveraged to engage in conversations with audiences? Will domestic tournaments or international competitions attract more attention? Which events are likely to generate the most buzz?
All of these questions are addressed in this Buzzmetrics report. The monthly eSports report provides brands and agencies with a comprehensive view of the eSports landscape on social media, including increases and decreases in discussion volume around tournaments, as well as potential topics and trends to leverage in the coming period.
HOW WILL THIS REPORT BENEFIT BRANDS?
This report is conducted to help brands gain a deeper understanding of eSports on social media, as well as the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage eSports in their communication activities to reach their target consumers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly and Quarterly
Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from eSports-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
CONTENT
Part 1: Overview of eSports discussions during the month
Part 2: Brand activities within the eSports landscape
Part 3: Forecast of eSports discussion trends in the upcoming period
Part 4: Summary
PRICING (MONTHLY & QUARTERLY)
Cooking is one of the major lifestyle behavior topics discussed on social media, with recipe-related content consistently maintaining a high level of interest throughout the year. Understanding consumer interests around cooking recipes enables brands to connect more effectively with their target audiences on social media.
INTRODUCTION
The primary discussion themes within cooking behavior revolve around recipes, product recommendations, and methods used in culinary creation and food preparation. On average, cooking-related conversations generate approximately 1.8 to 2.2 million mentions on social media each month. As a discussion topic with extensive reach, closely monitoring and identifying cooking trends is especially important for brands in the food, lifestyle, and health sectors.
Alongside the rapid development of social media, cooking-related discussions have attracted even greater engagement, particularly as they are influenced by multicultural culinary styles. As a result, cooking has become a major area of interest on social platforms for many brands to tap into.
How should brands connect with users through cooking-related conversations? What are the “golden moments” for launching cooking content? How do cooking trends evolve throughout the year? And which influences are expected to shape future cooking preferences?
All of these questions are addressed in this Buzzmetrics report. The monthly Cooking Report provides brands and agencies with a comprehensive view of recipe-related discussions on social media, supporting more effective engagement planning in the upcoming period.
HOW WILL THIS REPORT BENEFIT BRANDS?
This report is designed to help brands gain a deeper understanding of cooking behaviors discussed on social media, as well as the topics and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage cooking-related interests in their communication activities to reach target consumers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly and Quarterly
Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from discussions related to cooking recipes across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
CONTENT
Part 1: Overview of recipe-related discussions during the month
Part 2: Brand activities within cooking recipes
Part 3: Forecast of recipe-related discussion trends in the upcoming period
Part 4: Summary
PRICING (MONTHLY & QUARTERLY)
* Monthly: VND 14,000,000
(Includes: 4 weekly reports and 1 monthly report)
Quarterly: VND 30,000,000
(Includes: 12 weekly reports and 1 quarterly report)
INTRODUCTION
In Vietnam, football is regarded as the “king of sports,” attracting the largest fan base compared to any other sport. Alongside the rapid growth of social media, football-related discussions are generating more interactions than ever before, making football a major area of interest for many brands on social platforms.
How should brands connect with users through football? What types of content can be leveraged to engage in conversations with fans? Will domestic leagues or international tournaments attract greater attention? Which matches are likely to become the most talked about?
All of these questions are addressed in this Buzzmetrics report. The monthly Football Report provides brands and agencies with a comprehensive view of the football landscape on social media, including increases and decreases in discussion volume around tournaments, as well as potential topics and trends to leverage in the upcoming period.
HOW WILL THIS REPORT BENEFIT BRANDS?
This report is designed to help brands gain a deeper understanding of football on social media, including the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage football in their communication activities to reach target consumers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly
Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from football-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
CONTENT
Part 1: Overview of football-related discussions during the month
Part 2: Brand activities within the football landscape
Part 3: Forecast of football discussion trends in the upcoming period
Part 4: Summary
PRICING (MONTHLY & QUARTERLY)
As one of the three major topic groups related to cooking recipes on social media, Ice Cream Recipes receive particularly strong attention during the summer season. Understanding user interests within Ice Cream Recipe discussions helps brands better connect with their target audiences on social media.
In Vietnam, discussions around Ice Cream Recipes stand out within the broader conversation about at-home cooking behaviors among consumers. During peak hot-weather periods, conversations about creating refreshing ice cream treats become even more vibrant, featuring innovative flavor variations and creative preparation methods.
Along with the rapid development of social media, discussions around Ice Cream Recipes have gained even higher engagement, influenced by diverse multicultural culinary styles. As a result, this topic has gradually become a major area of interest on social media for many brands to explore.
So how should brands connect with users when engaging in ice cream–making discussions? What is the “golden timing” to initiate ice-cream-related content? What recent innovations in flavors and preparation methods are emerging? And which influences are expected to shape ice cream preferences in the near future?
All of these questions are addressed by Buzzmetrics in this report. The monthly Ice Cream Recipes Report provides brands and agencies with a comprehensive view of social media discussions around Ice Cream Recipes, supporting engagement planning for upcoming periods.
This report is designed to help brands gain deeper insights into Ice Cream Recipe discussions on social media, as well as identify topics and events that target users have been, are, and will be interested in.
Based on these insights, brands can learn how to leverage user interests in ice cream making for their communication activities and better reach their target customers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly & quarterly
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from discussions about “Ice Cream Recipes” across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
Part 1: Overview of Monthly Discussions on Ice Cream Recipes
Part 2: Brand Activities within the Ice Cream Recipes Topic
Part 3: Forecast of Ice Cream Recipe–Related Discussions in the Upcoming Period
Part 4: Conclusion
Monthly package: VND 7,000,000
(Includes: 4 weekly reports and 1 monthly report)
Quarterly package: VND 15,000,000
(Includes: 12 weekly reports and 1 quarterly report)
As one of the three major topic groups related to cooking recipes on social media, Beverage Recipes attract significant attention within cooking-related discussions. Therefore, understanding user interests in beverage-making recipes helps brands better connect with their target audiences on social media.
In Vietnam, discussions around beverage recipes play an important role within the broader conversation about at-home cooking behaviors. Not only during peak hot-weather periods, beverage recipe discussions also gain notable traction at various times throughout the year, often inspired by emerging trends (such as the Dalgona coffee recipe that went viral in 2020).
Along with the rapid development of social media, the topic of beverage recipes has become increasingly prominent within discussions about home cooking behaviors. As a result, it has gradually become a major area of interest on social media for many brands to explore.
So how should brands connect with users when engaging in beverage recipe discussions? What types of content can brands leverage to communicate with users? What recent innovations in flavors or preparation methods are emerging in beverage recipes? And which influences are expected to shape preferences for homemade beverages in the near future?
All of these questions are addressed by Buzzmetrics in this report. The monthly Beverage Recipes Report provides brands and agencies with a comprehensive view of social media discussions around beverage recipes, supporting engagement planning for upcoming periods.
This report is designed to help brands gain deeper insights into beverage recipe discussions on social media, as well as identify topics and events that target users have been, are, and will be interested in.
Based on these insights, brands can learn how to leverage interests in homemade beverage preparation for their communication activities and better reach their target customers.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly & quarterly
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from discussions about “beverage recipes” across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.
Part 1: Overview of Monthly Discussions on Beverage Recipes
Part 2: Brand Activities within the Beverage Recipes Topic
Part 3: Forecast of Beverage Recipe–Related Discussions in the Upcoming Period
Part 4: Conclusion
Monthly package: VND 7,000,000
(Includes: 4 weekly reports and 1 monthly report)
Quarterly package: VND 15,000,000
(Includes: 12 weekly reports and 1 quarterly report)
As an indispensable segment in discussions about beauty practices on social media, makeup attracts significant attention from social media users. Therefore, understanding users’ interests in makeup helps brands connect more effectively with their target audiences on social platforms when talking about beauty.
INTRODUCTION
Makeup is an essential beauty practice that helps boost confidence in social interactions. Discussions about makeup cover beauty activities applied to different parts of the face (eyes, nose, lips, eyebrows, etc.). Today, makeup is mentioned frequently in daily life and has become an integral part of fashion.
With the rapid development of social media, makeup has become increasingly prominent within beauty-related discussions. As a result, it has gradually emerged as a major area of interest on social media for many brands to explore.
So how should brands connect with users when talking about makeup? What types of content can be leveraged to engage and converse with them? What new trends have emerged in recent makeup discussions? Which makeup styles show strong potential? And what influences are expected to shape makeup preferences in the near future?
All of these questions are addressed by Buzzmetrics in this report. The monthly Makeup Report provides clients and agencies with a comprehensive view of discussions around makeup styles on social media, supporting planning and engagement strategies for the upcoming period.
HOW DOES THE REPORT HELP BRANDS?
This report is designed to help brands gain deeper insights into makeup-related discussions on social media, as well as the topics and events that target users have been, are, and will be interested in. From there, brands can better leverage makeup-related interests for their communication activities and effectively reach their target audiences.
Specifically, the report helps brands understand:
Report language: English
Report frequency: Monthly and quarterly
Research methodology:
The report is based on keyword analysis using the Social Heat tool, analyzing discussions about “Makeup” across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce platforms.
CONTENTS
Part 1: Overview of discussions on makeup styles during the month
Part 2: Brand activities in the makeup category
Part 3: Forecast of discussion trends related to makeup topics in the coming period
Part 4: Summary
PRICING (MONTHLY & QUARTERLY)
INTRODUCTION
Street food is a major interest both in terms of discussions and user engagement on social media. Understanding this interest helps brands—especially those in the food and beverage sector—connect and communicate effectively with their target audience.
With the growth of social media, online food ordering and delivery services, as well as discussions around food, generate more interactions than ever. Street food has become a highly engaging topic for many brands to leverage, particularly in the food industry.
Buzzmetrics’ monthly Street Food report provides a comprehensive view of social media discussions, highlighting trends, spikes, and potential topics that brands can tap into. The report answers key questions such as: How should brands connect with users around street food? Which types of content or dishes attract the most attention? Where are the opportunities for brands?
HOW THE REPORT HELPS BRANDS
The report aims to help brands better understand street food on social media and identify topics and events that users are engaging with. This enables brands to leverage street food content effectively in their marketing and communications. Specifically, the report helps brands understand:
Report language: English
Frequency: Monthly and quarterly
Research methodology: Analysis of keyword-based discussions on social media (Facebook, YouTube), forums, news sites, review platforms, blogs, and e-commerce platforms using the Social Heat tool.
STREET FOOD REPORT – CONTENT & PRICING
CONTENT
PRICING (VND)
INTRODUCTION
As one of the major beauty topics on social media, hair care receives significant attention from users. Understanding interests in hair care helps brands connect more effectively with their target audience on social media when discussing “beauty.”
In Vietnam, discussions about hair care are a key highlight in the broader conversation about consumer beauty behaviors. During special occasions throughout the year, hair care discussions become especially active, as users not only focus on styling but also increasingly talk about hair health issues.
With the development of social media, discussions about hair care attract even more interactions when inspired by public figures or specialized beauty blogs. As a result, hair care has gradually become a major social media interest that many brands can leverage.
Brands may wonder: How should they connect with users regarding hair care discussions? When is the best time to create content related to hair care? What recent trends have emerged in hair care interests? Which influences are expected to become new focal points in hair care in the near future?
All of these questions are addressed in this Buzzmetrics report. The Monthly Hair Care Report provides clients and agencies with a comprehensive view of social media discussions on hair care topics, supporting planning for future engagement strategies.
WHAT THE REPORT HELPS BRANDS WITH
The report is designed to help brands better understand social media discussions about hair care and the topics or events that their target users have engaged with, are currently engaging with, or will engage with. This allows brands to leverage hair care interests in their marketing activities and connect with target audiences. Specifically, the report helps brands understand:
Report Language: English
Reporting Frequency: Monthly and quarterly
Research Methodology: The report is based on keyword analysis using the Social Heat tool, capturing discussions about “hair care” on social media (Facebook, YouTube), forums, online news, review sites, blogs, and e-commerce platforms.
CONTENTS
Part 1: Overview of hair care discussions for the month
Part 2: Brand activities in hair care
Part 3: Forecast of hair care discussions in the upcoming period
Part 4: Summary
PRICING – MONTHLY & QUARTERLY
Music is a major area of interest, both in terms of discussions and fans, simply because it is an indispensable part of everyone’s life. Understanding music helps brands connect more effectively with their target audience on social media.
Introduction
In Vietnam, music has always attracted significant attention, with a huge number of followers. With the current development of social media, discussions about music generate more interactions than ever before, making music a major area of interest on social media for many brands to leverage.
So how should brands connect with users through music? What content can they leverage to engage audiences? Will domestic or international music genres attract more attention? Which events are likely to gain the most visibility?
All these questions are addressed by Buzzmetrics in this report. The Monthly Music Report provides clients and agencies with a comprehensive overview of music on social media, tracking increases and decreases in discussions and highlighting potential topics to capitalize on in the future.
How the Report Helps Brands
This report is designed to help brands better understand music on social media, including the topics, content, and events that their target audience has engaged with, is engaging with, and is likely to engage with in the future. From this, brands can learn how to leverage music in their communications to reach their target audience.
Specifically, the report helps brands understand:
Report Language: English
Reporting Frequency: Monthly and Quarterly
Research Methodology: The report is based on keyword analysis using the Social Heat tool from discussions about music across social media platforms (Facebook, YouTube), forums, news sites, review sites, blogs, and e-commerce platforms.
Table of Contents – Music Report
Part 1: Overview of monthly discussions about music
Part 2: Brand activities related to music
Part 3: Forecast of music-related discussions in the upcoming period
Part 4: Summary & Conclusion
Pricing – Monthly & Quarterly
