Drink Recipes

As one of the three major topic groups related to cooking recipes on social media, Beverage Recipes attract significant attention within cooking-related discussions. Therefore, understanding user interests in beverage-making recipes helps brands better connect with their target audiences on social media.

INTRODUCTION

In Vietnam, discussions around beverage recipes play an important role within the broader conversation about at-home cooking behaviors. Not only during peak hot-weather periods, beverage recipe discussions also gain notable traction at various times throughout the year, often inspired by emerging trends (such as the Dalgona coffee recipe that went viral in 2020).

Along with the rapid development of social media, the topic of beverage recipes has become increasingly prominent within discussions about home cooking behaviors. As a result, it has gradually become a major area of interest on social media for many brands to explore.

So how should brands connect with users when engaging in beverage recipe discussions? What types of content can brands leverage to communicate with users? What recent innovations in flavors or preparation methods are emerging in beverage recipes? And which influences are expected to shape preferences for homemade beverages in the near future?

All of these questions are addressed by Buzzmetrics in this report. The monthly Beverage Recipes Report provides brands and agencies with a comprehensive view of social media discussions around beverage recipes, supporting engagement planning for upcoming periods.

How does the report help brands?

This report is designed to help brands gain deeper insights into beverage recipe discussions on social media, as well as identify topics and events that target users have been, are, and will be interested in.

Based on these insights, brands can learn how to leverage interests in homemade beverage preparation for their communication activities and better reach their target customers.

Specifically, the report helps brands understand:

• Monthly increases and decreases in discussions around beverage recipes
• Notable activities by brands within this area of interest
• Topics with the potential to surge and influence beverage recipe discussions in the near future

Report language: English
Report frequency: Monthly & quarterly
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from discussions about “beverage recipes” across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.