Hair Care

INTRODUCTION

As one of the major beauty topics on social media, hair care receives significant attention from users. Understanding interests in hair care helps brands connect more effectively with their target audience on social media when discussing “beauty.”

In Vietnam, discussions about hair care are a key highlight in the broader conversation about consumer beauty behaviors. During special occasions throughout the year, hair care discussions become especially active, as users not only focus on styling but also increasingly talk about hair health issues.

With the development of social media, discussions about hair care attract even more interactions when inspired by public figures or specialized beauty blogs. As a result, hair care has gradually become a major social media interest that many brands can leverage.

Brands may wonder: How should they connect with users regarding hair care discussions? When is the best time to create content related to hair care? What recent trends have emerged in hair care interests? Which influences are expected to become new focal points in hair care in the near future?

All of these questions are addressed in this Buzzmetrics report. The Monthly Hair Care Report provides clients and agencies with a comprehensive view of social media discussions on hair care topics, supporting planning for future engagement strategies.

WHAT THE REPORT HELPS BRANDS WITH
The report is designed to help brands better understand social media discussions about hair care and the topics or events that their target users have engaged with, are currently engaging with, or will engage with. This allows brands to leverage hair care interests in their marketing activities and connect with target audiences. Specifically, the report helps brands understand:

• Monthly increases or decreases in hair care interests
• Key activities of brands within this area
• Potential trending topics that may influence future hair care discussions

Report Language: English
Reporting Frequency: Monthly and quarterly
Research Methodology: The report is based on keyword analysis using the Social Heat tool, capturing discussions about “hair care” on social media (Facebook, YouTube), forums, online news, review sites, blogs, and e-commerce platforms.