Football

INTRODUCTION

In Vietnam, football is regarded as the “king of sports,” attracting the largest fan base compared to any other sport. Alongside the rapid growth of social media, football-related discussions are generating more interactions than ever before, making football a major area of interest for many brands on social platforms.

How should brands connect with users through football? What types of content can be leveraged to engage in conversations with fans? Will domestic leagues or international tournaments attract greater attention? Which matches are likely to become the most talked about?

All of these questions are addressed in this Buzzmetrics report. The monthly Football Report provides brands and agencies with a comprehensive view of the football landscape on social media, including increases and decreases in discussion volume around tournaments, as well as potential topics and trends to leverage in the upcoming period.

HOW WILL THIS REPORT BENEFIT BRANDS?‍

This report is designed to help brands gain a deeper understanding of football on social media, including the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage football in their communication activities to reach target consumers.

Specifically, the report helps brands understand:

• Monthly increases and decreases in interest related to football tournaments
• Notable activities and campaigns by brands within the football space
• Football-related topics with strong potential to trend in the near future

Report language: English
Report frequency: Monthly

Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from football-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.