Cooking

Cooking is one of the major lifestyle behavior topics discussed on social media, with recipe-related content consistently maintaining a high level of interest throughout the year. Understanding consumer interests around cooking recipes enables brands to connect more effectively with their target audiences on social media.

INTRODUCTION

The primary discussion themes within cooking behavior revolve around recipes, product recommendations, and methods used in culinary creation and food preparation. On average, cooking-related conversations generate approximately 1.8 to 2.2 million mentions on social media each month. As a discussion topic with extensive reach, closely monitoring and identifying cooking trends is especially important for brands in the food, lifestyle, and health sectors.

Alongside the rapid development of social media, cooking-related discussions have attracted even greater engagement, particularly as they are influenced by multicultural culinary styles. As a result, cooking has become a major area of interest on social platforms for many brands to tap into.

How should brands connect with users through cooking-related conversations? What are the “golden moments” for launching cooking content? How do cooking trends evolve throughout the year? And which influences are expected to shape future cooking preferences?

All of these questions are addressed in this Buzzmetrics report. The monthly Cooking Report provides brands and agencies with a comprehensive view of recipe-related discussions on social media, supporting more effective engagement planning in the upcoming period.

HOW WILL THIS REPORT BENEFIT BRANDS?

This report is designed to help brands gain a deeper understanding of cooking behaviors discussed on social media, as well as the topics and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage cooking-related interests in their communication activities to reach target consumers.

Specifically, the report helps brands understand:

• Monthly increases and decreases in interest across cooking recipes
• Notable activities and campaigns by brands within this area of interest
• Topics with strong potential to trend and influence recipe-related discussions in the near future

Report language: English
Report frequency: Monthly and Quarterly

Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from discussions related to cooking recipes across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.