The end of the year is often considered a busy shopping season on e-commerce platforms. Brands need to have an overview of the their related industry on large platforms, practical lessons from competitors to have the most rational sales strategy.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on e-commerce platforms, helping brands find the key to success on the retail battle.
Ecommerce Market Insight allows brands to understand comprehensive insights that support e-commerce sales planning and strategy by answering 6 main groups of questions (6Ps): Product, Price, Promotion, Place, People, and Process.
Moreover, Ecommerce Market Insight provides fast and continuous data that helps to update insights at the right time to implement and optimize efficiency for each element in the formula:
NMV = Traffic x CR x AOV - Returns
We have built & developed a comprehensive set of indicators, helping to plan & optimize online sales
Provides a panoramic view of the market such as: market size, value, growth, market share, segment... to help brands correctly visualize the market picture & competitive situation.
Analyze the product portfolio & evaluate the success of the launch campaign on the e-commerce platform, helping the brand build the optimal product portfolio on each platform.
Help brands identify popular keyword sets (combine e-commerce keywords & keywords based on social listening analysis), determine brand ranking (search ranking) by keyword set, comparison against competitors (visibility share), and frequency of appearance on banners. From there, the brand will have many solutions to optimize visits (traffic) for the store.
Anticipate purchases & sell out alerts in each store, rate how images & content are used in each product. From there, support brands to optimize the conversion rate for each product.
Constant price updates between platforms & sellers, alerts fir bargain sales, in-depth analysis of demand sensitivity to price & price strategy analysis of quick sale campaigns (Flash Sales). As a result, the brand will always be informed of price fluctuations in the market & build a pricing strategy to optimize the Average Order Value & Conversion Rate.
Run smarter online promotions, with the support of data using continuous tracking & large numerical statistics of competitors' promotions. From there, find out how to promote the optimal amount of purchase, purchase value and profit.
Reduce the return rate (%Return) by improving customer service based on consumer feedback (combined with social listening data), predicting & warning of crisis risks from negative feedback.
Experience the basic figures, you will immediately understand how we can help you
Contact our consultants to experience the eComheat tool right away.
Check out e-commerce analytics from Buzzmetrics' public insights
As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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