Music

Music is a major area of interest, both in terms of discussions and fans, simply because it is an indispensable part of everyone’s life. Understanding music helps brands connect more effectively with their target audience on social media.

Introduction
In Vietnam, music has always attracted significant attention, with a huge number of followers. With the current development of social media, discussions about music generate more interactions than ever before, making music a major area of interest on social media for many brands to leverage.

So how should brands connect with users through music? What content can they leverage to engage audiences? Will domestic or international music genres attract more attention? Which events are likely to gain the most visibility?

All these questions are addressed by Buzzmetrics in this report. The Monthly Music Report provides clients and agencies with a comprehensive overview of music on social media, tracking increases and decreases in discussions and highlighting potential topics to capitalize on in the future.

How the Report Helps Brands
This report is designed to help brands better understand music on social media, including the topics, content, and events that their target audience has engaged with, is engaging with, and is likely to engage with in the future. From this, brands can learn how to leverage music in their communications to reach their target audience.

Specifically, the report helps brands understand:

• Monthly increases/decreases in interest related to different music genres.
• Notable activities of brands within this area of interest.
• Topics in music that are likely to go viral in the near future.

Report Language: English
Reporting Frequency: Monthly and Quarterly
Research Methodology: The report is based on keyword analysis using the Social Heat tool from discussions about music across social media platforms (Facebook, YouTube), forums, news sites, review sites, blogs, and e-commerce platforms.