Fashion

Fashion is a major topic of both discussion and followership, simply because it is an indispensable part of everyone’s life. Understanding fashion enables brands to connect more effectively with their target audiences on social media.

INTRODUCTION
In Vietnam, fashion consistently attracts strong attention, with an exceptionally large number of followers. Alongside the rapid growth of social media, fashion-related discussions are generating more interactions than ever before, making fashion a major area of interest on social platforms for many brands to tap into.

How should brands connect with users through fashion? What types of content can be leveraged to engage in meaningful conversations with them? Which fashion styles will attract the most attention? And which types of accessories will be most talked about?

All of these questions are addressed in this Buzzmetrics report. The monthly fashion report provides brands and agencies with a comprehensive view of the fashion landscape on social media, including rises and declines in discussion volume, as well as potential topics and trends to leverage in the upcoming period.

How Will This Report Benefit Brands?
This report is conducted to help brands gain a deeper understanding of fashion on social media, as well as the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage fashion in their communication activities to reach their target customers.

Specifically, the report helps brands understand:

• Monthly increases and decreases in interest across different fashion styles
• Notable activities and campaigns by brands within these areas of interest
• Fashion-related topics with strong potential to trend in the near future

Report language: English
Report frequency: Monthly and Quarterly

Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from fashion-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.