What is social listening?

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Listening to social media is the process of tracking and collecting the entire public discussion on social media platforms. From there, these discussions are analyzed according to various techniques in order to provide continuous, useful information for brands.

How does the social listening system work?

The social network listening system collects data through 4 steps:

Valuable data

(by keyword or page)

Data Evaluation & Classification

Data analysis

Presentation of the report

How does listening to social networks help brands?

Know exactly the concerns on social networks and turn them into opportunities:

Valuable data

Connect relevant data that forms valuable data


Discover customer stories from data


Achieve corporate goals

Why listen to social media?

Improve the effectiveness of social media campaigns through each stage:


Identify the right target audience, conduct research & insights for your marketing strategy


Find and connect with customers to improve their brand experience

Build Loyalty

Strengthen the relationship between your brand and consumers through word-of-mouth effects

Sources of data from social media

With the social listening tool, we will be able to track the sources:




E-newspaper, forum, review, FAQ, e-commerce

Personal Blog

Who should “listen” to social media?

All brands with consumers participating in social networks


Always understand “customer - of - customer”

Small Business

Measure & optimize social media marketing

Big Corporations

Looking for insights and catching up on consumer trends

When to listen to social media?

Consumers are online all year round!
Don't miss out on any opportunity from social media.

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Diverse Research Solutions

Consult the full suite of solutions from A-Z to find the best solution for your needs
Brand Insight
Brand health analysis

It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.

Campaign Insight
Campaign analysis

It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.

Crisis Management
Monitoring and handling media crises

As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk

Analysis of special occasions

It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.

Consumer Insight
Consumer analysis

Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).

Online Surveys

It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.

Trend analysis

It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.

COPD Analysis
Analyze influencers

Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.

E-commerce Market Insight
Ecommerce Floor Analysis

It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.

Solution Packages by Industry

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