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Listening to social media is the process of tracking and collecting the entire public discussion on social media platforms. From there, these discussions are analyzed according to various techniques in order to provide continuous, useful information for brands.
The social network listening system collects data through 4 steps:
Valuable data
(by keyword or page)
Data Evaluation & Classification
Data analysis
Presentation of the report
Learn more about Social Listening:
Know exactly the concerns on social networks and turn them into opportunities:
Valuable data
Connect relevant data that forms valuable data
Insight
Discover customer stories from data
Actions
Achieve corporate goals
Improve the effectiveness of social media campaigns through each stage:
Capture
Identify the right target audience, conduct research & insights for your marketing strategy
Connect
Find and connect with customers to improve their brand experience
Build Loyalty
Strengthen the relationship between your brand and consumers through word-of-mouth effects
With the social listening tool, we will be able to track the sources:
TikTok
YouTubers
E-newspaper, forum, review, FAQ, e-commerce
Personal Blog
Agencies
Always understand “customer - of - customer”
Small Business
Measure & optimize social media marketing
Big Corporations
Looking for insights and catching up on consumer trends
Consumers are online all year round!
Don't miss out on any opportunity from social media.
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
