STREET FOOD

INTRODUCTION

Street food is a major interest both in terms of discussions and user engagement on social media. Understanding this interest helps brands—especially those in the food and beverage sector—connect and communicate effectively with their target audience.

With the growth of social media, online food ordering and delivery services, as well as discussions around food, generate more interactions than ever. Street food has become a highly engaging topic for many brands to leverage, particularly in the food industry.

Buzzmetrics’ monthly Street Food report provides a comprehensive view of social media discussions, highlighting trends, spikes, and potential topics that brands can tap into. The report answers key questions such as: How should brands connect with users around street food? Which types of content or dishes attract the most attention? Where are the opportunities for brands?

HOW THE REPORT HELPS BRANDS

The report aims to help brands better understand street food on social media and identify topics and events that users are engaging with. This enables brands to leverage street food content effectively in their marketing and communications. Specifically, the report helps brands understand:

• Monthly increases or decreases in social media interest around street food.
• Notable activities of brands within the street food space.
• Potential viral topics and trends in street food discussions in the coming period.

Report language: English
Frequency: Monthly and quarterly
Research methodology: Analysis of keyword-based discussions on social media (Facebook, YouTube), forums, news sites, review platforms, blogs, and e-commerce platforms using the Social Heat tool.