E-sports

eSports is a major area of interest in terms of both discussions and fandom within the competitive gaming landscape. Gaining a deep understanding of eSports enables brands to connect more effectively with their target audiences on social media.

INTRODUCTION
In Vietnam, eSports is gradually emerging as a highly engaging sport, attracting a fan base comparable to that of traditional sports. Alongside the rapid growth of social media, eSports-related discussions are generating more interactions than ever before, making eSports a major area of interest for brands on social platforms.

How should brands connect with users through eSports? What types of content can be leveraged to engage in conversations with audiences? Will domestic tournaments or international competitions attract more attention? Which events are likely to generate the most buzz?

All of these questions are addressed in this Buzzmetrics report. The monthly eSports report provides brands and agencies with a comprehensive view of the eSports landscape on social media, including increases and decreases in discussion volume around tournaments, as well as potential topics and trends to leverage in the coming period.

HOW WILL THIS REPORT BENEFIT BRANDS?
This report is conducted to help brands gain a deeper understanding of eSports on social media, as well as the content, topics, and events that target audiences have been interested in, are currently engaging with, and are likely to care about in the future. Based on these insights, the report enables brands to effectively leverage eSports in their communication activities to reach their target consumers.

Specifically, the report helps brands understand:

• Monthly increases and decreases in interest related to eSports tournaments
• Notable activities and campaigns by brands within this area of interest
• eSports-related topics with strong potential to trend in the near future

Report language: English
Report frequency: Monthly and Quarterly

Research methodology:
The report is developed based on keyword analysis using the Social Heat tool, drawing from eSports-related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.