Makeup

As an indispensable segment in discussions about beauty practices on social media, makeup attracts significant attention from social media users. Therefore, understanding users’ interests in makeup helps brands connect more effectively with their target audiences on social platforms when talking about beauty.

INTRODUCTION
Makeup is an essential beauty practice that helps boost confidence in social interactions. Discussions about makeup cover beauty activities applied to different parts of the face (eyes, nose, lips, eyebrows, etc.). Today, makeup is mentioned frequently in daily life and has become an integral part of fashion.

With the rapid development of social media, makeup has become increasingly prominent within beauty-related discussions. As a result, it has gradually emerged as a major area of interest on social media for many brands to explore.

So how should brands connect with users when talking about makeup? What types of content can be leveraged to engage and converse with them? What new trends have emerged in recent makeup discussions? Which makeup styles show strong potential? And what influences are expected to shape makeup preferences in the near future?

All of these questions are addressed by Buzzmetrics in this report. The monthly Makeup Report provides clients and agencies with a comprehensive view of discussions around makeup styles on social media, supporting planning and engagement strategies for the upcoming period.

HOW DOES THE REPORT HELP BRANDS?
This report is designed to help brands gain deeper insights into makeup-related discussions on social media, as well as the topics and events that target users have been, are, and will be interested in. From there, brands can better leverage makeup-related interests for their communication activities and effectively reach their target audiences.

Specifically, the report helps brands understand:

• Monthly increases/decreases in makeup-related topics
• Notable activities by brands within this area of interest
• Topics that may surge and influence makeup discussions in the near future

Report language: English
Report frequency: Monthly and quarterly
Research methodology:
The report is based on keyword analysis using the Social Heat tool, analyzing discussions about “Makeup” across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce platforms.