Trend Analysis

Stay Up-to-date. Always.

Every month, the social media adds about 350 hot topics. 1/3 of them represent a change in consumer behavior (consuming trend). Understanding and catching up on hot topics & trends is essential to long-term marketing strategies & short-term tactics.

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Catch up on social media trends

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It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.

Trend Analysis will help brands grasp the secrets of forming hot topics & trends, understand the laws of movement, boom, maintenance & decline. From there, it can be used for marketing in the short and long term.



SocialTrend Tool

Constantly update hot topics on social media through Trend Detection, AI technology, and Machine Learning technology.

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Hot Topics on Social Networks

Passion point tracking

Follow Hot Topics by Concern

Identify major concerns (passion points), search & continuously update hot topics for each respective concern. This package will be suitable for brands that have chosen a specific passion point to connect with users.

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Consumer Trend

Analysis of consumer trends of the goods industry

Analyze hot topics of an entire industry, combined with the study of the change in user behavior & attitudes over a long period of time (>2 years) to find consumer shifts & trends in the that industry

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Case study

Take a look at our previous reports on Trend Analysis

What is social listening and how does it play in social media marketing?

As social networks evolve, social listening has also developed accordingly to catch up with the need to understand users of marketers. How has social listening been applied to social media marketing over the years? Is Social Listening a Measurement Tool Anymore?

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Social Slang — The Trendy Language for Social Media Marketing

Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.

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Diverse Research Solutions

Consult the full suite of solutions from A-Z to find the best solution for your needs
Brand Insight
Brand health analysis

It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.

Campaign Insight
Campaign analysis

It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.

Crisis Management
Monitoring and handling media crises

As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk

Analysis of special occasions

It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.

Consumer Insight
Consumer analysis

Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).

Online Surveys

It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.

Trend analysis

It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.

COPD Analysis
Analyze influencers

Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.

E-commerce Market Insight
Ecommerce Floor Analysis

It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.

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