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BSI Top10: Social Media Rankings for March 2024

The BSI Top10 rankings are considered the most reliable, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 rankings for March 2024 include the top 10 campaigns, top 10 influencers, and top 10 events across social media channels and online newspapers during the period from 01/03/2024 - 31/03/2024.

The BSI Index (2023 edition) introduces two new adjustment indicators, the Diversity Score and Audience Score, which, combined with the five evaluation criteria from the 2021 version, create shifts in assessing the success of campaigns/events on social media more comprehensively and in-depth: see more at BSI Top10 Ranking Methodology (2023 edition).

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings will be fully implemented according to the 2023 version, featuring the addition of two new adjustment indicators: the Diversity Score and the Audience Score.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA MARCH 2024

The BSI Top10 Campaigns ranking notes the Sua KUN cho em campaign in the leading position, followed by Nang Heineken Vi Fan Dich Thuc of Heineken, a series of campaigns for new mobile phone launches from Samsung and OPPO, Do La Dau An of Kotex, Milo moi ngay, ben bi hon của Milo, Combo Beauty 2 - Cung da cang da - Khoe dep moi ngay of Vinamilk, Campaign 3 Chac of Vinamilk Dielac Grow Plus, Em Bung Em Giac of YOKOGOLD.

Sua KUN cho em campaign emerged as the most prominent campaign in March 2024, generating nearly 700,000 discussions on social media. For every share of the campaign, the KUN brand pledges to donate a box of fresh milk to children in highland areas. Phase 1 of the campaign recorded the distribution of half a million boxes of milk. Despite some contrasting opinions about the campaign's actual impact, the majority of the online community appreciates the message, "Giving is not about receiving, but about spreading love."

Nang Heineken Vi Fan Dich Thuc campaign was launched in conjunction with Heineken becoming a sponsor of the UEFA Champions League - the most prestigious club football tournament. The campaign achieved a high Virality Score of 0.96, fueled by enticing prizes (including a grand prize worth 1 billion VND, PlayStation 5 consoles, Samsung TVs, etc.) and straightforward participation methods (playing minigames, purchasing Heineken beer). Notable personalities such as Phuong Ly, Cris Phan, BigDaddy, and various football community pages also actively promoted the campaign.

The promotional campaign for Samsung's new Galaxy S24 Series continues to make waves on social media. Technology communities are engaging users with minigames that highlight the GalaxyAI feature of the Galaxy S24 series, along with attractive prizes. Additionally, the participation of the rising duo Ninh Anh Bui and Nguyen Tung Duong has drawn more fans into discussions about the Galaxy S24. This has resulted in the campaign achieving a relatively high Audience Score of 0.83.

The promotional campaign for the new Galaxy A55 | A35 5G models is the second Samsung campaign to feature in the BSI Top10 Campaigns ranking for March 2024. The product has been actively marketed by retail brands such as The Gioi Di Dong and FPT Shop. Additionally, the involvement of the duo Ninh Anh Bui and Nguyen Tung Duong in promoting the product has also helped generate a significant amount of discussion (over 180,000 discussions).

Milo moi ngay, ben bi hon campaign by Milo emphasizes improving children's stamina through the use of Nestlé Milo barley milk combined with physical activities. The campaign validates the benefits of drinking MILO through credible reports from reputable organizations, particularly the recommendations of the National Institute of Nutrition. By March 31, numerous hot moms shared check-in photos at Tram Sac Suc Ben Stations, attracting the attention of the online community and initiating the next phase of the campaign.

The new OPPO Reno11 F 5G has captured the attention of the online community with its youthful design and creative photography capabilities. The focal point of the campaign is a livestream session titled "Deal Fun Sieu Dzuil" on The Gioi Di Dong's fanpage, featuring a promotional program offering discounts of up to 50%.

Do la dau an campaign by Kotex was launched in conjunction with International Women's Day, carrying the message "Red is a mark, not a burden." The highlight of the campaign is the music video of the same name, featuring a collaboration between Orange, Liu Grace, and Masew. The music video promotes confidence, strength, and independence among women, encouraging them to live passionately. The online community has highly praised Kotex for creating a meaningful message in the music video and for selecting fitting musical icons to represent the campaign.

The Combo Beauty 2 - Cung da cang da - Khoe dep moi ngay campaign by Vinamilk's yogurt is a promotional initiative for the Vinamilk Aloe Vera - Red Bean products. The campaign achieved high engagement (nearly 200,000 discussions) through minigames featuring images of the singer Isaac. A focal point of the campaign was the Interactive LCD event held at Thiso Mall on March 8th. The online community showed great enthusiasm for the video segment where Isaac, appearing on the LCD screen, suddenly started interacting with fans. The Interactive LCD event also made it into this month's BSI Top10 Events ranking.

3 chac campaign by Vinamilk Dielac Grow Plus emphasizes the message "sure immunity, sure weight, sure height" in the nurturing of young children. The campaign has been actively promoted by influential hot moms and reputable doctors, thus achieving a high virality score (Virality Score = 0.99).

Em Bung Em Giac campaign by YOKOGOLD has entered a new phase with the introduction of the Vinamilk Rewards points accumulation program. The majority of the campaign discussions stem from posts shared by hot moms about their choices of milk for their children, and analyses by pediatricians.

TOP 10 INFLUENCERS ON SOCIAL MEDIA MARCH 2024

The BSI Top10 Influencers ranking marks the return of Son Tung M-TP at the top position. Den Vau, Bich Phuong, and Vu Cat Tuong are featured in the rankings thanks to the successful launch of their music videos. Additionally, Thuy Tien has re-entered the rankings in March, aided by her show "Du Dem". Other familiar names in the rankings include Tran Thanh, Le Duong Bao Lam, Coach Park Hang Seo, Trang Phap, and the rising duo Ninh - Duong.

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Son Tung M-TP leads the BSI Top10 Influencers ranking for March 2024, buoyed by the success of his music video "Chung ta cua tuong lai". The music video has been highly praised by the online community for its visuals, melody, and lyrics. Despite launching on March 8th, discussions about the MV continued for days afterwards, thanks to its constant presence at the top of various online music streaming platforms. By the end of March, Son Tung M-TP's MV remains the most discussed on social media.

Le Duong Bao Lam continues to bring laughter to the online community through a series of posts documenting his journey to the United States for performances. Highlights include comedic sketches between Le Duong Bao Lam and Le Giang. In these sketches, Le Duong Bao Lam refers to himself as “Jen Ni Phơ” and to Le Giang as “Jes Si Cà.” Thanks to the joyful energy Le Duong Bao Lam brings, he maintains a relatively high positive sentiment score (Sentiment Score = 0.97).

The duo Ninh Anh Bui - Nguyen Tung Duong continue to feature in the BSI Top10 Influencers ranking thanks to a series of vlogs that capture their everyday activities. In addition, the pair also host live streams to interact and address fans' questions. A highlight for Ninh - Duong in the past March was their participation in an event introducing a new product by Samsung. Thanks to this event, the duo gained greater visibility on social media.

Tran Thanh regularly updates the revenue figures for the movie "Mai," thereby receiving many congratulations from the audience. March also marked Tran Thanh's journey to the U.S. to promote the film "Mai," alongside other well-known artists such as Le Giang, Le Duong Bao Lam, and Hari Won. Additionally, the milestone of 500 billion VND in revenue for "Mai" has been widely covered by critics and the press.

Den Vau launched his music video "Nhac Cua Rung," which has been highly praised by netizens for its meaningful lyrics and nature theme. Community pages have been eagerly speculating this year's literature exam questions from Den's latest MV. Den also won the hearts of netizens by "cheating" on charity: the revenue from the song "Nau an cho em" was 370 million, but Den decided to round it up to 400 million.

Park Hang Seo drew attention when he attended the wedding of footballer Quang Hai and Chu Thanh Huyen. Coach Park's affectionate message to Doan Van Hau quickly spread in the media and was warmly received by his former players on the Vietnam national team. Additionally, the national team's poor performance under coach Troussier has led fans to repeatedly call for Coach Park's return.

Trang Phap graced the March cover of L’Officiel Vietnam alongside Diep Lam Anh. The elegant Trang Phap also participated in the House of Style event - marking the 10th anniversary of TRESemmé, as well as featuring in the charity music video "Danh Cap Mat Troi." At all events, Trang Phap maintained her beautiful image and exuded positive energy.

Bich Phuong marked her return after a period of silence with the music video "Nang Chen Tieu Sau." Although released simultaneously with Son Tung M-TP's "Chung Ta Cua Tuong Lai," "Nang Chen Tieu Sau" still garnered significant attention and lively discussions online. Another notable activity of Bich Phuong in March was her participation in the program "Have a Sip," hosted by Thuy Minh.

Vu Cat Tuong released the music video "Tung La," which has been highly praised by the online community for its unique musical style, increasingly impactful listening experience, and especially the interaction between Vu Cat Tuong and the female lead in the MV. Vu Cat Tuong's new song has been extremely popular on TikTok, with numerous covers and derivative works. Vu Cat Tuong also enthusiastically interacts with and compliments the fan-made covers.

Nguyen Thuc Thuy Tien officially launched season 2 of the series "Du Dem," a reality show capturing the nightlife of Saigon. In the past March, Thuy Tien released three episodes featuring the participation of Luong Thuy Linh, Double2T, and Erik. The online community showed great interest in a segment where Thuy Tien was spotted working as a convenience store employee. A photo with Lee Dong-Wook shared on her personal page also received numerous comments from netizens.

TOP 10 EVENTS ON SOCIAL MEDIA MARCH 2024

The two events, Get on Hanoi 2024 - Sac huong Tay Ho and Amazing Binh Dinh Fest, shared the top spots. They were followed by the music festival THIRSTY FOR MORE organized by Pepsi, Son Tung M-TP's 7-MINUTE STAGE, Festival Pho in Nam Dinh, a night running race co-hosted by VPBank and VnExpress, Chuyen xe pin Panasonic, Tien Phong newspaper’s running race, Trentips - The Beauty Universe, and the Interactive LCD event by Vinamilk yogurt.

The event Get on Hanoi 2024 - Sac huong Tay Ho is part of the "Du lich Ha Noi chao 2024 - Get on Hanoi 2024" program. It took place on March 9 and 10 at the Tay Ho Cultural and Creative Space. A highlight of the event was a drone light show featuring hundreds of unmanned aerial vehicles. Prior to this in February, Hanoi's New Year's Eve festival also delivered a stunning light show.

The Amazing Binh Dinh Fest is a week-long sports, culture, and tourism festival held in Binh Dinh city at the end of March. This year's event has particularly drawn the attention of the online community due to the participation of Taemin, a member of the famous K-pop group SHINee, along with other well-known singers such as Hoa Minzy, Tang Duy Tan, and Van Mai Huong. Another highlight of the event was an impressive light show featuring up to 500 drones.

The THIRSTY FOR MORE music festival, organized by Pepsi to mark its 30-year journey in Vietnam, carries the message "Quench your thirst, fulfill your passion." The event featured a lineup of renowned artists including My Tam, Bray, Toc Tien, Karik, and the duo Ninh Anh Bui - Nguyen Tung Duong. The majority of discussions about the event stemmed from a minigame that offered tickets to the Fanzone area, as well as interactions with posts involving celebrities.

The 7-MINUTE STAGE is a distinctive show by Son Tung M-TP, lasting only seven minutes. The event took place at 7 PM on March 7th, just a few hours before the official release of the music video "Chung ta cua tuong lai." Despite its brief duration, the performance was highly praised by fans for Son Tung M-TP's live singing and stage presence, highlighting his proficiency in delivering a compelling performance in a constrained timeframe.

Pho Festival 2024 officially took place from March 15-17, 2024, in Nam Dinh city. The festival aimed to honor the traditional craft of phở making; simultaneously, it provided an opportunity for tourists and locals to explore and appreciate the flavors of phở from various regions across the country. The event sparked an engaging debate regarding which regional phở is superior, highlighting the diverse culinary preferences and regional pride associated with this iconic Vietnamese dish.

VP Bank x VnExpress Marathon Ho Chi Minh City Midnight 2024 is a night marathon organized in collaboration with VnExpress and VP Bank, attracting over 11,000 participants. The online community has highly praised VP Bank's adventurous spirit in designing a 3km long illuminated route on the Thu Thiem peninsula. This strategic decision not only enhanced the aesthetic appeal of the event but also contributed significantly to the overall experience, providing runners with an exceptional and visually stimulating environment for the race.

Chuyen xe pin Panasonic event was a promotional campaign for Panasonic Alkaline batteries, centered around six pickup trucks and the brand's mascot. To enhance the event's impact on social media, Panasonic organized a minigame that involved photographing the convoy. This minigame was shared widely across major community platforms, resulting in a relatively high level of diverse discussion (Diversity Score = 0.89).

Giai vo dich Quoc gia Marathon va cu ly dai bao Tien Phong took place on March 31st, drawing over 11,500 athletes from provinces across the country to Phú Yên province. The event was broadcast live on various Tien Phong channels. Not only did the online community send words of encouragement to the competitors, but they also expressed delight in witnessing the beauty of Phu Yen's coastline.
Trentips - The Beauty Universe is an exhibition and new product launch event by AGE20’S, held over three days at Landmark 81, featuring Korean actor Lee Dong Wook. Korean entertainment community pages took turns updating the activities of the actor in Vietnam, contributing significantly to the event's reach and impact.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in March 2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.

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BSI Top10: Social Media Rankings for February 2024

BSI reflects a synthesis of factors, each holding equal significance. A change in just one factor can lead to shifts in the BSI Top10 rankings.

TOP 10 CAMPAIGNS ON SOCIAL MEDIA FEBRUARY 2024

Tet campaigns continue to lead the BSI Top10 Campaigns for February, featuring several prominent initiatives such as Tiger's "Lon cao moi - Khai Xuan Ban Linh", Heineken's "Mo Ket Noi, Bung Sac Xuan", Vinamilk's "Mo tu lanh khoe - Nha an Tet khoe", Susu Hero's "Susu Hero Vu Dieu Tet Vui", Bia Viet’s "Tet Dam Chat Viet", Heineken 0.0’s "Tiec vui em ai - Thoai mai lai xe", Bivina's "Khui Bivina Khui Loc Do", "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong". Additionally, other notable campaigns include Samsung's "Galaxy S24 Series" and YOKOGOLD’s "Em Bung Em Giac".

The "Lon cao moi - Khai Xuan Ban Linh" campaign by Tiger entered February with a series of prominent activities: launching the WeDo project to support Sai Gon Xanh and Benh vien Do da, encouraging people to share their opening feast accompanied by Tiger beer, with influencers and community pages also checking in with Tiger beer at year-end gatherings. Additionally, Tiger collaborated with transport companies Grab and Xanh SM to offer discounts for customers booking rides on these two apps. Thanks to the diverse range of activities, Tiger's campaign achieved high content and virality scores (Diversity Score = 0.81, Virality Score = 0.98).
The "Khui Bivina Khui Loc Do" campaign from Bivina stood out with its minigame "Check-in Tet Do, Khui Loc Do Bivina". The minigame, which ran from the end of January to mid-February, saw enthusiastic participation due to attractive rewards (the weekly winner received 1 million VND in cash). Local pages also actively spread the word about Bivina's minigame.
The launch campaign for the new Samsung Galaxy S24 Series continues to be warmly received by netizens. Users are actively participating in minigames promoting the product and posting comments about its features, which gives the campaign a high Relevance Score (0.87). Additionally, the new line of Samsung phones has been reviewed from various perspectives by prominent reviewers, enriching the content of the product discussions (Diversity Score = 0.89).
The campaign "Cung sua Ong Tho - Van mon Len vi, Nam moi Len huong" taps into the familiar theme of Tet Cooking. The campaign encourages people to participate in the "Van Mon Len Vi, Nam Moi Len Huong" contest and to try their hand in the kitchen with the dishes: Banh Dau Kim Nguyen Bao and Lau Bach Tho. Notably, a cooking video featuring Huynh Anh Tuan using Ong Tho milk has garnered over 11,000 discussions on social media, with many comments focusing on the Ong Tho milk carton.
In early February, the "Mo Ket Noi, Bung Sac Xuan" campaign from Heineken concluded the Starverse program, while also launching a series of other exciting activities, including: (1) Tet greetings from a host of Vietnamese stars and (2) a countdown event series in three major cities: Ha Noi, Can Tho, and Quy Nhon. The campaign continued throughout February with over 100,000 participants engaging in discussions.
The "Mo tu lanh khoe - Nha an Tet khoe" campaign by Vinamilk collaborated with Dieu Nhi, Huyen Baby, and many other beautiful ladies to inspire a healthy Tet menu, with yogurt as the centerpiece dish. Additionally, Vinamilk rolled out a minigame for check-ins with refrigerators stocked with yogurt in Ha Noi and Ho Chi Minh City. Overall, the combination of KOLs and the minigame has helped increase the campaign's reach (Virality Score = 0.80).
The "Tiec vui em ai - Thoai mai lai xe" campaign is Heineken's second initiative to make it into the BSI Top10 Campaigns for February 2024. As Tet approaches, alcohol checks become increasingly stringent. In response, Heineken set up a stop station on the Long Thanh - Dau Giay highway to promote its non-alcoholic beer. This non-alcoholic station piqued curiosity and was widely shared on social media.
The "Vu dieu Tet vui" campaign launched a dance contest based on the music and dance moves of Susu Hero, aiming to create bonding opportunities between mothers and children. The campaign featured participation from popular TikTokers like Dao Le Phuong Hoa, Le Bong, and the Schannel. On the TikTok platform, many children enthusiastically embraced the trending dance of Susu Hero.
The "Em Bung Em Giac" campaign by YOKOGOLD introduced a health test for young children. Users answer a series of questions related to their child's daily activities and fill in contact information to receive a health analysis report. The test was shared by hot moms and quickly gained attention from mothers, boosting the campaign's virality (Virality Score = 0.88).
The "Tet Dam Chat Viet" campaign by Bia Viet continued to feature in the BSI Top10 Campaigns thanks to its localization tactics: Each locality was designed its own personalized greeting. With this approach, the campaign was highly rated for content diversity (Diversity Score = 0.83).

TOP 10 INFLUENCERS ON SOCIAL MEDIA FEBRUARY 2024

Alongside familiar faces such as Le Duong Bao Lam, Son Tung M-TP, HIEUTHUHAI, and Trang Phap, the BSI Top10 Influencers ranking for February 2024 also saw the inclusion of Tran Thanh and Phan Manh Quynh - key figures in the Tet movie "Mai." Notably, this month's ranking marked the first appearance of many celebrities, including the duo Ninh Anh Bui - Nguyen Tung Duong, Phuong Anh Dao, Quang Hung MasterD, and Huynh Nguyen Mai Phuong.

Tran Thanh topped the BSI Top10 Influencers ranking for February 2024 following the release of the movie "Mai" during the Tet holiday of Giap Thin. Despite receiving mixed reviews, the majority of social media users expressed positive feedback about the movie, especially regarding Tran Thanh's role as the director. Many comments congratulated Tran Thanh on becoming the first director in Vietnam to achieve a trillion Vietnamese dong box office with his trilogy of movies: "Bo Gia," "Nha Ba Nu," and "Mai."
Ninh Anh Bui - Nguyen Tung Duong made their first appearance in the BSI Top10 Influencers ranking thanks to their posts and nonsensical dialogues on both their individual and joint channels. Additionally, their images during the Tet holiday and activities with various brands throughout February also generated significant attention and positive discussions for the duo on social media.
Son Tung M-TP continues to appear in the rankings thanks to the announcement of a new MV release. Nearly a year after "Making My Way," Son Tung M-TP is back with a brand new music project. Discussions about Son Tung's new project started heating up in mid-February, sparked by Hai Tu's cryptic move of unfollowing Son Tung along with the status "No one can change the past."
Le Duong Bao Lam continuously updates about his daily life on his personal page and receives many humorous comments from users. Also this month, Le Duong Bao Lam continues to be mentioned as a member of the "2 Days 1 Night" team, appears on the show "7 Nu Cuoi Xuan," and is rumored to be joining the program "Anh Trai Vuot Chong Gai."
Huynh Nguyen Mai Phuong - Miss World Vietnam 2022, has captured attention from the online community through her participation in Miss World 2023. Her emotional English presentation during the Head to Head Challenge Final made audiences back home feel extremely proud.
HIEUTHUHAI had a busy February, not only opening the season on the show 7 Nu Cuoi Xuan with the cast of 2 Ngay 1 Dem, but also performing at Song 24. Hieu also collaborated with GrowPlus+ NutiFood to launch the music video "Con Nha Minh". With each show he participated in, Hieu left a lasting positive impression on the audience.
Trang Phap continues to be mentioned by the online community as a versatile artist, leaving a deep impression even after the show Chi Dep Dap Gio Re Song ended. The community believes that Trang Phap becoming the leader of Dap Gio is a result that matches her effort and talent. Additionally, the community also enjoys her interactions with other leading ladies.
Phan Manh Quynh returns to the BSI Top10 Influencers list with his latest work, Sau Loi Tu Khuoc - OST for the movie Mai. Phan Manh Quynh's song achieved high rankings on various music platforms, and the poetic lyrics have been enthusiastically shared by netizens.
Quang Hung MasterD also marks his first appearance in the BSI Top10 Influencers list thanks to his musical work Thuy Trieu. The piece is highly regarded for its catchy melody, and has appealed not only to domestic fans but also international audiences - especially in Thailand, who have expressed their enthusiasm.
Phuong Anh Dao makes her first appearance on the BSI Top10 Influencers list thanks to her leading role in the movie Mai. Phuong Anh Dao has received a flurry of praise from the online community for her beauty and acting skills. Additionally, community pages have actively revisited Phuong Anh Dao’s previous acting career.

TOP 10 EVENTS ON SOCIAL MEDIA FEBRUARY 2024

This month's ranking highlights the dominance of Tet festivals, including: Duong hoa Nguyen Hue Tet Giap Thin 2024, Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, Duong hoa Tet cua Phu Yen, Cho hoa xuan “Tren ben duoi thuyen”, Hoi Xuan Tam Chuc, Le hoi Duong sach Tet Giap Thin 2024. STORII CONCERT 02 - “Nguoi Giu Mua Xuan” and Sieu le hoi Vibe Fest 2024 are major music-related events. Additionally, “Le trao giai Qua bong vang Viet Nam 2023” and the “Nha Via Hoan Hy” workshop, co-organized by BOO and Samsung, also drew significant attention from netizens.

Duong hoa Nguyen Hue Tet Giap Thin has been highly praised for its beautiful and grand design. Users were extremely excited about the opportunity to see flying dragons through AR technology. Many pages about Saigon shared images of this year's Flower Street with proud comments saying, "Anh Long 59 is the best in the country." The dragon mascot was so beloved by the public that the management decided to keep it until the end of the lunar January, instead of dismantling the entire flower street.
Le hoi anh sang nghe thuat Ha Noi - Ruc ro Thang Long, organized by PVcomBank in collaboration with the Tay Ho District People's Committee and Petrovietnam, featured an artistic light show using 2024 drones. Iconic symbols of Hanoi were vividly recreated through the colors of unmanned aerial vehicles. Even before the official event on New Year's Eve, the rehearsal attracted significant attention from the online community.
Duong hoa Xuan Giap Thin 2024 - Phu Yen for the Year of the Dragon 2024 also became one of the highlights of the recent Tet celebration, with its dragon design rated as a "strong competitor" to Saigon's dragon (i.e., Nguyen Hue Flower Street). Numerous community pages shared images of Phu Yen’s flower street lit up at night, receiving a flood of praise from the online community. Even until the seventh day of Tet, the flower street was still crowded with people.
Cho hoa xuan “Tren ben duoi thuyen” 2024 was held at Binh Dong Wharf (District 8) from the end of January until February 9 (the last day of Tet). As Tet approached, the online community actively shared images of the flower market, with comments like "crowded" and "beautifully magnificent." The market was also highly praised for its reasonable prices for food and Tet flowers (Sentiment Score = 0.96).
Hoi Xuan Tam Chuc - Ket noi di san 2024 left netizens in awe with its majestic river scenes, especially the images of boats lining up, reflecting the lively festival atmosphere. A highlight of this year's festival was the “Nguyen Uoc Chon Thieng” fashion show, featuring famous KOLs such as Hoa Minzy, Double2T, Miss Hương Giang, and supermodel Vo Hoang Yen.
The “Qua Bong Vang Viet Nam 2023” Awards, organized by Saigon Liberation Newspaper, received significant attention from the football community. Even before the event officially took place, fans were already buzzing with predictions about which players would be honored. A thank-you post from Pham Duc Hoa - the 2023 Futsal Golden Ball winner, deeply moved the community. People thought that the image of Pham Duc Hoa receiving the award with his family was a priceless moment.
Le hoi Duong sach Tet Giap Thin 2024 lasted throughout the Tet holidays, featuring a range of exciting activities such as: Tet book gifting, cosplay of favorite characters to receive gifts, the first writing of the year, and creating personalized greeting cards. These activities brought a fresh appeal, attracting the interest of many young people.
STORII CONCERT 2 - "Nguoi Giu Mua Xuan" was a music night featuring performances by four singers: Ha Anh Tuan, Vu, Tuan Ngoc, and Le Hieu. Their performances were widely spread on social media through music community pages, especially Tram and the Radio Station. Not only were they praised for their singing and style, but the singers also received compliments for their approachability and interaction with fans.
Sieu le hoi Vibe Fest 2024 was held at NovaWorld Phan Thiet during the Tet holidays, featuring a lineup of famous stars such as Binz, Dam Vinh Hung, Phuong My Chi, Luong Bich Huu, among others. The festival was widely covered by numerous local Binh Thuan pages.
The "Nha Via Hoan Hy" workshop was organized by BOO in collaboration with Samsung towards the end of the year, introducing a new collection deeply influenced by Gen-Z style. The highlight of the workshop was the presence of the duo Ninh Anh Bùi and Nguyễn Tùng Dương. Many fans shared moments of interaction with the bosses from Ninh Dương Story.

APPENDIX

Detailed information on the metrics that make up the BSI (Brand Strength Index) for the rankings of BSI Top10 Campaigns, BSI Top10 Influencers, and BSI Top10 Events in February 2024.

To learn more and discuss in detail about evaluating brand health, campaign effectiveness, and optimizing customer engagement activities on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative department via email at info@buzzmetrics.com.

Read the article

BSI Top10: Vietnam Social Media Rankings January 2024

Leaderboard BSI Top10 is the most reliable, quality and up-to-date ranking on social media based on social media metrics evaluated by Buzzmetrics — Buzzmetrics Social Index Top10. BSI Top Rankings January 10, 2024 inclusive Top 10 Campaigns, Top 10 Celebrities and Top 10 events on social media channels and electronic newspapers during the period from January 1, 2024 — January 31, 2024.

The BSI (2023 version) has the addition of two new adjustments, Diversity Score and Audience Score, in combination with the 5 evaluation criteria of the 2021 edition, which makes changes when assess the success of social media campaigns/events in an overview and more in-depth: see more at How to rank BSI Top10 (2023 version).

BSI presents a sum of factors and has the same degree of influence. Only one factor changes, the ranking BSI Top10can be changed according to.

From January 2023, the BSI Top10 ranking will be fully applied according to the 2023 edition with the addition of two new adjusted indicators, Diversity Score and Audience Score.

TOP 10 MOST PROMINENT CAMPAIGNS ON SOCIAL MEDIA JANUARY 2024

This past January was an exciting time with Tet campaigns by many brands such as Tiger - Khai Xuan Ban Linh, Heineken - Open connection, spring break, OMO Tet 2024 - Stain and sow hope, Vietnamese Beer - Vietnamese Tet Tet, Coca-Cola - Tet Makes a Wonderful New Year, Knorr - Wonderful New Year, Nam Nu - Nam Ngo Specialty Products, Comfort - Extra Fragrant, Tet More Dat and Lay's - Laugh for joy. In addition, the campaign launched a new product Samsung - Galaxy S24 Series. It also received the attention of the network community.

Tiger - New Tall Cans - Kai Xuan Bao Lam: After the countdown event and the introduction of new products in December, Tiger continues to participate in the event BSI Top10 Campaigns with a leading position. The amount of discussion about the campaign came primarily from two activities: (1) Inviting users to check-in with Tiger beer or program items and (2) designing Videos with the help of A.I. Both activities select prize winners based on the lucky draw format. Besides, the event “Ban Linh Avenue” held from December 29 - January 7 at Nguyen Hue pedestrian street also entered BSI Top10 Events January 2024. This is a musical performance event centered on the Giant Beer Can model. User check-in activities contributed to both the campaign and the Tiger event having an extremely high volume of natural discussion — the highest at BXH BSI Top10This month (Virality Score = 0.98).
Heineken - Open connection, spring break: Campaigns used to be second in the ranking BSI Top10 Events December 2023and still maintain the heat in January. It continues to be the mini-games that invite players to join the Starverse that bring the most discussion to the campaign. Starverse is designed as a game world - where players can complete missions and accumulate bonus points, from which the accumulated points will result in valuable gifts. Many highly interactive posts come not only from the brand's fanpage but also from the community page, especially those about Saigon.
Samsung - Galaxy S24 Series: The Galaxy S24 series hit the market on January 18, 2024. On the occasion of the launch, Samsung held a livestream at Nguyen Hue Pedestrian Street to showcase the product. Previously, fan pages of retail brands as well as tech review communities also hosted minigames to welcome the arrival of the Galaxy S24 series. Users expressed interest in the A.I features that allow for more impressive shots.
OMO - OMO Tet 2024 - Stain Sow Hope: OMO campaign opens with Tet MV “Mai! Cheek About” to emphasize “smearing” as an attempt to rise up, sowing “hope” for good things in the future. Next, OMO invites everyone to participate in the “Stain Hope with A.I.” challenge to send a message to themselves in 2024. The Challenge was introduced through KOLs channels and received a great response from users.
Vietnamese Beer - Vietnamese Tet: The new campaign of Bia Viet raises the question: “Do you eat Vietnamese food, why not drink Vietnamese beer?” The question arouses curiosity on the part of the user, generating various streams of opinion. Some users believe that it is okay to drink something tasty, and some users believe that already Tet, you have to consume all Vietnamese food to be Tet. The debates about Viet Bia help the campaign to have a relatively good level of discussion diversity (Diversity Score: 0.85)
Coca-Cola - The bond that makes the New Year magical: Coca-Cola's Tet campaign has two outstanding activities: (1) Introducing Tet version of Coca-Cola cans with 100 different wishes, followed by a series of mini-games around the theme of Tet wishes, and (2) Organization of the “Miraculous Tet Table” - Coca-Cola's symbolic Tet event, accompanied by charitable activities, connecting 1000 Vietnamese families. The “Miraculous New Year's Table” event with more than 94 thousand related discussions was also recorded at BXH BSI Top10 Events this month.
Knorr - Magical New Year's Wishes: Knorr opened the campaign with the short film “The Quest to Find the Tet,” which delighted users for its cute, close images and messages. Next, Knorr introduced the “Taste the Wonderful New Year with Children” Challenge, which encourages parents to engage with their children through cooking activities. Overall, the entirety of Knorr's New Year activities underscore the importance of getting the family together in the kitchen to prepare for end-of-year raspberry.
Male Pisces - Male Pisces Specialty: Pisces combined with the trio Orange - Masew - Double2T in the MV “He has nothing special but specialties”. MV presents dishes typical of many regions, incorporating Nam Ngo fish sauce. In addition to appreciating the quality of the music, users also feel proud of the appearance of their native specialties in the MV.
Comfort - More Fragrant, New Year More Moment: Comfort's Tet campaign impresses with its musical composition combined with Phuong My Chi. The campaign comes from the idea that “the first gathering moment is like a home fashion catwalk”. Phuong My Chi's MV is enjoyed by users because of the way it combines folk material with a modern theme, drawing on a series of MV Reaction from other celebrities. In total, the reaction livestream from Salim received more than 24,000 comments.
Lay's - Laugh for joy: Inspired by the trend “Thank you”, Lay's Tet campaign began with Duc Phuc's MV, followed by organizing mini-games for users to get their hands on. Two prominent mini-games are: (1) Lay's package template design with “glass” and (2) Check-in and Lay's Tet version. Happy New Year captions based on the user's “visa” help the campaign to have a relatively high diversity of discussion (Diversity Score: 0.82).

TOP 10 INFLUENCERS MOST FEATURED ON SOCIAL MEDIA IN JANUARY 2024

Besides familiar faces such as Le Duong Bao Lam, Son Tung M-TP, ranking BSI Top10 Influencers January 2024. There is also the appearance of Phuong My Chi, Phan Manh Quynh, Hoa Minzy and Double2T with the launch of the promotional MV for the New Year campaign of the brands. The performances that attracted the attention of the audience helped HIEUTHUHAI, MONO, Trang France and Ninh Duong Lan Ngoc to participate in this month's ranking.

Phuong My Chi leader of the leaderboard BSI Top10 Influencers January 2024 when releasing the MV “Dieu Da” in conjunction with Comfort to promote the campaign “More Thom Tho, Tet More Dieu Da”. The catwalk in the “Da Dance” helped Chi to receive many compliments from the audience. In addition, the singer also performs at events such as Stars of 2023In particular, she received the “Outstanding New Face” award at Blue Wave 2023.
The main volume of discussion of Le Duong Bao Lam comes from the artist's personal Facebook posts about daily activities, in addition to activities participating in the promotion campaigns of Saigon Beer, Coca-Cola, programs 2 days 1 night, this also attracts interaction from network users. The network community pays compliments on the appearance and humor in the skits of male artists.
Phan Manh Quynh back to the leaderboard BSI Top 10 Influencerswith MV “Grateful for Staying” in Danisa's eponymous campaign. He received many comments from the audience praising the MV's meaning, melody and visuals reminiscent of the family picture on this Tet day.
HIEUTHUHAI and MONO noticed by the network community when participating in performances at award ceremony events. For HIEUTHUHAI, he performed at WeChoice Awards 2023 and won the “Favorite Male Singer” award at Blue Wave. MONO's discussion mainly comes from performing “Em xinh” at shows and events such as Beautiful sister blowing the wind and turning the waves, 2023 Star of the Year Awards Ceremony, Blue Wave 2023. The audience praised the appearance and performance of the two male artists.
Son Tung M-TP partnership with MBBank and JCB launches “Be The Sky” card — a bank card that integrates fandom membership cards dedicated to the SKY community. Through videos and promotional posts about the product, fans expressed anticipation for his upcoming activities.
Besides the cooperation to launch MV in the campaign “OMO Tet 2024 - Stain the Sow of Hope”, Hoa Minzyin January achieved achievements at the Awards Ceremony Blue Wave 2023and Award Ceremony 29th Golden Dawn - 2023. The audience congratulates the singer, and also praises her appearance, voice and energy that she radiates.
The main volume of discussion of Double2Tcame from the debut of MV “You Have Nothing Special But Specialty” which won the charts BSI Top10 Campaigns January 2024 “Male Fish Specialty”. In addition, the male rapper's performance and award nomination at Blue Wave 2023 was also watched and supported by fans.
Through her performance at the show “Beautiful Lady Breaks the Wind Turn the Wave”, France Pageand Ninh Duong Lan Ngoc received a lot of praise from the online community for his looks, talent and effort through each performance.

TOP 10 MOST PROMINENT EVENTS ON SOCIAL MEDIAJANUARY 2024

Besides events from brands like Tiger - Ban Linh Avenue, Coca-Cola - Magical New Year's Table, La-Larue Concert, Living a “profitable” life of VietinBank; BXH BSI Top10 Events. This month also recognizes the influence of the award ceremonies, the most prominent of which can be mentioned: WeChoice Awards 2023, Blue Wave 2023, Blue Star 2023, 29th Golden Mai Awards Ceremony - 2023, Star of the Year 2023 ceremony, 28th Asian Television Awards Gala.

WeChoice Awards 2023: This year's awards ceremony delighted users with performances that combined the most popular singers. Based on the theme “Dare Passionate, Dare Brilliant”, WeChoice Awards 2023 devotes a great deal of interest to how Gen-Z influences society. However, the show also caused a lot of controversy over the final results and the statement from the MCK award winner.
Green Wave 2023: Lan Song Xanh is a long-standing music award in Vietnam, bringing together the most popular artists in showbiz in Vietnam. Especially the mashup of singer Noo Phuoc Thinh captivated the audience because of his handsome looks and attractive voice. Users also paid much praise to Wren Evans - a Gen-Z artist who won the category “Album of the Year” for the album “Loi Choi”.
La-Larue Concertgebouw: It is a series of musical events that lasts throughout January, taking place in many provinces. Events in each province will bring together different stars, free entrance. Much discussion of the event comes from the shared posts of community pages.
Blue Star 2023: The Blue Star is an award that honors faces who have made outstanding contributions in the field of film and television. Much of the discussion of the award came from posts of gratitude by Zhen Thanh, Truong Giang, Kieu Minh Tuan and several other celebrities. Especially the appearance of Thai actors Film Thanapat and Jam Rachata also received a lot of attention.
29th Golden May Awards Ceremony - 2023: This is an annual award organized by the Labor newspaper to honor outstanding faces in the field of television - digital platforms. Users give a lot of praise to Black Wave - the rapper who was honored in the category of Artist for the Community. Besides, users also proved puzzled with the appearance of Tiktoker Pham Thoai at the red carpet.
The 2023 Star of the Year Gala: The performance “I fell you up” from the beautiful sisters from the show Wind Pedals Turn the Wave, along with Phuong My Chi's “Universe with You” received great interest from the online community. Besides, users also send congratulations to the artists who won in categories such as “Couple of the Year”, “Hot Kid”, “Hot Mom”, etc.
28th Asian Television Awards Gala: The award ceremony attracted public interest because it was first held in Vietnam with the participation of many international artists, especially Thai artists. In addition, the mini-game hunting for tickets to the event on the TodayTV fanpage attracts many users to participate.
VietinBank - Live a “profitable” life: The event is part of the campaign “Living a Profitable Life” with the aim of helping the audience to better understand “Living profitably” through each performance of famous singers such as: Black Vau, Tac Tien, Justatee, Ha Anh Tuan,... The online community expressed their desire to attend the concert and were impressed by the grandiose stage.

APPENDIX

Detailed information on the indicators that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers and BSI Top10 Events rankings in January 2024.

To learn more and have a more detailed exchange on how to evaluate brand health, campaignsas well as optimizing the effectiveness of customer interaction on social media based BSI — Buzzmetrics Social Indexplease contact Buzzmetrics representative by email info@buzzmetrics.com.

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