BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for October 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/10/2025.
The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.
TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JANUARY 2026
The BSI Top10 Ranking for January 2026 is filled with a festive Tet atmosphere expressed through various color palettes. Leading the ranking is Lifebuoy with the Tết Ta Về campaign, which delivered many meaningful activities. Ranking second and third is Mang Tết Về Nhà by Pepsi, featuring an eye-catching gold can edition.
- The beer industry contributed two representatives: Tết Đậm Chất Việt by Bia Việt and Khai Xuân Bản Lĩnh by Tiger. Other notable campaigns include Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách by P.S, OPPO Reno15 by OPPO, Cầu Gì Hơn Phút Giây Này Bên Nhau by Nestlé, Bước Tới Tết Mới by Biti’s Hunter, Bật Nắp Hứng Khởi Dệt Nên Tết Mới by Coca-Cola, and Khởi Sáng Lên Hương by Hazeline.
- The Tết Ta Về campaign by Lifebuoy focuses on evoking emotional connections among people living away from home during Tet. The campaign opened with meaningful events such as the exhibition Là Tết Của Một Ai Đó and the music night Hết Mình Miên Man, before reaching a discussion peak thanks to the MV Tết Ta Về. This campaign also recorded the highest proportion of high-quality user discussions—nearly 50% of total discussions—within the BSI Top10 Campaigns ranking.
- The Mang Tết Về Nhà campaign by Pepsi introduced the Tet limited-edition gold Pepsi can, which was highly praised for its visual appeal and purchase intent. In addition, the campaign left a strong impression with a large-scale music festival featuring Captain Boy, Hòa Minzy, Mỹ Tâm, Bray, and others. Part of the campaign’s discussion also stemmed from its community activity Mang Tết Về Nhà, helping underprivileged individuals have the opportunity to reunite with their families for Tet.
- The OPPO Reno15 campaign helped OPPO return to the BSI Top10 ranking after a one-month absence. The highlight of the campaign was the product launch concert Mưa Sao Băng, featuring Sơn Tùng M-TP. Ticket-hunting minigames further fueled discussions around the campaign.
- The Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign centered around the MV Tết Cộng Nụ Cười, a collaboration between MONO, NSND Bạch Tuyết, and Bùi Công Nam. The MV received positive feedback for its unique fusion of cải lương and contemporary music, reflecting concerns about generational gaps in enjoying Tet. The campaign was further energized by a Tet-reminiscing minigame powered by Google Gemini.
- The Khai Xuân Bản Lĩnh campaign by Tiger attracted discussions through the familiar Tiger Remix event series. This month, Tiger Remix was held in Buôn Ma Thuột, featuring popular artists such as SOOBIN, Quang Hùng MasterD, and Kay Trần. Ticket-hunting and song-guessing minigames further heated up anticipation ahead of the event.
- The Tết Đậm Chất Việt campaign by Bia Việt conveyed a message of gratitude toward those who had accompanied people throughout the past year. The campaign featured two standout activities: (1) a collaboration with Karik to release the Tet MV Không Lời, and (2) customizable thank-you cards that allowed users to receive attractive gifts.
- The Cầu Gì Hơn Phút Giây Này Bên Nhau campaign by Nestlé focused on the contest “WISHLIST NGAY LÚC NÀY - CẦU GÌ HƠN PHÚT GIÂY NÀY BÊN NHAU”, in collaboration with Kenh14 and aFamily. The contest encouraged users to share simple wishes centered around family during Tet. Additionally, the campaign introduced the “Lịch Tết Hôm Nay”, a calendar featuring only today’s date, which received positive user feedback.
- The Bước Tới Tết Mới campaign by Biti’s Hunter portrayed a youthful, energetic Tet through the MV of the same name by Quang Hùng MasterD. To amplify the campaign, Biti’s Hunter launched a challenge to hunt for Quang Hùng’s “tongtai” via a double-decker bus traveling around central Saigon.
- The Bật Hứng Khởi Dệt Nên Tết Mới campaign by Coca-Cola spread festive excitement through the COCA-COLA Tết Fest Grand Music Festival. The music nights featured popular young artists such as JSOL, Hoàng Duyên, and the group UPRIZE. In addition to music, visitors could enjoy food and participate in “weaving” vibrant Tet artworks.
- The Khởi Sáng Lên Hương campaign by Hazeline kicked off with the Tet MV Tết Luôn Mỉm Cười by Kay Trần, quickly drawing attention thanks to its cheerful melody. With the participation of Kay Trần and other celebrities such as Tina Thảo Thi and Puka, the campaign rolled out a series of lively events and minigames, maintaining discussion momentum over an extended period.
TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JANUARY 2026
Over the past two months, Vietnamese men’s football has achieved impressive results: winning the gold medal at SEA Games 33 in December and securing third place at the U23 Asian Championship 2026. As a result, fans have shown increased interest and discussion on social media. This trend is reflected in the BSI Top10 Ranking for January 2026, with three figures from football making the list: HLV Kim Sang Sik, player Nguyễn Đình Bắc, and player Trần Trung Kiên. They are joined by familiar artists such as Quang Hùng MasterD, Lê Dương Bảo Lâm, Sơn Tùng M-TP, HIEUTHUHAI, Hòa Minzy, Trấn Thành, and Phương Mỹ Chi.
- Đình Bắc continued his impressive performance by winning the Top Scorer title with 4 goals and 2 assists, including a spectacular goal against UAE. His outstanding display delighted fans and was widely shared on TikTok. Đình Bắc also regularly updates his social media, maintaining strong engagement with fans.
- HLV Kim Sang Sik is an indispensable name when discussing Vietnam’s recent football success. Many fans humorously refer to what the Korean coach has done for the Vietnamese team as “black magic.” Beyond his leadership skills, he is admired for his humility and calm demeanor. The image of HLV Kim Sang Sik standing motionless without celebrating after U23 Vietnam’s victory over Korea spread widely on social media.
- Quang Hùng MasterD was extremely busy this month with Tet-related brand activities. He released the MV Bước Tới Tết Mới, accompanying Biti’s Hunter’s youthful Tet campaign. He also participated in the OMO Giữa Tán Rừng Xanh Grand Music Festival, contributed vocals to Viettel Y-FEST, and joined many other music events.
- Lê Dương Bảo Lâm maintained fan engagement thanks to abundant content from two Fan Meetings held in late December. In addition, his humorous posts about everyday life attracted numerous fan comments.
- Trần Trung Kiên, another U23 Vietnam player, also received special attention from fans. Thanks to his outstanding saves—especially in the match against Saudi Arabia—Trung Kiên helped Vietnam advance to the semifinals. Many people sent words of encouragement to him after the loss to China.
- Sơn Tùng M-TP accompanied promotional events for Red Bull and OPPO. At OPPO’s Mưa Sao Băng concert, Sơn Tùng M-TP drew attention by unexpectedly performing his once-iconic hit Không Phải Dạng Vừa Đâu. Audiences left many positive comments praising his stage presence.
- HIEUTHUHAI began 2026 with the song Mong Năm Mới Trải Hoa, in collaboration with the Closeup brand. The rapper also received good news as his song Nước Mắt Cá Sấu entered the Top 10 Most Favorite Songs at the Làn Sóng Xanh Awards 2025.
- Hòa Minzy concluded a brilliant 2025 by winning six categories at the Làn Sóng Xanh Awards 2025. Her song Bắc Bling was once again mentioned as a memorable music phenomenon. She also achieved major wins at the Mai Vàng Awards, though she was involved in controversy over “dominating airtime” on a program.
- Trấn Thành continued to bring hearty laughter to audiences on Running Man with his humorous interactions with 52Hz. His congratulatory message to U23 Vietnam for winning third place, along with his condolences to Hari Won, also sparked lively online discussions.
- Phương Mỹ Chi also had a breakthrough year in music, delivering outstanding performances on both Em Xinh Say Hi and Sing!Asia. As a result, her name was frequently mentioned as a strong contender for year-end music awards. Her efforts were partly rewarded when she won Best Breakthrough Singer at the Làn Sóng Xanh Awards.
APPENDIX
Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in January 2026.
To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com
