BSI Top10: Social Media Rankings for October 2025

BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for October 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/10/2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN OCTOBER 2025

The BSI Top10 Ranking for October 2025 records the Optimum Thematic campaign “Nhà nào cũng có mẹ” taking the lead. There are up to three campaigns from the alcoholic beverage category making it onto the BSI Top10 gold board, including: Tiger Street Football 2025 by Tiger; Heineken Silver Alu - Êm Chất Thời Thượng by Heineken; 150 Năm Di Sản by Bia Sài Gòn and Bật Nắp Larue - Mở Khoảnh Khắc Vàng by Larue. The collaboration with G-Dragon once again brings VPBank back into the BSI Top10 Ranking. In addition, this month also features campaigns such as OPPO Find X9, Trọn Một Ngày Sum Vầy Sáng Mãi Chuyện Đêm Trăng by Kinh Đô, Giải Thể Thao Sinh Viên Toàn Quốc Năm 2025 by TV360, and Galaxy A56 5G by Samsung Galaxy.

• Optimum Thematic “Nhà nào cũng có mẹ” by Vinamilk rises to the top of the BSI Top10 Ranking. The campaign’s reach comes from a combination of minigames and introductory posts from hot moms. It emphasizes improving children’s digestive health through the exclusive 6 HMO formula.
• Tiger Street Football 2025 remains firmly in the BSI Top10 Ranking with a football tournament organized in both the North and South, giving fans the chance to meet and interact with a world legend. Audiences also expressed excitement over the energetic performance of Dương Domic. The tournament’s final match became the most outstanding event of the month, topping the BSI Top10 Events.
• OPPO Find X9 by OPPO stands out with The X Show – an event held on a luxury cruise in the heart of Sài Gòn. The performance of “Xin Hãy Thứ Tha” by singer Hồ Ngọc Hà went viral on TikTok. In addition, the campaign rolled out various attractive minigames to maintain user engagement.
• The campaign accompanying G-Dragon in the Übermensch super concert once again helps VPBank appear in the BSI Top10 Ranking. The previous collaboration campaign with G-Dragon in June was a huge success and helped VPBank lead the BSI Top10 Rankings for two consecutive months. The main discussion highlight of this new campaign continues to be the vibrant ticket-hunting activities across multiple G-Dragon fan communities.
• Heineken Silver Alu - Êm Chất Thời Thượng stands out with The Silver Coolture event. More than just a product launch, The Silver Coolture was a highly fashionable party featuring Orange, Duy Khánh, HURRYKNG, Quỳnh Anh Shyn, Fabo Nguyễn, and more. Major entertainment pages such as Theanh28, Bí Mật Showbiz, Hóng Hớt Showbiz simultaneously covered the event. The Silver Coolture ranks fifth in the BSI Top10 Events.
• 150 Năm Di Sản is another campaign from the beer category, but from the Bia Sài Gòn brand. Through Đêm Di Sản nights held in major cities, Bia Sài Gòn not only retraces its journey to reach international standards but also expresses a desire to connect with local communities. Alongside major community pages, many individual users shared their special experiences attending Đêm Di Sản.
• Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng by Kinh Đô appears in the BSI Top10 Ranking for two consecutive months. It is also the only campaign choosing Mid-Autumn Festival as the special occasion to connect with users. This month’s campaign highlight comes from KOL/Influencer mooncake reviews in the days leading up to Mid-Autumn (6/10), as well as videos sharing the experience of enjoying the cakes. Heartwarming stories about those quietly “keeping the Mid-Autumn flame” also contribute to the campaign’s discussions.
• Giải Thể Thao Sinh Viên Toàn Quốc 2025 by TV360 maintains its momentum thanks to integrated communication across online and offline channels: interactive booths and regular livestreams on the fanpage, thereby attracting plenty of comments cheering for university teams. The campaign generates over 21,000 discussions from quality users. Conversations come not only from sponsor fanpages but also from university fanpages.
• The Galaxy A56 5G campaign by Samsung accompanies the show 2 Ngày 1 Đêm and rapper HIEUTHUHAI. Humorous images of HIEUTHUHAI with his Samsung phone during 2 Ngày 1 Đêm were clipped and shared by community pages, drawing strong user interest and discussion.
• Bật Nắp Larue - Mở Khoảnh Khắc Vàng is yet another campaign from the alcoholic beverage category. To drive conversations, the campaign rolled out minigames across numerous local community pages in provinces such as Quảng Nam, Gia Lai, Cần Thơ, etc. TikToker Phúc Syno also joined Larue in this campaign.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN OCTOBER 2025

The BSI Top10 Ranking for October 2025 sees major shifts as Sơn Tùng M-TP hands over the top spot to Lê Dương Bảo Lâm; Hương Giang Idol, Trấn Thành and Quân A.P all make comebacks after periods of absence. Other names include Rhyder, HIEUTHUHAI, Quang Hùng MasterD, Captain Boy and SOOBIN.

• Lê Dương Bảo Lâm maintains a strong presence on social media thanks to appearing simultaneously in two shows: 2 Ngày 1 Đêm and Chiến Sĩ Quả Cảm. This month, Lê Dương Bảo Lâm also spoke up to comfort Lamoon when she, as a guest of 2 Ngày 1 Đêm, received negative comments. His supportive stance received positive feedback from audiences. In addition, he actively shares updates about his daily life.
• Sơn Tùng M-TP continues to earn goodwill by donating 1.6 billion VND to help people in storm and flood areas rebuild their lives. The trend “Flop quá thì ghi tên anh vào” is still joyfully embraced by fans. He also participated in promoting Mì Ly Modern’s event this month.
• Trấn Thành is one of the celebrities who actively supports people affected by storms and floods. His meaningful actions have helped the MC score highly with audiences. It’s also impossible to overlook the buzz he generates when appearing on Running Man, with many viewers considering him the “soul” of the show.
• Rhyder climbs to fourth place in the BSI Top10 Ranking for October 2025 thanks to his album “Trap”, enthusiastically received by fans. Releasing multiple songs at once gives audiences more content to discuss about Rhyder on social media. He also performed at a mega concert with 30,000 attendees in Quảng Ninh.
• Quang Hùng MasterD has a packed schedule this month with brand promotion activities. He released the MV “Idol Hút” in collaboration with the NuVi brand. He also took part in events by VinaPhone, Acecook, vivo and other major music events.
• HIEUTHUHAI quickly returns to the BSI Top10 Ranking after a one-month absence. His presence on 2 Ngày 1 Đêm becomes a focal point of conversations. Fans are beginning to mention HIEUTHUHAI as a strong contender for year-end artist awards.
• Captain Boy appears in this month’s ranking thanks to the heat from the song Giá Mà Anh. He further excites fans by announcing a mini concert titled Mặt Chạm Mặt, scheduled for the end of November.
• Hương Giang Idol returns to the ranking after months of absence. Her journey competing in Miss Universe attracts substantial attention on social media. She also appears in two TV shows: Hello Neighbors! and Sao Nhập Ngũ.
• Quân A.P is another familiar name making a comeback to the BSI Top10 Ranking. His participation in Running Man season 3 has helped reignite interest in his name. Fun interaction moments between Quân A.P and other Running Man cast members receive many positive comments from viewers.
• SOOBIN, in the role of producer on Tân Binh Toàn Năng, leaves a strong impression with his strict yet devoted demeanor. News about SOOBIN appearing at Y-Concert or hosting his Live Concert in Ho Chi Minh City also boosts discussion around him.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN OCTOBER 2025

In addition to the Tiger and Heineken events mentioned above, the BSI Top10 Ranking also records Day 2 of concert Em Xinh Say Hi in second place. There is also a series of music-driven events such as: Viettel Y-Fest 2025, VPBank Đất Sen Hồng Music Marathon 2025, Modern – Trận Địa Đa Vị 2025, SiuKay Halloween Festival 2025. The final of Đường Lên Đỉnh Olympia, TikTok Awards Vietnam 2025, and the finale of Vietnam's Next Top Model 2025 are also listed in the BSI Top10 Events.

• Em Xinh Say Hi Day 2 concert at Mỹ Đình (11/10) generated huge buzz on social media thanks to a visually stunning stage, viral performances, intense fanchants and standout fan–brand activities, especially TPBank’s photobooth. A VN-Index prediction minigame with ticket rewards heated up discussions before the event. The night delivered explosive and joyful moments from the talented Em Xinh lineup. Social media users couldn’t help but laugh at Han Sara and Phương Mỹ Chi’s skit where they dressed up as security guards. However, the show also left a somber note due to a fireworks incident affecting the stands and a controversial speech by Miu Lê.
• The grand finale of Đường Lên Đỉnh Olympia’s 25th season took place on the morning of 26/10 on VTV3 with a vibrant atmosphere across four locations: Hà Nội, Huế, Khánh Hòa and Đồng Tháp, creating many emotional moments. Trần Bùi Bảo Khánh (THPT Chuyên Hà Nội – Amsterdam) led from the Khởi động round and won the laurel wreath with 215 points, bringing the live broadcast back to Hà Nội. All locations had standout cheering activities, from parades at Hoàng Thành Thăng Long to the electric atmosphere at Lạc Hồng Park, helping the final go viral on social media and ending season 25 with a powerful spirit of school pride.
• TikTok Awards Vietnam 2025, with the message “New Era, New Icons”, made a vibrant comeback on 18/10/2025, gathering top creators, artists and major partners, and opening public voting for 16 categories. The awards night recorded many memorable moments such as the victory of Tủn Cùi Bắp (inviting bà 9 Phương on stage), the win of MisThy (Celebrity Creator of the Year), and the win of Theanh28 Sport (Partner of the Year).
• Viettel Y-Fest 2025 is a music festival series that spans major cities such as Hồ Chí Minh City, Hà Nội, Huế, Cần Thơ, Hải Phòng and Buôn Ma Thuột. With the concept “SYNC OF HEART”, the event aims to connect the North and South, offering a multi-sensory music experience and introducing the first zero-gravity performance in Vietnam. It gathers top artists like Sơn Tùng M-TP, Soobin, Trúc Nhân and Vũ Cát Tường. Alongside a digital museum, minishows and fan support projects keep online discussions buzzing ahead of each show.
• VPBank Đất Sen Hồng Music Marathon 2025 is a sports–music–culture–food festival held from 10–12/10 in Đồng Tháp, attracting more than 12,000 runners from Vietnam and over 20 countries. Discussions focus on the star-studded lineup including ISAAC, MONO, Captain Boy, DLow, Vũ Phụng Tiên, delivering spectacular performances both visually and musically.
• Modern – Trận Địa Đa Vị 2025 takes place at Công viên Bờ sông Sài Gòn in Ho Chi Minh City on 11/10/2025. The event aims to bring a multi-sensory experience through music, minigames and fan interactions. Sơn Tùng M-TP – Modern’s ambassador – is one of the key highlights. The event is further fueled by free limited Fanzone ticket hunts, experiential challenges to exchange tickets, and the distribution of limited-edition cards.
• SiuKay Halloween Festival 2025 takes place in Hồ Chí Minh City (18/10) and Hà Nội (24/10) as a Halloween music and entertainment festival attracting thousands of young attendees. The event becomes a hot topic thanks to its star-studded guest lineup, including Quang Hùng MasterD, Karik, Dương Domic, Wean, Phương Mỹ Chi, and more. It also combines cosplay, flashmobs and the extremely spicy SiuKay Ớt Ma noodle challenge.
• The finale of Vietnam's Next Top Model 2025 takes place on 12/10 at Nhà thi đấu Nguyễn Du with sponsorship from CHANTÉ. Top 3 Bảo Ngọc – Mỹ Ngân – Mai Hoa attract attention with their catwalk experience in Paris before the final. As a result, Mai Hoa is crowned winner of VNTM 2025, while Giang Phùng receives the “Warrior Model” title. The final night is praised as explosive, emotional and professional.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN OCTOBER 2025

Anh Trai Say Hi season 2 firmly secures the top position. Running Man and 2 Ngày 1 Đêm claim second and third place respectively, once again affirming the strong appeal of these “national shows”. Hàng Xóm Mới appears for the first time in the BSI Top10 2025 Ranking. Other familiar shows include Chiến Sĩ Quả Cảm, Tân Binh Toàn Năng, Mái Ấm Gia Đình Việt, Đường Lên Đỉnh Olympia, Vietnam Next Top Model and Bạn Muốn Hẹn Hò.

• Anh Trai Say Hi 2025 - Season 2 records 823,000 discussions, a very strong performance for a TV show. This month’s viral moments belong to team Negav – team Đa Nghi with their Y2K/Audition-style performance. While many expected Livestage 2 to end with 6 contestants eliminated, producers surprised everyone by changing the rules and allowing all 30 brothers to advance to Livestage 3. This decision received enthusiastic support from fans.
• Running Man Việt Nam season 3, with its signature physical–challenge format, continues to offer entertaining moments for viewers thanks to its colorful cast. Through episodes such as “Cuộc đi săn đầu tiên”, “Người một nhà”, “Truy tìm người con giả”, “Tín hiệu sóng siêu âm”, the show receives many positive comments. In particular, MC Trấn Thành is considered by many fans to be an irreplaceable core of Running Man.
• 2 Ngày 1 Đêm season 4 keeps discussions heated thanks to the playful chemistry between Trường Giang – HIEUTHUHAI – Ngô Kiến Huy and “hãm trình” challenges that create hilarious moments. However, controversy around guest Lamoon causes the show’s sentiment score to drop compared to last month (Sentiment Score = 0.73).
• Chiến Sĩ Quả Cảm reaches its climax as artists take on the roles of mobile police and special forces, reenacting large-scale scenarios of criminal pursuit, anti-terror operations and the Lóng Luông drug bust. For the first time, tactical helicopters, hostage rescue missions and many action-movie-like scenes are recreated in a safe, controlled setting. Thanks to this intense storytelling, the show continues to hold audience attention.
• Mái Ấm Gia Đình Việt continues to touch viewers’ hearts with emotional stories about orphans, abandoned children or kids living with elderly grandparents. A standout case is that of Phương Quyên (15 years old): her father passed away before she was born, her mother left when she was just 3 months old, and she now lives with her impoverished grandmother.
• Đường Lên Đỉnh Olympia brings together four outstanding contestants from Hà Nội, Huế, Khánh Hòa and Đồng Tháp, with Trần Bùi Bảo Khánh (THPT chuyên Hà Nội – Amsterdam) winning the championship, earning the prestigious laurel wreath and a full scholarship from the University of Greenwich. The atmosphere is electric at all locations with cheering activities, minigames and parades with MC Khánh Vy, helping create one of the most emotional finales in Olympia’s history.
• Tân Binh Toàn Năng enters a peak phase as trainees continuously prove themselves through back-to-back performances under a strict discipline system. The “Thần Tượng Quốc Dân” ranking is updated in real time, with only the top-voted trainee going straight into the debut lineup, making the competition increasingly intense. Standout performances such as TAKE A SHOT, Không Cần Nói Nhiều, WHEELIE and Beautiful Girl receive strong audience attention.
• Vietnam’s Next Top Model 2025 continues to deliver high-stakes challenges and emotional elimination rounds, with the top 4 finalists heading into the grand finale including Mai Hoa, Bảo Ngọc, Mỹ Ngân and Giang Phùng. Beyond fashion shows, the program also features a fiery stage performance of “Gọi Cháy Máy” by Kay Trần.
• Bạn Muốn Hẹn Hò returns to the ranking after a one-year absence. The reality show helps young people find their other half through in-person dates. Its signature remains the humorous interactions and “tẻn tẻn” awkward yet adorable moments between participating couples.
• Hàng Xóm Mới is a new reality show marking the first collaboration between Hương Giang Entertainment, C Global and Ninh Dương Story. The show moves artists into a village to live with locals and take on bonding challenges. With its humorous and down-to-earth spirit, the program is expected to become a comforting entertainment staple in the near future.

APPENDIX

Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in October 2025.

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To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com

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