BSI Top10 Rankings

The BSI Top 10 Ranking is a reliable, high-quality, and up-to-date social media ranking based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top 10 Ranking for February 2026 includes Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media channels and online news platforms during the period from February 1, 2026 to February 28, 2026.

The BSI Index (2023 version) introduces two new adjustment metrics—Diversity Score and Audience Score—which are combined with the five evaluation criteria from the 2021 version. These additions create changes in how the success of campaigns, events, and shows on social media is evaluated, providing a more comprehensive and in-depth assessment. For more details, see How BSI Top10 Rankings Are Calculated (2023 version).

The BSI Index reflects a combination of multiple factors, all of which carry equal importance. A change in just one factor can lead to changes in the BSI Top10 ranking.

Starting from January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, which includes the two additional adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – FEBRUARY 2026

The product launch campaign for the Galaxy S26 by Samsung Galaxy topped the rankings this month. In addition, the festive Lunar New Year (Tết) atmosphere continued to dominate the BSI Top 10 rankings for February 2026, featuring campaigns such as “Bring Tết Home” by Pepsi, “Welcome the New, Celebrate Tết Forward” by Larue, “Open Real Connections, Turn On Tết with Heineken” by Heineken, “Plant Millions of Green Seeds, Cover Thousands of Forests” by OMO, “Deliver Golden Health Gifts” by Ensure, “Celebrate a Grand Tết” by Saigon Beer, “Shop for Tết, Enjoy the Fun” by TikTok Shop, and “What Could Be Better Than These Moments Together” by Nestlé. MILO also returned to the rankings with its campaign “MILO Triple Advantage.”

• Samsung’s Galaxy S26 campaign made a bold move by sending out invitations to the Unpacked event right before the Lunar New Year, sparking early interest among users for the new product. This was followed by a series of minigames related to the Unpacked event deployed across major community pages to sustain user discussions. As a result, the campaign achieved the highest Qualified User score of the month. The Galaxy S26 launch event also appeared in the BSI Top10 Events ranking, securing the 10th position.
• Pepsi’s “Bring Tết Home” campaign maintained its No.2 position for two consecutive months, driven by two notable minigames: one allowing users to showcase their creativity by decorating Tết gift baskets, and another leveraging Google Gemini to “predict” fortunes for the new year. In addition, the gold Pepsi can, Pepsi’s special Tết edition product, continued to receive praise from users for its packaging design. The campaign’s two-day music festival of the same name also appeared in the BSI Top10 Events, ranking 3rd.
• Larue’s “Welcome the New, Celebrate Tết Forward” campaign is a long-running Tết campaign that began attracting discussions as early as December. Three campaign activities that generated strong engagement in February include the “Tết Tấn Tới” MV by Trúc Nhân, the cooking show “Muốn Ăn Phải Lăn Vào Bếp” featuring Trường Giang, and the Larue LumiFest light music festival. The festival also entered the BSI Top10 Events, ranking 7th.
• Heineken’s “Open Real Connections, Turn On Tết with Heineken” campaign generated buzz through the minigame “Phi Vụ Ẩn – Mở Kết Nối Thật”, giving users the chance to receive a Connection Kit—a collection of unique items from Heineken. The campaign was supported by several popular KOLs such as Duy Khánh, DJ Mie, Misthy, and Cris Phan.
• OMO’s “Plant Millions of Green Seeds, Cover Thousands of Forests” campaign stood out with the music event “Giữa Tán Rừng Xanh”, which gathered well-known artists including Quang Hùng MasterD, Phương Mỹ Chi, Rhyder, Bùi Trường Linh, and UPRIZE. Performances from the artists were widely recorded and shared by users across multiple social media platforms. The event also ranked 8th in the BSI Top10 Events.
• Ensure’s “Deliver Golden Health Gifts” campaign conveyed a meaningful Tết message through the short film “Được Về Làm Con” (Returning to Be a Child): the most precious thing during Tết is not material abundance, but having parents who are still healthy and present. Additionally, the brand organized a series of expert Q&A sessions focused on taking care of parents’ health during the holiday.
• Saigon Beer’s “Celebrate a Grand Tết” campaign rolled out Tết minigames across multiple local fanpages, attracting strong participation thanks to the grand prize of an iPhone 17 Pro. Beyond that, the brand also organized the Tân Niên Đa Miền festival series, with Đắk Lắk as the first stop, featuring performances by Chillies, Hồ Quang Hiếu, and Đặng Nam Anh.
• TikTok Shop’s “Shop for Tết, Enjoy the Fun” campaign celebrated the holiday with a range of attractive promotions, including Flash Sales of up to 90% and Extra Vouchers worth up to 1 million VND. The campaign also ran Tết greeting and fortune-drawing minigames to stimulate user discussions.
• Nestlé’s “What Could Be Better Than These Moments Together” campaign continued to appear in the BSI Top10 Campaigns ranking. Similar to the previous month, the campaign highlighted the importance of family reunion moments during Tết. The message was delivered in a cheerful tone through Gen Z meme pages and illustrations by young artists.
• MILO’s “MILO Triple Advantage” campaign introduced MILO Triple Advantage milk as a reliable companion for parents in raising children. The campaign gained traction through reviews from mothers, parenting community pages, as well as endorsements from athletes and fitness trainers.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – FEBRUARY 2026

The buzz surrounding Lunar New Year (Tết) films helped Trấn Thành and Trường Giang climb higher in the BSI Top10 Influencers ranking. Meanwhile, Nguyễn Đình Bắc continued to maintain strong recognition on social media. Tóc Tiên was honored on the BSI Top10 Influencers list for the first time, alongside other familiar names such as Hòa Minzy, Phương Mỹ Chi, Quang Hùng MasterD, HIEUTHUHAI, Bùi Công Nam, and Sơn Tùng M-TP.

• Trấn Thành became the most influential celebrity of the month thanks to the Tết film Thỏ Ơi. Most comments about the film were positive, praising Trấn Thành for his spirit of innovation and for not confining himself to old formulas. In addition, his tactful responses when handling difficult questions about the film also helped him earn respect from the online community.
• Recently, Nguyễn Đình Bắc has stepped beyond the boundaries of football and gained wider public recognition. This month, he was nominated in the “Inspirational Figure” category at the WeChoice Awards. He also attracted media attention thanks to a moment interacting with Trường Giang and Hòa Minzy during the WeChoice awards night.
• Trường Giang returned to the BSI Top10 Influencers ranking after several months of absence, thanks to the buzz surrounding the Tết film Nhà Ba Tôi Một Phòng. Even before its official release, Trường Giang’s first feature film had already sparked curiosity and controversy across social media platforms. Two major discussion topics included the decision to have J97 sing the OST and Trường Giang’s statement that he made the film not for money.
• Hòa Minzy maintained strong visibility on social media thanks to the Bắc Bling Fan Concert, which featured many prominent guest artists such as Xuân Hinh, Quốc Thiên, Erik, and Đức Phúc. Besides high-quality performances, Hòa Minzy also made a positive impression by donating 400 million VND from ticket sales to build a bridge in Điện Biên. The fan concert also appeared in the BSI Top10 Events ranking, securing 2nd place.
• Phương Mỹ Chi delighted online audiences by recreating her hit Rock Thiệp Hồng at the VMAS Year End Party. Her viewpoint on protecting artists on social media also sparked lively discussions among netizens.
• Quang Hùng MasterD drew attention this month with the song “Lò Vi Sóng,” which was performed for the first time on the program Sóng 26. The song received positive feedback for its mysterious and captivating melody, reminding listeners of his previous hit Thủy Triều. TikTok played a major role in generating discussions around the artist.
• HIEUTHUHAI, in addition to participating in the Tết edition of 2 Ngày 1 Đêm, also made a cameo appearance in Trường Giang’s film Nhà Ba Tôi Một Phòng. Although his screen time was limited, HIEUTHUHAI still attracted lively discussions from the online community.
• Bùi Công Nam kicked off February with the meaningful MV “I Love You.” The singer-songwriter also appeared in several activities during the month, including interesting trips on the show Gia Đình Haha and participating in Tết campaigns with Lifebuoy and Jollibee.
• Tóc Tiên entered the BSI Top10 ranking for the first time, thanks to her outstanding performance in the mashup Rock Thiệp Hồng. In addition to her powerful vocals, she was praised for her strong stage presence and her collaboration with Gen Z artists to deliver one of the most viral mashups of the Tết season.
• Sơn Tùng M-TP gained high engagement from his Tết greeting posts on both Facebook and TikTok. His song “Muộn Rồi Mà Sao Còn” also unexpectedly went viral again on TikTok. Meanwhile, the trend “Flop quá thì ghi tên anh vào” has cooled down compared to before, but it is still followed by a segment of users.
  

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – FEBRUARY 2026

The WeChoice Awards Gala became the most prominent event of February 2026, recording outstanding discussion metrics, while Hòa Minzy’s Fan Concert ranked second. In addition, this month’s ranking also featured a series of vibrant Tết events, including “Bring Tết Home” by Pepsi, Larue LumiFest by Larue, “Giữa Tán Rừng Xanh” by OMO, Tết Fest by Coca-Cola, Green Paradise Tết Fest by Vinhomes, “Chuỗi Tọa Độ Tích Lộc Xuyên Việt 2026” by PNJ, and the Nguyễn Huệ Flower Street for Tết Bính Ngọ. Meanwhile, the Samsung Galaxy S26 launch event ranked 10th on the list.

• The WeChoice Awards 2025 took place on February 7 at the SECC (Saigon Exhibition and Convention Center) under the theme “Continuing the Story of Vietnam.” The event generated over 150,000 discussions online, featuring a seamless blend of inspiring stories, quiet yet meaningful contributions to society, and passionate performances by artists. In addition to the inspirational content, side moments—such as Trường Giang giving advice to Nguyễn Đình Bắc—also helped increase the level of online discussion surrounding the event.
• The Nguyễn Huệ Flower Street for Tết Bính Ngọ, which opened on February 15 and lasted until February 22, quickly attracted attention from online audiences thanks to its elaborately designed horse-themed installations stretching along the street. Many people from other provinces expressed regret at not being able to visit and check in at the flower street during the Tết holiday. Several celebrities, including Ngô Kiến Huy, Gin Tuấn Kiệt, and Phương Trinh Jolie, eagerly shared their visits to the flower street on their personal channels.
• The Vinhomes Green Paradise Tết Fest 2026, held from February 7 to February 28 in Cần Giờ, quickly became a highlight of the spring holiday season, attracting more than 10,000 visitors on the opening day and tens of thousands more in the following days. On social media, the event gained attention for its impressive check-in landmarks such as the Mai–Đào Boulevard, a 150-year-old apricot blossom tree, hot air balloons, fireworks, and a variety of cultural and entertainment activities.
• Coca-Cola Tết Fest 2026, held on February 1 at Lê Lợi – Nguyễn Huệ Square, welcomed tens of thousands of attendees and delivered the message “Spark the Excitement – Weave a New Tết.” The event generated strong media buzz thanks to its impressive lineup, including Jun Phạm, Sơn.K, DJ Mie, HURRYKNG, Rhyder, CONGB, and Mason Nguyễn. Performances from the artists were widely shared by fans on TikTok after the event.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – FEBRUARY 2026

“Healing-themed shows” such as Gia Đình Haha, Running Man Vietnam, 2 Ngày 1 Đêm, and Mái Ấm Gia Đình Việt dominated the BSI Top10 Shows ranking for February 2026. Đệ Nhất Mưu Sinh made its first appearance on the list. In addition, the ranking also featured familiar programs such as Bạn Muốn Hẹn Hò, Điều Ước Của Mẹ, Vợ Chồng Son, Đường Lên Đỉnh Olympia, and Trường Học Siêu Sao.

• Gia Đình Haha rose to the No.1 position on the BSI Top10 Shows ranking for the first time. Most of the program’s discussions came from behind-the-scenes content shared by the cast on their personal channels. Notably, Duy Khánh attracted attention with a series of adorable moments during filming. In addition, Vàng Thị Thông—a character who accompanied the program in its early episodes—was honored at the WeChoice Awards, which also helped improve the show’s positive sentiment score.
• Running Man Vietnam – Season 3 essentially released its final episode as a cinematic-format finale at the end of January, followed by its YouTube release at the end of February. Despite this, the show continued to attract strong discussion from viewers, who frequently shared humorous clips and expressed hopes for an even more exciting Season 4.
• 2 Ngày 1 Đêm returned with a Tết special edition, maintaining the cheerful atmosphere of previous seasons. The theme of this edition was “Tết of Hope,” with Phú Yên once again serving as a meaningful stop. The announcement that the show would “graduate” after four years of broadcasting left many viewers reluctant to say goodbye, with numerous comments urging the producers to create a new “working life” version of the program.
• Mái Ấm Gia Đình Việt continued spreading positivity through the touching story of a couple who collected scrap for a living and decided to give 50 m² of land to a single mother suffering from a serious illness after 13 years of living in temporary accommodation. The story was widely shared across the program’s channels as well as those of its sponsor, Hoa Sen Group.
• Bạn Muốn Hẹn Hò intrigued viewers with the story of a Gen Z participant whose progressive views on marriage had made their romantic journey more challenging. The online community offered words of encouragement, hoping the participant would stay true to their beliefs and soon find the right partner.
• Điều Ước Của Mẹ sparked heated debate after using A.I. technology to allow a family to “reunite” with their late wife and mother. Some viewers argued that, despite good intentions, the approach could reopen emotional wounds for those left behind. Others believed that the use of A.I. in this context was appropriate and expressed interest in learning how such technology was created.
• Vợ Chồng Son continued to entertain audiences with humorous relationship situations. This month, viewers were stunned by three unusual confession conditions set by a male participant.

• Đường Lên Đỉnh Olympia not only delivered intense intellectual competitions but also memorable side moments from contestants. One male contestant revealed that his way of coping with stress was solving math problems, leaving both MC Khánh Vy and the online community surprised. Discussions about the show were also driven by supportive posts for contestants shared on their schools’ fanpages.
• Trường Học Siêu Sao continued to delight audiences with the adorable moments of its child stars such as MinHee, Đu Dủ, Sóc, Dừa, and Bún. Netizens were especially charmed when MinHee and Sóc recreated the hit song “Không Thời Gian” by Dương Domic. The playful banter between MinHee and Dừa also generated lively discussions among viewers.
• Đệ Nhất Mưu Sinh appeared in the BSI Top10 Shows ranking for the first time. The reality show gives well-known artists the opportunity to experience jobs outside their usual professions. After a period away from audiences, the program returned with a Special Season – Tết 2026.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2026.

To learn more and discuss in greater detail about how to evaluate brand health, campaign performance, and optimize customer engagement on social media based on the BSI – Buzzmetrics Social Index, please contact Buzzmetrics’ representative team via email at info@buzzmetrics.com

BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for October 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/10/2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JANUARY 2026

The BSI Top10 Ranking for January 2026 is filled with a festive Tet atmosphere expressed through various color palettes. Leading the ranking is Lifebuoy with the Tết Ta Về campaign, which delivered many meaningful activities. Ranking second and third is Mang Tết Về Nhà by Pepsi, featuring an eye-catching gold can edition. The beer industry contributed two representatives: Tết Đậm Chất Việt by Bia Việt and Khai Xuân Bản Lĩnh by Tiger. Other notable campaigns include Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách by P.S, OPPO Reno15 by OPPO, Cầu Gì Hơn Phút Giây Này Bên Nhau by Nestlé, Bước Tới Tết Mới by Biti’s Hunter, Bật Hứng Khởi Dệt Nên Tết Mới by Coca-Cola, and Khởi Sáng Lên Hương by Hazeline.

• The Tết Ta Về campaign by Lifebuoy focuses on evoking emotional connections among people living away from home during Tet. The campaign opened with meaningful events such as the exhibition Là Tết Của Một Ai Đó and the music night Hết Mình Miên Man, before reaching a discussion peak thanks to the MV Tết Ta Về. This campaign also recorded the highest proportion of high-quality user discussions—nearly 50% of total discussions—within the BSI Top10 Campaigns ranking.
• The Mang Tết Về Nhà campaign by Pepsi introduced the Tet limited-edition gold Pepsi can, which was highly praised for its visual appeal and purchase intent. In addition, the campaign left a strong impression with a large-scale music festival featuring Captain Boy, Hòa Minzy, Mỹ Tâm, Bray, and others. Part of the campaign’s discussion also stemmed from its community activity Mang Tết Về Nhà, helping underprivileged individuals have the opportunity to reunite with their families for Tet.
• The OPPO Reno15 campaign helped OPPO return to the BSI Top10 ranking after a one-month absence. The highlight of the campaign was the product launch concert Mưa Sao Băng, featuring Sơn Tùng M-TP. Ticket-hunting minigames further fueled discussions around the campaign.
• The Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign centered around the MV Tết Cộng Nụ Cười, a collaboration between MONO, NSND Bạch Tuyết, and Bùi Công Nam. The MV received positive feedback for its unique fusion of cải lương and contemporary music, reflecting concerns about generational gaps in enjoying Tet. The campaign was further energized by a Tet-reminiscing minigame powered by Google Gemini.
• The Khai Xuân Bản Lĩnh campaign by Tiger attracted discussions through the familiar Tiger Remix event series. This month, Tiger Remix was held in Buôn Ma Thuột, featuring popular artists such as SOOBIN, Quang Hùng MasterD, and Kay Trần. Ticket-hunting and song-guessing minigames further heated up anticipation ahead of the event.
• The Tết Đậm Chất Việt campaign by Bia Việt conveyed a message of gratitude toward those who had accompanied people throughout the past year. The campaign featured two standout activities: (1) a collaboration with Karik to release the Tet MV Không Lời, and (2) customizable thank-you cards that allowed users to receive attractive gifts.
• The Cầu Gì Hơn Phút Giây Này Bên Nhau campaign by Nestlé focused on the contest “WISHLIST NGAY LÚC NÀY - CẦU GÌ HƠN PHÚT GIÂY NÀY BÊN NHAU”, in collaboration with Kenh14 and aFamily. The contest encouraged users to share simple wishes centered around family during Tet. Additionally, the campaign introduced the “Lịch Tết Hôm Nay”, a calendar featuring only today’s date, which received positive user feedback.
• The Bước Tới Tết Mới campaign by Biti’s Hunter portrayed a youthful, energetic Tet through the MV of the same name by Quang Hùng MasterD. To amplify the campaign, Biti’s Hunter launched a challenge to hunt for Quang Hùng’s “tongtai” via a double-decker bus traveling around central Saigon.
• The Bật Hứng Khởi Dệt Nên Tết Mới campaign by Coca-Cola spread festive excitement through the COCA-COLA Tết Fest Grand Music Festival. The music nights featured popular young artists such as JSOL, Hoàng Duyên, and the group UPRIZE. In addition to music, visitors could enjoy food and participate in “weaving” vibrant Tet artworks.
• The Khởi Sáng Lên Hương campaign by Hazeline kicked off with the Tet MV Tết Luôn Mỉm Cười by Kay Trần, quickly drawing attention thanks to its cheerful melody. With the participation of Kay Trần and other celebrities such as Tina Thảo Thi and Puka, the campaign rolled out a series of lively events and minigames, maintaining discussion momentum over an extended period.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JANUARY 2026

Over the past two months, Vietnamese men’s football has achieved impressive results: winning the gold medal at SEA Games 33 in December and securing third place at the U23 Asian Championship 2026. As a result, fans have shown increased interest and discussion on social media. This trend is reflected in the BSI Top10 Ranking for January 2026, with three figures from football making the list: HLV Kim Sang Sik, player Nguyễn Đình Bắc, and player Trần Trung Kiên. They are joined by familiar artists such as Quang Hùng MasterD, Lê Dương Bảo Lâm, Sơn Tùng M-TP, HIEUTHUHAI, Hòa Minzy, Trấn Thành, and Phương Mỹ Chi.

• Đình Bắc continued his impressive performance by winning the Top Scorer title with 4 goals and 2 assists, including a spectacular goal against UAE. His outstanding display delighted fans and was widely shared on TikTok. Đình Bắc also regularly updates his social media, maintaining strong engagement with fans.
• HLV Kim Sang Sik is an indispensable name when discussing Vietnam’s recent football success. Many fans humorously refer to what the Korean coach has done for the Vietnamese team as “black magic.” Beyond his leadership skills, he is admired for his humility and calm demeanor. The image of HLV Kim Sang Sik standing motionless without celebrating after U23 Vietnam’s victory over Korea spread widely on social media.
• Quang Hùng MasterD was extremely busy this month with Tet-related brand activities. He released the MV Bước Tới Tết Mới, accompanying Biti’s Hunter’s youthful Tet campaign. He also participated in the OMO Giữa Tán Rừng Xanh Grand Music Festival, contributed vocals to Viettel Y-FEST, and joined many other music events.
• Lê Dương Bảo Lâm maintained fan engagement thanks to abundant content from two Fan Meetings held in late December. In addition, his humorous posts about everyday life attracted numerous fan comments.
• Trần Trung Kiên, another U23 Vietnam player, also received special attention from fans. Thanks to his outstanding saves—especially in the match against Saudi Arabia—Trung Kiên helped Vietnam advance to the semifinals. Many people sent words of encouragement to him after the loss to China.
• Sơn Tùng M-TP accompanied promotional events for Red Bull and OPPO. At OPPO’s Mưa Sao Băng concert, Sơn Tùng M-TP drew attention by unexpectedly performing his once-iconic hit Không Phải Dạng Vừa Đâu. Audiences left many positive comments praising his stage presence.
• HIEUTHUHAI began 2026 with the song Mong Năm Mới Trải Hoa, in collaboration with the Closeup brand. The rapper also received good news as his song Nước Mắt Cá Sấu entered the Top 10 Most Favorite Songs at the Làn Sóng Xanh Awards 2025.
• Hòa Minzy concluded a brilliant 2025 by winning six categories at the Làn Sóng Xanh Awards 2025. Her song Bắc Bling was once again mentioned as a memorable music phenomenon. She also achieved major wins at the Mai Vàng Awards, though she was involved in controversy over “dominating airtime” on a program.
• Trấn Thành continued to bring hearty laughter to audiences on Running Man with his humorous interactions with 52Hz. His congratulatory message to U23 Vietnam for winning third place, along with his condolences to Hari Won, also sparked lively online discussions.
• Phương Mỹ Chi also had a breakthrough year in music, delivering outstanding performances on both Em Xinh Say Hi and Sing!Asia. As a result, her name was frequently mentioned as a strong contender for year-end music awards. Her efforts were partly rewarded when she won Best Breakthrough Singer at the Làn Sóng Xanh Awards.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – JANUARY 2026

Alongside music events organized by Tiger, Coca-Cola, and Pepsi, this month’s ranking recorded Làn Sóng Xanh in the leading position, reaffirming the strong appeal of one of Vietnam’s most prestigious music awards. Other notable events include Concert  The Rose by Hà Anh Tuấn, GENfest Presents MBILLION, Gala Cúp Chiến Thắng 2025, Lễ trao giải Tinh Hoa Việt, Dưới Lá Cờ Vẻ Vang Của Đảng, and 2025 Encore Show: DOMIE HOMIE by Dương Domic.

Làn Sóng Xanh not only recognized the contributions of artists over the past year but also impressed audiences with a series of outstanding performances. The highlight of online discussions was the mashup Rock Thiệp Hồng performed by Tóc Tiên, MaiQuinn, Muộii, Đào Tử A1J, and Yeolan. The mashup quickly reached millions of views on YouTube and was widely used by users as background music on TikTok.

The Rose is part of the concert series “Sketch A Rose” by Hà Anh Tuấn, held in Đà Lạt on January 17, 2026. Hà Anh Tuấn’s duet with Nguyễn Hùng for the song Còn Gì Đẹp Hơn became the most discussed performance on social media. The event also evoked a sense of nostalgia when Hà Anh Tuấn performed Cho Em Gần Anh Thêm Chút Nữa with Hương Tràm and Vết Mưa with Vũ Cát Tường.

GENfest Presents MBILLION officially landed in Hà Nội with a lineup of popular artists such as HIEUTHUHAI, Quang Hùng MasterD, Bray, and Phùng Khánh Linh. The event was energized not only by music performances but also by humorous on-stage moments from the artists. Notably, the music festival GENfest Presents MBILLION was previously honored in the BSI Top10 ranking of November 2025.

Gala Cúp Chiến Thắng 2025 celebrated the admirable values of Vietnamese sports, gathering many leading athletes. Football became the central topic of discussion, particularly the Vietnam U22 national team with their impressive performance at the SEA Games. Fans expressed strong support for coach Kim Sang-sik and young player Đình Bắc.

Lễ trao giải Tinh Hoa Việt, held on January 26, 2026, honored significant contributions to Vietnam’s cultural and artistic landscape. Còn Gì Đẹp Hơn—the viral song by composer Nguyễn Hùng—was performed by Phương Vy, Hương Tràm, and M Naive during the ceremony and quickly gained traction on TikTok. Hương Tràm received many positive comments for her powerful vocal performance.

Dưới Lá Cờ Vẻ Vang Của Đảng is an artistic program held at Mỹ Đình Stadium to celebrate the 96th anniversary of the founding of the Communist Party of Vietnam. The program featured powerful vocalists such as Tùng Dương and Mỹ Linh, expressing national pride through songs by composers Huy Du, Trịnh Công Sơn, and Trần Lập.

Encore Show: Domie Homie is a gratitude concert that Dương Domic dedicated to his fans. During the show, Dương Domic revisited many of his well-known songs such as Mất Kết Nối, Pin Dự Phòng, and Không Thời Gian. His new song Không Ngừng Suy Nghĩ, marking the beginning of 2026, was also performed during the concert, further attracting user discussions online.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – JANUARY 2026

Running Man Việt Nam – Mùa 3 reached the No.1 position in the BSI Top10 Shows ranking for the first time, while Bạn Muốn Hẹn Hò and Mái Ấm Gia Đình Việt ranked second and third respectively. Gia Đình Haha made an impressive return in fourth place, and Trường Học Siêu Sao entered the ranking for the first time. Other familiar shows such as Tân Binh Toàn Năng, 2 Ngày 1 Đêm 2025, Điều Ước Của Mẹ, Vợ Chồng Son, and Đường Lên Đỉnh Olympia also continued to appear in this month’s ranking.

• Running Man Việt Nam – Mùa 3 entered its final stage with the climax episode “Hồi 4: Danh”, attracting significant discussions thanks to intense name-tag ripping challenges, continuous plot twists, and an emotional farewell with the cast. Notably, the final episode was edited into a cinematic version titled Con Rối Tự Do, which quickly became a discussion highlight and led the box office for several consecutive days.
• Mái Ấm Gia Đình Việt attracted audience attention during its filming session in Hải Phòng. A particularly emotional moment occurred when a five-year-old girl innocently shared that rice with sugar or soy sauce was the most delicious meal she knew. The moment left MC Thái Vũ and the studio audience deeply moved. Her innocence reflected the hardships of her life while maintaining a positive spirit, encouraging empathy and charitable actions from the community.
• Bạn Muốn Hẹn Hò continues to feature real-life love stories filled with challenges, particularly the journey of individuals seeking happiness after experiencing marital breakdowns. One notable story involved a couple who divorced because the wife refused to take care of the husband’s grandmother, a situation that received empathy from viewers.
• Gia Đình Haha brought emotional nostalgia when the cast returned to Bản Liền for a special episode. The highlight remained the playful interactions among Jun Phạm, Bùi Công Nam, Duy Khánh, Rhymastic, and Ngọc Thanh Tâm, along with the warm year-end family meal hosted by chị Thông’s family.
• Tân Binh Toàn Năng officially concluded its training journey and announced the debut lineup of the group UPRIZE. Besides the final results, users actively discussed the stage quality as well as the growth journey of the trainees. At the same time, some users expressed concerns about the future development direction of the group UPRIZE.
• Điều Ước Của Mẹ marked its second consecutive month appearing in the BSI Top10 ranking. The program highlights real-life stories of disadvantaged families and the sacrifices parents make for their children. One notable case featured a nine-year-old boy abandoned by his mother, unaware of his father’s identity, and forced to sell lottery tickets while attending school after his grandmother passed away.
• 2 Ngày 1 Đêm 2025 concluded Season 4 and announced that there would be no festival edition. Instead, the show introduced a Tết special version, which quickly generated buzz among fans. Although it has not yet aired, the program has already attracted attention during filming in Phú Yên, sparking a wave of check-ins on TikTok. The announcement that the Tết version will feature Táo Quân also triggered lively debates among audiences.
• Vợ Chồng Son continued to portray diverse emotional aspects of married life. The show brought both laughter and touching moments, including the story of a wife who eventually married her ex-boyfriend’s best friend. Another emotional highlight was the story of a devoted husband caring for his wife who has physical disabilities.
• Đường Lên Đỉnh Olympia continued to deliver intense competitions. Contestants such as Hoàng Anh Minh, Nguyễn Minh Tiến, and Trần Võ Gia Bảo attracted attention thanks to their high scores and impressive performances. Meanwhile, a moment when a contestant failed to recall “5 điều Bác Hồ dạy” sparked controversy and generated mixed opinions online.
• Trường Học Siêu Sao made its first appearance in the BSI Top10 ranking. This children’s reality show revolves around a special class of young stars including MinHee, Đu Đủ, Bona, Dừa, Bún, and Sữa. Throughout the show, the children both study and participate in fun challenges, physical games, and artistic performances. Through the adorable and humorous interactions between the children and their teachers such as Huỳnh Lập and Lâm Vỹ Dạ, the program delivers light-hearted entertainment and spreads positive energy to audiences.

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APPENDIX

Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in January 2026.

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To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com

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BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for December 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/12/2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – DECEMBER 2025

The BSI Top10 rankings for December 2025 witnessed the dominance of the alcoholic beverage category, contributing up to four campaigns: Khai Xuân Bản Lĩnh by Tiger; Mở Kết Nối Thật, Tết Bật Heineken by Heineken; Tuborg x Billionaire Boys Club by Tuborg; and Hà Nội Premium House by Bia Hà Nội. However, the leading position belonged to Jollibee from the FnB category with the campaign Vui Rộn Ràng Combo Cùng Lễ Hội.

• In addition, this month’s rankings also recorded campaigns such as Optimum A2 Pro+ and Nhà Nào Cũng Có Mẹ by Vinamilk Optimum; Thơm Xinh Cứ Bling by Comfort; SuSu Kid Content Creators by Vinamilk SuSu; and Dám Nghĩ Dám Làm by Sting.
• The Vui Rộn Ràng Combo Lễ Hội campaign by Jollibee generated strong viral momentum on social media, far surpassing other campaigns in terms of Content from Qualified User (content created by high-quality users). The highlight of the campaign was the adorable reindeer plush toys, creating an exciting “hunt” among consumers. On TikTok, crowded scenes at Jollibee stores were frequently shared, as everyone wanted to bring a reindeer home. The trend of collecting cute plush toys such as Labubu, Capybara, and Loopy has flourished over the past two years, and Jollibee successfully leveraged this trend with Christmas reindeer. Previously, in November, Jollibee’s 20th anniversary campaign also ranked fifth on the BSI Top10.
• The launch campaign for Optimum A2 Pro+ milk quickly attracted attention from mothers. In addition to posts explaining the milk formula, the campaign also ran baby photo-sharing minigames to sustain user discussions.
• The Khai Xuân Bản Lĩnh campaign by Tiger aimed to capture the year-end festive season, centered around the familiar Tiger Remix event. Featuring popular artists such as SOOBIN, Quang Hùng MasterD, Phương Mỹ Chi, Tiger Remix quickly drew user attention. A significant portion of campaign discussions came from the Thử Thách Bắt Hình Bức Tốc minigame to win tickets to Tiger Remix. Tiger Remix also ranked fifth in the BSI Top10 Events.
• The Nhà Nào Cũng Có Mẹ campaign by Vinamilk Optimum delivered the message of Optimum as a strong support system helping mothers better nurture their children. Livestream activities and promotional campaigns through retail partners also contributed to increased user attention.
• The Mở Kết Nối Thật, Tết Bật Heineken campaign was another beer-industry campaign welcoming the New Year. Heineken Countdown, the campaign’s most important event series, was held across three regions with major guests such as HIEUTHUHAI, Bùi Công Nam, Duy Khánh, Dương Domic. Ticket-hunting activities within fan communities were lively, boosting campaign discussions. Heineken Countdown ranked fourth in the BSI Top10 Events.
• The Tuborg x Billionaire Boys Club campaign took a distinctive approach compared to others in the same category by choosing fashion as its year-end connection theme. Tuborg collaborated with Pharrell Williams to launch a hip-hop-inspired collection, with rapper Bray also joining the campaign promotion.
• The Hà Nội Premium House campaign continued as another beer-industry entry in the BSI Top10. The year-end countdown event held at Lam Sơn Square (Thanh Hóa) with a strong lineup such as Rhyder, Bùi Công Nam, Quân A.P contributed significantly to campaign discussions.
• The Thơm Xinh Cứ Bling campaign by Comfort introduced the Comfort Odyssey of Perfume – Interactive Art & Fragrance Experience event. The event blended fragrance, fashion, and multi-sensory art, bringing together many celebrities.
• The SuSu Kid Content Creators campaign by Vinamilk SuSu collaborated with popular family channels such as Vê Vê Channel, MiMi Family, Gấu Family, subtly integrating milk products into daily-life videos. After each video, users were invited to participate in minigames to receive attractive campaign gifts.
• The Dám Nghĩ Dám Làm campaign by Sting effectively combined online and offline activities to drive user interest. Online, Sting launched a series of Dám Nghĩ Dám Làm speed challenges. Offline, the Sting Thế Hệ Mới event series visited major universities, creating opportunities for students to interact with famous artists.

TOP 10 MOST INFLUENTIAL CELEBRITIES ON SOCIAL MEDIA – DECEMBER 2025

The BSI Top10 rankings for December 2025, the final rankings of 2025, concluded with HIEUTHUHAI taking the top position, closely followed by Quang Hùng MasterD. This month’s “dark horse” was footballer Đình Bắc, who delivered impressive performances for the Vietnam U22 national team. Mỹ Tâm and Dương Domic returned to the rankings, alongside familiar names such as Lê Dương Bảo Lâm, Sơn Tùng M-TP, Trấn Thành, CongB, B Ray.

• HIEUTHUHAI had an exceptionally busy final month of the year, performing at major music events such as Những Thành Phố Mơ Màng, Hozo City Tết Fest, Heineken Countdown. He also collaborated with renowned fashion brands like Louis Vuitton and Calvin Klein. His appearance on the show 2 Ngày 1 Đêm also received strong fan support.
• Quang Hùng MasterD continued releasing new songs from the album BLOOMEVER. The track “Chất Gây Hại”, performed with Low G, received positive feedback and was widely used as background music for TikTok short videos. He also gained attention as a guest on Running Man.
• Mỹ Tâm rose to third place after successfully hosting the Live Concert See The Light at Mỹ Đình National Stadium, attracting around 40,000 attendees. Fan chants of “Cây Đàn Sinh Viên” and performances of “Cô Gái Đến Từ Hôm Qua” were widely shared on TikTok. In addition to classic songs, she also introduced a brand-new track, “Chuyện Để Dành”, maintaining her social media presence. See The Light also became the most prominent event of December, topping the BSI Top10 Events.
• Lê Dương Bảo Lâm entertained fans with his humorous journey of selling tickets for his first-ever fan meeting. To avoid poor ticket sales, he continuously posted promotional clips and introduced famous guest artists. With appearances by Trấn Thành, Ngô Kiến Huy, Trường Giang, his event “Đại Hội Nhiều Mặt Một Lời” ranked ninth in the BSI Top10 Events.
• Đình Bắc was the only non-entertainment figure in the BSI Top10. His outstanding performances helped Vietnam win SEA Games 33, leading to his nomination for the Vietnamese Golden Ball. Many fans expressed confidence that Đình Bắc will shoulder the future of the Vietnamese national team.
• Sơn Tùng M-TP attracted attention through cheerful posts on his personal page, especially a birthday congratulatory post for SKY, his fandom. He was also busy collaborating with Red Bull and participating in year-end music events.
• Trấn Thành excited audiences by introducing the Tết movie project Thỏ Ơi. Many users expressed curiosity about the film’s different color tone compared to his previous works. Shows featuring Trấn Thành such as A.I Là Ai and Running Man continued to gain strong traction on social media.
• CongB, a rising artist from Anh Trai Say Hi, continued to impress with the song Ngôi Sao Hy Vọng, winning The Best Performer award. His unexpected drop from the Top 10 also caused regret among many viewers.
• B Ray maintained his presence in the BSI Top10 with the hit song Chờ Anh Về performed with AMEE. He also contributed vocals to Cảm Ơn Đã Ở Bên with Captain Boy. Ahead of the Anh Trai Say Hi concert, B Ray surprised fans by transforming into a member of the once-famous group HKT, creating a fun atmosphere.
• Dương Domic returned to the rankings thanks to a series of year-end activities: releasing the MV nhungnhungnhung, launching the FOREVER collection in collaboration with Style by PNJ, and participating in Hanoi Premium House by Bia Hà Nội. Fans also expressed anticipation for his fan meeting in Ho Chi Minh City in January.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – DECEMBER 2025

In addition to countdown events by Tiger and Heineken, Mỹ Tâm’s live concert, and Lê Dương Bảo Lâm’s fan meeting, this month’s rankings also recorded other events such as VPBank presents eSport Festival: Legends Unite & VPBank presents T1 in Vietnam: The Promise Fulfilled, Y-CONCERT, Concert Anh Trai Say Hi, Miss Cosmo Final, Những Thành Phố Mơ Màng – Year End, Hozo City Tết Fest 2025.

• VPBank Presents T1 in Vietnam: The Promise Fulfilled was a large-scale esports event held on 20–21/12/2025 in Hanoi. The event marked the first time legendary team T1 and Faker from League of Legends visited Vietnam. In addition to fan interactions, T1 participated in an entertaining showmatch with Vietnamese players. Fans enjoyed the humorous expressions and responses from T1 players, widely sharing clips on TikTok. However, organizational issues and guest benefits became controversial topics after the event.
• Y-CONCERT, held on 20/12, was a large-scale music festival organized by YeaH1, lasting nearly 10 hours and featuring artists from Anh Trai Vượt Ngàn Chông Gai, Chị Đẹp Đạp Gió Rẽ Sóng, Tân Binh Toàn Năng, and Gia Đình Haha. Countdown activities, ticket hunts, and behind-the-scenes content kept the event heated even before it started. Afterward, many audiences expressed satisfaction with the impressive performances.
• Concert Anh Trai Say Hi, held on 27/12 at Vạn Phúc City (Ho Chi Minh City), concluded the second season with a memorable night. One highlight was the cosplay performance as the once-famous group HKT. Audiences also praised female artists’ performances, especially Bảo Thy. The event maintained momentum by confirming Day 2 at Mỹ Đình Stadium (Hanoi) in March 2026.
• The Miss Cosmo Final, held on 19–20/12 in Ho Chi Minh City, featured 71 international contestants and stood out with the Rising Dragon concept, grand stage, and festive atmosphere. A surprising discussion driver was contestant Italy Mora from Panama. Netizens expressed regret that with slightly better English, she might have advanced further given her radiant beauty and captivating presence.
• Những Thành Phố Mơ Màng – Year End, held in Ho Chi Minh City (07/12 – SECC) and Hanoi (21/12), became a standout year-end concert series with a winter–Christmas festive atmosphere. The event went viral thanks to energetic live performances by HIEUTHUHAI, VSTRA, RHYDER, BigDaddy, 52Hz, Hoàng Dũng, Low G, JustaTee, Emily, among others. It also delivered memorable moments such as on-stage proposals, new album announcements, and artist reunions after many years.
• Hozo City Tết Fest 2025, held from 27–31/12/2025 at Saigon Riverside Park, featured the CITY-MAZE-ING concept, combining music festivals, countdown events, and cultural–culinary–creative–community experiences. Highlights included the MêBEAT Stage with MAZE-ING VIỆT NAM, MAZE BY THẾ GIỚI, and the 31/12 Countdown Night, featuring top artists such as Mỹ Tâm, SOOBIN, Suboi, Hiếu Thứ Hai, Phương Mỹ Chi. The event also attracted sponsorship from many major brands.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – NOVEMBER 2025

Anh Trai Say Hi and Running Man continue to lead the rankings. Mái Ấm Gia Đình Việt climbs to third place. After debuting at No.7 on the BSI Top10 Shows ranking, A.I Là Ai? has now risen to fourth place. The chart also sees the return of familiar titles: Bạn Muốn Hẹn Hò, 2 Ngày 1 Đêm, Tân Binh Toàn Năng, Hàng Xóm Mới, and Vợ Chồng Son. Điều Ước Của Mẹ makes its first-ever appearance in the BSI Top10.

• Anh Trai Say Hi 2025 – Season 2 recorded over 950,000 social media discussions, with interest surging during the finale. Conversations centered on the ranking race among contestants, culminating in Negav being crowned Champion and Bùi Trường Linh as Runner-up. The concert held at the end of the month further sustained buzz for the show.
• Running Man Việt Nam – Season 3 continues to maintain strong social heat thanks to its engaging storyline revolving around memory loss and the members’ journey to uncover their identities. Episode 12, “Ký Ức Bị Đánh Mất,” became a season highlight as character roles were gradually revealed. The show’s signature remains the cast’s natural chemistry and humor, led by Trấn Thành.
• Mái Ấm Gia Đình Việt garnered significant attention and empathy from audiences through the story of a grandmother and her two grandchildren living in hardship, with the children having to shoulder responsibilities at a young age due to the absence of parental care. Lâm Bảo Ngọc’s performance of “Hương Tình Thân,” along with gift-giving activities, financial support, and livelihood assistance, fueled positive discussions and spread a spirit of compassion and community support.
• A.I Là Ai? marks its second consecutive month in the BSI Top10, driven by its double-identity twist format that emphasizes surprise elements. The show’s musical performances continue to receive praise for their quality and emotional depth, with the Hương Tràm – Võ Hạ Trâm duet standing out in December.
• Bạn Muốn Hẹn Hò attracted discussions through controversial situations between couples. Notably, the story of a single mother who had experienced marital breakdown, alongside clear differences in life perspectives and financial views, sparked debate. A compilation post highlighting the unique talents of participating bachelors also entertained audiences.
• 2 Ngày 1 Đêm 2025 concluded Season 4 with a sense of nostalgia, as viewers described the show as their “youth” and “family” after accompanying it through more than 90 episodes across 36 provinces. Despite comparisons with Running Man Vietnam and opinions suggesting the need for renewal, the LENDOM fan community remains loyal and hopeful for the show’s return.
• Tân Binh Toàn Năng continued its Performance Rounds, where contestants faced intense competitive pressure. Nevertheless, they showcased their abilities through performances such as “Úm Ba La,” “Take U Home Tonight,” and “Barbie.” Expanded content formats—including “Năng Ra Chơi,” focus cams, facecams, and practice videos—further highlighted each contestant’s personality, relationships, and behind-the-scenes journey.
• Vợ Chồng Son maintained stable discussion levels with authentic marriage and family stories reflecting the multifaceted realities of modern Vietnamese couples. The show sparked debates around gender roles, women’s independence, husbands’ responsibilities, and boundaries within marriage, resonating strongly with audiences interested in family life topics.
• Hàng Xóm Mới officially wrapped up this month, leaving a sense of nostalgia among viewers and the cast. Much of the discussion stemmed from lighthearted content created by the cast on their personal channels, particularly the duo Ninh – Dương.
• Điều Ước Của Mẹ enters the BSI Top10 ranking for the first time. The program focuses on supporting grandmothers, mothers, and women facing hardships in life, with participation from well-known figures such as Phương Lan, Quách Ngọc Tuyên, Lê Bống, and Thân Thúy Hà.

APPENDIX

Detailed information on the indices that make up BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in December 2025.

For further information and in-depth discussion on evaluating brand health, campaigns, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics representatives via info@buzzmetrics.com

BSI Top10 Ranking is a reliable, high-quality, and up-to-date social media ranking based on a social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for November 2025 includes Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news outlets during the period from 01/11/2025 to 30/11/2025.

The BSI Index (2023 version) introduces two new adjustment metrics, Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version. These additions create changes in how the success of campaigns, events, and shows on social media is evaluated in a more comprehensive and in-depth manner. For more details, please refer to How the BSI Top10 Ranking Works (2023 version).

BSI reflects the aggregation of multiple factors, all of which carry equal importance. A change in just one factor may result in changes in the BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – NOVEMBER 2025

The BSI Top10 ranking for November 2025 recorded OPPO Find X9 in the leading position. Samsung appeared with two campaigns: Samsung Galaxy A56 5G and Galaxy S25 FE. The dairy category also contributed three campaigns this month, including Sự Kiện Đồng Diễn Võ Nhạc Vovinam & EduRun 2025 by MILO, FM100 Clean Label Project, and Sữa Đặc Ông Thọ Càng Rưới Càng Kết by Vinamilk. In addition, this month also featured campaigns such as Mừng Sinh Nhật Jollibee 20 tuổi by Jollibee, Lễ Hội Bia Hà Nội 2025 by Bia Hà Nội, Dự Phòng Chủ Động Tương Lai Vững Vàng by Long Châu, and Giải Thể Thao Sinh Viên Toàn Quốc Năm 2025 by TV360.

• OPPO Find X9 attracted attention in October with The X Show, which featured performances by many prominent artists. In November, the campaign collaborated with reputable retail brands to boost discussions through minigame activities. Technology KOLs also posted content with positive commentary on the product. Artists such as Hồ Ngọc Hà and Quốc Thiên continued to accompany and promote the campaign.
• The Mừng Sinh Nhật Jollibee 20 tuổi campaign was highly meaningful as the brand decided to donate 1 billion VND to support communities affected by floods during The Jolly Day, the night of the birthday celebration. In addition, The Jolly Day featured appearances by many prominent artists such as Mỹ Tâm, Hoàng Dũng, Rhyder, and Double2T. Across social media platforms, led by TikTok, Jollibee branches nationwide shared birthday greetings to the brand, helping it achieve a high Sentiment Score (1.0). The Jolly Day also ranked 5th in the BSI Top10 Events ranking.
• Sự Kiện Đồng Diễn Võ Nhạc Vovinam & EduRun 2025 once again demonstrated MILO’s efforts in promoting school sports movements. The Vovinam mass performance gathered 60,000 students in Ho Chi Minh City and was recognized as a world record. Many celebrities such as S.T Sơn Thạch, Ái Phương, and Kay Trần also joined the event to encourage students.
• Lễ Hội Bia Hà Nội 2025 was the most outstanding campaign of November in the alcoholic beverage category. This was a three-in-one festival combining culture, cuisine, and music. The music night featured Quân A.P, Chipu, S.T Sơn Thạch, and Thiều Bảo Trâm, along with ticket-hunting minigames that attracted strong user interest. The two-day event series within the campaign was also ranked 6th in the BSI Top10 Events.
• Giải Thể Thao Sinh Viên Toàn Quốc 2025 by TV360 entered its peak phase with finals in basketball and football. Livestreams combined with minigames and communication activities from universities helped drive discussion for the campaign.
• The Sữa Đặc Ông Thọ Càng Rưới Càng Kết campaign by Vinamilk introduced coffee- and matcha-flavored condensed milk, one of the flavors currently popular among young consumers. Through Vinamilk’s minigames, many young people enthusiastically shared beverage recipes based on matcha-flavored condensed milk, contributing to increased discussion for the campaign.
• The Galaxy A56 5G campaign by Samsung maintained discussion thanks to the participation of HIEUTHUHAI alongside the program 2 Ngày 1 Đêm. In addition, this month’s campaign introduced fresh content through humorous skits posted on major media channels such as TheAnh28 and WeLax.
• Sữa Tươi Vinamilk 100% – Clean Label Project was another Vinamilk campaign featured in the BSI Top10 Campaigns ranking. The campaign focused on promoting Vinamilk 100% fresh milk as a safe and pure product certified by the Clean Label Project from the US. Many mothers on Facebook expressed trust in using Vinamilk 100% fresh milk for their families.
• Galaxy S25 FE was another Samsung campaign recognized in the BSI Top10 ranking this month. The highlight of the campaign was its communication activities accompanying concerts from the program Anh Trai Say Hi. In addition, the campaign intensified minigames on the fanpages of retail brands.
• Dự Phòng Chủ Động Tương Lai Vững Vàng was a campaign launched by Tiêm Chủng Long Châu. The focus of the campaign was vaccination programs with idols, featuring many prominent artists from the Say Hi universe such as Rhyder, buitruonglinh, Sơn.K, and CongB. As a result, the campaign attracted strong discussion from Gen Z audiences.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – NOVEMBER 2025

The BSI Top10 ranking for November 2025 experienced many changes compared to the previous month, with Hoa Hậu Hương Giang rising to the top position along with the appearance of artists from Anh Trai Say Hi mùa 2, including CongB, Cody Nam Võ, and B Ray. Meanwhile, Sơn Tùng M-TP maintained his second position, while familiar faces such as Lê Dương Bảo Lâm, Quang Hùng MasterD, SOOBIN, Trấn Thành, and HIEUTHUHAI saw changes in their rankings.

• Hoa Hậu Hương Giang continued to attract public attention through her journey at the Miss Universe competition. While she was unable to advance further, the most discussed moment was her appearance on stage wearing a traditional white áo dài of Vietnam. Despite not progressing deeper in the competition, Hương Giang received many words of encouragement from users. She also recorded the highest Qualified User index of the month.
• Sơn Tùng M-TP maintained an “unchanged ranking in a volatile BSI Top10 month.” The focus of discussion around the singer this month was his transformation into Count Dracula at the Y-Fest event. Updates posted on his personal social media pages continued to receive a large volume of comments from fans.
• Quang Hùng MasterD continued his active period with the album BLOOMEVER, bringing a series of new songs to audiences. According to announcements on his fanpage, during the first sales batch, the BLOOMEVER album sold out in just 1 minute and 7 seconds. In addition to releasing the album, he also actively participated in brand-organized music events.
• Trấn Thành attracted attention after being “scratched and bruised” during a name-tag tearing activity on Running Man, which amused many viewers. His continued support for flood-affected communities remained a positive point in the eyes of audiences. This month, the MC also gained favor thanks to his affectionate interactions with his wife Hari Won.
• SOOBIN released the song Mục Hạ Vô Nhân with Binz and NSND Huỳnh Tú, which was highly praised by audiences for its musical quality and level of investment. He also successfully organized Day 3 of the ALL-ROUNDER concert, attracting nearly 15,000 attendees.
• Lê Dương Bảo Lâm remained very active in sharing his daily life through a humorous and relatable lens. His participation in programs such as 2 Ngày 1 Đêm and Chiến Sĩ Quả Cảm also contributed to increased discussion.
• CongB is a new artist who quickly gained attention thanks to his youthful style and impressive dancing skills on Anh Trai Say Hi mùa 2. This month, he made a strong impression at LiveStage 3 with the song Đoạn Kịch Câm, performing alongside B Ray, Cody Nam Võ, Negav, Thái Ngân, and Mỹ Mỹ.
• Cody Nam Võ continued to be another new face from Anh Trai Say Hi featured in the BSI Top10 ranking. He made a strong impression in the Dance Battle, contributed vocals to Đoạn Kịch Câm, and left fans disappointed when he exited at Live Stage 4.
• HIEUTHUHAI moved audiences by immediately donating 400 million VND to support Central Vietnam flood victims while performing on the GENfest stage. In addition, his journey with senior cast members on 2 Ngày 1 Đêm also received strong supportive comments from fans.
• B Ray returned to the BSI Top10 ranking after a long absence. Beyond his energetic performances on the Anh Trai Say Hi stage, he also stirred buzz with unconventional tactics encouraging votes for Best 5. His humorous interactions during livestreams helped bring him closer to audiences.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – NOVEMBER 2025

In addition to events by Jollibee and Bia Hà Nội mentioned above, the BSI Top10 ranking recorded a series of large-scale music and entertainment events such as G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI by G-DRAGON, Waterbomb Hồ Chí Minh City 2025, VIETTEL – Y-Fest 2025, SOOBIN LIVE CONCERT: ALL-ROUNDER THE FINAL, Live Concert SKYNote 2025 | The Reflection by Quốc Thiên, and GENfest Presents MBILLION. The ranking this month also included Lễ Cúng Trăng (Ok Om Bok) and the Closing Ceremony of the 24th Vietnam Film Festival.

• G-DRAGON 2025 WORLD TOUR [Übermensch] IN HANOI, PRESENTED BY VPBANK (8–9/11) became one of the most prominent international music events in early November. Two nights in Hanoi attracted nearly 100,000 attendees and generated approximately 236,000 discussions on social media. Performances by G-DRAGON such as BULLSHIT, Crooked, and A Boy, along with the “Anh Long” fanchant, truly set social media abuzz. Both of G-DRAGON’s visits to Vietnam delivered positive results, leading fans to look forward to a potential BIGBANG comeback in Vietnam.
• Waterbomb Hồ Chí Minh City 2025 took place at Vạn Phúc Urban Area (Ho Chi Minh City) over two days, 15–16/11. This large-scale music and water experience festival gathered many prominent Vietnamese and Korean artists. In addition to Bi Rain and Kwon Eun-bi’s energetic performances, audiences gave strong praise to the trio Min, Tóc Tiên, and Chi Pu, noting that Vietnamese female artists delivered performances on par with international stars.
• VIETTEL – Y-Fest 2025 was a large-scale music festival held on November 2 at Nguyễn Huệ Walking Street to celebrate the 25th anniversary of Viettel Telecom. The highlight of discussion was the viral performance by Sơn Tùng M-TP and SOOBIN with a unique mashup and impressive Halloween-themed styling. Side activities such as ticket hunts also helped fuel discussion for the event.
• SOOBIN LIVE CONCERT: ALL-ROUNDER THE FINAL took place on November 29, 2025, at The Global City, Ho Chi Minh City, closing the ALL-ROUNDER concert series with a spectacular stage featuring more than 30 songs. The program impressed audiences with the combination of a symphony orchestra and traditional xẩm elements. The performance of the new song “Mục Hạ Vô Nhân” received positive feedback from fans. Based on his achievements throughout the year and especially through this concert series, many fans expressed hopes that SOOBIN could become “Artist of the Year.”
• GENfest Presents MBILLION was a large-scale outdoor music festival featuring many prominent artists such as JSOL, B Ray, Pháp Kiều, Low G, RHYDER, and HIEUTHUHAI. The event was designed as a series of mini solo concerts with distinct artistic identities, creating many viral moments. Alongside entertainment elements, the event also spread charitable activities and community connection.
• Lễ Cúng Trăng (Ok Om Bok) took place from November 2 to November 5, carrying the meaning of giving thanks for a bountiful harvest in Khmer culture. The Ghe Ngo Boat Racing Festival in Cần Thơ City was held vibrantly on the Maspero River, combined with traditional rituals such as Lôiprotip lantern floating, Ghe Cà Hâu, and the opening art program “Rực rỡ sông trăng – Bừng sáng di sản.” The race gathered 61 Ghe Ngo teams, leaving strong impressions with intense competitions and dramatic final sprints.
• Bế Mạc Liên Hoan Phim Việt Nam Lần Thứ 24 Vietnam Film Festival took place on the evening of November 25 in Ho Chi Minh City, concluding a vibrant festival season. The highlight was the dominant victory of the film Mưa Đỏ, which won the Golden Lotus Award along with five other prizes. The event was further energized by side activities such as free film screenings in nine provinces and cities, film music nights, and OST mashups. In addition to Mưa Đỏ, other works such as Chị Dâu, Địa Đạo – Mặt Trời Trong Bóng Tối, Tử Chiến Trên Không, Mai, and Mang Mẹ Đi Bỏ were also honored.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – NOVEMBER 2025

The trio Anh Trai Say Hi, Running Man, and 2 Ngày 1 Đêm remained unchanged at positions 1, 2, and 3 respectively. The show A.I Là Ai? appeared in the BSI Top10 ranking for the first time. Other familiar programs from recent months also appeared, including Mái Ấm Gia Đình Việt, Bạn Muốn Hẹn Hò, Tân Binh Toàn Năng, Hàng Xóm Mới, Vợ Chồng Son, and Đường Lên Đỉnh Olympia.

• Anh Trai Say Hi 2025 – Mùa 2 entered its final stage with more than 1.5 million discussions, far surpassing many other campaigns. The song at the center of discussion this month was Đoạn Kịch Câm, performed by CongB, Negav, Bray, Cody Nam Võ, Thái Ngân, and Mỹ Mỹ. Voting activities with humorous content from Bray also contributed to increasing discussion for the show.
• Running Man Việt Nam mùa 3 maintained discussion thanks to a series of engaging new episodes such as Liên Minh Săn Ngọc, Huyền Thoại Già Gân, Cặp Đôi Tri Kỷ, and Tại Sao Đưa Anh Đến. Audiences engaged in lively discussions around game developments, alliances and betrayals, and praised the cast’s natural reactions. However, viewers also offered feedback regarding pacing and the level of surprise in the challenges.
• 2 Ngày 1 Đêm 2025 brought a fresh breeze this month with a young and energetic lineup of guest stars such as Cody Nam Võ and HURRYKNG. The interactions between the cast and guests helped retain viewers. However, some viewers suggested that adjusting the frequency of advertisements could improve the viewing experience.
• Mái Ấm Gia Đình Việt moved audiences with the story of Quách Sơn Đạt Bảo. After his family broke apart early, Bảo lived with his elderly grandparents and dreamed of becoming a teacher to take care of them. Stories about disadvantaged lives on Mái Ấm Gia Đình Việt received strong attention and a desire for support from audiences.
• Bạn Muốn Hẹn Hò recorded stable discussion thanks to short clips extracted from aired episodes. Audiences actively commented on humorous situations and blunt statements from participating couples.
• Tân Binh Toàn Năng followed the training and competition journey of new trainees under the guidance of producer SOOBIN. The climax came from the “phá băng” challenge, where contestants had to overcome pressure to save teammates and assert their positions. Additional content such as Năng Ra Chơi, Real Talk, focus cam, and training behind-the-scenes helped maintain audience interest.
• A.I Là Ai? appeared in the BSI Top 10 ranking for the first time. This entertainment–deduction–psychological program produced by FPT Play revolves around the “Song Trùng” identity recognition game. The show uses AI technology to create “copies” of artists, forcing players to distinguish between real and fake. The program is hosted by MC Trấn Thành and features many familiar artists such as Đông Nhi, Minh Hằng, Tóc Tiên, Hari Won, Lê Giang, Huỳnh Lập, Pháp Kiều, Uyển Ân, and Thuận Nguyễn.
• Hàng Xóm Mới continued to score points with fans through new challenges in Ninh Hòa, Ninh Thủy, and Costamigo Phan Thiết resort. Physical and intellectual games combined with diverse settings created an atmosphere that was both dramatic and humorous.
• Vợ Chồng Son returned to the ranking with stories about everyday married life. By authentically portraying conflicts, tensions, and mutual understanding between couples, the show spread widely across community pages focused on family and marriage.
• Đường Lên Đỉnh Olympia stood out with the dominant victory and rare milestone of 400 points achieved by Lê Quốc Hưng (THPT Quảng Trị). The program was also discussed for the achievements and social contributions of former contestants.

APPENDIX

Detailed information on the indices that make up BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in November 2025.

To learn more and have a more in-depth discussion about how to evaluate brand and campaign health, as well as how to optimize customer engagement performance on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email at info@buzzmetrics.com

BSI Top10 Ranking is the most trusted, high-quality and up-to-date social media ranking based on the social media index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for October 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events and Top 10 shows across social media platforms and online news sites from 01/10/2025 – 31/10/2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – which, combined with the five evaluation criteria of the 2021 version, bring significant changes in how the success of campaigns/events/shows on social media is evaluated in a more holistic and in-depth way. See more at “Cách xếp hạng BSI Top10” (2023 version).
BSI reflects the combination of multiple factors, each carrying equal importance. Just one factor changing can lead to a shift in the BSI Top10 Rankings.
Since January 2023, the BSI Top10 Rankings have been fully applied according to the 2023 version with the addition of the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN OCTOBER 2025

The BSI Top10 Ranking for October 2025 records the Optimum Thematic campaign “Nhà nào cũng có mẹ” taking the lead. There are up to three campaigns from the alcoholic beverage category making it onto the BSI Top10 gold board, including: Tiger Street Football 2025 by Tiger; Heineken Silver Alu - Êm Chất Thời Thượng by Heineken; 150 Năm Di Sản by Bia Sài Gòn and Bật Nắp Larue - Mở Khoảnh Khắc Vàng by Larue. The collaboration with G-Dragon once again brings VPBank back into the BSI Top10 Ranking. In addition, this month also features campaigns such as OPPO Find X9, Trọn Một Ngày Sum Vầy Sáng Mãi Chuyện Đêm Trăng by Kinh Đô, Giải Thể Thao Sinh Viên Toàn Quốc Năm 2025 by TV360, and Galaxy A56 5G by Samsung Galaxy.

• Optimum Thematic “Nhà nào cũng có mẹ” by Vinamilk rises to the top of the BSI Top10 Ranking. The campaign’s reach comes from a combination of minigames and introductory posts from hot moms. It emphasizes improving children’s digestive health through the exclusive 6 HMO formula.
• Tiger Street Football 2025 remains firmly in the BSI Top10 Ranking with a football tournament organized in both the North and South, giving fans the chance to meet and interact with a world legend. Audiences also expressed excitement over the energetic performance of Dương Domic. The tournament’s final match became the most outstanding event of the month, topping the BSI Top10 Events.
• OPPO Find X9 by OPPO stands out with The X Show – an event held on a luxury cruise in the heart of Sài Gòn. The performance of “Xin Hãy Thứ Tha” by singer Hồ Ngọc Hà went viral on TikTok. In addition, the campaign rolled out various attractive minigames to maintain user engagement.
• The campaign accompanying G-Dragon in the Übermensch super concert once again helps VPBank appear in the BSI Top10 Ranking. The previous collaboration campaign with G-Dragon in June was a huge success and helped VPBank lead the BSI Top10 Rankings for two consecutive months. The main discussion highlight of this new campaign continues to be the vibrant ticket-hunting activities across multiple G-Dragon fan communities.
• Heineken Silver Alu - Êm Chất Thời Thượng stands out with The Silver Coolture event. More than just a product launch, The Silver Coolture was a highly fashionable party featuring Orange, Duy Khánh, HURRYKNG, Quỳnh Anh Shyn, Fabo Nguyễn, and more. Major entertainment pages such as Theanh28, Bí Mật Showbiz, Hóng Hớt Showbiz simultaneously covered the event. The Silver Coolture ranks fifth in the BSI Top10 Events.
• 150 Năm Di Sản is another campaign from the beer category, but from the Bia Sài Gòn brand. Through Đêm Di Sản nights held in major cities, Bia Sài Gòn not only retraces its journey to reach international standards but also expresses a desire to connect with local communities. Alongside major community pages, many individual users shared their special experiences attending Đêm Di Sản.
• Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng by Kinh Đô appears in the BSI Top10 Ranking for two consecutive months. It is also the only campaign choosing Mid-Autumn Festival as the special occasion to connect with users. This month’s campaign highlight comes from KOL/Influencer mooncake reviews in the days leading up to Mid-Autumn (6/10), as well as videos sharing the experience of enjoying the cakes. Heartwarming stories about those quietly “keeping the Mid-Autumn flame” also contribute to the campaign’s discussions.
• Giải Thể Thao Sinh Viên Toàn Quốc 2025 by TV360 maintains its momentum thanks to integrated communication across online and offline channels: interactive booths and regular livestreams on the fanpage, thereby attracting plenty of comments cheering for university teams. The campaign generates over 21,000 discussions from quality users. Conversations come not only from sponsor fanpages but also from university fanpages.
• The Galaxy A56 5G campaign by Samsung accompanies the show 2 Ngày 1 Đêm and rapper HIEUTHUHAI. Humorous images of HIEUTHUHAI with his Samsung phone during 2 Ngày 1 Đêm were clipped and shared by community pages, drawing strong user interest and discussion.
• Bật Nắp Larue - Mở Khoảnh Khắc Vàng is yet another campaign from the alcoholic beverage category. To drive conversations, the campaign rolled out minigames across numerous local community pages in provinces such as Quảng Nam, Gia Lai, Cần Thơ, etc. TikToker Phúc Syno also joined Larue in this campaign.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN OCTOBER 2025

The BSI Top10 Ranking for October 2025 sees major shifts as Sơn Tùng M-TP hands over the top spot to Lê Dương Bảo Lâm; Hương Giang Idol, Trấn Thành and Quân A.P all make comebacks after periods of absence. Other names include Rhyder, HIEUTHUHAI, Quang Hùng MasterD, Captain Boy and SOOBIN.

• Lê Dương Bảo Lâm maintains a strong presence on social media thanks to appearing simultaneously in two shows: 2 Ngày 1 Đêm and Chiến Sĩ Quả Cảm. This month, Lê Dương Bảo Lâm also spoke up to comfort Lamoon when she, as a guest of 2 Ngày 1 Đêm, received negative comments. His supportive stance received positive feedback from audiences. In addition, he actively shares updates about his daily life.
• Sơn Tùng M-TP continues to earn goodwill by donating 1.6 billion VND to help people in storm and flood areas rebuild their lives. The trend “Flop quá thì ghi tên anh vào” is still joyfully embraced by fans. He also participated in promoting Mì Ly Modern’s event this month.
• Trấn Thành is one of the celebrities who actively supports people affected by storms and floods. His meaningful actions have helped the MC score highly with audiences. It’s also impossible to overlook the buzz he generates when appearing on Running Man, with many viewers considering him the “soul” of the show.
• Rhyder climbs to fourth place in the BSI Top10 Ranking for October 2025 thanks to his album “Trap”, enthusiastically received by fans. Releasing multiple songs at once gives audiences more content to discuss about Rhyder on social media. He also performed at a mega concert with 30,000 attendees in Quảng Ninh.
• Quang Hùng MasterD has a packed schedule this month with brand promotion activities. He released the MV “Idol Hút” in collaboration with the NuVi brand. He also took part in events by VinaPhone, Acecook, vivo and other major music events.
• HIEUTHUHAI quickly returns to the BSI Top10 Ranking after a one-month absence. His presence on 2 Ngày 1 Đêm becomes a focal point of conversations. Fans are beginning to mention HIEUTHUHAI as a strong contender for year-end artist awards.
• Captain Boy appears in this month’s ranking thanks to the heat from the song Giá Mà Anh. He further excites fans by announcing a mini concert titled Mặt Chạm Mặt, scheduled for the end of November.
• Hương Giang Idol returns to the ranking after months of absence. Her journey competing in Miss Universe attracts substantial attention on social media. She also appears in two TV shows: Hello Neighbors! and Sao Nhập Ngũ.
• Quân A.P is another familiar name making a comeback to the BSI Top10 Ranking. His participation in Running Man season 3 has helped reignite interest in his name. Fun interaction moments between Quân A.P and other Running Man cast members receive many positive comments from viewers.
• SOOBIN, in the role of producer on Tân Binh Toàn Năng, leaves a strong impression with his strict yet devoted demeanor. News about SOOBIN appearing at Y-Concert or hosting his Live Concert in Ho Chi Minh City also boosts discussion around him.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN OCTOBER 2025

In addition to the Tiger and Heineken events mentioned above, the BSI Top10 Ranking also records Day 2 of concert Em Xinh Say Hi in second place. There is also a series of music-driven events such as: Viettel Y-Fest 2025, VPBank Đất Sen Hồng Music Marathon 2025, Modern – Trận Địa Đa Vị 2025, SiuKay Halloween Festival 2025. The final of Đường Lên Đỉnh Olympia, TikTok Awards Vietnam 2025, and the finale of Vietnam's Next Top Model 2025 are also listed in the BSI Top10 Events.

• Em Xinh Say Hi Day 2 concert at Mỹ Đình (11/10) generated huge buzz on social media thanks to a visually stunning stage, viral performances, intense fanchants and standout fan–brand activities, especially TPBank’s photobooth. A VN-Index prediction minigame with ticket rewards heated up discussions before the event. The night delivered explosive and joyful moments from the talented Em Xinh lineup. Social media users couldn’t help but laugh at Han Sara and Phương Mỹ Chi’s skit where they dressed up as security guards. However, the show also left a somber note due to a fireworks incident affecting the stands and a controversial speech by Miu Lê.
• The grand finale of Đường Lên Đỉnh Olympia’s 25th season took place on the morning of 26/10 on VTV3 with a vibrant atmosphere across four locations: Hà Nội, Huế, Khánh Hòa and Đồng Tháp, creating many emotional moments. Trần Bùi Bảo Khánh (THPT Chuyên Hà Nội – Amsterdam) led from the Khởi động round and won the laurel wreath with 215 points, bringing the live broadcast back to Hà Nội. All locations had standout cheering activities, from parades at Hoàng Thành Thăng Long to the electric atmosphere at Lạc Hồng Park, helping the final go viral on social media and ending season 25 with a powerful spirit of school pride.
• TikTok Awards Vietnam 2025, with the message “New Era, New Icons”, made a vibrant comeback on 18/10/2025, gathering top creators, artists and major partners, and opening public voting for 16 categories. The awards night recorded many memorable moments such as the victory of Tủn Cùi Bắp (inviting bà 9 Phương on stage), the win of MisThy (Celebrity Creator of the Year), and the win of Theanh28 Sport (Partner of the Year).
• Viettel Y-Fest 2025 is a music festival series that spans major cities such as Hồ Chí Minh City, Hà Nội, Huế, Cần Thơ, Hải Phòng and Buôn Ma Thuột. With the concept “SYNC OF HEART”, the event aims to connect the North and South, offering a multi-sensory music experience and introducing the first zero-gravity performance in Vietnam. It gathers top artists like Sơn Tùng M-TP, Soobin, Trúc Nhân and Vũ Cát Tường. Alongside a digital museum, minishows and fan support projects keep online discussions buzzing ahead of each show.
• VPBank Đất Sen Hồng Music Marathon 2025 is a sports–music–culture–food festival held from 10–12/10 in Đồng Tháp, attracting more than 12,000 runners from Vietnam and over 20 countries. Discussions focus on the star-studded lineup including ISAAC, MONO, Captain Boy, DLow, Vũ Phụng Tiên, delivering spectacular performances both visually and musically.
• Modern – Trận Địa Đa Vị 2025 takes place at Công viên Bờ sông Sài Gòn in Ho Chi Minh City on 11/10/2025. The event aims to bring a multi-sensory experience through music, minigames and fan interactions. Sơn Tùng M-TP – Modern’s ambassador – is one of the key highlights. The event is further fueled by free limited Fanzone ticket hunts, experiential challenges to exchange tickets, and the distribution of limited-edition cards.
• SiuKay Halloween Festival 2025 takes place in Hồ Chí Minh City (18/10) and Hà Nội (24/10) as a Halloween music and entertainment festival attracting thousands of young attendees. The event becomes a hot topic thanks to its star-studded guest lineup, including Quang Hùng MasterD, Karik, Dương Domic, Wean, Phương Mỹ Chi, and more. It also combines cosplay, flashmobs and the extremely spicy SiuKay Ớt Ma noodle challenge.
• The finale of Vietnam's Next Top Model 2025 takes place on 12/10 at Nhà thi đấu Nguyễn Du with sponsorship from CHANTÉ. Top 3 Bảo Ngọc – Mỹ Ngân – Mai Hoa attract attention with their catwalk experience in Paris before the final. As a result, Mai Hoa is crowned winner of VNTM 2025, while Giang Phùng receives the “Warrior Model” title. The final night is praised as explosive, emotional and professional.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN OCTOBER 2025

Anh Trai Say Hi season 2 firmly secures the top position. Running Man and 2 Ngày 1 Đêm claim second and third place respectively, once again affirming the strong appeal of these “national shows”. Hàng Xóm Mới appears for the first time in the BSI Top10 2025 Ranking. Other familiar shows include Chiến Sĩ Quả Cảm, Tân Binh Toàn Năng, Mái Ấm Gia Đình Việt, Đường Lên Đỉnh Olympia, Vietnam Next Top Model and Bạn Muốn Hẹn Hò.

• Anh Trai Say Hi 2025 - Season 2 records 823,000 discussions, a very strong performance for a TV show. This month’s viral moments belong to team Negav – team Đa Nghi with their Y2K/Audition-style performance. While many expected Livestage 2 to end with 6 contestants eliminated, producers surprised everyone by changing the rules and allowing all 30 brothers to advance to Livestage 3. This decision received enthusiastic support from fans.
• Running Man Việt Nam season 3, with its signature physical–challenge format, continues to offer entertaining moments for viewers thanks to its colorful cast. Through episodes such as “Cuộc đi săn đầu tiên”, “Người một nhà”, “Truy tìm người con giả”, “Tín hiệu sóng siêu âm”, the show receives many positive comments. In particular, MC Trấn Thành is considered by many fans to be an irreplaceable core of Running Man.
• 2 Ngày 1 Đêm season 4 keeps discussions heated thanks to the playful chemistry between Trường Giang – HIEUTHUHAI – Ngô Kiến Huy and “hãm trình” challenges that create hilarious moments. However, controversy around guest Lamoon causes the show’s sentiment score to drop compared to last month (Sentiment Score = 0.73).
• Chiến Sĩ Quả Cảm reaches its climax as artists take on the roles of mobile police and special forces, reenacting large-scale scenarios of criminal pursuit, anti-terror operations and the Lóng Luông drug bust. For the first time, tactical helicopters, hostage rescue missions and many action-movie-like scenes are recreated in a safe, controlled setting. Thanks to this intense storytelling, the show continues to hold audience attention.
• Mái Ấm Gia Đình Việt continues to touch viewers’ hearts with emotional stories about orphans, abandoned children or kids living with elderly grandparents. A standout case is that of Phương Quyên (15 years old): her father passed away before she was born, her mother left when she was just 3 months old, and she now lives with her impoverished grandmother.
• Đường Lên Đỉnh Olympia brings together four outstanding contestants from Hà Nội, Huế, Khánh Hòa and Đồng Tháp, with Trần Bùi Bảo Khánh (THPT chuyên Hà Nội – Amsterdam) winning the championship, earning the prestigious laurel wreath and a full scholarship from the University of Greenwich. The atmosphere is electric at all locations with cheering activities, minigames and parades with MC Khánh Vy, helping create one of the most emotional finales in Olympia’s history.
• Tân Binh Toàn Năng enters a peak phase as trainees continuously prove themselves through back-to-back performances under a strict discipline system. The “Thần Tượng Quốc Dân” ranking is updated in real time, with only the top-voted trainee going straight into the debut lineup, making the competition increasingly intense. Standout performances such as TAKE A SHOT, Không Cần Nói Nhiều, WHEELIE and Beautiful Girl receive strong audience attention.
• Vietnam’s Next Top Model 2025 continues to deliver high-stakes challenges and emotional elimination rounds, with the top 4 finalists heading into the grand finale including Mai Hoa, Bảo Ngọc, Mỹ Ngân and Giang Phùng. Beyond fashion shows, the program also features a fiery stage performance of “Gọi Cháy Máy” by Kay Trần.
• Bạn Muốn Hẹn Hò returns to the ranking after a one-year absence. The reality show helps young people find their other half through in-person dates. Its signature remains the humorous interactions and “tẻn tẻn” awkward yet adorable moments between participating couples.
• Hàng Xóm Mới is a new reality show marking the first collaboration between Hương Giang Entertainment, C Global and Ninh Dương Story. The show moves artists into a village to live with locals and take on bonding challenges. With its humorous and down-to-earth spirit, the program is expected to become a comforting entertainment staple in the near future.

APPENDIX

Detailed information on the component metrics of the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events and BSI Top10 Shows Rankings in October 2025.

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To learn more and discuss in detail how to evaluate brand health, campaign effectiveness and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email: info@buzzmetrics.com

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The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 Rankings for September 2025 include the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media platforms and online news outlets during the period from September 1, 2025 – September 30, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics — the Diversity Score and the Audience Score — which, combined with the five evaluation criteria from the 2021 version, bring a more comprehensive and in-depth perspective when assessing the success of campaigns, events, and shows on social media.

The BSI reflects a balance of equally important factors. A change in any single factor can lead to a shift in the overall BSI Top10 Rankings.

Starting from January 2023, the BSI Top10 Rankings have been fully evaluated according to the 2023 version, incorporating the two new adjustment metrics — Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN SEPTEMBER 2025

Campaigns celebrating Vietnam’s National Day, including “Tự Hào Việt Nam” (Proud of Vietnam) and “Fandom Yêu Nước” (Patriotic Fandom), continued to soar in the BSI Top10 Rankings for September 2025.

The “Bản lĩnh tới cùng – Húc tới đi” (Unstoppable Spirit – Keep Charging Forward) campaign by Red Bull, backed by a grand-scale investment, climbed to second place.

Simple made its debut on the rankings with its “Da mụn chọn đơn giản - Đơn giản là Simple” campaign. Other notable campaigns include Tiger Street Football 2025 by Tiger, “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô, “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) by VinFast, “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife, “Galaxy S25 FE” by Samsung, and “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting.

• The “Tự Hào Việt Nam” (Proud of Vietnam) campaign continued to lead all communication initiatives during the celebration of the 80th Anniversary of the August Revolution and Vietnam’s National Day (September 2), generating over half a million discussions. The highlight of this campaign was the “Tự Hào Việt Nam” concert, which brought together both veteran and emerging artists such as Tùng Dương, Mỹ Linh, Phương Mỹ Chi, Muộii, Trúc Nhân, Pháo, and Suboi. The event was open to the public, attracting significant attention and engagement across social media.
• “Bản Lĩnh Tới Cùng – Húc Tới Đi” (Unstoppable Spirit – Keep Charging Forward) by Red Bull soared in this month’s rankings, thanks to the Húc Tour – Húc Fest music festival, featuring top Vietnamese stars such as Sơn Tùng M-TP, Low G, Rhyder, Tlinh, and HURRYKNG. The campaign achieved high virality not only across entertainment communities but also on local media pages. Sơn Tùng M-TP’s enthusiastic social media posts further amplified its reach, generating over 63,000 quality discussions — far surpassing many other campaigns. The Húc Tour – Húc Fest concert was also honored at No. 2 on the BSI Top10 Events Rankings.
• “Tiger Street Football 2025” by Tiger successfully blended music and football to maximize engagement. The campaign’s focal point was an amateur football tournament where fans could play alongside four Manchester United legends, complemented by a star-studded music stage featuring top Vietnamese artists. Coverage from local, sports, and entertainment channels, as well as ticket giveaway minigames, helped boost visibility. This was one of two campaigns to achieve a perfect Sentiment Score, with its football tournament ranking No. 3 on the BSI Top10 Events chart.
• “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô stood out as one of the few campaigns leveraging the Mid-Autumn Festival. It captured attention with the launch of a new Lava Choco flavor, alongside livestream activities, minigames, and collaboration with retail partners, which helped boost engagement.
• “Fandom Yêu Nước” (Patriotic Fandom) — a creative project by Kenh14.vn — was another National Day-themed campaign, maintaining its strong presence after first appearing in the August 2025 BSI Top10 Rankings. As in the previous month, Kenh14.vn utilized its media expertise to continuously share stories surrounding National Day from multiple perspectives, even after the holiday ended, effectively sustaining post-event buzz.
• “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) marked VinFast’s return to the BSI Top10 Campaigns chart. Through this campaign, the brand reaffirmed its commitment to green living and sustainable mobility, widely shared by users on their personal pages. VinFast also connected with younger audiences by collaborating with artist Duy Khánh in a “Meet & Greet: Chạy về phía X-ANH” (Run Toward the Green) event.
• “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife also focused on sustainable living, but from a health and insurance perspective. To maintain engagement, Manulife organized regular minigames on its fanpage — notably featuring AI technology in the “Discover Your Green Version” interactive game.
• “Da mụn chọn đơn giản - Đơn giản là Simple” by Simple Skincare generated strong buzz after JSOL temporarily “took over” the brand’s fanpage, delighting followers with his trademark humor reminiscent of his “Trí Son Media” persona. His involvement helped Simple Skincare debut as a newcomer in the BSI Top10 Campaigns Rankings.
• Samsung’s “Galaxy S25 FE” launch campaign sustained discussion heat through a series of minigames on tech-focused pages and youth-oriented media outlets like Đài Phát Thanh and Kiến Không Ngủ, ensuring consistent online attention.
• Finally, “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting initially sparked curiosity with scorpion-themed billboards along Nguyễn Huệ Walking Street, teasing its new-generation Sting product. Later, collaborations with HIEUTHUHAI, Vũ Thịnh, and various KOLs propelled the campaign’s viral spread across social media.

TOP 10 MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA IN SEPTEMBER 2025

The BSI Top10 Rankings for September 2025 mark the return of several familiar faces, including Mỹ Tâm, Hòa Minzy, Jun Phạm, Bùi Công Nam, Dương Domic, and Rhyder.

This month also highlights the rise of female artists, with six women featured in the Top 10. Meanwhile, Sơn Tùng M-TP, Phương Mỹ Chi, and Lê Dương Bảo Lâm continue their streak of appearances in the BSI Top10 Rankings.

• Sơn Tùng M-TP delighted fans by joining the viral “Tân Nhạc Thính Phòng” (Modern Chamber Music) trend, humorously calling himself “Saint Toine Emtippy.” In September, a new meme wave — “If it flops, tag Sơn Tùng M-TP” — took over social media, with users joking that posts mentioning him would automatically get high engagement. This trend generated a massive discussion volume for Sơn Tùng M-TP, putting him far ahead of other artists. He also performed at Red Bull Húc Fest, sharing the stage with several top young artists.
• Phương Mỹ Chi maintained her popularity thanks to her song “Ếch Ngoài Đáy Giếng” (The Frog at the Bottom of the Well), which was performed during school opening ceremonies across the country. She also performed at A80 and the “Em Xinh Say Hi” concert — two major events of September — while continuing to engage fans with funny short clips on her personal social media channels.
• Hòa Minzy deeply moved audiences with her new song “Nỗi Đau Giữa Hòa Bình” (Pain in Peace), released during the National Day period. Her emotional performance at the A80 event became a viral moment on TikTok, earning her strong public affection.
• Mỹ Tâm returned to the BSI Top10 Rankings after a long absence. Her standout activity this month was her performance at the A80 event alongside Hòa Minzy and Phương Mỹ Chi. The teaser for her upcoming year-end live concert also sparked excitement among fans.
• Lê Dương Bảo Lâm remained highly active, appearing in two popular shows — “Chiến Sĩ Quả Cảm” and Season 4 of “2 Ngày 1 Đêm”. His heartwarming interactions with his son, Ku Phin, continued to receive positive attention from audiences.
• After a short absence last month, Rhyder quickly returned to the BSI Top10 with his new track “Sau Cơn Suy” (After the Storm). He also performed at Red Bull Húc Fest and appeared as a guest in Episode 81 of “2 Ngày 1 Đêm.”
• Quang Hùng MasterD once again showcased his remarkable productivity, releasing the MV “Idol Hút” in collaboration with the NuVi brand. He also performed at music events organized by BIDV and Yamaha, further expanding his public reach.
• Jun Phạm re-entered the BSI Top10 after a long hiatus. Most discussions about him stemmed from his interactions with other artists in “Gia Đình Haha.” This month, he also teamed up with singer Bùi Lan Hương to release the duet “Nhẹ Tựa Khói Sương” (Soft as Mist).
• Bùi Công Nam, affectionately known as Ba Nam, became the second “Gia Đình Haha” member to make the BSI Top10. Like Jun Phạm, much of his engagement came from the show, but he also performed at various university music events.
• Dương Domic had a dynamic September with the release of his new song “Không Thời Gian” (Timeless), performances at the “Em Xinh Say Hi” concert, and a fan meeting in Hanoi. He also partnered with Long Châu Pharmacy to promote positive health messages, earning praise for his social contribution.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN SEPTEMBER 2025

Two major events celebrating the 80th Anniversary of Vietnam’s National Day (September 2) were featured in this month’s BSI Top10 Events Rankings — the Military Parade and Marching Ceremony commemorating the historic milestone, and the Exhibition on 80 Years of National Achievements. A series of music-driven events also dominated the rankings this month, including the “Em Xinh Say Hi” Concert, Red Bull’s “Húc Tour – Húc Fest”, Tiger’s “Tiger Street Football 2025”, YAMAHA’s “Phiêu Concert”, “V Fest – Vietnam Today”, BIDV Music Festival – Emerald X, and Happy Bees 15. Additionally, the “Lụa Là Trà Hoa” (Silky Tea Blossoms) fashion event made a notable appearance on the list.

• The A80 Military Parade and Marching Ceremony, celebrating the 80th Anniversary of Vietnam’s National Day (September 2, 1945 – September 2, 2025), took place solemnly at Ba Đình Square, Hanoi. The event recreated the nation’s proud revolutionary spirit through the re-enactment of President Hồ Chí Minh’s Declaration of Independence, touching moments from veteran soldiers, and the release of 900 doves symbolizing peace. Major media outlets on Facebook and TikTok simultaneously covered the event, helping it attract nearly 1 million quality user discussions — far surpassing any other event in September.
• The “Em Xinh Say Hi 2025” Concert, organized by Vie Channel, gathered over 30 prominent female artists including Phương Mỹ Chi, Bích Phương, Phương Ly, Pháo Northside, Lâm Bảo Ngọc, and Orange, with its debut night held in Ho Chi Minh City. In the lead-up to the concert, interactive mini-games and ticket-hunting campaigns by partner brands such as Diana, Warrior, and Celano generated massive buzz online. Even after the show ended, fans continued sharing humorous TikTok moments featuring the “Em Xinh” performers.
• “Lụa Là Trà Hoa”, a fashion show by designer Linh San (Linh San Couture), drew strong attention on social media with its star-studded lineup of beauty queens, actresses, and models such as Đỗ Thị Hà, Phương Khánh, Xuân Hạnh, Quế Anh, Trương Ngọc Ánh, Kim Tuyến, and sisters Nam Em – Nam Anh. The event highlighted a contemporary áo dài collection blending tradition and modernity, while viral red-carpet and behind-the-scenes moments further cemented Linh San Couture’s reputation in Vietnam’s fashion scene.
• YAMAHA’s “Phiêu Concert”, a free mega music festival marking the 70th anniversary of Yamaha Motor, took place on September 28 at Cách Mạng Tháng Tám Square, Hanoi. The lineup featured Sơn Tùng M-TP, MOMO, Isaac, Kay Trần, Anh Tú, and Quang Hùng MasterD. The pre-event campaign “Ride the Concert with Yamaha,” including mini-games, livestreams, and free zone ticket giveaways, created a viral lead-up. Despite heavy rain, the concert remained electric, with Sơn Tùng M-TP’s performance becoming a major highlight on social media.
• The Exhibition on 80 Years of National Achievements was another key celebration, held at the National Exhibition Center (Đông Anh, Hanoi), attracting over 10 million visitors — a record-breaking turnout. Online discussions buzzed around innovative technologies showcased by major corporations such as VinRobotics’ robots and Viettel’s military equipment. The exhibition concluded with the concert “I Love My Country” and a spectacular fireworks display.
• V Fest – Vietnam Today, organized by VTV on September 20, 2025 at the Vietnam Exhibition Center, served as the grand finale of the A80 celebration series. The event welcomed over 20,000 attendees and featured top-tier artists including Vũ., Nguyễn Hùng (MAYDAYs), Noo Phước Thịnh, Vũ Cát Tường, Hương Tràm, Phương Ly, and Rhyder. Prime Minister Phạm Minh Chính’s address, the duet “Còn Gì Đẹp Hơn” by Vũ. and Nguyễn Hùng, and the viral image of Vũ. in military uniform became major talking points online.
• The BIDV Music Festival – Emerald X, marking 10 years of BIDV SmartBanking and the launch of SmartBanking X – The Digital Bank of the Future, was held on September 27, 2025 at Nguyễn Huệ Walking Street, Ho Chi Minh City. The lineup included Tùng Dương, Tóc Tiên, (S)TRONG Trọng Hiếu, Quang Hùng MasterD, Phương Mỹ Chi, Chillies, and Maitinhvi. Pre-event activities, including tech showcases and app-based mini-games, attracted tens of thousands of participants.
• Finally, Happy Bees 15, the annual student welcome concert organized by FPT Polytechnic, featured Sơn Tùng M-TP — marking his fourth Happy Bee appearance and ninth performance on FPT’s stage — alongside Trọng Hiếu, Rhyder, Minh Tốc & Lam, Ngô Lan Hương, Vũ Phụng Tiên, and MC Hoàng Rapper. The pre-event mini-games and livestream ticket giveaways generated tens of thousands of interactions from students and the Sky fandom community.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN SEPTEMBER 2025

“Anh Trai Say Hi” Season 2 successfully inherited the No.1 spot from “Em Xinh Say Hi”, maintaining its leading position on the BSI Top10 Shows chart even as it approaches its final episodes. “Gia Đình Haha” bids a temporary farewell to audiences at No.2 — the highest ranking the show has achieved so far. “Chiến Sĩ Quả Cảm” and “2 Ngày 1 Đêm” secured the third and fourth spots, respectively. Meanwhile, shows such as “Tân Binh Toàn Năng,” “Mái Ấm Gia Đình Việt,” “Sao Nhập Ngũ,” and “Running Man Vietnam” continued to hold their positions in the rankings. This month’s chart also welcomed some familiar yet long-absent names —  “Vợ Chồng Son” (The Newlyweds) — while “Vietnam’s Next Top Model” made its first-ever appearance in the BSI Top10.

• “Anh Trai Say Hi” officially returned for its second season, featuring 30 diverse artists. The theme MV “All Eyes On Us” and especially the song “Người Như Anh Xứng Đáng Cô Đơn” (A Man Like You Deserves to Be Lonely) received enthusiastic attention from audiences. With the charming hosting of MC Trấn Thành and the energetic, competitive spirit among the contestants, many viewers believe the show has had a strong start and are eagerly anticipating more explosive performances in upcoming episodes.
• “Gia Đình Haha” (Haha Family) gained momentum toward the end of Season 1 with emotional moments and a promise to return. The cast — Jun Phạm, Rhymastic, Bùi Công Nam, Ngọc Thanh Tâm, Duy Khánh, along with (S)TRONG Trọng Hiếu, Y Xim, and Tóc Tiên — brought a series of memorable highlights, including broken proverbs, the “Super Vietnamese” teacher, traditional experiences like making New Year poles and rice offerings, and impressive singing and cover performances praised as professional-level.
• “Chiến Sĩ Quả Cảm” (Courageous Soldiers) continued to explore the physical and mental training journey of 11 artists as they took on the roles of firefighters and rescue workers. Beyond the intense role-play moments, the show delivered lighthearted humor thanks to the chemistry between Lê Dương Bảo Lâm and Tiến Luật. Quang Hùng MasterD’s performance within the show also received strong positive engagement from viewers.
• “2 Ngày 1 Đêm” (2 Days 1 Night) Season 4 premiered on September 21, 2025, under the theme “The Journey of Connection”, reuniting the familiar cast from previous seasons. This time, not only Lê Dương Bảo Lâm, but also HIEUTHUHAI, Ngô Kiến Huy, and Trường Giang were highly active on social media. Community pages, notably Thuyền Nhỏ Lênh Đênh, frequently shared funny and heartwarming behind-the-scenes moments, helping to boost discussion and engagement.
• “Tân Binh Toàn Năng” (The All-Round Rookie) officially entered its international competition phase with 11 upgraded rookies after 100 days of training. The theme MV “Show Me”, filmed in Thailand, was directed by Directornet and produced by Hyuk Shin. Fans expressed excitement over the appearance of international groups, fueling the campaign’s global buzz.
• “Mái Ấm Gia Đình Việt” (Vietnamese Family Home) moved audiences with the touching story of 10-year-old Minh Huy from Thanh Hóa, a kind and grateful boy who thanked his grandmother for buying him salmon head and expressed a heartfelt wish to repay her kindness in the future. The program sustained high engagement for an extended period through its wide media network, regularly sharing stories of families in need.
• “Vietnam’s Next Top Model 2025” made its first-ever appearance in the BSI Top10 Rankings, signaling the comeback of the show produced by MultiMedia JSC, aired on VTV9 and MultiTV Official. Contestant “Nàng Mơ” Trà My has become a fan favorite, praised for her consistency, charisma, and viral moments — though not without controversy. Meanwhile, Giang Phùng, Mi Lan, Mai Hoa, and Mỹ Ngân have also made strong individual impressions. On TikTok, users actively shared content and discussed the contestant quality this season.
• “Sao Nhập Ngũ 2025” (Stars Join the Army) maintained its steady popularity thanks to interactive activities such as minigames, unitours, and behind-the-scenes videos, continuing to promote a spirit of teamwork and civic responsibility. However, controversies surrounding Độ Mixi and his leadership role sparked heated debate online.
• After four years, “Running Man Vietnam Season 3 – Chạy Ngay Đi” (Run Now!) officially rejoined the BSI Top10 Rankings, featuring a dynamic lineup of Trấn Thành, Ninh Dương Lan Ngọc, Anh Tú Atus, Quang Trung, Quân A.P, and Quang Tuấn, along with new celebrity guests. The season promises more intense physical and psychological challenges. The trailer received positive feedback online, helping the show achieve a Sentiment Score of 0.96.
• “Vợ Chồng Son” (The Newlyweds) also returned to the BSI Rankings after a four-month hiatus, winning audiences over with its authentic, humorous, and emotional stories about marriage. Guided by the charismatic hosts NSND Hồng Vân and Quốc Thuận, the program continued to deliver heartfelt entertainment through its relatable and amusing real-life relationship mome

Detailed information on the component metrics that make up the BSI (Buzzmetrics Social Index) for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in September 2025.

For more information or to discuss in detail how to evaluate brand health, campaign performance, and optimize customer engagement effectiveness on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team at info@buzzmetrics.com.

The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 rankings for August 2025 include the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online newspapers from 01/08/2025 to 31/08/2025.
The BSI (2023 version) adds two new adjustment metrics, Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version, creating changes when assessing the overall and in-depth success of campaigns/events/shows on social media: see more at How BSI Top10 is Ranked (2023 version).
BSI reflects a combination of factors with equally important impact. With just one factor changing, the BSI Top10 rankings can also change.
From January 2023, the BSI Top10 rankings are fully applied according to the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN AUGUST 2025

The “Tự Hào Việt Nam” (Proud Vietnam) campaign rises to lead the August 2025 chart, followed by “Fandom Yêu Nước” (Patriotic Fandom). Red Bull’s “Bản Lĩnh Tới Cùng – Húc Tới Đi,” Samsung’s Galaxy Z Fold7 | Z Flip7, Warrior’s “Ngon Hết Nấc – Vui Hết Cỡ,” and OMO’s “Chơi Là Chất Ngại Gì Bẩn” maintain stable positions in the rankings. In addition, Manulife’s “Chọn Xanh Cho Khỏe” and “Bia Saigon Dragon Cup 2025” make their mark with a series of creative engagement activities. Notably, Vinamilk’s “Sữa Chua Ăn – Kết Từ Nết Bụng” and vivo’s “Vivo V60 5G” appear for the first time in the BSI Top10 Campaigns rankings.

• Proud Vietnam topped the communication campaigns celebrating the 80th anniversary of the August Revolution and National Day (September 2), launched by the Central Committee of the Ho Chi Minh Communist Youth Union in collaboration with Kenh14.vn and various media outlets. The campaign introduced a new youthful, modern brand identity, sparking patriotism across social media. Many young people changed their Facebook avatars as a way to show support. The hashtag #tuhaovietnam, within the campaign framework, attracted over 197,000 posts on TikTok with the participation of celebrities such as singer Kieu Anh, Phuong My Chi, and MC Khanh Vy.
• “Patriotic Fandom”—a creative project by Kenh14.vn—was also a campaign dedicated to the 80th National Day celebration. To amplify its impact, Kenh14.vn frequently shared stories about preparations for the holiday from diverse perspectives, such as: the best streets to watch the military parade, hundreds of residents gathering on Nguyen Son Street to witness the transport of the aircraft once used by President Ho Chi Minh, and a veteran who had marched in the parade at the square 60 years ago. Patriotic Fandom generated more than 66,000 quality discussions from users, ranking just behind Proud Vietnam.
• “Dare to the Last – Charge Forward” by Red Bull continued its momentum, making it into the BSI Top 10 Campaigns ranking for the fourth month in a row. Buzz centered around Red Bull Húc Fest on September 7, featuring big-name artists like Son Tung M-TP, Rhyder, HURRYKNG, and Chi Pu. Activities like ticket hunts, lineup anticipation, and performance predictions made the festival the focal point of campaign discussions.
• Samsung’s Galaxy Z Fold7 | Z Flip7 campaign drove conversations in two main ways: (1) engaging mini-games across community pages and tech forums; and (2) trusted KOLs simultaneously releasing positive product reviews. Although this approach was familiar from Samsung’s past promotional efforts, it remained effective, earning over 210,000 discussions—second only to Proud Vietnam.
• “Extremely Delicious – Extremely Fun” by Warrior gained visibility through its partnership with the show Em Xinh Say Hi. The ticket hunt event at Life4Cuts Nguyen Hue attracted large numbers of young people, while contestants from Em Xinh actively promoted the campaign, helping Warrior engage closely with Gen Z audiences.
• “Play with Style, Don’t Fear the Dirt” by OMO marked its second consecutive month in the BSI Top 10 Campaigns. The highlight was the Music Fortress event, featuring two nights of concerts with hot artists such as SOOBIN, Rhyder, and Phuong My Chi. Ticket hunts and fan-captured videos fueled lively discussions across platforms.
• “Yogurt Eating – Good Gut, Good You” by Vinamilk scored points with its launch of new yogurt flavors through collaborations with KOLs and KOCs in the health and wellness space. This lifestyle-driven approach maintained steady engagement, especially among users interested in nutrition and healthy living.
• “Choose Green for Health” by Manulife brought a fresh approach to the insurance industry. Through weekly mini-games and challenges, the campaign sustained community interest. In particular, the TikTok challenge “Turn on GREEN mode – quickly overcome obstacles” was enthusiastically received, spreading the message of “insurance that remains youthful and dynamic.”
• Saigon Beer Dragon Cup 2025, an international 7-a-side football tournament featuring teams from Vietnam, Thailand, and Malaysia, also made the BSI Top 10. In addition to exciting matches, the organizers cleverly combined Zalo and Facebook mini-games with valuable prizes to spark discussions among fans—making it one of the few sports campaigns to enter the ranking.
• Vivo V60 5G drew attention through its collaboration with singer Quang Hung MasterD. The campaign not only tied the brand to his MV Thả Anh Ra but also made an impact with the product launch event featuring his live performance. Mini-games centered on Quang Hung MasterD kept the campaign buzzing throughout the month.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN AUGUST 2025

The BSI Top10 rankings for August 2025 witness the rise of women, with six female artists featured. Phương Mỹ Chi holds the No.1 spot for three consecutive months. Other familiar faces include Quang Hùng Master, HIEUTHUHAI, Sơn Tùng M-TP, and Lê Dương Bảo Lâm.

• Phương Mỹ Chi has led the BSI Top10 for three months in a row, becoming the champion of “Em Xinh Say Hi” with her solo stage “Ếch Ngoài Đáy Giếng,” which went viral on TikTok. She also appears in three group songs: “Bad Liar,” “Duyên,” and “Morse Code.” With high activity frequency and quality outputs, her Qualified User-related metrics are all very strong.
• Lyhan becomes the runner-up of “Em Xinh Say Hi” and a noteworthy new face in this month’s chart. The “Rơi Tự Do” performance in the finale earned Lyhan strong points with audiences, alongside vocals in group songs “Lắm Lúc,” “Tín Hiệu Yêu,” and “Hourglass.” Thanks to the dense volume of fan-generated content on TikTok, Lyhan has the month’s highest Earned Media from QU (76.3%).
• Lê Dương Bảo Lâm maintains his social media presence by constantly creating content for the show “Chiến Sĩ Quả Cảm.” In particular, a humorous clip with BinZ making Châu Bùi “jealous” became a lively topic. He also drew attention with a post celebrating the 80th National Day.
• Sơn Tùng M-TP excites his fandom with the SKYMEET event in Đà Nẵng. This month, fans unexpectedly dubbed him “Saint Toine Emtippy” as his songs were remixed in symphonic style. The symphonic-music trend helps sustain discussion heat around Sơn Tùng M-TP.
  Quang Hùng MasterD draws attention with the release of MV “Thả Anh Ra,” quickly picked up by many famous TikTokers. In parallel, he actively attends brand events such as Yamaha Phiêu Concert and 7UP Water Splash Concert.
• Hòa Minzy makes a strong mark with the song “Nỗi Đau Giữa Hòa Bình” – a collaboration with composer Nguyễn Văn Chung, evoking many emotions as the country celebrates National Day. She also appears at major concerts like “Việt Nam Trong Tôi,” “Tự Hào Là Người Việt Nam,” and “Sao Nhập Ngũ Concert 2025.”
• Juky San impresses with “Người Đầu Tiên” in the “Em Xinh Say Hi” finale. She also contributes vocals to group songs “Bắc Thang Lên Hỏi Ông Trời,” “Hourglass,” and “Cách (Yêu Đúng) Điệu.” Through the rounds, Juky San increasingly proves her capabilities and wins over fans. This is her first time entering the BSI Top10.
• Miu Lê has a fairly successful performance with “Em Thích Là Được” in the “Em Xinh Say Hi” finale. She also participates in group songs “Đầu Mèo Đuôi Chuột,” “Tín Hiệu Yêu,” and “Lắm Lúc.” Outside the show, Miu Lê frequently interacts with fans and creates content on social media.
• Bích Phương continues to show her prowess at “Em Xinh Say Hi” with the song “Chu Kỳ Mới” in the finale. She also features in several group tracks like “Bắc Thang Lên Hỏi Ông Trời,” “Cách (Yêu Đúng) Điệu,” and “Ta Di Da,” making the program’s Best 5.
• HIEUTHUHAI despite no new releases this month, maintains high discussion volume thanks to previous hits “Trình” and “Exit Sign.” He also joins major concerts this month such as Legend Fest and V Fest.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN AUGUST 2025

Events celebrating the 80th anniversary of National Day 02/09 dominate this month’s BSI Top10 Events, with large-scale programs such as “Concert Quốc Gia – Tổ Quốc Trong Tim,” “V Concert – Rạng Rỡ Việt Nam,” “Sao Nhập Ngũ Concert,” “Concert Việt Nam Trong Tôi,” “V Fest – Thanh Xuân Rực Rỡ,” along with the race “Cùng Việt Nam Tiến Bước.” In addition, other culture-entertainment events also draw their own appeal, including “Live Concert Hạ Vải,” “8WONDER – Moments of Wonder,” “Beauty Summit 2025,” and “Legend Fest 2025.”

• Concert Quốc Gia – Tổ Quốc Trong Tim (10/08) becomes the most discussed event of August. This is a political-art program co-organized by Báo Nhân Dân and the Hanoi People’s Committee, attracting more than 50 thousand attendees at Mỹ Đình National Stadium. Memorable moments spread strongly on social platforms, such as the audience singing the National Anthem under the red flag with a yellow star, the “Hò kéo pháo” performance, and the appearance of SU-30 fighter jets.
• V Concert – Rạng rỡ Việt Nam (09/08) organized by VTV at the Vietnam Exhibition Center gathers top artists like Hà Anh Tuấn, Trúc Nhân, Phương Mỹ Chi, Đen, Hoàng Thùy Linh, Noo Phước Thịnh, Hòa Minzy… One highlight is when Hà Anh Tuấn donates 500 million VND to build libraries for children in disadvantaged areas, becoming a hot topic on social media.
• Sao Nhập Ngũ Concert (24/08) steps out from the TV screen for the first time with a grand music festival at HCMC Creative Park, celebrating 15 seasons on air and the 80th National Day 2/9. The event gathers many famous artists such as Soobin, Chi Pu, Hòa Minzy, Trúc Nhân, Jun Phạm… delivering a music space honoring soldiers and patriotism. Mũi Trưởng Long’s live rap and the OTP reunion of Hậu Hoàng – Mũi Trưởng Long become viral highlights.
• Live Concert "Hạ Vải” (16/8) by designer Thạch Linh at the Bắc Ninh Culture and Exhibition Center blends music and fashion with Jack – J97, Hồ Ngọc Hà, Hiền Hồ, Quân A.P, and top beauty queens. J-97 draws attention with a new arrangement of “Việt Nam Tôi” and the image of him draping the national flag at the show’s finale. Many users posted positive comments for J-97 in particular and the program in general.
• Concert Việt Nam Trong Tôi takes place on 26/08 at the North Field of the Vietnam Exhibition Center. The program brings together many youth-favorite artists: Soobin Hoàng Sơn, Hòa Minzy, Erik, Đức Phúc, Anh Tú, Quân A.P, Dương Hoàng Yến, and the band Chillies…
• 8WONDER – Moments of Wonder on 23/08 at Cổ Loa (Hanoi) attracts more than 50 thousand attendees at the National Exhibition Center. The event heats up on social media thanks to ticket-hunt activities and the star-studded lineup announcement featuring Hòa Minzy, SOOBIN, and international stars.
• The race “Cùng Việt Nam Tiến Bước” commemorating the 80th National Day 02/09, co-organized by Báo Nhân Dân and the Ministry of Public Security with Vietcombank as a partner, generates nationwide impact. With media support from many local community pages, the race attracts more than 30 thousand discussions - a relatively strong figure for running events.
• Beauty Summit 2025 is a scientific conference with a trade-promotion exhibition for the beauty industry. The discussion spotlight belongs to Korean actor Kim Bum, the brand ambassador. The music party featuring the trio Jun Phạm – Thanh Duy – Bùi Công Nam also boosts positive conversations for the program. This is the only event with a perfect sentiment score this month (Sentiment Score = 1.0).
• V Fest – Thanh Xuân Rực Rỡ organized by VTV on 10/08, becomes one of the most talked-about music festivals of the month. With stars like HIEUTHUHAI, Rhymastic, MONO, BinZ, Bích Phương, Trang Pháp…, the event leaves a strong impression. Notably, “Trình” by HIEUTHUHAI and “Kho Báu” by (S)TRONG Trọng Hiếu are widely shared on TikTok.
• Legend Fest 2025 in Đà Nẵng becomes one of the month’s most grand festivals, gathering stars from the “Say Hi universe” such as HIEUTHUHAI, Phương Mỹ Chi, Quang Hùng MasterD, Rhyder, Orange… The concert draws more than 10 thousand in-person attendees and generates numerous viral TikTok moments as performances are widely shared.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN AUGUST 2025

“Em Xinh Say Hi” maintains the No.1 position in the BSI Top10 even as it reaches the final stage. Two hit shows, “Anh Trai Say Hi” and “2 Ngày 1 Đêm,” return to the rankings despite only ramping up for new seasons. Also featured are familiar programs from recent months such as “Gia Đình Haha,” “Chiến Sĩ Quả Cảm,” “Đấu Trường Gia Tốc,” “Mái Ấm Gia Đình Việt,” “Tân Binh Toàn Năng,” “Sao Nhập Ngũ,” and “Mẹ Vắng Nhà Ba Là Siêu Nhân.”

• Em Xinh Say Hi officially wraps with more than 1.8 million discussions in its final on-air month. The contestants’ solo stages are enthusiastically received online, especially Phương Mỹ Chi with “Ếch Ngoài Đáy Giếng,” Lyhan with “Rơi Tự Do,” and Juky San with “Người Đầu Tiên.” The show’s concert ticket hunts also help sustain discussion heat.
• Anh Trai Say Hi 2025 returns with Season 2, again assembling talented artists such as Vũ Cát Tường, Karik, BigDaddy, B Ray, Phúc Du, Ngô Kiến Huy, Negav, Gill... Even with only the cast reveal and a few basic details about the new “Anh Trai,” the show still draws nearly 370 thousand discussions. Qualified User-related metrics rank just behind “Em Xinh Say Hi.”
• Gia Đình Haha takes viewers to the Mekong Delta with rustic yet engaging experiences—from Bùi Công Nam climbing a coconut tree, Ngọc Thanh Tâm trying country rice wine, to cozy moments frying bánh xèo and singing with locals-continuing to create a healing atmosphere. Audiences were “melted” by the tearful farewell meal of Uncle and Aunt Chín with a pot of banana cake full of family warmth.
• Chiến Sĩ Quả Cảm maintains its pull by recreating the harsh real-combat missions of the Fire and Rescue Police. Artists face life-or-death challenges such as smoke inhalation, explosions, cliff rescues, and high-rise evacuations. The show not only delivers action-movie-like thrills but also portrays courage, silent sacrifice, and strong camaraderie.
• Đấu Trường Gia Tốc ends its first season with breath-holding chases, intense strategies, and dramatic comebacks. MinhDong (another name of Dương Domic) becomes the first “Gia Tốc” champion, receiving waves of congratulations along with the message “Bring on Season 2.”
  “Mái Ấm Gia Đình Việt” last month moved audiences to tears with the Thanh Hóa boy who “hadn’t eaten meat for 10 years,” arriving at the studio in his best clothes-a peasant pants and a shirt frayed at the shoulders. The image choked the entire studio; the cameraman even stopped filming due to overwhelming emotion. Philanthropists and accompanying artists such as Huỳnh Lập, Lâm Vỹ Dạ, BigDaddy – Emily, and Tiến Linh received many positive comments.
• Tân Binh Toàn Năng ends a 100-day journey of rigorous training and challenges, officially announcing the Top 11 “Tân Binh Thăng Cấp”: Đông Quan, Hồng Cường, Phúc Nguyên, Duy Lân, Lâm Anh, Hữu Sơn, Minh Quân, Đức Duy, Minh Tân, Minh Hiếu, and Hoàng Long. SOOBIN is chosen as the all-round Producer for the new phase, leading young artists to compete with international teams.
• Sao Nhập Ngũ 2025 returns with the theme “Khi Tổ Quốc Gọi Tên,” featuring its largest production scale ever with big names like Độ Mixi, Chi Pu, Hòa Minzy, Diệu Nhi, Huỳnh Anh, Linh Ngọc Đàm... Artists don uniforms to experience tough military life, push personal limits, and strengthen teamwork. The return of Mũi Trưởng Long and the appearance of Lieutenant Lê Hoàng Hiệp help the show attract many discussions.
• 2 Ngày 1 Đêm reappears in the rankings after half a year away. Though entering Season 4, the show hasn’t lost its social media heat. Ahead of the new season, the crew releases the side series “Gien-Nỳ Ly Kì Truyện,” revealing hilarious behind-the-scenes moments. Keeping the original cast is seen as a positive by audiences.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 follows famous dads Hải Long – Pamela, Khắc Việt – Dừa Đu Đủ, Lê Dương Bảo Lâm – Bảo Nhi, Bảo Ngọc, Ku Phin, Ba Duy – Đậu Bún, Chim Sẻ Đi Nắng – Sunii on challenging childcare journeys filled with adorable moments from the kids.

APPENDIX Detailed information on the metrics constituting BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in August 2025.

To learn more and discuss in detail how to assess brand health and campaign performance, as well as optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representatives at info@buzzmetrics.com.

BSI Top10 Ranking is the most trusted, high-quality, and updated ranking on social media based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for July 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news from July 1, 2025 – July 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with five evaluation criteria from the 2021 version, creating changes in assessing the overall and deeper success of campaigns/events/shows on social media. (See more at How BSI Top10 is ranked – 2023 version).

BSI represents a comprehensive combination of factors, each carrying equal weight of importance. A change in just one factor can alter the BSI Top10 Ranking.

Since January 2023, the BSI Top10 Ranking has been fully applied according to the 2023 version, with the addition of the two new adjustment metrics Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – JULY 2025

OPPO Reno14 Series takes the lead, with Galaxy Fold7 | Z Flip7 right behind. Somersby with the campaign Khỏi Rườm Rà, Ngon Quá Đã and Tuborg with the campaign Săn Thêm Nắp, Trúng Gấp Trăm entered the BSI Top10 Campaigns for the first time. Other notable campaigns include Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Galaxy A56 5G | A36 5G maintaining its position this month; as well as Peel Hồng Sáng Da by L’Oréal Paris; Chơi Là Chất Ngại Gì Bẩn by OMO; and Có Lay’s Cuốn, Vui Trọn Vẹn by Lay’s.

• The OPPO Reno14 Series campaign attracted over 37,000 quality users engaging in discussions, more than any other campaign this month. The campaign was accompanied by Sơn Tùng M-TP alongside a wide range of celebrities, from artists like 52Hz, tech KOLs such as Duy Thẩm and Vinh Xô, to rising TikToker Chị Phiến.
• The Galaxy Fold7 | Z Flip7 campaign by Samsung activated minigames across major fanpages, from tech sites like Techz.vn and Techrum.vn to entertainment communities such as Cột Sống Gen Z and Hóng Hớt Showbiz. With its extensive channel network, the campaign generated over 1.2 million discussions.
• The Somersby campaign Khỏi Rườm Rà, Ngon Quá Đã stood out by featuring Yeonjun from the Korean group TXT as brand ambassador. The campaign centered on young people finding ways to relax and de-stress amidst deadlines and work emails.
• The Red Bull campaign Bản Lĩnh Tới Cùng - Húc Tới Đi stirred excitement with its grand Húc Tour events, gathering top artists like Rhyder, Lou Hoàng, HURRYKNG, Pháp Kiều, etc. Húc Tour 2025 also made it to the BSI Top10 Events, ranking 3rd.
• The Tuborg campaign Săn Thêm Nắp Trúng Gấp Trăm hosted the Tuborg Why Not! music festival featuring Bray, Trương Thảo Nhi, Nguyễn Đình Vũ, while also running promotional minigames on large fanpages like Beatvn, Hóng Hớt Showbiz, and Run Your EDM.
• The Galaxy A56 5G | A36 5G campaign held its ground at 6th place with a highlight Meet & Greet event featuring HIEUTHUHAI. Entertainment media widely shared images of SUNDAYs (HIEUTHUHAI’s fandom) lining up to meet their idol. The Meet & Greet event also entered the BSI Top10 Events, ranking 7th.
• The L’Oréal Paris campaign Peel Hồng Sáng Da chose TikTok as its main platform, rolling out a wave of product review videos. Key names included Yên Đan, Diệp Lâm Anh, Call Me Duy, along with popular TikTok experts such as Dr. Hạnh Nguyên and pharmacist Hằng Ngọc.
• The Long Châu campaign Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV has appeared in the BSI Top10 for three consecutive months thanks to its youthful communication style. This month, it surprised audiences by announcing a collaboration with Quang Hùng MasterD for an August fan meeting, as well as launching a chibi pillow version of the “CEO.”
• The OMO campaign Chơi Là Chất Ngại Gì Bẩn drew attention by announcing its Pháo Đài Lấm Bẩn event series in August, featuring two concerts with artists like Rhyder, SOOBIN, Bích Phương, Phương Mỹ Chi, etc.
• The Lay’s campaign Có Lay’s Cuốn, Vui Trọn Vẹn launched a meme-making minigame on Zalo, attracting a large number of participants. Youth entertainment pages such as TOP Comments, Cột sống GenZ, and Insight Mất Lòng helped spread the game.

TOP 10 OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – JULY 2025

The vibrant summer of the Say Hi universe shows no signs of cooling down, with 7 artists appearing in the BSI Top10 Influencers: the Anh Trai quartet Quang Hùng MasterD, HIEUTHUHAI, Rhyder, Captain Boy and the Em Xinh trio Phương Mỹ Chi, Lyhan, Han Sara. Khuyến Dương (Chị Phiến) made her first entry into the prestigious BSI Top10 Ranking. In addition, two familiar names – Sơn Tùng M-TP and Lê Dương Bảo Lâm – also secured their spots.

• Phương Mỹ Chi maintains the top position by shining in both Em Xinh Say Hi and Sing!Asia. Within just one month, Phương Mỹ Chi delivered a series of high-quality performances such as Túy Âm, Chopsticks, Vũ Trụ Có Anh, Lạc Trôi, I’ll Be There,… Audiences highly appreciated her maturity and dedication to her craft.
• Khuyến Dương (also known as Chị Phiến) makes her debut in the BSI Top10. This month, she actively joined various brand activities: appearing on Mega Live of Thế Giới Di Động alongside actor Quốc Anh, sharing the stage with top artists at Red Bull’s Húc Tour, and participating as a guest in PUBG’s Đại Bại Roadshow. However, much of the discussion about Chị Phiến this month stemmed from humorous posts related to the Chinese phenomenon “Hồng Tỷ.”
• Quang Hùng MasterD continues to lead in total discussions. His feature in the song Gã Săn Cá was warmly received and discussed by fans over an extended period. Additionally, Quang Hùng performed at the Anh Trai Say Hi concert in Las Vegas, receiving strong encouragement and support from fans back home.
• HIEUTHUHAI returns to the ranking at 4th place. This month, the rapper joined Samsung’s Meet & Greet event and performed at the Anh Trai Say Hi concert in Las Vegas. His track Trình proved its lasting appeal as it was still frequently mentioned and covered by users. The long-running debate comparing HIEUTHUHAI and Bình Gold also fueled significant discussion.
• Lê Dương Bảo Lâm remains “noisy” with the program Chiến Sĩ Quả Cảm. He frequently posts humorous content about the show, entertaining and engaging audiences. Occasionally, he shares nostalgic posts about 2 Ngày 1 Đêm.
• Lyhan becomes the next Em Xinh to enter the BSI Top10. As a newcomer, Lyhan steadily won over audiences through each round of Em Xinh Say Hi. Her performance of Not My Fault continued to be highly praised. Although she faced some controversies regarding her behavior, overall, Lyhan remained well-liked and supported by the majority of viewers (Sentiment Score = 0.97).
• Sơn Tùng M-TP participated in promoting OPPO’s new smartphone line. Also this month, Sơn Tùng celebrated his “18th birthday for the nth time,” generating lively interactions and well wishes from fans.
• Rhyder had a packed schedule this month, performing in both nights of Anh Trai Say Hi in Las Vegas, rocking Red Bull’s Húc Tour 2025, and joining Đấu Trường Gia Tốc. Many fans back home eagerly awaited a replay of his Chân Thành performance in Las Vegas.
• Han Sara left fans regretful as she exited after Live Stage 3, despite delivering a memorable Korean-language rendition of I’ll Be There. Nonetheless, she had a strong month with the release of Do Anh Si and her UNFROZEN mini concert.
• Captain Boy was no less busy than his close friend Rhyder. Besides two nights of Anh Trai Say Hi, the rapper also took part in Fan Meeting Day 2: Trạm Dừng Rực Rỡ. Additionally, he joined promotional activities for the beverage brand Mirinda.

TOP 10 OUTSTANDING EVENTS ON SOCIAL MEDIA – JULY 2025

Beyond Red Bull’s Húc Tour and Samsung’s Meet & Greet, the BSI Top10 Events ranking also honors the final of Hoa Khôi Sinh Viên Việt Nam in the #1 position. Other highlights include Fan Meeting of singer Hùng Huỳnh Gemini, TROLL XE offline, Hanoi Premium Bar by Bia Hà Nội, Unfrozen mini concert by Han Sara, KFC Zestival: Unlock Your Summer Taste by KFC, Thu Xăng Đổi Điện Day by VinFast, and Summer Event Colorfest by Larue.

The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen,

• The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen, Đặng Quỳnh Anh from Hà Nội Medical University, received numerous congratulations from the online community. The final night was further heated up by a performance from Chi Pu with Denis Đặng.
• Hùng Huỳnh Gemini’s Fan Meeting left a strong impression with the singer’s contemporary dance performance. Many users showered praise on his fairy-like stage presence as well as his effort to learn dance.
• Hanoi Premium Bar is a summer-welcoming event series held mainly across northern provinces. Each night featured an all-star lineup. For example, Phú Thọ hosted Phương Ly and Dương Domic, while Bắc Ninh featured Kay Trần and Hà Nhi—helping the series maintain steady discussion throughout July.
• TROLL XE Offline marked the 5th anniversary of TROLL XE—one of the largest car enthusiast communities. Held at Đại Nam Racecourse, the event drew attention for its humorous content while staying true to the spirit of “all about cars.”
• Unfrozen (26/7) was Han Sara’s first mini concert, a significant milestone in the Korean–Vietnamese singer’s career. Through Unfrozen, Han Sara conveyed a message of stepping out of one’s comfort zone and being reborn stronger. The event quickly drew fans’ attention with a roster of Em Xinh such as Ngô Lan Hương, Miu Lê, Orange, Muộii, Chi Xê, Yeolan, Đào Tử A1J.
• KFC Zestival – Unlock Your Summer Taste 2025 landed in Hà Nội on 05/07 and HCMC on 19/07, becoming one of the grandest summer music festivals. The lineup included Quang Hùng MasterD, Captain Boy, MONO, Wean Lê, 52Hz, Coldzy, Marzuz, Danmy, Issac.
• Thu Xăng – Đổi Điện Day by VinFast took place vibrantly across multiple provinces nationwide, attracting thousands of participants. Attendees could bring old gasoline vehicles for free appraisal and switch to VinFast electric motorbikes or cars with appealing incentives. In parallel, the event offered test drives, raffles, minigames, and music performances, spreading a message of green living.
• Summer Event ColorFest 2025 by Larue continued to appear in the BSI Top10 Events. Last month, Quảng Nam and Đà Nẵng opened the series; this month it visited the Central Highlands as well as Tiền Giang – Cần Thơ. With hot names like Kay Trần, Isaac, Trương Thảo Nhi, the series gained strong support from many local community pages.

TOP 10 OUTSTANDING SHOWS ON SOCIAL MEDIA – JULY 2025

This month’s BSI Top10 Shows again sees Em Xinh Say Hi dominating at #1. Gia Đình Haha jumps two spots to #2, underscoring the appeal of a healing-format show. Đường Lên Đỉnh Olympia returns to the ranking after a month’s absence. The remaining shows are familiar faces from last month: Đấu Trường Gia Tốc; Chiến Sĩ Quả Cảm; Tân Binh Toàn Năng; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà Ba Là Siêu Nhân; Bố Ơi, Mình Đi Đâu Thế?; Về Quê Làm Giàu.

• Em Xinh Say Hi attracted over 1.9 million discussions, achieving the feat of leading the BSI Top10 Shows for three consecutive months. The exits of talented Em Xinh like Ánh Sáng Aza, Muộii, Han Sara, and Đào Tử A1J at Live Stage 3 left many fans regretful. Not a few fans still “pined” for Live Stage 2 and frequently shared humorous behind-the-scenes moments of the Em Xinh cast with guest stars.
• In July, Gia Đình Haha took audiences and artists to Quảng Ngãi to experience salt making in Sa Huỳnh, host a concert in the fields, and overcome survival challenges offshore. The appearances of BB Trần and Bùi Lan Hương brought a fresh breeze, while Duy Khánh – Bùi Công Nam getting seasick made viewers burst into laughter. The image of chị Thông gifting brocade bags to each member at the end of stage 1 became a memorable milestone in the journey of immersing in rural livelihoods.
• Đấu Trường Gia Tốc – Run For Time Vietnam sparked heated debates around the first-ever collaboration between Team Cam and Team Xanh to crack codes under time pressure. Cris Phan and Ngô Kiến Huy displayed sharp strategy. Additionally, the decision to change team leaders stirred mixed opinions. Loved for team spirit and thrilling comebacks, the show still left audiences “confused” by its rules and unexpected plot twists.
• Chiến Sĩ Quả Cảm delivered an impressive premiere episode, quickly attracting a large volume of discussion. Lê Dương Bảo Lâm continued to be the show’s reliable “talking machine,” associated with the image of “the soldier with the most write-ups.” In contrast to Lê Dương Bảo Lâm’s color, Mono appeared innocent and endearing. Other artists such as Ngô Kiến Huy, Song Luân, Kiều Minh Tuấn, Phan Mạnh Quỳnh, Binz, and Phương Thanh also energized the program.
• Tân Binh Toàn Năng grew more intense as Team All-Rounder won the Diễn Xuất 48H challenge along with a close-up Solo Cam reward. The show also saw a shake-up when Phạm Văn Tâm unexpectedly left the Top 13, arousing fans’ curiosity.
• Mái Ấm Gia Đình Việt once again moved audiences with the story of a meal of only carrots and plain water, where a father and two children shared each bite for fear of having nothing for tomorrow. Guests this month—Huỳnh Lập, MC Hồng Phúc, Á hậu Mai Ngô, Kiều Loan, Hoa hậu Ngọc Châu, and footballer Tiến Linh—were warmly received and highly rated.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 remained in the BSI Top10 Shows thanks to adorable interactions between fathers and their little children. The trio Bún – Đậu – Pam became a highlight with complementary personalities: Bún is quick-witted and humorous; Đậu is mature and calm; Pam is lovable and sometimes shy. Meanwhile, Ku Phin scored points for intelligence, cheekiness, and witty exchanges.
• Bố ơi, Mình Đi Đâu Thế? offered relatable yet meaningful experiences such as the journey at TH True Milk farm, traditional folk games, and village concerts. Father–son duo Duy Hưng – Bean drew attention for a strict yet warm parenting style. Bố Neko and Audi delivered heartwarming moments. Audiences also frequently reminisced about Totti, Chip, Bi Béo, and Suti as cherished memories tied to the show.
• Về Quê Làm Giàu took viewers from Hà Tĩnh to Pù Luông (Thanh Hóa) with poetic scenery and rustic challenges like selling kẹo cu đơ, visiting the chợ phiên, herding ducks, digging bamboo shoots, cutting luồng, and cooking in the mountains. Guided by MC Quyền Linh, artists Hari Won, J97, Long Vũ, Bùi Quỳnh Hoa, and Ngọc Sơn brought numerous humorous, surprising, and inspiring moments. J97 captured attention with his down-to-earth, hard-working image through a series of trends such as “ăn chè, lùa vịt, đào măng.”
• Đường Lên Đỉnh Olympia drew notice by introducing Buddhist knowledge—such as Kinh Pháp Cú and Tứ Vô Lượng Tâm—into its questions, creating novelty and surprise. In August, Thiên Tuấn stood out by winning the first weekly laurel of Quarter IV, with an excellent performance, confident demeanor, and radiant smile.

APPENDIX

Detailed information on the component metrics that make up BSI for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in July 2025.

For more information and to discuss in detail how to assess brand health, campaign performance, and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics at info@buzzmetrics.com.

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