BSI Top10 Rankings

The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date ranking on social media based on social metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 ranking for June 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media channels and online news platforms from 01/06/2025 to 31/06/2025.

The BSI (2023 version) introduces two new adjusted indicators: Diversity Score and Audience Score, combined with five evaluation criteria from the 2021 version, creating a more comprehensive and in-depth assessment of the success level of campaigns/events/shows on social media: see more at How the BSI Top10 is Ranked (2023 version).

The BSI reflects a synergy of elements, each with equally important influence. Just one changing factor can shift the entire BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version with the addition of the two new adjusted indicators: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JUNE 2025

The campaign "Đại nhạc hội VPBank K-Star Spark Mega Concert" once again leads the BSI Top10 Campaigns ranking. Campaigns like Galaxy A56 5G | A36 5G by Samsung; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Cú Hích Việt Quất by Sting; Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 by Budweiser; Yên một chút by Lavie; Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu continue to appear on the list. Also included are OPPO Reno14 Series by OPPO; Lễ hội biển Sprite Cool Thứ Thiệt by Sprite; and Bật Năng Lượng Tạo Dấu Ấn by Sting.

• The campaign Đại nhạc hội VPBank K-Star Spark Mega Concert held the top spot for the second consecutive month with 112,235 quality discussions (Qualified Users) — more than any other campaign in June. The iconic image of G-Dragon performing in the rain became an unforgettable memory for Vietnamese audiences, widely shared on TikTok. Even days after the event ended, G-Dragon’s fans continued to actively share content, maintaining the campaign’s buzz. This mega concert by VPBank also ranked first in the BSI Top10 Events.
• The campaign OPPO Reno14 Series climbed to second place thanks to the appearance of Sơn Tùng M-TP. Several high-engagement posts related to the campaign were about Sơn Tùng M-TP. In addition, many users unboxed and shared their product experiences on TikTok.
• Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 jumped 5 places to third place, thanks to its sponsorship of the FIFA Club World Cup 2025. A prediction minigame was deployed across major Vietnamese football fan pages, helping maintain strong buzz around the campaign.
• The campaign Yên Một Chút by La Vie created a healing stop in the heart of Saigon, attracting a large number of young visitors to check-in. Users expressed excitement at the chance to interact with Khoai Lang Thang and MC Khánh Vy. “Trạm Dừng Chút Yên,” part of the campaign, also ranked sixth in the BSI Top10 Events.
• Lễ hội biển Sprite Cool Thứ Thiệt quickly caught the public's attention by hosting two massive music nights in Nha Trang and Đà Nẵng, featuring a powerful lineup: Rhyder, Dương Domic, JSOL, HURRYKNG, and Low G. The campaign gained momentum through ticket giveaway minigames and support from fan communities. The beach festival hosted by Sprite also ranked fourth in the BSI Top10 Events.
• The campaign Galaxy A56 5G | A36 5G excited users with the announcement that HIEUTHUHAI would appear at the Galaxy A Series MEET & GREET. The campaign quickly heated up thanks to ticket-hunting minigames for a chance to meet HIEUTHUHAI in person.
• Bản lĩnh tới cùng - Húc tới đi by Red Bull, featuring Sơn Tùng M-TP, continued to secure a spot in the BSI Top10 Campaigns June 2025. Major communities and celebrities such as Victor Vũ and Kiều Minh Tuấn supported the campaign by sharing their own stories about perseverance and overcoming challenges.
• The campaign Bật Năng Lượng Tạo Dấu Ấn by Sting had two key activities that drove significant discussion this month. First, the opening of its Flagship Store at Ministop featuring Captain Boy. Second, the STING x VBSF Pool 9-Ball Championship 2025 tournament.
• Cú Hích Việt Quất, also by Sting, has remained in the BSI Top10 Campaigns for four consecutive months. The most notable event in June for this campaign was the Sting Road To K-Star Spark in Vietnam Unitour. Held at Hanoi University, it allowed students to meet famous stars like Karik, Captain Boy, Pháp Kiều, and opened a chance to join the mega concert with G-Dragon.
• The campaign Vì Một Thế Hệ Không Ung Thư Do HPV by Long Châu had already appeared in the BSI Top10 Campaigns May 2025. In June, Quang Hùng MasterD continued to accompany the campaign to spread messages on HPV prevention. Fan communities of Quang Hùng actively shared campaign-related posts.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JUNE 2025

Another vibrant summer for the Say Hi universe with 6 artists featured in the BSI Top10 Influencers: three “Anh Trai” Quang Hùng MasterD, Dương Domic, Captain Boy and three “Em Xinh” Phương Mỹ Chi, Bích Phương, 52Hz. Bùi Công Nam made his first entry into the BSI Top10. Familiar names such as Sơn Tùng M-TP, SOOBIN, and Lê Dương Bảo Lâm also returned.

• Phương Mỹ Chi was one of the most productive female artists in June, participating in Em Xinh Say Hi and contributing vocals to Sing!Asia. Her songs created strong public resonance, notably “Hề” in Em Xinh Say Hi and “Bóng Phù Hoa” in Sing!Asia. Beyond the stage, she delighted fans with her transformation into young Na Tra.
• Sơn Tùng M-TP stepped up his content game in June. His gym photo series sparked a social media craze, widely shared by community pages. He continued to support promotional activities for Red Bull and OPPO.
• Lê Dương Bảo Lâm, absent from the May ranking, made a comeback at #3. His participation in Chiến Sĩ Quả Cảm provided constant humorous content, and he led the gym trend initiated by Sơn Tùng M-TP.
• SOOBIN climbed to #4 – his highest rank this year. He performed at Anh Trai Vượt Ngàn Chông Gai concert and “Vinh Quang Công An Nhân Dân Việt Nam” show. His MV “Tiến Tới Ước Mơ 2” received positive fan feedback. He is also one of the three producers of Tân Binh Toàn Năng, alongside Kay Trần and Tóc Tiên.
• Bích Phương – another Em Xinh in the BSI Top10 Influencers – moved audiences with her team’s performance of “Em Chỉ Là.” Fans praised her as the caring senior of Em Xinh Say Hi, wholeheartedly supporting the juniors. Interactions between her and Tăng Duy Tân drew special attention. Known not only as a singer but also as a gamer in Liên Quân Mobile, her last appearance in the BSI Top10 was March 2024 with “Nâng Chén Tiêu Sầu.”
• Quang Hùng MasterD generated over 1.3 million discussions, proving his ongoing popularity. He was the only Vietnamese artist performing at VPBank K-Star Spark Mega Concert featuring G-Dragon. He also appeared as a guest on Em Xinh Say Hi, singing “Gã Săn Cá.”
• 52Hz was a surprising highlight in Em Xinh Say Hi. Tracks like “RUN” and “Không Đau Nữa Rồi” went viral and topped YouTube Trending Music. Fans loved his unique voice and touching love story with producer RIO.
• Dương Domic, though a guest on Em Xinh Say Hi, still stole hearts with his sweet verse in “We Belong Together.” His June was packed with appearances in Đấu Trường Gia Tốc and musical events hosted by Sprite and TikTok Shop.
• Captain Boy launched his new single “Ai Lớn Rồi Cũng Phải,” which reached 1 million views within days. His first fan meeting “Trạm Dừng Gặp Gỡ” was filled with memorable emotions. Together with Quang Hùng MasterD, he surpassed 1 million discussions in June.
• Bùi Công Nam made his debut in the BSI Top10 Influencers. Most discussions came from the show Gia Đình Haha – the most talked-about healing program at the moment. His co-composed song “Những Ngày Trời Bao La” with Rhymastic received very positive responses.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN JUNE 2025

In addition to VPBank K-Star Spark in Vietnam, Lễ hội biển Sprite Cool Thứ Thiệt, and La Vie Trạm Dừng Chút Yên, the BSI Top10 Events also featured: Anh Trai Vượt Ngàn Chông Gai concert (Day 5 & 6), Aquafina Vietnam International Fashion Week, Vinh Quang Công An Nhân Dân Việt Nam, Chung kết Hoa Hậu Hoàn Vũ Việt Nam, Những Thành Phố Mơ Màng, Chung kết Hoa Hậu Việt Nam 2024, and Summer Event Colorfest by Larue.

• Anh Trai Vượt Ngàn Chông Gai (Day 5 & 6) took place over two consecutive days in Northern Vietnam. The concert lived up to its name when a heavy downpour on Day 6 caused a power outage, interrupting performances. Lightning struck the sky, sparking concern on social media. Despite debates over organizing events in such weather, most attendees appreciated the professionalism of the artists.
• Aquafina Vietnam International Fashion Week (June 5–8) at Nguyễn Du Stadium was among the most notable fashion events in Vietnam. Face-offs between Vietnamese and Western models, especially H’Hen Niê vs Phạm Thư, drew social buzz. Another spotlight was the “The Light of Water” collection by designer Lê Thanh Hòa.
• Vinh Quang Công An Nhân Dân Việt Nam 2025 (June 6–8) at Nguyễn Huệ Walking Street (HCMC) was a large-scale program by the Ministry of Public Security honoring the spirit and contributions of the People's Public Security Force. Highlights included anti-terror drills, motorcade escorts, demonstrations by CSGT, PCCC, K9, cavalry units, interactive exhibits, and modern equipment displays. The gala featured SOOBIN, Mỹ Tâm, Văn Mai Hương, Hòa Minzy, Lâm Bảo Ngọc and was broadcast live, gaining massive social traction.
• The Chung kết Hoa Hậu Hoàn Vũ Việt Nam (June 21) at Paradise Resort, Trí Nguyên Island (Nha Trang), marked the emotional end of the “Moon Hunt” journey. Notable moments included Nguyễn Hoàng Phương Linh’s coronation, Như Quỳnh’s performance, and a surprise proposal to Lê Thu Trang.
• Những Thành Phố Mơ Màng began its summer journey in Hồ Chí Minh City, featuring top artists like HIEUTHUHAI, JustaTee, Rhyder, Obito, Chillies, and Vũ. Side activities like fan projects, minigames, and brand support from Anessa helped build buzz. Despite its praised music quality, some criticisms were raised over logistics and schedule.
• The Chung kết Hoa Hậu Việt Nam 2024 concluded with Hà Trúc Linh as the winner, organized by Tiền Phong newspaper. A behind-the-scenes moment where Thanh Thủy kissed Hà Trúc Linh’s cheek went viral, though not broadcasted. Netizens praised the organizers for staging the finale on the surface of the Hương River.
• Summer Event Colorfest 2025 by Larue kicked off in Quảng Nam and Đà Nẵng with a lineup including Isaac, Mono, Kay Trần, Orange, etc., attracting young audiences. Local community pages also helped spread the word and rally attendees.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN JUNE 2025

Em Xinh Say Hi “run” retained its #1 spot in the BSI Top10 Shows for the second month of airing. Gia Đình Haha jumped straight to 4th place after a one-month absence. Tân Binh Toàn Năng temporarily gave way to Đấu Trường Gia Tốc in 2nd place. Chiến Sĩ Quả Cảm made its first appearance in the BSI Top10 Shows. Other notable entries include: Running Man Việt Nam season 3; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà, Ba Là Siêu Nhân; Về Quê Làm Giàu; and Bố Ơi, Mình Đi Đâu Thế?.

• Em Xinh Say Hi matched the record of Anh Trai Say Hi (summer 2024) by surpassing 2.1 million discussions. Within a month, it released viral songs such as “Không Đau Nữa Rồi,” “Gã Săn Cá,” “Cầm Kỳ Thi Họa,” “Em Chỉ Là,” and “Hề.” These tracks dominated both social platforms and streaming services. Audiences also appreciated the close bond between the Em Xinh members.
• Đấu Trường Gia Tốc – Run For Time Vietnam maintained attention with funny moments from members like Dương Domic, Cris Phan, Ngô Kiến Huy, and HURRYKNG. The show also partnered with Red Bull to reach broader audiences. However, complex rules remain a challenge for viewers seeking full enjoyment.
• Tân Binh Toàn Năng 2025 entered its high-stakes phase with intense assessments and the introduction of Top X. Though there was controversy over Top X, audiences praised the contestants' growth and performance.
• Gia Đình Haha provided five artists the chance to live and work in rural areas. The first stop was Bản Liền (Lào Cai). The local family of chị Thông, who accompanied the cast, won viewer affection. Many comments deemed Gia Đình Haha the most healing show of Summer 2025.
• Running Man Việt Nam season 3 excited fans with the return of Trấn Thành, Liên Bỉnh Phát, and Ninh Dương Lan Ngọc. New members like Quang Tuấn, Quang Trung, Quân A.P, and Anh Tú Atus generated high expectations for a season 1-level comeback.
• Chiến Sĩ Quả Cảm made its debut in the BSI Top10 Shows. As Vietnam's first reality show about the People's Public Security Forces, it featured 12 celebrities experiencing real officer duties. “Máy nói” Lê Dương Bảo Lâm brought humor and helped the show gain traction.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân touched viewers with emotional moments, like Dad Long hugging and soothing baby Pam while Mom Ngân went to work. The clip went viral and was reposted by parenting communities. Fans also enjoyed baby Pam’s interactions with “chú Ninh” and “anh Âm.”
• Mái Ấm Gia Đình Việt continued to bring audiences to tears with stories of hardship, such as a grandfather saving every penny but only affording 2,000–5,000 VND for his grandchildren’s breakfast. Audiences also sent praise to sponsors and celebrity guests.
• Về Quê Làm Giàu took audiences to the poetic Huế and sunny, windy Quảng Nam. Fun quizzes and vibrant culinary shots spread across social media, boosting the show’s online buzz.
• Bố Ơi, Mình Đi Đâu Thế? showed a marked improvement in sentiment score (from 0.65 in May to 1.00 in June). All eyes were on S.T Sơn Thạch – the rookie dad in episode 4. His clumsy but genuine efforts at parenting delighted viewers.

APPENDIX

Detailed data on the metrics composing the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in June 2025.

For further discussion and insights into brand health evaluation, campaign effectiveness, and optimizing customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email at info@buzzmetrics.com.

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The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date charts on social media, based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Rankings for May 2025 include the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Programs across social media platforms and online news from May 1, 2025, to May 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with the five evaluation criteria from the 2021 version, creating changes in evaluating the success of campaigns/events/programs on social media in a more comprehensive and in-depth manner: see more at How the BSI Top10 is Ranked (2023 Version).

BSI reflects a combination of factors with equal importance. A change in just one factor can alter the BSI Top10 Rankings.

Since January 2023, the BSI Top10 Rankings have been fully applied under the 2023 version, incorporating the two new adjustment indicators: Diversity Score and Audience Score.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MAY 2025

The VPBank K-Star Spark Mega Concert campaign leads the BSI Top10 Campaigns chart for May. The beverage sector continues to dominate the chart with campaigns like Tiger Crystal Rave 2025 by Tiger; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Cú Hích Việt Quất by Sting; Bật Xanh Mở Gu Chất by 1664 Blanc; Yên một chút by Lavie; and Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 by Budweiser. Additionally, there are two campaigns from Samsung and the campaign Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu.

• The VPBank K-Star Spark Mega Concert campaign attracted up to 44,366 quality discussions (Qualified Users), far surpassing other campaigns in May. The presence of G-Dragon, CL, and other Korean stars was the main factor that made the campaign explode on social media. Discussions about the campaign came not only from brand channels and entertainment news sites but also from many small fan groups of G-Dragon. Fans were also excited to share the petal-less daisy – G-Dragon's personal symbol.
• The Tiger Crystal Rave 2025 campaign gathered a lineup of hot artists like Tóc Tiên, Quang Hùng MasterD, Pháo, Mỹ Mỹ, and Kay Trần. Most discussions about the campaign came from ticket hunting activities and sharing of the artists' performances.
• The Bản lĩnh tới cùng - Húc tới đi campaign by Red Bull rose to third place with the companionship of Sơn Tùng M-TP. Additionally, Red Bull organized many mini-games to stimulate user discussions, notably a mini-game in collaboration with the Đấu Trường Gia Tốc program.
• The Cú Hích Việt Quất campaign by Sting has been featured in the BSI Top10 Campaigns for three consecutive months. In April, Sting set up the Trí Lực challenge at the walking street for everyone to practice their reading skills. Not stopping there, Sting also organized a ticket hunting activity for a concert featuring G-Dragon, attracting the attention of many users.
• The Bật Xanh Mở Gu Chất campaign by 1664 Blanc highlighted a series of music events lasting until May 4, featuring Sơn Tùng M-TP along with a quality lineup including JSOL, Pháp Kiều, and Juky San. The campaign maintained its heat through a series of mini-games for those who missed the opportunity to meet Sơn Tùng M-TP at the early May concert.
• The Yên một chút campaign by Lavie delivered a meaningful message: Amidst a hectic life easily influenced by trends, everyone should take some time to find peace. The message was embraced by Khoai Lang Thang and many other community pages.
• The Galaxy S25 Edge campaign welcomed Samsung's latest phone line with a series of posts from communities and tech KOLs. One of the campaign's highlights was an exclusive experience event featuring Minh Hằng.
• The Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 campaign attracted football fans due to its sponsorship of the FIFA Club World Cup 2025. Many users participated in Budweiser's mini-game for a chance to go to the US to watch football with rapper BigDaddy.
• The Vì Một Thế Hệ Không Ung Thư Do HPV campaign by Long Châu, although a health awareness campaign, took a youthful approach by appointing Quang Hùng MasterD as ambassador. Activities in collaboration with artist Quang Hùng MasterD attracted the interest of many young people.
• The Galaxy A56 5G | A36 5G campaign returned to the BSI Top10 Campaigns chart after a month's absence. This month's highlight was the mini-game activities featuring HIEUTHUHAI as the representative face.

TOP 10 MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA IN MAY 2025

The BSI Top10 Influencers chart welcomed three new faces: singer Võ Hạ Trâm, director Victor Vũ, and Miss Ý Nhi. The group of male artists Quang Hùng MasterD, HIEUTHUHAI, Rhyder, and Captain Boy maintained their performance by consistently appearing on the chart for several months. Additionally, this month's chart also recorded other prominent names such as director Lý Hải, SOOBIN, and Sơn Tùng M-TP.

• Quang Hùng MasterD had a busy May. The male singer organized a fan meeting in Cần Thơ at the beginning of the month, participated in the Day 6 concert of Anh Trai Say Hi at Mỹ Đình Stadium in mid-May, and joined the grand opening concert of Mailisa Bảo Lộc at the end of the month. Moreover, the male singer received good news when his old song Đừng Vì Anh Mà Khóc reached 30 million views on YouTube. Due to his active involvement, Quang Hùng MasterD's name continued to generate buzz on social media.
• Lý Hải maintained the second position thanks to the cinetour promoting the film Lật Mặt 8. The participation of Lê Tuấn Khang and female Tiktoker Idol Nation also contributed to the film's spread. However, the director's sentiment score was relatively low compared to other celebrities due to controversies about the film's quality and seeding issues.
• Võ Hạ Trâm made a strong impression by successfully performing the song “Viết tiếp câu chuyện hòa bình” by musician Nguyễn Văn Chung on the occasion of the April 30th Grand Ceremony. The online community praised the female singer's emotional voice and shared the performance across social media platforms.
• HIEUTHUHAI brought Nước Mắt Cá Sấu to the Day 6 concert of Anh Trai Say Hi for the first time, exciting fans. Also this month, the male rapper participated in promotional activities for STING and Louis Vuitton. His song Trình was also creatively remixed into various music genres by fans.
• Miss Ý Nhi attracted the online community's attention by making it into the Top 40 of Miss World. She continuously updated her journey in the competition on social media. Online news outlets also frequently reported on Miss Ý Nhi.
• Victor Vũ appeared in the BSI Top10 for the first time thanks to the resounding success of Thám Tử Kiên. The film received positive feedback from audiences with numerous good reviews on TikTok. The film's plot twists were continuously analyzed and discussed by viewers.
• Sơn Tùng M-TP continued to participate in promotional activities for Red Bull and 1664 Blanc. With just two posts about going to the gym and shopping at Bến Thành Market, Sơn Tùng M-TP attracted nearly 80,000 discussions.
• Rhyder performed at the Day 6 concert of Anh Trai Say Hi and the grand opening concert of Mailisa Bảo Lộc. Another notable activity of Rhyder this month was participating in Đấu Trường Gia Tốc – a summer welcome television program produced by Đông Tây Promotion.
• SOOBIN returned to the chart by successfully organizing two ALL-ROUNDER concerts. Most discussions about SOOBIN were related to these two concerts. Additionally, the male singer is participating in the Tân Binh Toàn Năng program as a producer.
• Captain Boy excited fans by hinting at the timing of his first fan meeting. His drum performance in the rain became a hot topic of discussion. Compared to other celebrities, Captain Boy was the only one with an Earned Media from Qualified Users score exceeding 90%, indicating that his fans are highly active in creating content on social media.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – MAY 2025

The "Anh Trai Say Hi" concert continues to affirm its appeal as Day 6 enters the BSI Top10 Events chart. This month's music scene is further enlivened by "SOOBIN LIVE CONCERT: ALL-ROUNDER," "Tiger Crystal Rave 2025," and the "Siêu Tiệc Bật Xanh - Mở Gu Chất" series by 1664 Blanc. Additionally, major cultural and social events such as the United Nations Day of Vesak 2025, the Red Flamboyant Flower Festival in Hải Phòng, and Vietnam GameVerse 2025 have made significant impressions on social media. Events like "FWD - Đường Chạy Âm Nhạc," Mailisa's 17th branch opening, and "Fan Meeting Quang Hùng MasterD Day 5" also feature in this month's rankings.

• Concert Anh Trai Say Hi – Day 6 (May 10): This event marked the temporary conclusion of the meaningful musical journey of 30 "Anh Trai." Despite unfavorable weather conditions, tens of thousands of enthusiastic fans supported the artists, helping the event maintain a high Sentiment Score of 0.98. Attendees praised the program's organization and the artists' professionalism. Notably, images of Isaac in a white suit, walking on a long stage and releasing an umbrella into the wind and rain, captivated fans with its elegance.
• United Nations Day of Vesak 2025 (May 6–8): Held at the Vietnam Buddhist Academy in Ho Chi Minh City, this international Buddhist event attracted over 2,700 delegates from 85 countries, along with thousands of monks, nuns, and laypeople. The event garnered significant social media attention through activities like the procession of Buddha relics from India, international scientific seminars, cultural exhibitions, and the lantern-lighting ceremony.
• Red Flamboyant Flower Festival – Hải Phòng 2025 (May 13): Celebrating the 70th anniversary of Hải Phòng's liberation, this cultural-historical event featured a parade of over 3,000 participants, a grand flag formation involving 7,000 people, and accompanying activities such as food festivals, outdoor concerts, and large-scale cultural-artistic programs.
  Vietnam GameVerse 2025 (May 26–27): This event generated significant buzz on social media with diverse activities, including the Vietnam Game Awards honoring outstanding publishers, games, and communities; Esports showmatches; gift-giving minigames; and livestreams with streamers and artists like Negav, Hoàng Hải, and MC Phương Thảo. Game publishers actively updated event information via Facebook and TikTok.
• SOOBIN LIVE CONCERT: ALL-ROUNDER: SOOBIN's first solo concert took place over two nights at Mỹ Đình Indoor Athletics Arena in Hanoi, attracting nearly 10,000 attendees. The event gained momentum through the search for a "princess" to dance with SOOBIN, engaging many talented female fans. The chosen "princesses," Yên Đan and Manib, performed "Dancing In The Dark" with SOOBIN, receiving widespread acclaim. Images of SOOBIN tearfully performing became a hot topic of discussion.
• Tiger Crystal Rave 2025 (May 16–17): Held at the Innovation Park in Thủ Đức City, this event was energized by activities like Fanzone ticket hunts, dress code voting, and the Water Battle challenge. Featuring renowned artists such as Tóc Tiên, Quang Hùng MasterD, Kay Trần, Pháo, and Mỹ Mỹ, it became one of May's standout music events.
• Siêu Tiệc Bật Xanh - Mở Gu Chất: This event series officially launched at Nguyễn Huệ Walking Street, amplified on social media by a stellar lineup including Sơn Tùng M-TP, JSOL, Pháp Kiều, Juky San, and DJ Determind. Engaging activities like the Gu Chất Experience Tower, check-in minigames, and companion livestreams further boosted its online presence.
• FWD - Đường Chạy Âm Nhạc (May 25):  took place on May 25 at The Global City, Ho Chi Minh City. This was a sports and music fusion event featuring Phap Kieu, Captain Boy, and young bands. Although the event was later postponed due to the National Mourning, it still generated a lot of discussions thanks to a communication campaign inviting Gen Z to “run chill for medals to show off to their crush,” along with multiple countdown posts and updates on the new event date.
• Mailisa's 17th Branch Opening: The new branch in Bảo Lộc City, Lâm Đồng, was inaugurated with a free grand music festival featuring top-tier artists like Hòa Minzy, Quang Hùng MasterD, RHYDER, Dương Domic, and Pháp Kiều. The event quickly gained traction on local fan pages and music-loving communities. A performance by the trio Anh Trai Say Hi with the song "Hào Quang" further intensified discussions.
• Fan Meeting Quang Hùng MasterD - Day 5 Cần Thơ (May 3): Concluding "The 1st Fan Meeting in Vietnam" series, this event left many memorable moments. Despite heavy rain, Quang Hùng MasterD delivered a complete performance and engaged closely with fans. Many users expressed regret that the event series had reached its end.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – MAY 2025

"Em Xinh Say Hi" soared straight to the top of the BSI Top10 Shows chart in its debut month. "Running Man Vietnam" Season 3, though only teasing its return, immediately captured audience interest. "Về Quê Làm Giàu" made its first appearance on the chart, joining familiar programs like "Tân Binh Toàn Năng," "Mái Ấm Gia Đình Việt," "Mẹ Vắng Nhà, Ba Là Siêu Nhân," "Đấu Trường Gia Tốc," "Tổ Đội 102," "Bố Ơi, Mình Đi Đâu Thế?," and "Đường Lên Đỉnh Olympia."

• Em Xinh Say Hi: As May began, the show unveiled its full list of 30 "Em Xinh," quickly sparking widespread discussions across various platforms. Even celebrities vied to become the 31st "Em Xinh." The music video "The Real Aura" impressed audiences with its visual investment. Episode 1, airing at the end of the month, received positive feedback for the natural interactions between host Trấn Thành and the "Em Xinh." However, some comments expressed disappointment that certain rumored female artists did not join the cast.
• Tân Binh Toàn Năng 2025: Entering its second month, the show saw a significant increase in discussions compared to the previous month. Contestants affectionately dubbed "tô bánh canh" by viewers, such as Hồ Đông Quan, Cường Bạch, and Văn Chung, made notable impressions. Part of the show's buzz stemmed from online interactions between the audience and these contestants.
• Mái Ấm Gia Đình Việt: Filming commenced in Bắc Giang City in May 2025. Pre-released scenes, especially of a young boy attending the studio alone, moved audiences to tears. Many viewers inquired about the boy's information to visit and offer support.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân: Maintaining its fourth position on the BSI Top10 Shows chart, the program continues to charm with adorable interactions between parents and children. Võ Tấn Phát's transformation from a "dominant CEO" to a "scrap collector" amused the online community.
• Về Quê Làm Giàu: This reality show offers unique hands-on experiences exploring local specialties. It quickly garnered attention thanks to the participation of famous artists like J97, MC Quyền Linh, and Hari Won. Most of the show's highly discussed posts revolve around J97.
• Đấu Trường Gia Tốc – Run For Time Vietnam: Officially launched with Episode 0 airing on May 18, the show features "Anh Trai" members like Dương Domic, HURRYKNG, and Rhyder, along with the comedic duo Ngô Kiến Huy and Cris Phan, capturing audience attention. However, viewers noted that the game's rules were too novel, making them hard to grasp initially.
• Tổ Đội 102: Although it concluded mid-month, the show still secured a spot on the BSI Top10 Shows chart. Audiences expressed longing for the program, especially the humorous interactions between Lê Dương Bảo Lâm and Quang Hùng MasterD.
• Bố Ơi, Mình Đi Đâu Thế? aired its first episode on May 19, 2025. The online community showed great interest as father Thái Hòa “cosplayed” as H-Chicken, G-Dragon’s younger brother, together with little Minh Khôi attending the program’s launch event. However, the scene where the show scared little Minhee to tears received strong criticism from viewers. This was the main reason why the program's Sentiment Score was significantly lower compared to other shows (Sentiment Score = 0.65).
• Đường Lên Đỉnh Olympia this month highlighted Đặng Quốc Bảo – the contestant who scored up to 270 points in the weekly competition, far surpassing the other contestants. News sites in Nghệ An simultaneously published articles congratulating Đặng Quốc Bảo.
• Running Man Việt Nam Season 3, even though only a few teaser announcements were released, managed to excite the audience immensely. The current topic drawing the most attention is the program’s cast lineup. Many users expressed hopes that the production team would retain the original Season 1 cast.

Appendix

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Detailed information on the metrics constituting the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in May 2025.

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For more information and in-depth discussions on how to evaluate brand health, campaigns, and optimize customer engagement performance on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email at info@buzzmetrics.com.

‍

The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on the Buzzmetrics Social Index, evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 for April 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media channels and online newspapers from April 1, 2025 to April 30, 2025.

The BSI Index (2023 version) includes two newly added adjusted metrics: Diversity Score and Audience Score. These are integrated with five evaluation criteria from the 2021 version, resulting in a more comprehensive and in-depth assessment of the success of campaigns/events/programs on social media. See more at: How BSI Top10 is Ranked (2023 version).

The BSI reflects the combined influence of multiple factors, each equally important. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings have been fully implemented using the 2023 version, incorporating the two new adjusted metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN APRIL 2025

The "Hòa Bình Đẹp Lắm" campaign by the Central Committee of the Ho Chi Minh Communist Youth Union leads the BSI Top10 Campaigns. BYD makes its first appearance with the "BYD SEALION 6 Launching Campaign." April also saw a strong presence from the beverage sector, with multiple campaigns including: "Từ Cái Tên Mình Kết Nối" by Coke, "Bật Xanh Mở Gu Chất" by 1664 Blanc, "Nâng Heineken vì Fan Đích Thực" by Heineken, "Shake It Off" by Malto, "Cú Hích Việt Quất" by Sting, and three product refresh campaigns by Vinamilk.

• The "Hòa Bình Đẹp Lắm" campaign, jointly organized by the Central Committee of the Ho Chi Minh Communist Youth Union and Kenh14.vn, commemorates the 50th anniversary of the reunification of Vietnam. It generated 164,765 discussions from high-quality user groups – the highest of any campaign in April. Most conversations were inspired by emotional stories and beautiful images from the preparation for the April 30 parade. On TikTok, users widely adopted the CapCut template "Hòa bình đẹp lắm" with the hashtag #HoaBinhDepLam.
• Coke's "Từ Cái Tên Mình Kết Nối" campaign featured personalized Coca-Cola cans, offering a creative experience for young users. As expected, consumers eagerly hunted for personalized cans and shared creative name-matching content on social media.
• The "Bật Xanh Mở Gu Chất" campaign by 1664 Blanc excited users with a series of events at Nguyen Hue Walking Street. Most discussions centered around the ticket hunt to see Son Tung M-TP perform. In April, Son Tung M-TP also became a brand ambassador for 1664 Blanc, further thrilling fans with the unexpected partnership.
• Heineken’s "Nâng Heineken vì Fan Đích Thực" showcased the brand’s extravagance by inviting German football legend Bastian Schweinsteiger and the UEFA Champions League trophy to Vietnam. The campaign heated up with a ticket hunt for the UCL final.
• The "BYD SEALION 6 Launching Campaign" marked BYD's debut on the BSI Top10 Campaigns rankings. Despite the high price point, the campaign garnered relatively positive user sentiment.
• Vinamilk’s "Dielac Grow Plus Rebranding" reflected ongoing efforts to refresh its product line, both in appearance and quality. The campaign attracted discussions via livestreams, promotions, and user experience posts.
• Malto's "Shake It Off" campaign highlighted the brand's investment by featuring international star Jang Won Young, who met with Vietnamese fans alongside young and vibrant Vietnamese artists. The "Shake It Off" MV received widespread positive user feedback.
• Vinamilk also contributed the "Dielac Gold Rebranding" campaign to this month’s BSI Top10. Most discussions stemmed from hot moms' posts on Facebook and TikTok.
• Sting’s "Cú Hích Việt Quất" maintained buzz through a signature can hunt featuring HIEUTHUHAI. The brand also organized the "Cú hích Âm nhạc" event with artists Truc Nhan, Phap Kieu, Captain Boy, and Cody.
• The "Optimum Gold Rebranding" campaign returned to the BSI Top10 Campaigns rankings for a second consecutive month. Following the counterfeit milk scandal, many mothers began recommending Optimum Gold as a trusted dairy brand.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN APRIL 2025

HIEUTHUHAI reclaimed the top spot in the BSI Top10 Influencers rankings after more than six months. Notable names like Ly Hai, Son Tung M-TP, Le Tuan Khang, and Do Mixi also returned. This month's rankings also feature Quang Hung MasterD, Hoa Minzy, Captain Boy, Le Duong Bao Lam and Rhyder.

• HIEUTHUHAI responded to fan requests with his new track "Nuoc Mat Ca Sau," which sparked a TikTok trend involving many celebrities. A standout moment was a short film featuring Le Duong Bao Lam and Quang Hung MasterD. His song "Trinh," though released earlier, continued to be widely shared, especially a cover by Binh Yen that attracted millions of TikTok views.
• Ly Hai rose to second place thanks to the popularity of his film "Lat Mat 8: Vong Tay Nang." He and the main cast actively promoted the movie. His daughter, Cherry, received attention for her charming appearance at a film launch event.
• Son Tung M-TP shocked social media by simultaneously becoming brand ambassador for both 1664 Blanc and Red Bull. His post celebrating April 30 also received tens of thousands of comments and shares.
• Quang Hùng MasterD maintained his buzz through his appearance on the show “Tổ Đội 1 Không 2” and the announcement of Day 5 in the “The 1st Fan Meeting in Vietnam” series, featuring guest Noo Phước Thịnh. He also participated in vivo’s Super Live event.
• Le Tuan Khang, a viral sensation in late 2024, gained fame for TikTok skits with tens of millions of views. Though initially rejected in the casting for "Lat Mat 8," he was later invited back by director Ly Hai. He became a media highlight during the film’s promotional period.
• Hoa Minzy remained in the Top10 BSI rankings this month as her hit "Bac Bling" continued trending. Her duet with People's Artist Thanh Hoa on the song "Rung Xanh Vang Tieng Ta Lu" was also well received.
• Captain Boy performed at MALTO ShakeFest, a high-profile music event featuring Jang Won Young of IVE. He actively promoted the event on social media and appeared as a guest on the show "To Doi 1 Khong 2."
• Do Mixi became the brand ambassador for the mobile game Mobile Legends: Bang Bang. Fans shared stories of a light-hearted 250k bet between PewPew and Do Mixi. This month, he also announced his departure from NimoTV, returning to YouTube.
• Le Duong Bao Lam showed his trend-savvy humor in a short film with Quang Hung MasterD, supporting HIEUTHUHAI's song. He amused the internet with his energetic dance welcoming Jang Won Young to Vietnam and appeared on popular shows like "To Doi 1 Khong 2" and "Me Vang Nha, Ba La Sieu Nhan."
• Rhyder also performed at MALTO ShakeFest with his close friend Captain Boy. He thrilled fans with the announcement of his participation in the new summer show "Dau Truong Gia Toc."

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN APRIL 2025

The series of events celebrating the 50th Anniversary of the Liberation of Southern Vietnam dominated social media in April. Alongside it were other major events such as: Chị Đẹp Concert, SKYWAVE Hạ Long Show, MALTO Shake Fest, Siêu Tiệc Bật Xanh – Mở Gu Chất by 1664 Blanc, Hùng Kings’ Festival 2025, HEINEKEN UCL 2025 – Trophy Tour, 50 Years of Changing Lives Through Skin by La Roche-Posay, Legend Fest by Legal Group, and Hype!Fest Cần Thơ.

• The 50th Anniversary of the Liberation of Southern Vietnam (April 30) was celebrated in Ho Chi Minh City with grandeur. Highlights included a military parade featuring both Vietnamese and international forces, a record-breaking 10,500-drone flycam art performance, and historical recreations via 3D Mapping and laser shows. A touching moment was the handover of a martyr’s memorabilia from a US veteran to a Vietnamese family — symbolizing reconciliation and humanity. With its impressive scale and emotional depth, the celebration was humorously dubbed the “National Concert” by netizens.
• Chị Đẹp Concert, held at The Global City on April 12, featured top female artists like Minh Hằng, Tóc Tiên, Ninh Dương Lan Ngọc, and Trang Pháp. Although there were concerns about unsold tickets beforehand, the powerful performances quickly won over audiences. Many even urged the organizers to add a second day.
• The SKYWAVE Hạ Long music night, hosted at Sun Carnival Square, drew over 10,000 attendees with performances from Sơn Tùng M-TP, Isaac, Orange, and Hoàng Dũng. Social media buzz mostly revolved around Sơn Tùng M-TP, especially after an incident where an overzealous fan rushed the stage and accidentally injured the singer.
• Malto ShakeFest 2025 was a key musical event in April. On April 19, it showcased artists like Captain Boy, Rhyder, Wean Lê, and especially international K-pop star Jang Won Young of IVE. TikTok users widely shared adorable moments of her fan interactions.
• Siêu Tiệc Bật Xanh – Mở Gu Chất, hosted by 1664 Blanc at Nguyễn Huệ Walking Street, kicked off on April 30 with performances by Nicky and Bùi Công Nam. Fans are eagerly awaiting the next concert on May 4, which will feature Sơn Tùng M-TP.
• Hùng Kings’ Festival 2025 (late March to April 7) honored the founding kings of Vietnam with solemn incense ceremonies. It also featured cultural and sports activities, poetry exchanges, and fireworks at Văn Lang Park. Despite schedule adjustments due to the national mourning of a Lao leader, the event still garnered significant online discussions.
• HEINEKEN UCL 2025 – Trophy Tour brought the UEFA Champions League Trophy to Vietnam and allowed fans to meet German legend Bastian Schweinsteiger. Many expressed joy at the opportunity to get autographs, photos, and handshakes with the football icon.
• 50 Years of Changing Lives Through Skin, a series by La Roche-Posay, featured attractions like free skin analysis apartments, pharmacist consultations, product discounts, and prize games. The event's appeal was boosted by celebrities such as Isaac, Jun Phạm, Ninh Dương Story, and S.T Sơn Thạch.
• Legend Fest 2025, organized by Regal Group, became one of the largest beach music festivals of the summer. Despite RHYDER's absence, artists like Chi Pu, Quang Hùng MasterD, Isaac, Orange, and Tùng Dương kept audiences highly engaged.
• HYPE!FEST Cần Thơ was a large-scale music event featuring HIEUTHUHAI, Quang Hùng MasterD, Negav, Tlinh, Anh Tú ATus, and Tăng Duy Tân. TikTok exploded with shares of performances — nearly 97% of discussions originated from the platform.
  

TOP 10 MOST POPULAR SHOWS ON SOCIAL MEDIA – MARCH 2025

The BSI Top10 Shows Ranking saw major shifts this month. Tân Binh Toàn Năng took the top spot in its debut month, while Em Xinh Say Hi and Đấu Trường Gia Tốc — despite not yet airing — landed impressively at #5 and #6. Regulars like Mái Ấm Gia Đình Việt, Tổ Đội 1 Không 2, and Mẹ Vắng Nhà, Ba Là Siêu Nhân retained their high positions. Two new names entered the chart: Vợ Chồng Son and Bố Ơi, Mình Đi Đâu Thế?, alongside long-standing programs like Đường Lên Đỉnh Olympia and Gia Đình Haha.

• Tân Binh Toàn Năng 2025 launched its first episodes to strong fan reception. With 82.8% of discussions on TikTok, the platform drove its buzz. The spotlight was on Đinh Viết Tường’s fan dance to “Scars to Your Beautiful” — a contestant with TIC syndrome. The opening performance “We Will Shine” also received high praise. The show features major artists such as SOOBIN, Kay Trần, Tóc Tiên, and Bùi Công Nam.
• Mái Ấm Gia Đình Việt once again moved hearts, especially with the story of 11-year-old Nguyễn Phạm Bảo Trâm — an orphan living with her grandmother. Her words, “I don’t need riches. Just a home and my grandma — that’s everything”, left audiences in tears.
• Tổ Đội 1 Không 2 gathered 142,843 mentions, exceeding last month’s numbers. Thanks to “zone rules” challenges and humorous interactions among cast members, it became a trending topic on TikTok. Special guest appearances (Captain Boy, OGENUS, Quốc Anh, Khả Như, Anh Tú) refreshed the show and boosted engagement.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân remained in the April chart with touching “dad moments” and kid antics. A wedding rehearsal hosted by Pam and a market trip mishap by Đậu were particularly adored by fans.
• Em Xinh Say Hi, though not yet aired, attracted huge interest via cleverly crafted teasers. With blurred images of the contestants, viewers buzzed with guesses, fueling hype around the show.
• Đấu Trường Gia Tốc – Run For Time Vietnam, though still in pre-launch, stirred waves online. With a star-studded lineup — Rhyder, HURRYKNG, Ngô Kiến Huy, Cris Phan, Phương Anh Đào — and a fast-paced, strategic competition format, it's expected to become a summer hit.
• Đường Lên Đỉnh Olympia shined this month with Lê Hoàng Trân Châu (Lê Quý Đôn High School for the Gifted, Quảng Trị) scoring 250 points in the weekly contest. Her calm composure and broad knowledge impressed viewers. Nguyễn Nhựt Lam (Cái Bè High School, Tiền Giang) brought Olympia back to Tiền Giang after 11 years with a dramatic point chase. Side activities like summer camps and alumni stories also received notable attention.
• Gia Đình Haha kept delighting audiences with its bright, wholesome content. Viewers particularly enjoyed the debut interactions of its five cast members, especially Út Dâu Duy Khánh.
• Vợ Chồng Son made its first appearance in the BSI Rankings. Produced by MCV Corporation, this show highlights the everyday life and challenges of young married couples. Hosted by MC Quốc Thuận and various guests, it offers a humorous yet heartfelt look at love, marriage, and family.
• Bố Ơi, Mình Đi Đâu Thế? reentered the BSI Top10 thanks to casting for Season 5. The pre-show phase captured social media with audition clips and behind-the-scenes content. The top 6 family pairs — including bố Xuân Đức – bé Sâu, bố Hoàng Nhật – bé Sóc, bố Thái Hòa – bé Minh Khôi, and more — drew significant interest. The return of host Bác Leng Keng also boosted fan nostalgia.
  

APPENDIX

Detailed metrics that constitute the BSI Scores for the BSI Top10 Campaigns, Influencers, Events, and Shows – April 2025 edition.

For more information and in-depth discussions on brand health evaluation, campaign analysis, and optimizing customer engagement through social media using BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email: info@buzzmetrics.com.

‍

The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date chart on social media, based on social metrics evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 for March 2025 features the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Programs across social media platforms and online news from March 1, 2025, to March 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with the five evaluation criteria from the 2021 version. This updated formula allows for a more comprehensive and in-depth evaluation of the success of campaigns/events/programs on social media. Learn more at: How the BSI Top10 is Ranked (2023 Version).

Each component of the BSI contributes equally and significantly to the overall score. A single factor shift can cause a reshuffling in the BSI Top10 rankings.

Since January 2023, the BSI Top10 ranking has been fully applied under the 2023 version, incorporating the two new adjustment indicators: Diversity Score and Audience Score.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2024 VERSION)

Kotex’s “Anh Trai Good Night” rose to the top of the BSI Top10 Campaigns chart for March 2025. This month also saw the domination of dairy products and smartphones. Three campaigns came from the smartphone industry: Samsung Galaxy A56 | A36, Galaxy S25 Series, and Galaxy S4 FE. Three campaigns were from the dairy industry: Optimum Gold Rebranding, Optimum Colos Rebranding, and Dielac Grow Plus Rebranding. Additional notable campaigns include Red Bull’s “World’s Number 1”, Samsung’s Galaxy Campus Friends Season 2, and Sting’s “Blueberry Boost.”

•  Kotex’s “Anh Trai Good Night” centered on a music video (MV) featuring Quang Hùng MasterD and Dương Domic. The MV was seen as a comforting tribute to women on their difficult days. Many female users were initially surprised but later delighted by the fact that two male idols were singing about a product made for women. Leveraging the popularity of the duo, the campaign generated 317,357 discussions.
• The Samsung Galaxy A56 | A36 campaign, featuring rapper HIEUTHUHAI, attracted attention from his fanbase. Discussions stemmed from product reviews, mini-games, and promotional programs from retail brands.‍
• Galaxy S25 Series appeared in the BSI Top10 Campaigns for the second consecutive month. Mini-games and promotions were the main drivers of buzz, supported by celebrity endorsements from Pháp Kiều and Miss H’Hen Niê.‍
• Optimum Gold Rebranding introduced not just a new packaging but also an upgraded milk formula. Many mothers praised the product for supporting healthy digestion and a stronger stomach in children.‍
• Sting’s “Blueberry Boost” campaign went all out with a hunt for 10,000 cans of Blueberry Sting at convenience stores. To boost participation, one exclusive can featuring HIEUTHUHAI’s signature was released. This marked HIEUTHUHAI’s second appearance in a BSI Top10 campaign in March.‍
• Optimum Colos Rebranding launched with a fresh green package. Discussions mostly came from mothers sharing how the product helped reduce minor illnesses and improve sleep for their kids.‍
• Red Bull’s “World’s Number 1” campaign celebrated its milestone of becoming the world’s best-selling energy drink brand (based on Kantar data). Numerous celebrities participated, including rapper Karik, producer MASEW, gamer SofM, and footballer Nguyễn Tiến Linh.‍
• Dielac Grow Plus Rebranding introduced new ocean-blue packaging. The product was frequently praised by mothers as a solution to help underweight children gain healthy weight.‍
• Galaxy Campus Friends Season 2 targeted students nationwide, offering them opportunities to showcase their talents, connect with leading tech content creators, and even explore job opportunities at Samsung. Many students registered, eager to become one of Samsung’s 50 student ambassadors.‍
• Galaxy S24 FE, another Samsung campaign, sparked discussions through mini-games on tech forums and collaborations with retail partners.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2025 VERSION)

The 2025 version of the BSI Top10 Campaigns chart introduced the Qualified Users metric, resulting in significant changes compared to the 2024 version. In March, Simply’s “Đầu Tư Cho Trái Tim” and vivo Y29 continued to make the Top10. New entries included the OPPO A5 Series and Dielac Alpha Rebranding.

• “Đầu Tư Cho Trái Tim” maintained its momentum thanks to the MV of the same name by Quang Hùng MasterD, which accounted for most of the campaign’s discussion volume.‍
• vivo Y29 focused on promoting its battery durability via TikTok. Previously, it made the Top10 in February due to a 6-hour livestream.
• The OPPO A5 Series introduced the OPPO A5 Pro, targeting the mid-range smartphone market. OPPO’s communications emphasized durability using keywords like “real durability king,” “durability ruler,” and “king of endurance.”‍
• Dielac Alpha Rebranding, another campaign from the dairy sector, aimed to refresh its product image. Mothers shared that Dielac Alpha supported their children’s comprehensive development.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA – MARCH 2025

Hòa Minzy makes a powerful comeback to the BSI Top10 Influencers rankings after nearly a year of absence, claiming the #1 spot. This month also marks the first-ever appearance of rapper Pháo in the rankings. In addition, the March 2025 BSI chart features a host of trending names such as Quang Hùng MasterD, Dương Domic, Rhyder, SOOBIN, HIEUTHUHAI, Lê Dương Bảo Lâm, Captain Boy, and JSOL.

• ‍Hòa Minzy went viral throughout March with her hit song “Bắc Bling,” featuring NSƯT Xuân Hinh, composer Tuấn Cry, and music producer Masew. The track became a hot trend on TikTok, with countless users—celebrities included—joining the Bắc Bling challenge. Without exaggeration, “Bắc Bling” once again showcases Hòa Minzy's talent for reinventing traditional culture. Notably, she also topped the BSI Top10 in March 2023 with her song “Thị Mầu.
• ”Quang Hùng MasterD ranks second with a busy schedule throughout the month. Following the success of “Đầu Tư Cho Trái Tim,” he released another track, “Anh Trai Good Night,” in collaboration with Dương Domic. He also performed at multiple high-profile events, including the “Anh Trai Say Hi – Day 5” concert, the “1 Không 2” reality show, Hà Anh Tuấn’s “Sketch A Rose” concert, and several brand-sponsored music events.‍
• Pháo debuts on the BSI Top10 Influencers list thanks to the unexpected success of her song “Sự Nghiệp Chướng.” The track quickly climbed to the top of YouTube Music Trending and became a fan-favorite TikTok sound throughout March. Additionally, the online community was captivated by the buzz surrounding Pháo and Viruss, with many showing support and empathy for the female rapper.‍
• Dương Domic duets with Quang Hùng MasterD in the track “Anh Trai Good Night.” Female audiences were especially drawn to this meaningful March 8th gift from the trio of Kotex, Quang Hùng MasterD, and Dương Domic. Alongside his activities with Kotex, Dương Domic also performed at the “Anh Trai Say Hi – Day 5” concert.‍
• Rhyder joined OPPO’s International Women’s Day event alongside Anh Tú Atus. His vocals in the song “Vui Đét,” which was released in late February, continued to resonate with fans. In March, he also performed at Mailisa’s mega concert and “Anh Trai Say Hi – Day 5.”‍
• SOOBIN successfully released the MV “Dancing In The Dark.” A romantic flower-giving scene with Miss Vietnam Thanh Thủy sparked a trending moment on TikTok. SOOBIN also gained attention as the lead producer of the show “Tân Binh Toàn Năng” and for his appearances at “Anh Trai Vượt Ngàn Chông Gai – Day 3 & 4.”‍
• HIEUTHUHAI had an eventful March, joining the “Anh Trai Say Hi – Day 5” concert and promoting the Samsung Galaxy A Series as well as Sting Blueberry. Fans expressed anticipation for his upcoming music releases.‍
• Lê Dương Bảo Lâm delighted fans with his witty humor on the show “Tổ Đội 1 Không 2.” He also did voiceover work for the film Sát Thủ Vô Cùng Cực 2 and appeared in the show Mẹ Vắng Nhà, Ba Là Siêu Nhân.‍
• Captain Boy entertained social media users with his humorous interactions, particularly during the Đấu Trường Danh Vọng Mùa Xuân 2025 Watch Party, where he paired up with TungHoang (aka singer Bích Phương). He actively posted comedic content on TikTok to maintain fan engagement.‍
• JSOL made a strong comeback to the BSI Top10 by consistently creating content before and after his performance at “Anh Trai Say Hi – Day 5.” He also gained favor with fans by joining the show Mái Ấm Gia Đình Việt alongside HURRYKNG.

TOP 10 MOST NOTABLE EVENTS ON SOCIAL MEDIA IN MARCH 2025

Prominent music events continue to dominate the BSI Top 10 Events ranking, including: Anh Trai Say Hi concert - Day 5, Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4, Mailisa Da Nang - 3 Years Shining, Sketch A Rose by Hà Anh Tuấn, Jisoo's fan meeting "LIGHTS, LOVE, ACTION!", SHB & T&T Group Cultural Festival, and the Gala Night honoring Vietnamese Public Security Forces. Other events include the Buon Ma Thuot Coffee Festival and the Ho Chi Minh City Ao Dai Festival.

• The Anh Trai Say Hi - Day 5 concert continues to receive massive attention from the online community, featuring a lineup of young and talented artists such as Quang Hùng MasterD, HIEUTHUHAI, JSOL, and more. As with previous events in the Anh Trai Say Hi program, TikTok played a pivotal role as the main platform, contributing 74% of the discussions about the concert. Many TikTok users shared memorable moments from the concert, such as when the performers of the song "Ngáo Ngơ" transformed into children, or when MC Trấn Thành was late due to traffic.‍
• The Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4 (March 22–23) at The Global City gathered renowned artists like NSND Tự Long, SOOBIN, Phan Đình Tùng, BinZ, and more. The two-night concert continued to excite fans with high-quality performances, igniting pride among the youth. Notably, the concert set a Guinness World Record for “The Event with the Most People Wearing Traditional Vietnamese Clothing.” Fans are also eagerly anticipating the movie release in May and the next two concerts in June.
• The event "Mailisa Da Nang – 3 Years Shining – Million Beauties Blooming" on March 22, 2025, at East Sea Park, Da Nang, marked Mailisa's successful 3-year milestone in the city. The grand music festival featured top stars such as Trúc Nhân, Isaac, Đức Phúc, Hòa Minzy, Quang Hùng MasterD, and several famous beauty queens. Mailisa's media channels and entertainment news outlets continuously reported on the event, maintaining user engagement.
• The "Sketch A Rose" concert by Hà Anh Tuấn in Ho Chi Minh City on March 8, 2025, was a resounding success, following sold-out performances in Singapore and Australia. The singer not only performed familiar songs but also introduced new emotional tracks. The duet between Hà Anh Tuấn and Quang Hùng MasterD received widespread praise from fans and was eagerly shared on TikTok.
• The 9th Buon Ma Thuot Coffee Festival featured a variety of outstanding activities: a Drone light festival, street parades, coffee camps, and concerts with performances by H’Hen Niê, Amee, Quang Hùng MasterD, Bùi Công Nam, and more. The event helped spread Vietnamese coffee culture both domestically and internationally. Local pages and especially H’Hen Niê’s channels were very active in sharing information about the program.
• The Gala Night honoring Vietnamese Public Security Forces took place on March 9, 2025, in Hanoi, celebrating the 80th Anniversary of the Vietnamese Public Security Forces and the 20th Anniversary of the People’s National Security Protection Day. In addition to impressive performances from the police force, such as cavalry parades, martial arts, and qigong displays, the event attracted attention with appearances from celebrities like Mỹ Tâm, Noo Phước Thịnh, Tùng Dương, and SOOBIN.
• The 11th Ho Chi Minh City Ao Dai Festival in 2025 ran throughout March with several exciting programs, including a folk dance performance, the "Duyên Dáng Áo Dài TP.HCM" contest, an exhibition space for Ao Dai, and the "Bách Hoa Bộ Hành" - a procession of traditional Vietnamese costumes, which was one of the festival’s highlights. The event also featured participation from beauty queens Ý Nhi, Quế Anh, Lê Nguyễn Bảo Ngọc, and Trần Tiểu Vy.
• Earth Hour 2025, held on March 22 from 8:30 PM to 9:30 PM with the theme “Green Shift - Green Future,” attracted many major brands including AEON Vietnam, AIA Vietnam, EVN, Co.opmart, and Highlands Coffee. Schools and student groups also actively shared news about the event.
• Jisoo's fan meeting (BLACK PINK): LIGHTS, LOVE, ACTION! took place at the Mỹ Đình Sports Complex in Hanoi on March 30, 2025. The event went smoothly, with adorable, intimate moments between Jisoo and her fans. A particularly memorable moment was when Jisoo wore a conical hat and spoke in Vietnamese, which made fans proud. The unique Vietnamese fanchant “Lửa Hận Thù” also made Jisoo laugh.
• The SHB & T&T Group Cultural Festival, held at Mỹ Đình Stadium on March 15, gathered 15,000 participants. The event featured prominent artists such as Tóc Tiên, JSOL, HIEUTHUHAI, Anh Tú Atus, MONO, and more. Many users expressed their surprise at the scale of the event, despite it being an internal gathering.

TOP 10 MOST TALKED-ABOUT SHOWS ON SOCIAL MEDIA IN MARCH 2025

Just like in the previous month, Mái Ấm Gia Đình Việt, Tổ Đội “1 Không 2”, and Xuân Hạ Thu Đông, rồi lại Xuân remained the top 3 shows on the BSI Top10 Shows ranking. Other returning names this month include Tân Binh Toàn Năng, Bậc Thầy Săn Thưởng, and Đường Lên Đỉnh Olympia. Notably, four new faces entered the chart: Gia Đình Haha, Đấu Trường Gia Tốc, and Em Xinh Say Hi. Mẹ Vắng Nhà, Ba Là Siêu Nhân 4 made a striking comeback, landing at the 5th spot.

• Mái Ấm Gia Đình Việt retained its No.1 position for the second consecutive month. This month’s most emotional story centered around Trần Văn Quốc (15 years old, Hue) – a boy who lost his father and lives with his mother who works making votive paper offerings. Despite his loss, Quốc continues to dream of a better life. Audiences also followed closely the show's journey to Can Tho, where it supported 18 underprivileged children.‍
• Tổ Đội “1 Không 2” maintained its buzz in March with over 109,000 discussions, especially on TikTok (accounting for 49%), thanks to a stream of trendy and humorous content. Quang Hùng MasterD, dubbed the “entertainment seedling,” brought fresh energy alongside guests Nicky and Pháp Kiều. The witty banter between Võ Tấn Phát and Lê Dương Bảo Lâm continued to charm viewers.‍
• Xuân Hạ Thu Đông, rồi lại Xuân kept winning hearts with its raw, acoustic music and high-quality arrangements. Notable performances included “Thất Tình” by Anh Tú and “3 Năm Cấp 3” by Bùi Công Nam – emotional songs that evoke youthful memories. The appearance of beloved guest Noo Phước Thịnh added warmth and joy to the show.‍
• Mẹ Vắng Nhà, Ba Là Siêu Nhân returned to the BSI chart after a 7-month hiatus with its premiere episode “Lớp Học Siêu Nhân” (aired on March 30, 2025). With the theme “Naming Emotions Together with Dad,” the show cleverly explored father-child bonding in the absence of the mother. The highlight was the sweet dynamic between Pamela and her friend Đậu – whose gentle demeanor softened the usually talkative girl. A moment where Đậu patiently placed smiley-face stickers on Pam won netizens’ hearts. Guests Ninh Anh Bùi and Tùng Dương brought a fresh breeze to the program.‍
• Tân Binh Toàn Năng 2025 sparked heated conversations thanks to its vibrant audition rounds in Ho Chi Minh City and Hanoi. The Hanoi panel of the “Ngày Hội Toàn Năng” featured a lineup of attractive judges that ignited a social media frenzy. Viewers also appreciated the way the show followed each contestant’s journey—from overcoming challenges to shaping their performance styles.‍
• Đường Lên Đỉnh Olympia in March was marked by a record-breaking score of 350 by Nguyễn Hiền Lương (Đắk Nông) during Week 2 of March in Quarter 2. Another viral story was that of Trần Duy Trinh, a former Olympia champion who gave up city life after 10 years to return to his hometown and run a grocery shop with his parents—offering a new perspective on success and personal choice.‍
• Bậc Thầy Săn Thưởng kept audiences glued with laugh-out-loud moments. From heated debates over “lòng lợn vs. lòng heo,” Quang Trung’s sour lemon expressions, stormy family meals, to the hilarious “Silent Screaming” game, every segment kept viewers entertained. The chemistry among Tiểu Vy, MLee, Han Sara, and seasoned stars like Lâm Vỹ Dạ, BB Trần, Huỳnh Lập, and Mạc Văn Khoa continued to be a highlight.‍
• Gia Đình Haha, produced by Yeah1, entered the chart for the first time despite not yet airing. The show follows five celebrities who temporarily leave the spotlight to enjoy life in the countryside. Even with just a cast announcement, it has already generated 7,639 online discussions. Scheduled to air in June 2025, the show promises to be a summer favorite for those seeking peace and simplicity.‍
• Đấu Trường Gia Tốc, a new addition to the BSI Top10, is a reality TV show produced by Đông Tây Promotion. Still in the filming phase, it has already caused a stir online due to rumors about its eight-member cast, which reportedly includes Lê Dương Bảo Lâm, Cris Phan, Ngô Kiến Huy, Kiều Minh Tuấn, Kaity Nguyễn, HURRYKNG, Dương Domic, and Phương Anh Đào.‍
• Em Xinh Say Hi, a show spotlighting talented female artists, launched its first posts on its official fanpage. Viewers remain curious and continue to speculate about the cast, with highly anticipated names like Tlinh, Pháo, Vũ Phụng Tiên, Bích Phương, and Phương Ly. However, a logo controversy significantly impacted the show’s sentiment score.

APPENDIX

Details on the index components of the BSI rankings: BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in February 2025.

To learn more or discuss in-depth how to assess brand health, campaign effectiveness, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team at info@buzzmetrics.com.

‍BSI Top10 Ranking: The Most Reliable, High-Quality, and Up-to-Date Social Media Ranking Based on Social Metrics Evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 ranking for February 2025 includes the top 10 campaigns, top 10 influencers, top 10 events, and top 10 shows across social media and online news channels from February 1, 2025, to February 28, 2025.

The BSI Index (version 2023) introduces two new adjustment metrics: Diversity Score and Audience Score, in addition to the five criteria from the 2021 version, providing a more comprehensive and in-depth assessment of the success of campaigns, events, and programs on social media. Learn more about the BSI Top10 ranking methodology (2023 version).

The BSI ranking reflects the combined impact of various factors, all equally influential. A change in any one factor can alter the BSI Top10 rankings.

Since January 2023, the BSI Top10 ranking fully adopts the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2024 EDITION)

Samsung's Galaxy S25 Series campaign climbed four spots to lead the BSI Top10 Campaigns ranking for February 2025. The festive spirit lingers with NAN & S-26 Ultima's "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign and Heineken's "Heineken Festive 2025." Additionally, this month's rankings feature Closeup Valentine, Panasonic's "Dẫn đầu sống xanh - Mở tương lai bền vững", Simply's "Đầu tư cho trái tim" Liên Quân Mobile's "Đấu Trường Danh Vọng Mùa Xuân 2025" vivo's "Ra mắt vivo Y29" AIA's 25th Anniversary campaign, and Manulife's "Khoe Khỏe".

• Samsung’s Galaxy S25 Series campaign took the top spot due to minigames and promotions on tech forums and major retailer fanpages. Influencers Độ Mixi and Huy NL – founders of Schannel – contributed to the buzz by reviewing the product, increasing campaign discussions.
• Closeup Valentine made waves on social media with its “Hát Lời Thơm Mát, Tự Tin Ngỏ Lời Yêu” challenge, with HIEUTHUHAI’s sample song gaining huge engagement on TikTok. Pháp Kiều also joined the fun with a popular TikTok video.
• NAN & S-26 Ultima’s "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign maintained the third spot despite a slight slowdown, highlighting minigames for moms and kids. Many influencers and "hot moms" shared their experiences in New Year posts.
• Heineken's "Heineken Festive 2025" followed up with AR filter minigames to hunt for “mystery bags.” The bag’s highlight was The Boring Phone, a sleek holographic phone created in collaboration with Bodega, a streetwear brand.
• "Living Green - Opening Sustainable Futures," part of the third season of the “Cùng Gen Z sống Xanh đi” campaign, drew attention with its "Thủ Lĩnh Sống Xanh" program, aired on VTV3, where students created and presented green living projects.
• Liên Quân Mobile’s "Đấu Trường Danh Vọng Mùa Xuân 2025" marked a return of esports campaigns to the BSI Top10 Campaigns ranking. After a tough start for SGP in the tournament’s group stage, the performance sparked discussion.
• Simply's "Investing for the Heart" campaign debuted in the BSI Top10 Campaigns, gaining positive engagement from Quang Hùng MasterD’s latest music collaboration.
• The vivo Y29 launch event featured a 6-hour livestream with celebrities like Lê Dương Bảo Lâm, Duy Thẩm, and Hải Triều, generating massive interaction.
• AIA’s 25th Anniversary campaign included a minigame where users sent birthday wishes to the brand for a chance to win prizes. AIA employees shared their long-term journey with the brand.
• Manulife’s "Khoe Khỏe" campaign returned to the BSI Top10 after a 3-month hiatus, maintaining discussion through minigames on the brand’s fanpage, including the viral "Cơm nước gì chưa người đẹp?" trend.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2025 EDITION)

The BSI Top10 Campaigns Ranking – 2025 Edition – features major changes compared to the 2024 version, following the addition of the Qualified Users metric: Closeup Valentine rises to the top spot, while Galaxy S25 Series drops to second place. Panasonic’s Thủ Lĩnh Sống Xanh and Simply’s Đầu Tư Cho Trái Tim campaigns take third and fourth places, respectively. Notably, the Xin Vía Có Nhà campaign by batdongsan.com.vn and the Tết Có Lời Cùng MSB campaign by MSB are both recognized in the 2025 ranking.

• ‍Tết Có Lời Cùng MSB is a promotional campaign launched by MSB for the Lunar New Year. Running from pre-Tet to early February, the campaign stood out with a variety of mini-games—from keyword hunts to the use of A.I.-generated images. It also tapped into the trending Gen Z keyword “Manifest” in its posts, contributing to a youthful and dynamic brand image.‍
• Xin Vía Có Nhà by Batdongsan.com.vn focused strongly on TikTok to engage high-quality users (Qualified Users). According to Buzzmetrics, 99% of the campaign’s online discussions came from TikTok. A major highlight was the TikTok Filter “Xín Vía Có Nhà, Check!”, which attracted nearly 3,000 participants. TikToker Phúc Syno also joined the campaign, promoting it with a viral video that reached millions of views.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN FEBRUARY 2025

The BSI Top10 Influencers ranking for February 2025 welcomed back familiar faces like Lê Dương Bảo Lâm, Vũ Cát Tường, Erik, and Đức Phúc. After two months in second place, Quang Hùng MasterD took the top spot. This month also saw the inclusion of Rhyder, Dương Domic, Captain Boy, and HIEUTHUHAI, with Khanh (K-ICM) making his first appearance in the ranking.

• Quang Hùng MasterD continued his success with his new MV "Đầu Tư Cho Trái Tim" released in February. The MV went viral on TikTok, following the success of his previous release "Ánh Mắt Biết Cười." He also held a successful fan meeting in Da Nang, sponsored by Boncha, and appeared on a new gameshow, "Tổ Đội '1 Không 2'."
• Rhyder ranked second after appearing as a guest on "Tổ Đội '1 Không 2'" and joining Nguyễn Thúc Thùy Tiên to explore garlic in episode 4 of "Đu Đêm mùa 3." He also featured on the viral track "Vui Đét" by DG House members.
• Dương Domic maintained third place thanks to the enduring popularity of his hit "Mất Kết Nối," which has now surpassed 84 million views on YouTube. He also promoted Vichy Dercos shampoo.
• Lê Dương Bảo Lâm became more active in February after a quiet January, participating in "Tổ Đội '1 Không 2'" and sharing endless content from his interactions with the cast, which sparked fan engagement.
• Captain Boy made waves with his TikTok posts, interacting with fans and creating a buzz around his friendship with Rhyder. Fans expressed concern for his health after a fan gave him a cake with fish sauce.
• Vũ Cát Tường returned to the BSI Top10 after almost a year, with her wedding to longtime partner Bí Đỏ in February. Her song “Ngày Này, Người Con Gái Này,” written for her wedding, went viral on social media.
• HIEUTHUHAI gained traction with his participation in Closeup's Valentine event, with his track "Exit Sign" trending again on TikTok, sparking a new fan-driven trend called "Ê Xích Ra."
• Erik’s song "Dù Cho Tận Thế" from the drama "Bộ Tứ Báo Thủ" soared in popularity, topping YouTube’s Music Trending for several weeks and becoming a favorite soundtrack for TikTok users.
• Đức Phúc made a comeback to the BSI ranking, with his Valentine's song "Chăm Em Một Đời" generating positive reactions on social media.
• Khanh (K-ICM) made his debut on the BSI Top10 Influencers ranking, gaining attention for his fun-filled livestreams that entertained fans with quirky performances.

TOP 10 MOST SIGNIFICANT EVENTS ON SOCIAL MEDIA IN FEBRUARY 2025

The BSI Top10 Events list features a range of sports, cultural, and music events, starting with the Vietnam Golden Ball Award 2024, followed by Quang Hùng MasterD's Fan Meeting Day 4, 2NE1’s Asia Tour “Welcome Back” the VPBank VnExpress Marathon Ho Chi Minh City Midnight, MSB Private Concert – Tâm Thức Tinh Hoa, DOJI Gold Festival 2025, Nghinh Ông Festival, International Lantern Festival Ocean 2025, Hương Pagoda Festival, and Mitsubishi Motors Vietnam - Tam Đảo City Trail.

• The Vietnam Golden Ball Awards 2024 generated 80,483 discussions, making it the most prominent sports event of the month. Social media buzzed with debates on whether Tiến Linh or Hoàng Đức would claim the prestigious award. While some controversies surrounded the final result, Tiến Linh's decision to donate his entire prize money to charity earned widespread praise. Another widely discussed moment was Xuân Son attending the gala on crutches, capturing the hearts of fans.
• Quang Hùng MasterD Day 4 Fan Meeting in Da Nang took place on February 22 and sold out within just five minutes. During the event, Quang Hùng MasterD was officially announced as BONCHA's brand ambassador. He also delighted fans by performing a duet with his father, premiering his new MV "Đầu Tư Cho Trái Tim," and debuting its theme song. A humorous moment involving a fan being reminded to put away their phone caused a stir on TikTok. After the event, many fans experienced "post-event blues" and eagerly anticipated Day 5 in Hanoi, calling for fan meetings in more cities.
• 2NE1's Asia Tour "Welcome Back" held two nights at SECC, marking the legendary K-pop group's return to Vietnam after 11 years. The concert exceeded all expectations, leaving fans reminiscing about iconic moments: Dara wearing a traditional Vietnamese hat, CL's explosive solo performance, and Park Bom reviving nostalgic hits. Social media engagement remained high, fueled by ticket giveaway mini-games from LOF Sweet Corn Milk and extensive coverage by KOLs and media outlets.
• VPBank VnExpress Marathon Ho Chi Minh City Midnight attracted 12,000 runners, setting a record as Vietnam's largest night marathon. The event was visually stunning, featuring glowing wristbands, aerial drone shots, and enthusiastic mascots. Social media buzzed with amusing moments, such as viral appearances by characters like Labubu and Babythree on the racecourse.
• MSB Private Concert – "Tâm Thức Tinh Hoa" was an exclusive musical event for premium customers, gathering nearly 3,500 attendees and featuring top-tier artists such as Hà Anh Tuấn, Thu Phương, Trung Quân Idol, Văn Mai Hương, Quang Dũng, and Lâm Bảo Ngọc. The highlight of the event was Hà Anh Tuấn's performance of "Ánh Trăng Tan." MSB impressed attendees not only with its musical investment but also with an elegant yet cozy venue, creating a memorable experience.
• DOJI 2025 Gold Festival ran from February 3 to 7, blending festive activities, artistic performances, and exclusive promotions that drew large crowds. One standout attraction was the mini-concert at DOJI Tower Hanoi featuring Soobin Hoàng Sơn, violinist Tú Xỉn, and other talented artists.
• Nghinh Ong Festival is a major traditional event held across locations such as Ho Chi Minh City, Biên Hòa, Châu Đốc, and An Giang. The festival's highlights included processions, lion and dragon dance performances, peace prayers, charity gifts, martial arts displays, and traditional art shows. This event not only seeks blessings for fishermen but also serves as a cultural and tourism attraction.
• Ocean 2025 International Lantern Festival took place at Vinhomes Ocean Park 2 & 3 from January 18 to March 16, 2025. Under the theme "Oriental Light," the festival featured grand entertainment, including a 2km-long wishing lantern road, nearly 30 massive lantern installations, the Sweet Love Festival for Valentine’s Day, a lucky draw for a VinFast VF3 car, and exclusive offers from Techcombank. The festival welcomed over 11 million visitors in just the first six days of the Lunar New Year.
• Huong Pagoda Festival, inaugurated on the 6th day of the Lunar New Year, remains one of Vietnam's largest traditional festivals, attracting thousands of pilgrims. A key highlight is the Yen Stream boat journey, offering visitors a scenic route to spiritual landmarks like Thien Tru Pagoda and Huong Tich Cave, dubbed "The First Cave of the South." However, challenges such as high boat fees, overcrowding, subpar services, and parking congestion led to a low Sentiment Score of 0.19.
• Mitsubishi Motors Vietnam - Tam Dao City Trail was a multi-distance race set in the scenic town of Tam Dao. With temperatures ranging from 10-16°C, dense fog, and slippery terrain, this year’s race posed a significant challenge for participants.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN FEBRUARY 2025

Mái Ấm Gia Đình Việt has taken the top spot in the BSI Top10 Shows ranking for the first time. Alongside familiar names such as Xuân Hạ Thu Đông, Rồi Lại Xuân; Bậc Thầy Săn Thưởng; Đường Lên Đỉnh Olympia; Người Yêu Tôi Đỉnh Nhất; Biệt Đội Siêu Sao; and Khách Hàng Là Thượng Đế, this month’s ranking welcomes three new entries: Tổ Đội "1 Không 2", Tân Binh Toàn Năng 2025, and Running Man Vietnam.

• Mái Ấm Gia Đình Việt has proven to be a long-standing favorite in the BSI Top10 Shows, maintaining its position since the summer of 2024. The standout story of February was that of Phan Lê Tấn Lộc (11 years old, Quảng Bình), a boy who lost his father and whose mother is battling stage 3 cancer, forcing him to collect scraps for a living. His emotional breakdown when mentioning his family left host Quyền Linh and guests speechless.
• Tổ Đội "1 Không 2" generated 63,374 discussions thanks to its six charismatic cast members and equally enthusiastic guest stars. The show’s highlights include its creative challenges and seamless interactions between contestants. Episode 2 was a fan favorite, featuring Rhyder's intense showdown with Long Vương Dương Lâm and Võ Tấn Phát's dramatic psychological breakdown.
• Xuân Hạ Thu Đông, rồi lại Xuân Nostalgic Melodies. The show continues to captivate audiences with heartfelt performances. The special Lunar New Year's Eve episode was the highlight of the month, creating a nostalgic atmosphere with performances like Bùi Công Nam's Ai Cũng Có Ngày Xưa, the trio of Mỹ Linh - Mỹ Anh - Lâm Bảo Ngọc singing Trở Lại Tuổi Thơ, and Anh Tú’s moving rendition of Cơm Đoàn Viên.
• Running Man Vietnam mùa 3 Though Running Man Vietnam Season 3 has only just been confirmed for 2025, it has already secured a spot in the BSI Top10. This reflects the audience's continued enthusiasm for the show. The announcement that Forest Studio will replace Đông Tây Promotion as the new producer sparked widespread discussion, along with rumors surrounding the cast. Names like Tiến Luật, 2Khang, Diệu Nhi, Lan Ngọc, and BB Trần are being heavily speculated. Fans are divided between excitement for the new season and concerns over potential changes affecting the show’s signature charm.
• Tân Binh Toàn Năng 2025: The Rising Star of Survival Shows. This survival reality show, organized by YeaH1 and adapted from Mango’s Show It All, is creating buzz despite not having aired yet. The anticipation is fueled by the presence of SOOBIN and Tóc Tiên as judges, alongside music producer Hyuk Shin as the training and development director. Additionally, the early release of contestant profiles has further ignited audience engagement.‍
• Bậc Thầy Săn Thưởng: A Laughter-Inducing Adventure. The show continues to deliver hilarious moments. Episode 16 followed contestants on a challenging 24-hour treasure hunt in a mysterious village. Fans praised host Trường Giang’s engaging storytelling and were surprised by the chemistry between Tiểu Vy and Han Sara. However, BB Trần’s absence was felt.‍
• Biệt Đội Siêu Sao: A Cultural Journey Season 1 wrapped up with exciting explorations of Điện Biên and Đà Lạt, blending entertainment with cultural promotion. Fans loved the witty banter between Tiến Luật and Tiểu Vy and laughed at Tiến Luật’s unexpected role as the "sugar baby" of Huyền Baby.‍
• Đường Lên Đỉnh Olympia: A Thrilling Competition. This month, the show highlighted the impressive victory of Võ Tấn Phát (Phan Bội Châu High School, Khánh Hòa), the first champion of the Year of the Snake. The Week 3 - January - Quarter 2 competition was a nail-biter, determining four contestants for the monthly round. A particularly tricky question, "Which animal has duck feet, chicken meat, buffalo skin, and a snake head?", stirred debates online, while fans eagerly awaited whether Quốc Học Huế would maintain its dominance in the Grand Finale.‍
• Người Yêu Tôi Đỉnh Nhất: TikTok's Favorite. For the second consecutive month, the show made it to the BSI Top10, with 81% of discussions stemming from TikTok. It captivated audiences with sweet romantic moments and impressive musical performances. The duet Bốn Mùa Thương Em by Lập Nguyên and Yến Nồi Cơm Điện was a highlight, while humorous guest interactions sparked lively discussions.‍
• Khách Hàng Là Thượng Đế: Reality at Its Funniest. The show maintained its popularity through hilarious real-life challenges. This month’s highlights included Thúy Ngân and Quang Trung’s strawberry-picking antics and Trường Giang & Nguyễn Đình Vũ’s intense sales challenge.

APPENDIX

Detailed insights into the metrics that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2025.

Top 10 Most Outstanding Social Media Campaigns in February 2025 (2024 Edition)

Top 10 Most Outstanding Social Media Campaigns in February 2025 (2025 Edition)

For further discussion on brand health assessment, campaign evaluation, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.

‍

The BSI Top10 ranking is the most reliable, high-quality, and up-to-date ranking on social media, based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 ranking for January 2025 includes the Top 10 campaigns, Top 10 celebrities, Top 10 events, and Top 10 programs on social media platforms and online news sites during the period from January 1, 2025, to January 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics: Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version. This results in changes when assessing the overall and in-depth success of campaigns, events, and programs on social media. See more at How the BSI Top10 is Ranked – 2023 Version.

BSI represents a comprehensive combination of factors, all of which have equal importance. A change in just one factor can lead to shifts in the BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, incorporating the two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JANUARY 2025

The festive Tet atmosphere dominates the BSI Top10 Campaigns ranking, with "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign by NAN & S-26 Ultima leading the list. Following closely are "Sát Cánh Gầm Vang, Khai Xuân Bản Lĩnh" by Tiger; "Kiên Trì Là Dì Thành Công" by OMO; "Galaxy S25 Series" by Samsung; "Trao Tâm Ý, Gắn Kết Tết Diệu Kỳ" by Coke; "Tuổi Bạc Hóa Tuổi Vàng" by Vinamilk Sure Prevent Gold; "Heineken Festive 2025" by Heineken; TikTok Shop’s Tet campaign; "Tết Nguyên Nhà 2025" by Zalopay; and "Vận Đỏ Chắc Tay, Năm Đỏ Bất Tận" by Budweiser.

• The "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign generated nearly 800,000 discussions this month. Most of these discussions stemmed from a series of minigames on the brand’s Facebook page, offering attractive rewards for the Mom & Baby community. Mothers also contributed to the campaign by creating Tet greeting stickers featuring their children through the Zalo Mini App. Additionally, e-commerce platforms like Tiki and Lazada participated in promoting the campaign.
• The "Sát Cánh Gầm Vang, Khai Xuân Bản Lĩnh" campaign highlighted this month with Tiger Remix 2025. The countdown night on December 31 stirred social media when a female fan "jumped the barrier" and ran on stage to hug Sơn Tùng M-TP. Many users praised the singer’s professional handling of the situation. Some even expressed envy towards the fan, as the jacket gifted by Sơn Tùng was valued at 170 million VND.
• The "Kiên Trì Là Dì Thành Công" campaign by OMO gained attention through its MV of the same name, featuring Hòa Minzy, Bùi Công Nam, and StillaD, along with guest star Độ Mixi. The MV conveyed a meaningful message about perseverance, encouraging people to "keep trying despite getting dirty."
• The "Galaxy S25 Series" campaign by Samsung kicked off the new year with the launch of its latest product line. The campaign gained traction through a series of minigames and giveaway programs across technology groups and forums.
• The "Trao Tâm Ý, Gắn Kết Tết Diệu Kỳ" campaign by Coke welcomed the new year with the Tet Food Truck Festival in Hanoi and Ho Chi Minh City. Participants not only enjoyed top-tier cuisine but also had the chance to meet JSOL and Hòa Minzy.
• The "Tuổi Bạc Hóa Tuổi Vàng" campaign by Vinamilk Sure Prevent Gold intrigued audiences with the concepts of "Silver Age" and "Golden Age," encouraging users to care for their parents' health, both physically and mentally.
• The "Heineken Festive 2025" campaign by Heineken celebrated New Year's Eve with grand music events simultaneously held in Khánh Hòa, Quy Nhơn, and Rạch Giá. Each location featured performances by top artists such as Quang Hùng MasterD, Isaac, Jun Phạm, Kay Trần, and more.
• The Tết campaign by TikTok Shop launched numerous attractive promotions to boost year-end shopping demand. A staggering 99.5% of campaign discussions originated from the TikTok platform.
• The "Tết Nguyên Nhà 2025" campaign by Zalopay revolved around the familiar theme of family reunions, kicking off with an MV of the same name by Kai Đinh. The presence of Lê Dương Bảo Lâm and Cris Phan, along with a humorous AI-generated photo activity, contributed to increased discussions.
• The "Vận Đỏ Chắc Tay, Năm Đỏ Bất Tận" campaign by Budweiser invited users to join a Zalo game of the same name as a way to "activate good fortune" for 2025. Several youth-focused online communities helped promote the campaign, alongside KOLs such as Big Daddy, Lil Wuyn, and Kriss Ngo.

TOP 10 MOST PROMINENT INFLUENCERS ON SOCIAL MEDIA IN JANUARY 2025

The BSI Top10 Influencers ranking for January 2025 records Nguyễn Xuân Son in the leading position, followed by familiar names from recent months such as Quang Hùng MasterD, Dương Domic, Lê Tuấn Khang, Rhyder, Sơn Tùng M-TP, and HIEUTHUHAI. Độ Mixi and SOOBIN make their return to the ranking after months of absence. Captain Boy appears in the BSI Top10 ranking for the first time.

• Nguyen Xuan Son delivered a stellar performance by scoring a brace in the first leg of the final against Thailand. However, he suffered a serious injury after an unfortunate self-fall. Immediately afterward, netizens took turns sending words of gratitude and encouragement to Nguyen Xuan Son. This month, discussions about the Brazil-born player revolved around his injury recovery process and the support from benefactors. In addition, he gained massive popularity on TikTok with numerous compilation videos showcasing his goals in the AFF Cup.
• Quang Hung MasterD continued his dynamic activities by releasing the song “Ánh Mắt Biết Cười” in a duet with Tang Duy Tan. Like his previous songs, “Ánh Mắt Biết Cười” went viral on TikTok. Quang Hung MasterD also appeared at two major music events in January, Song 25 and Lan Song Xanh. Notably, he won the Breakthrough Singer category at Lan Song Xanh. Additionally, Quang Hung MasterD, along with Le Duong Bao Lam and JSOL, engaged in humorous moments during Shopee’s “Sao Thoát Được” livestream.
• Duong Domic soared higher in the BSI Top10 Influencers rankings, securing third place for the first time. His highlight this month was performing “Mất Kết Nối x Nỗi Đau Đính Kèm” alongside Rhyder and Anh Tu Atus at the Song 25 event. The song “Mất Kết Nối” continued its strong presence, despite being released in late November last year, remaining a TikTok favorite with many unique cover versions. Duong Domic was also honored in the Outstanding New Face category at Lan Song Xanh. His song “Tràn Bộ Nhớ” made it to the Top 10 Most Loved Songs.
• Le Tuan Khang remained a sensation even after the TikTok Awards Vietnam, with his two latest short films garnering tens of millions of views on TikTok. The phrase “Đám giỗ bên Cồn” was once again mentioned in Wrapped Mien Tay, performed by Phuong My Chi, Huynh Lap, and Tieu Minh Phung.
• Do Mixi appeared as a guest in Hoa Minzy’s Tet MV “Kiên Trì Là Dì Thành Công.” He impressed netizens by announcing that he had quit vaping. This move was acknowledged by VTV Shows, an official TikTok account of VTV. Additionally, Do Mixi was praised for his tactful handling of a situation involving journalist Ha Quang Minh.
• Rhyder, along with Duong Domic and Anh Tu Atus, delivered a successful performance of “Mất Kết Nối x Nỗi Đau Đính Kèm” at the Song 25 event. The song “Hào Quang,” with newly written lyrics by Rhyder, also made it into the Top 10 Most Loved Songs of Lan Song Xanh. Earlier in the month, Rhyder and Anh Tu Atus successfully released the MV “Sống Là Phải Động” in collaboration with the OPPO brand.
• Son Tung M-TP visited and interacted with the residents of Lang Nu, a village he had wholeheartedly supported after a major storm disaster. His meaningful actions received many likes on social media. Additionally, his family’s Tet photos gained significant engagement from netizens. Also, this month, the song “Đừng Làm Trái Tim Anh Đau,” performed by Son Tung M-TP, won the Song of the Year category at Lan Song Xanh.
• HIEUTHUHAI won both the Most Favorite Male Singer/Rapper and Male Singer/Rapper of the Year categories at the Lan Song Xanh awards. His victories sparked widespread discussion online for an extended period.
• Captain Boy made his debut in the BSI Top10 Influencers rankings. This month, he performed the theme song “Diều Ngược Gió” for Lan Song Xanh alongside Rhyder, Phuong My Chi, and 52HZ. Captain Boy also sang the OST “Không Sao Đâu” for the film “Bộ Tứ Báo Thủ,” directed by Tran Thanh. His activities with The Underdog group also attracted significant fan interest and shares.
• SOOBIN released the song “Em Ơi, Anh Nhớ Nhà” as a final beautiful tribute to the “Đi Để Trở Về” series. He also co-wrote and performed the song “Người Việt” with Ha Le, Lil Wuyn, 16 Typh, and KIMLONG. Additionally, SOOBIN achieved remarkable wins at major awards such as Lan Song Xanh, Mai Vang, and WeChoice.

TOP 10 MOST NOTABLE EVENTS ON SOCIAL MEDIA IN JANUARY 2025

BXH BSI Top 10 Events tháng 1/2025 ghi nhận sự xuất hiện của các sự kiện nổi bật như: Tiger Remix 2025, Chung kết lượt đi ASEAN Cup 2024, Chuỗi sự kiện Coca-Cola Trao Tâm Ý Mừng Năm Mới, Làn Sóng Xanh Music Awards 2024, WeChoice Awards 2024 – Việt Nam Tôi Đó, Sóng 25 Live Concert, Warrior - Chuỗi Livestream 3 Ngày “Tết Chiến Tới Tấp", Red Bull Sky Fest - Vững Bản Lĩnh, "Say High" 2025, VTV Awards 2024 và Ngôi Sao Xanh 2024.

• Tiger Remix 2025 has secured the No.1 spot on the BSI Top10 ranking with 648,000 discussions, making it the most talked-about music event of the month. Marking its 10th anniversary, the festival delivered spectacular performances in Ho Chi Minh City, Tien Giang, and Buon Ma Thuot, drawing in a massive crowd of 120,000 attendees. A star-studded lineup featuring Son Tung M-TP, Den Vau, Hoang Thuy Linh, Ho Ngoc Ha, Wean Le, and more ignited a frenzy of discussions across social media. Notably, Son Tung M-TP gifting an LV jacket to a female fan further amplified the event’s buzz. Side activities, such as the Fanzone ticket hunt minigame and check-in gift giveaways, also contributed to the event’s widespread engagement.
• Vietnam Secures Historic 2-1 Victory Against Thailand in ASEAN Cup 2024 First-Leg Final The first-leg final of the ASEAN Cup 2024 at Phu Tho Stadium ended with Vietnam’s 2-1 triumph over Thailand, marking the first time in 27 years that Vietnam has defeated Thailand on home soil. Nguyen Xuan Son stole the spotlight with a stunning brace, while Chalermsak Aukkee’s 83rd-minute goal narrowed the gap for Thailand. Social media buzzed with praise for Xuan Son’s exceptional performance, though concerns arose over his injury. Fans engaged in heated debates over match tactics, Vietnam’s championship prospects, and participated in prediction minigames for the second-leg match.

• Coke’s ‘Sharing the New Year’s Spirit’ Event Series Sets a Guinness World Record Coca-Cola’s Sharing the New Year’s Spirit event series took place in Hanoi and Ho Chi Minh City, spreading messages of generosity while setting a world record with over 68,000 Lunar New Year wishes exchanged through traditional delicacies. For the first time, Coca-Cola’s mini trucks showcased over 100 signature dishes, creating a one-of-a-kind check-in experience. The festival atmosphere was further amplified by performances from top artists like Hoa Minzy and JSol, a grand stage setup, and a dazzling fireworks show. Additionally, Coca-Cola reinforced its humanitarian values with the Zero-Dollar Tet Market, supporting underprivileged families in celebrating a fulfilling Lunar New Year.

• Làn Sóng Xanh Music Awards 2024 Generates 355K+ Discussions, Marking a Milestone Year for Vietnamese Music The Làn Sóng Xanh Music Awards 2024 captivated audiences with over 355,000 discussions across platforms, celebrating a landmark year for Vietnamese music. Beyond electrifying performances, red carpet moments and major award announcements became focal points of social media chatter. HIEUTHUHAI achieved his first-ever award hat-trick, while the playful interaction between Soobin and Miss Vietnam Thanh Thuy delighted fans. Meanwhile, the results of certain categories sparked lively debates among netizens.

• WeChoice Awards 2024 – ‘This Is My Vietnam’ Inspires a Nation The WeChoice Awards 2024 honored inspiring stories and individuals, igniting national pride and closing the chapter on an eventful 2024. Ahead of the event, social media buzzed with discussions on nominees, standout personalities, and anticipated moments. The gala night delivered several viral highlights, including the charismatic on-stage chemistry between Le Duong Bao Lam and Chau Bui as they announced winners. Trấn Thành’s speech about the traditional ao dai also sparked mixed opinions online.

• Sóng 25 Live Concert Takes Over SECC District 7 with Explosive Performances The Sóng 25 Live Concert transformed SECC District 7 into an electrifying music hub, marking its transition from a TV show to a full-fledged live concert experience. This year’s standout elements included a diverse setlist and high-energy performances from Rap Viet stars and Anh Trai Say Hi. The event enhanced fan engagement with an exciting ticket-hunting minigame and went viral on New Year’s Eve with comedic sketches and an unexpected “shirt-ripping” moment during the Ngáo Ngơ performance. Several performances quickly climbed YouTube’s Top Music Trending chart.

• Warrior’s ‘Tet Chiến Tới Tấp’ 3-Day Livestream Brings Interactive Festivities to Lunar New Year The Warrior - Tet Chiến Tới Tấp three-day livestream (Jan 14-16) delivered a thrilling blend of entertainment and celebrity interactions for the Lunar New Year. Dương Domic and Pháp Kiều set the stage ablaze with fiery karaoke duets, while Ngọc Phước and Quốc Khánh intensified the excitement with a competitive Pickleball showdown. The program successfully spread the “fight to the fullest” spirit—perfectly aligning with Warrior’s high-energy brand identity.

• Red Bull Sky Fest 2025 – A Thrilling Fusion of Extreme Sports and Music Taking place at The Global City, Ho Chi Minh City on January 11, Red Bull Sky Fest 2025 – Vững Bản Lĩnh, Say High featured an international-scale paragliding showcase alongside a massive music festival. The star-studded lineup included Karik, Lou Hoang, Quang Hung MasterD, RHYDER, OgeNus, and HURRYKNG. With adrenaline-pumping music, engaging minigames, and live streaming access, fans from all over immersed themselves in the festival’s electrifying atmosphere.

• VTV Awards 2024 Recognizes Outstanding TV Achievements The VTV Awards 2024, Vietnam’s prestigious annual television awards hosted by VTV, honored outstanding productions and individuals on the night of January 1, 2025. Social media buzzed with excitement over RHYDER’s mesmerizing Hào Quang performance, the triumph of Duy Hung and Thanh Huong in the Most Impressive Actor/Actress categories, and H’Hen Niê’s stunning red-carpet presence. The TV show Anh Trai Vượt Ngàn Chông Gai emerged as a Lunar New Year highlight, receiving overwhelmingly positive audience feedback.

• Ngôi Sao Xanh 2024 Awards Honor the Best in Vietnamese Film & TV The 11th Ngôi Sao Xanh Awards 2024 took place at Nguyen Du Stadium, Ho Chi Minh City, celebrating the finest in Vietnamese cinema and television. The film Mai dominated the night with eight Golden Cup wins, including Best Picture, while director Timothy Linh Bùi was honored as Best Director for Người Mặt Trời. After much anticipation, Trấn Thành’s win drew significant online attention, while Miss Que Anh’s handling of an award announcement sparked heated debates.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN JANUARY 2025

The BSI Top 10 Events rankings for January 2025 feature notable events such as Tiger Remix 2025, the first leg of the ASEAN Cup 2024 final, the Coca-Cola "Trao Tâm Ý Mừng Năm Mới" event series, Làn Sóng Xanh Music Awards 2024, WeChoice Awards 2024 – "Việt Nam Tôi Đó", Sóng 25 Live Concert, Warrior - 3-Day Livestream Series “Tết Chiến Tới Tấp”, Red Bull Sky Fest - "Vững Bản Lĩnh", "Say High" 2025, VTV Awards 2024, and Ngôi Sao Xanh 2024.

• Chị Đẹp Đạp Gió 2024 topped the BSI Top10 rankings for the first time with 326,000 discussions, with TikTok accounting for 46%. The final stage of the show took social media by storm with a series of viral performances. Performance Show 5 drew attention with "Gone Gone Gone" and "Phong Nữ - Cô Đôi Thượng Ngàn", thanks to captivating performances. The grand finale continued to make an impression with "Tết 'Gòy' Cưới 'Luông'", recreating the lively atmosphere of a traditional Western Vietnamese wedding. Meanwhile, news about the upcoming Chị Đẹp concert also excited audiences.
• Xuân Hạ Thu Đông, rồi lại Xuân rose to the No. 2 spot on the BSI Top10 rankings, continuing to take viewers on a nostalgic journey with familiar melodies. The appearance of Son Dongwoon (HIGHLIGHT) and his performance of "Fiction" evoked indescribable emotions. Lâm Bảo Ngọc impressed with "This Love", captivating audiences with her powerful vocals and pushing the song to No. 2 on YouTube Music Trending. Additionally, Phonecert—a collaboration between Hoàng Dũng and 10CM—quickly went viral on TikTok and became a trend on Douyin with numerous cover videos.
• 2 Ngày 1 Đêm returned to its familiar third-place ranking with a memorable journey to Điện Biên. The season’s final trip brought a wave of emotions as the cast and guests took on humorous challenges while reenacting a historic supply mission. A touching moment in the last episode featured Ngô Kiến Huy’s performance of "Tết Về Đi Con", spreading the spirit of reunion and reminding viewers of family values during Tet.
• Mái Ấm Gia Đình Việt continued to touch audiences' hearts with deeply moving stories. The case of Nguyễn Thị Tuyết Nhung left many feeling heartbroken as she shared her simple wish of having money to buy meat for her mother, as they could only afford tomato stir-fried meat once a month. This moment brought MC Thanh Thảo and many viewers to tears. Additionally, the participation of Minh Tú, Quang Anh, Huỳnh Anh, Huyền Lizzie, Đông Hùng, and Trần Tiểu Vy in this month's episodes brought meaningful challenges, spreading love and hope to those in need.
• Bước Nhảy Hoàn Vũ 2024 officially concluded this month, generating 55,000 discussions online. Quỳnh Nga and Georgiev were crowned champions, receiving praise for their exceptional technique and impressive breakthroughs in each performance, making them well-deserved winners. Audiences were particularly impressed by Quỳnh Nga's confidence and stage presence, earning her the title of "Versatile Beauty." However, the contestant quality this season was inconsistent. Phương Oanh’s performance sparked debate as she showed progress but lacked a technical and expressive breakthrough, leading to a drop in sentiment score (0.62) in the finale.
• Người Yêu Tôi Đỉnh Nhất made its first appearance on the BSI Top10 rankings. As a music and romance game show, it gathered 40 couples, where male contestants showcased their singing skills, and female contestants evaluated and "invested" in voices they believed in to win prizes. This month’s highlight was Lập Nguyên’s performances of "Cầu Hôn" and "Tình Ka Ngọt Ngào" for Yến Nồi Cơm Điện, praised for his emotional delivery and their sweet on-stage chemistry. Most discussions came from TikTok, accounting for 69% of the total volume.
• Đường lên đỉnh Olympia - Quarter 1 Finals of Olympia 2025 concluded with a dramatic victory by Lê Quang Duy Khoa (THPT Chuyên Quốc Học Huế), securing Huế another finalist in the national grand final. His thrilling comeback win by just 5 points sparked heated debates on social media. Duy Khoa claimed the Quarter Champion title with 160 points, bringing the live broadcast to Thừa Thiên Huế for the third consecutive year, extending Quốc Học Huế’s impressive record.
• Biệt Đội Siêu Sao delivered an exciting journey in Đà Lạt, blending entertainment with cultural and nature promotion. Artists Tiến Luật, Ninh Dương Lan Ngọc, Huyền Baby, Tiểu Vy, and Liên Bỉnh Phát took on various challenges, from exploring local cuisine to heritage experiences. Audiences praised Ninh Dương Lan Ngọc’s charm, Tiến Luật’s humor, and the show's beautiful cinematography.
• Cơ Hội Cho Ai?, a reality show about career opportunities, made its first appearance on the BSI rankings. As a bridge between talented candidates and top employers, the show featured unexpected hiring decisions. However, its sentiment score (0.62) declined due to a candidate's inappropriate way of addressing interviewers, which led to a public correction from the panel, sparking discussions about professional etiquette in recruitment.
• Khách Hàng Là Thượng Đế also entered the BSI Top10 for the first time. Hosted by Trường Giang, this reality show follows celebrities as they take on various jobs to directly experience and understand the value of labor. While providing laughs, the program also conveys a meaningful message about appreciating everyday work.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in December 2024.

For further insights and in-depth discussions on brand health assessment, campaign evaluation, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.

The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date social media rankings, based on social index metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 Rankings for December 2024 highlight the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media platforms and digital news outlets from December 1, 2024, to December 31, 2024.

With the 2023 version of the BSI Index, two new adjustment metrics—Diversity Score and Audience Score—have been introduced. These, combined with the five evaluation criteria from the 2021 version, provide a more comprehensive and in-depth assessment of the success of campaigns, events, and programs on social media. (See more: How BSI Top10 Rankings Are Calculated – 2023 Version).

Each factor in the BSI Index plays an equally important role in determining the rankings. A change in just one element can significantly impact the BSI Top10 results.

Starting from January 2023, the BSI Top10 Rankings have been fully implemented according to the 2023 version, incorporating the Diversity Score and Audience Score for a more accurate and inclusive evaluation.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN DECEMBER 2024

The "Dám Thử Dám Chơi, Cùng Khơi Độc Lạ" campaign by Celano surpassed numerous large-scale beer brand campaigns to claim the #1 spot in the final BSI Top10 Campaigns ranking of 2024. The beer industry dominated this month’s rankings, with five campaigns making it to the list: Khai Xuân Bản Lĩnh; Tiger Coolpack 250ml Festive; Sát Cánh Gầm Vang, Đánh Thức Bản Lĩnh của Tiger; Mở Kết Nối Thật - Tết Bật Heineken; Mở 1664 Blanc Vui Tết Bất Ngờ của 1664 Blanc. Bên cạnh đó là chiến dịch Vững Bản Lĩnh, Năm Mới Húc Tới Đi của Red Bull;  Bàn Chải Điện 10X Rạng Rỡ, Kết Năm Rạng Ngời của P/S; Thay Áo Mới, Chiều Mọi Nết Bụng của sữa chua Vinamilk; Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn của Lay’s. 

• Celano’s “Dám Thử Dám Chơi, Cùng Khơi Độc Lạ” campaign dominated the BSI Top10 Campaigns ranking, thanks to its collaboration with popular artists HIEUTHUHAI, Quang Hùng MasterD, Dương Domic, JSOL, and HURRYKNG. The campaign gained massive attention in late November when HIEUTHUHAI was announced as CEO. By early December, MOPIUS’s debut track “Làn Ưu Tiên”, launched in partnership with Celano, successfully entered YouTube’s Top Music Trending. Celano’s posts featuring these artists consistently achieved high engagement rates.
• Red Bull – “Vững Bản Lĩnh, Năm Mới Húc Tới Đi” This campaign encouraged users to share personal stories of resilience, gaining traction through endorsements from Rhyder, Low G, Anh Tú Atus, Ninh Dương Story, and Khoai Lang Thang. Discussions remained heated throughout the month, peaking with the SKY FEST music event, which featured Karik, Quang Hùng MasterD, Rhyder, HURRYKNG, Lou Hoàng, and Ogenus.
• Heineken – “Mở Kết Nối Thật - Tết Bật Heineken” The highlight of Heineken’s campaign was the Heineken Countdown event, featuring international DJ Alan Walker. The event, hosted in Nha Trang, was widely covered by entertainment pages and local news outlets, solidifying its place in the BSI Top10 Events ranking.
• P/S – “Bàn Chải Điện 10X Rạng Rỡ, Kết Năm Rạng Ngời” P/S launched a minigame, inviting users to share their New Year wishes. The campaign attracted positive engagement, with users praising the adorable moments of Salim’s family, especially baby Pam. The campaign also featured Ninh Dương Story and Quỳnh Anh Shyn.
• Vinamilk Yogurt – “Thay Áo Mới, Chiều Mọi Nết Bụng” Vinamilk revamped its yogurt packaging with this campaign, sparking discussions about its fresh new look and diverse flavors, which received high praise from consumers.
• Tiger – “Sát Cánh Gầm Vang, Đánh Thức Bản Lĩnh” Tiger captured football fans’ attention by partnering with Manchester United and Tottenham Hotspur. Posts featuring match predictions and giveaways were enthusiastically received, driving strong engagement.
• 1664 Blanc – “Mở 1664 Blanc Vui Tết Bất Ngờ” Centered around the “Festival Spin” event series, this campaign gained momentum from early December until year-end and also secured a spot in the BSI Top10 Events ranking.
• Lay’s – “Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn” For the second consecutive month, Lay’s campaign ranked in the BSI Top10, largely driven by its sponsorship of Rap Việt and the “Rapper Transformation” contest, which captivated hip-hop enthusiasts.
• Tiger – “Tiger Coolpack 250ml Festive” This highly viral campaign (Virality Score = 0.98) featured diverse content formats, showcasing beer in different festive settings, such as solo “chill” moments, football viewing, social gatherings, and home visits.

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 12/2024

BXH BSI Top10 Influencers tháng 12/2024 ghi nhận Lê Tuấn Khang ở vị trí dẫn đầu, tiếp đến là những gương mặt quen thuộc như Quang Hùng MasterD, HIEUTHUHAI, Dương Domic, Rhyder, JSOL, Sơn Tùng M-TP và Lê Dương Bảo Lâm. HURRYKNG và ngôi sao bóng đá Nguyễn Xuân Son lần đầu góp mặt.  

• Lê Tuấn Khang continued to maintain his momentum after being honored at the TikTok Awards in November. Đám giỗ bên cồn—his short film series—became a trending keyword on social media. In the comments of many TikTok clips, users were eagerly counting Lê Tuấn Khang’s followers. Additionally, his unexpected invitation to join Lật Mặt 8 despite previously failing the casting round also sparked widespread discussion.
• Quang Hùng MasterD had a relatively eventful December. The singer won the Talented Brother award at Ngôi Sao Của Năm 2024. His MV Ngày Trong Xanh, released in November, continued to gain traction and spread on TikTok. He also successfully organized a fan meeting in Hanoi and participated in two Anh Trai Say Hi concerts at Mỹ Đình Stadium. In addition, the song Làn Ưu Tiên by the group MOPIUS, of which Quang Hùng MasterD is a member, also made an impact. Thủy Triều—the song that kicked off a successful 2024 for him—was frequently mentioned.
• HIEUTHUHAI impressed audiences with his performance of Exit Sign alongside Marzuz at the Những Thành Phố Mơ Màng event. The rapper was also highlighted at the Anh Trai Say Hi concert with his striking outfit while performing Ngáo Ngơ. However, HIEUTHUHAI’s emotional index dropped this month compared to previous months due to controversies surrounding the voting process of the Làn Sóng Xanh awards.
• Nguyễn Xuân Son made his debut in the BSI Top10 ranking. The Brazilian-born footballer, now a naturalized Vietnamese citizen, played a crucial role in Vietnam’s journey at the ASEAN Cup. Fans were ecstatic and frequently shared his standout moments from the tournament.
• Dương Domic maintained his fifth position thanks to his participation in two Anh Trai Say Hi concerts and the release of Làn Ưu Tiên with MOPIUS. Notably, his song Mất Kết Nối—although released in November—continued to be widely shared on TikTok. Following Tràn Bộ Nhớ, Mất Kết Nối became Dương Domic’s next big hit.
• Rhyder not only performed in two Anh Trai Say Hi concerts but also delivered an impressive stage at Rap Việt, supporting CoolKid in the track Lại Là DG House. His standout moments from the Dự Án Bí Mật minishow were also widely shared on TikTok.
• JSOL had an equally busy month as his fellow Anh Trai Say Hi members, participating in two concerts and releasing Làn Ưu Tiên with MOPIUS. However, his most notable achievement this month was the media brand Trí Son Media. With its structured and high-quality media approach, Trí Son Media successfully managed the Anh Trai Say Hi fan page within a short period.
• Lê Dương Bảo Lâm, after months of ranking high in the BSI Top10, has become relatively quiet, settling at eighth place. His notable activities this month included participating in 2 Ngày 1 Đêm, voicing Daou Pittaya in the comedy film 404 Chạy Ngay Đi, and promoting the Lunar New Year movie Bộ Tứ Báo Thủ.
• Sơn Tùng M-TP remained low-key on social media as in previous months. However, he made headlines when he appeared with a “city boy” look at Đông Kinh Nghĩa Thục Square during the Modern Music Festival and went all out at Nguyễn Huệ Walking Street during Tiger Remix 2025. His image sitting in a xích lô (cyclo) also received significant engagement from fans.
• HURRYKNG made his first appearance in the BSI Top10 ranking. Alongside his participation in the Anh Trai Say Hi concert and the release of Làn Ưu Tiên with MOPIUS, HURRYKNG and CiiN starred in a short commercial film for the TIKTOK SHOP 12.12 - SALE VUI CHỐT NĂM campaign. His cover of Mất Kết Nối with 2Khang and Wean Lê also brought laughter and engagement from fans.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN DECEMBER 2024

The two Anh Trai Say Hi concerts reaffirmed their popularity, consistently making it into the BSI Top10 Events ranking. A series of New Year’s celebration events from the beer industry dominated this month’s rankings, including Tiger Remix 2025, Vòng Quay Lễ Hội by 1664 Blanc, Heineken Countdown 2025, Larue Countdown 2025, and Hanoi Premium House. Additionally, major music events such as Hozo Music Festival, Sting Ravolution, Những Thành Phố Mơ Màng, and 8WONDER Winter 2024 also made a strong impact.

• Anh Trai Say Hi Concert continued with Day 3 and Day 4 at Mỹ Đình National Stadium, generating 851,094 discussions on social media thanks to a well-structured media strategy: Before the concert, the participating artists engaged in meaningful activities, including a visit to Ho Chi Minh’s Mausoleum. Memorable moments from the concert were widely shared on major platforms, particularly TikTok. After the concert, discussions were sustained through Trí Son Media’s content strategies, along with the announcement of Day 5 and a concert movie.
• The Anh Trai Vượt Ngàn Chông Gai concert held Day 2 at Vinhomes Ocean Park 3 (Hưng Yên). The event quickly generated buzz upon announcing a stellar guest lineup, including Đan Trường, Trúc Nhân, and Ngô Kiến Huy. In addition to the performances by the Anh Trai artists, the concert received praise for its high-quality lighting. However, some fans felt that the sound quality could have been improved. After the concert ended, audiences eagerly awaited Day 3 and the upcoming concert movie.
• The Những Thành Phố Mơ Màng Tour stopped in Hanoi, delivering unforgettable performances. A highlight was the trio 52Hz - Tlinh - CCMK’s rendition of Người Là Lắng Bên Đời, which went viral thanks to their stage chemistry. Their signature dance moves even sparked a new trend on TikTok.
• The Ravolution series made its third consecutive appearance in the BSI Top10 Events, marking its grand finale in December. The last show on December 7 was electrifying, featuring international DJs such as Timmy Trumpet, Dimension, Maddix, Morten, Nervo, Youna, and DJ Sally. Additionally, a mystery bag giveaway at convenience stores helped keep Ravolution in social media discussions.
• Hanoi Premium House gained attention with Fanzone ticket hunts for its year-end music night at Trần Nhân Tông Walking Street (Hanoi). The event featured top artists like Tóc Tiên, SOOBIN, Đức Phúc, Erik, Phương Ly, Hà Nhi, Quân A.P, RHYDER, Quang Hùng MasterD, and Dương Domic.
• 8WONDER Winter 2024, held on December 8 at Vinhomes Grand Park (Ho Chi Minh City), became a hot topic due to the appearance of legendary band Imagine Dragons. Audiences praised their live vocals and stage presence, with lead singer Dan Reynolds’ shirtless performance widely shared on TikTok.
• Larue Countdown 2025, another major beer-brand New Year’s event, took place on December 31, 2024, featuring Đức Phúc, Hà Nhi, Huỳnh James, Pjnboys, and more. Notably, the event showcased Đà Nẵng’s first-ever drone light show with fire effects, generating significant buzz across local community pages.

TOP 10 MOST POPULAR SHOWS ON SOCIAL MEDIA IN DECEMBER 2024

This December, the top two positions remain unchanged, with Rap Việt Season 4 and Chị Đẹp Đạp Gió 2024 continuing to lead the rankings. Mái Ấm Gia Đình Việt climbed to third place, marking its best ranking of 2024. Several new shows made their debut in the rankings, including Bước Nhảy Hoàn Vũ 2024, Xuân Hạ Thu Đông Rồi Lại Xuân, and Biệt Đội Siêu Sao. Additionally, familiar programs such as 2 Ngày 1 Đêm, Bài Hát Của Chúng Ta - Our Song Vietnam, Đường Lên Đỉnh Olympia, and Bậc Thầy Săn Thưởng also secured spots in the rankings.

• Rap Việt Season 4 continues to lead the BSI Top 10 rankings, with TikTok remaining the primary discussion platform. The highlight of the show this month was the song Anh Đã Làm Gì Đâu, performed by Nhật Hoàng and Thùy Chi. The song dominated the Top 1 Trending Music on YouTube Vietnam for an extended period after its release. Fans also engaged in positive discussions about the Rap Việt finale, agreeing that “captain” Robber was a well-deserved winner. However, the show faced controversy over Manbo’s performance and the unexpected withdrawal of two promising contestants, Dangrangto and Queen B.
• Chị Đẹp Đạp Gió 2024 had a more “eventful” December, gaining 20,000 more discussions compared to the previous month, which improved its BSI score. This surge was largely driven by the improved quality of performances. The song Chưa Quên Người Yêu Cũ, performed by Thiều Bảo Trâm and Dương Hoàng Yến, received a positive response thanks to additional lyrics written by Vũ Cát Tường. Other songs, including Mưa Tháng Sáu, Mộng Hóa, and Đợi Bàn, were also praised for their modern and fresh musical style. However, the show's positive sentiment index saw a slight dip due to suspicions of vote manipulation, which resulted in contestant Ái Phương being eliminated prematurely.
• Mái Ấm Gia Đình Việt deeply moved audiences with the heartbreaking story of a boy abandoned by his mother, accompanied by a letter titled "From My Child," featured in Episode 115. Many viewers expressed their outrage, questioning how the mother could write such a letter, while also sending words of encouragement to Nguyễn Hà Vương, the child at the center of the story. The audience also left numerous positive comments for Hoa Sen Group, the show’s main sponsor.
• 2 Ngày 1 Đêm this month featured a trip to Điện Biên, joined by guest stars Pháo and Thùy Tiên. This marked the fourth and final trip of the show’s second festival season. The Điện Biên trip received positive feedback from netizens for its meaningful message. Additionally, the fun interactions between the cast and guests were widely shared across social media.
• Xuân Hạ Thu Đông Rồi Lại Xuân made its debut in the BSI Top 10 rankings. Despite entering its third season, the show continues to generate significant discussion. The highlight this month was the performance of Flying, Deep in The Night by Min and Lâm Bảo Ngọc, which surprised Paul Kim with their accurate Korean pronunciation.
• Bước Nhảy Hoàn Vũ 2024 also made its first appearance in the BSI Top 10 rankings. Hera Ngọc Hằng’s performance with Lyubomir received positive reactions, improving public perception of the Miss Vietnam 2022 second runner-up. However, Phương Oanh’s speech had a negative impact on the show’s sentiment score, which dropped to 0.54.
• Bài Hát Của Chúng Ta - Our Song Vietnam, despite airing its finale at the beginning of the month, still generated over 61,000 discussions. Fans debated the results, as Thu Minh and Vũ Thảo My were crowned the winners of the first season. The performance of Sao Hạng A by HIEUTHUHAI, Dương Domic, JSOL, and Song Luân also contributed to the show’s buzz.
• Đường Lên Đỉnh Olympia returned to the rankings after a one-month absence. The main discussion topic this month was an exchange about the game League of Legends between host Khánh Vy and contestant Anh Thơ, which quickly gained attention from the gaming community. Additionally, fans discussed Lê Quang Duy Khoa, the champion of the Month 2 - Quarter 1 competition, and Hứa Trung Hiếu, a contestant dubbed the “heartthrob” of the show.
• Biệt Đội Siêu Sao made its first entry into the BSI Top 10. This reality TV show aims to showcase Vietnamese cuisine, culture, and scenic destinations. The show features a star-studded cast, including Tiến Luật, Ninh Dương Lan Ngọc, Huyền Baby, Tiểu Vy, Liên Bỉnh Phát, and special guests. The Điện Biên Phủ episode evoked strong emotions from viewers.
• Bậc Thầy Săn Thưởng entertained audiences with its humorous interactions, often featuring more comedic banter than actual prize-hunting. However, a controversial joke from Misthy directed at Lâm Vĩ Dạ received backlash, making some viewers uncomfortable.

PHỤ LỤC

Detailed information on the metrics that make up the BSI score for the BSI Top 10 Campaigns, BSI Top 10 Influencers, BSI Top 10 Events, and BSI Top 10 Shows rankings in December 2024.

To learn more and discuss in detail about evaluating brand health, campaigns, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.

The BSI Top10 rankings are a reliable, high-quality, and up-to-date chart for social media, based on metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The November 2024 BSI Top10 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media platforms and online publications from November 1, 2024, to November 30, 2024.

The BSI (2023 version) introduced two new adjustment metrics: Diversity Score and Audience Score. These, combined with the five criteria from the 2021 version, offer a more comprehensive and in-depth evaluation of the success of campaigns, events, and programs on social media. Learn more about how the BSI Top10 is ranked in the 2023 version.

Each factor in the BSI rankings holds equal significance, and a single change can alter the entire Top10 ranking. Since January 2023, the rankings have fully adopted the 2023 version, integrating the new Diversity Score and Audience Score.

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TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN NOVEMBER 2024

Featured in this month's BSI Top 10 Campaigns rankings are: Sting Ravolution Music Festival by Sting; Flip The Boredom Thematic Campaign 2024 by Warrior; First Days Colostrum - The Superstars of Strength by Colosbaby; Refreshing Party Blast by Tiger Crystal; The First Sip Can Only Be Heineken by Heineken; Bold Spring Kickoff by Tiger; Gratitude for the Wonderful Things Left Unsaid by Danisa; Pop Open a Tiger Can, Raise the Billion-VND Gold Ball by Tiger; Show Off Your Health by Manulife; Crispy & Delicious - Oh-So Irresistible Rolls by Lay’s.

• Sting Ravolution led this month’s BSI Top10 Rankings with its event series under the same name, bringing live music to universities nationwide. In November, Sting Ravolution visited Vietnam National University Ho Chi Minh City and Can Tho University, featuring a star-studded lineup including HIEUTHUHAI, Quang Hùng MasterD, Ngô Lan Hương, Wean Lê, and Pháp Kiều. Most discussions revolved around students' check-ins and music nights, earning Sting Ravolution a spot in the BSI Top10 Events category for two consecutive months.
• Flip The Boredom Thematic Campaign 2024, led by Warrior, ranked second in November’s BSI Top10 Rankings. The campaign stood out with a livestream event featuring Lê Dương Bảo Lâm and Dương Domic playing pickleball, hosted by Võ Tấn Phát. Dương Domic's trending song added humor to user discussions, while Warrior launched a mini-game on TikTok, encouraging users to catch on to the trend.
• The campaign Sữa non ngày đầu - Siêu sao lớn khỏe by ColosBaby gained attention through its remarkable collaboration with Cici, the daughter of artist JustaTee. Fans enthusiastically shared videos of this partnership, and ColosBaby engaged users further with a fill-in-the-blank mini-game.
• Bật Tiệc Sảng Khoái by Tiger Crystal was the highlight of the year-end festive season. Its Birthday Gala in November featured a performance by Phan Đinh Tùng, with additional promotions from KOLs like Ciin, MisThy, and Emma Nhất Khanh.
• The campaign Ngụm đầu chỉ có thể là Heineken focused on the immersive KenVerse Experience, featuring SOOBIN, Quang Hùng MasterD, and Kay Trần. This event became a hot topic on social media, especially on TikTok, as users shared their check-in experiences.
• Khai Xuân Bản Lĩnh by Tiger welcomed the Lunar New Year early with new packaging and promotions by Anh Tú Atus and Neko Lê, whose posts drew cheerful comments from fans.
• The campaign Biết Ơn Điều Tuyệt Vời Chưa Nói by Danisa launched a heartfelt Lunar New Year MV featuring Dương Hoàng Yến, Lê Minh Hiếu, and 7EAN, highlighting the longing of expatriates to return home for the holidays.
• Tiger's Bật Lon Tiger, Nâng Bóng Vàng 1 Tỷ targeted football fans with its unique "Golden Ball Hunt" promotion. This campaign gained traction in football community pages.
• Manulife’s Khoe Khỏe campaign encouraged discussions through its #KhoeKhỏe challenge, showcasing healthy habits and introducing new products via mini-games. Its notable Live Healthily Every Day Festival in Nghệ An, Hải Phòng, Thanh Hóa, and Đà Nẵng offered free health check-ups for local communities.
• Lay’s Giòn Ngon - Cuốn Ơi Là Cuốn by Lay’s promoted its product on social media, from entertainment pages to Gen Z-focused channels. Key discussions included the youth queuing for Lay’s x Cheese combos to receive Labubu figures and Lay’s appearance on Rap Việt.

TOP 10 NGƯỜI ẢNH HƯỞNG NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

TOP 10 INFLUENCERS ON SOCIAL MEDIA IN NOVEMBER 2024

The BSI Top10 Influencers for November 2024 welcomed newcomers Lê Tuấn Khang and Miss International 2024 winner Huỳnh Thị Thanh Thủy. Nguyễn Thúc Thùy Tiên also returned after months of absence, alongside familiar names like Quang Hùng MasterD, HIEUTHUHAI, Dương Domic, Lê Dương Bảo Lâm, Sơn Tùng M-TP, Rhyder, and JSOL.

• Quang Hùng MasterD maintained the top spot for two consecutive months, driven by various activities: collaborating with Xanh SM for the MV “Ngày Trong Xanh,” winning the TikTok Awards 2024 Music Artist of the Year, forming the boy band MOPIUS with JSOL, Dương Domic, and HURRYKNG, attending music events Sting Ravolution and School Fest, and appearing in Episode 70 of 2 Ngày 1 Đêm. These activities generated 1.3 million social media discussions.
• Lê Tuấn Khang là TikToker được vinh danh ở hạng mục Nhà sáng tạo nội dung Giải trí của năm tại lễ trao giải TikTok Awards 2024. Ngay lập tức, trên khắp các nền tảng mạng xã Quang Hùng MasterD topped the list for the second consecutive month, driven by activities such as collaborating with Xanh SM on the MV Ngày Trong Xanh, winning Musical Artist of the Year at the TikTok Awards 2024, forming the band MOPIUS, attending Sting Ravolution and School Fest, and appearing in 2 Ngày 1 Đêm Episode 70. These activities generated 1.3 million social media mentions.
• TikToker Lê Tuấn Khang was crowned Entertainment Content Creator of the Year at the TikTok Awards 2024, sparking debates about Khiết Đan and Tuấn Khang, with support leaning toward the latter. Following the awards, Khang gained over 12 million followers, and his iconic phrase “Dự đám giỗ bên cồn” went viral.
• HIEUTHUHAI had a busy November, releasing the edgy yet well-received rap TRÌNH, performing at GENfest and Viettel Y-Fest, and participating in Rap Việt and 2 Ngày 1 Đêm. He also made headlines as the new CEO of Celano ice cream.
• Huỳnh Thị Thanh Thủy made her debut in the Top10 by becoming the first Vietnamese Miss International 2024 winner. Her Q&A session went viral, evoking national pride.
• Dương Domic stole the spotlight with the release of his EP Dữ Liệu Quý, particularly the track Mất Kết Nối, which trended on TikTok as a soundtrack for a viral Thai MOCA staircase photo trend.
• This month, Lê Dương Bảo Lâm actively promoted various major brands, including Shopee, Warrior, VitaDairy, VinFast, and Nguyễn Kim. Despite his busy schedule, “Thu Diễm” consistently updated his daily life on social media, especially maintaining interactions with the Anh Trai Say Hi crew.
• Sơn Tùng M-TP continued to limit his presence on social media, posting only twice this month. However, his performance at the Viettel Y-Fest event alone generated significant buzz, with over 360,000 discussions. A simple check-in post about enjoying iced tea at a sidewalk stall also garnered nearly 55,000 discussions.
• Rhyder successfully held his first mini-show, “Dự Án Bí Mật,” this month. He also performed at several major events, including the celebration of Đại Học Duy Tân’s 30th anniversary, the Vietnam International Fashion Week organized by Aquafina, and delivered a standout rendition of the song Chân Thành in Episode 11 of Our Song Vietnam.
• JSOL, another member of the boyband MOPIUS, made it to the BSI Top 10 rankings this month. The singer held his second fan meeting at Capital Theatre, with many performance moments shared widely on TikTok. Additionally, he participated in two events, School Fest and Single with STYLE. Recently, JSOL has been adored by fans for his exceptional content creation skills, rivaling that of professional agencies.
• Nguyễn Thúc Thùy Tiên returned to the BSI Top 10 after months of absence. This month, all eyes were on her portrayal of Phượng in the movie Linh Miêu - Quỷ Nhập Tràng. Many viewers shared positive feedback, praising her commendable performance in her first acting role for a theatrical film.

TOP 10 SỰ KIỆN NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

In addition to the Sting Ravolution campaign, the BSI Top 10 Events rankings for November 2024 featured a series of explosive entertainment events, including GENfest 2024 - Phố Trong Phố, Sting Ravolution Series, Y-Fest Concert Tour 2024, Mixi Cup 2024 Final, TikTok Awards Vietnam 2024, Hanoi Beer Festival 2024, Zalopay Year End Fes 2024, Vincom20 Music Festival, Aquafina Vietnam International Fashion Week, and SKYNote Live Concert by Quốc Thiên.\

• GENfest 2024 - Phố Trong Phố Held on November 23–24, GENfest 2024 generated over 100,000 heated discussions on social media. The event featured a star-studded lineup, including Korean sensations PSY, HWASA, and LOCO, alongside popular Vietnamese artists such as MONO, Wren Evans, and the GERDNANG crew. A rehearsal clip of HIEUTHUHAI performing Không Thể Say drew significant attention before the event. Viral moments from the festival dominated TikTok, especially LOCO’s performance of SAY YES.
• Y-Fest Concert 2024 Organized by Viettel, this music festival brought together Vietnam’s top stars, including Sơn Tùng M-TP, SOOBIN, HIEUTHUHAI, Isaac, and Dương Domic. Many attendees expressed satisfaction on social media, especially highlighting Sơn Tùng M-TP’s world-class performance. 
• Mixi Cup 2024 A football tournament hosted by Độ Mixi for content creators, singers, and KOLs in Vietnam, Mixi Cup 2024 attracted millions of views on YouTube over two days. The event’s professional-level organization impressed viewers, and humorous moments from streamer Thầy Giáo Ba quickly went viral online.
• TikTok Awards Vietnam 2024 This grand awards night brought together over 1,300 content creators, artists, and partners. For the first time, the "Entertainment Creator of the Year" award was shared by two winners: Lê Tuấn Khang and Khiết Đan. Lê Tuấn Khang’s victory sparked significant discussion and analysis among netizens. 
• Hanoi Beer Festival 2024 Hosted by HABECO, this cultural-artistic event aimed to thank customers. Buzz around the event started with ticket-hunting activities and continued through a minigame sharing memorable moments. The highlight was the Hanoi Premium Night, featuring performances by SOOBIN, Đức Phúc, Phương Ly, and Lou Hoàng.
• Zalopay Year End Fes 2024 This music and shopping festival, organized by Zalopay at Nguyễn Huệ Walking Street, featured stars such as Trang Pháp, Rhymastic, Lou Hoàng, and Ngô Lan Hương. Social media communities buzzed with excitement during the ticket-hunting phase. 
• Đại nhạc hội Vincom20 là đêm nhạc kỷ niệm sinh nhật 20 tuổi của Vincom. Gần như mọi thảo luận của người dùng đều hướng về T-ARA - nhóm nhạc Hàn Quốc đình đám một thời. Người hâm mộ hào hứng chia sẻ những khoảnh khắc đáng yêu của 4 thành viên trong nhóm T-ARA. 
• Aquafina Vietnam International Fashion Week Fall/Winter Held in Hanoi, this event celebrated innovation and creativity in Vietnamese fashion. It garnered discussions across multiple platforms, including posts from designers, models, and entertainment news outlets.
• Live concert SKYNote This concert marked Quốc Thiên’s nearly 20-year journey in music. Spanning two shows, with the first in October in Hanoi and the second in November in Đà Lạt, the latter featured artists like SOOBIN, Rhymastic, Hà Nhi, and Binz. Interactive moments between artists shared on TikTok received widespread engagement.

TOP 10 CHƯƠNG TRÌNH  NỔI BẬT NHẤT TRÊN SOCIAL MEDIA THÁNG 11/2024

In addition to the Sting Ravolution campaign, the BSI Top 10 Events rankings for November 2024 featured a series of explosive entertainment events, including GENfest 2024 - Phố Trong Phố, Sting Ravolution Series, Y-Fest Concert Tour 2024, Mixi Cup 2024 Final, TikTok Awards Vietnam 2024, Hanoi Beer Festival 2024, Zalopay Year End Fes 2024, Vincom20 Music Festival, Aquafina Vietnam International Fashion Week, and SKYNote Live Concert by Quốc Thiên.

• Rap Việt Season 4 topped the rankings for the first time, generating over 617,000 discussions, primarily on TikTok (68.1%). The spotlight this month was on the rap tracks Lướt Trên Con Sóng by Darangto and Qua Từng Khung Hình by Hustlang Robber featuring Ngắn. Many fans believe Qua Từng Khung Hình saved this season of Rap Việt. However, issues from previous months, such as excessive singing and manipulated results, were mentioned, which impacted the program’s sentiment score.
• Chị Đẹp Đạp Gió 2024 entered its first performance with high expectations due to its talented and unique cast. However, audiences felt the debut performance did not fully exploit the potential of the cast, with some critiquing the show’s editing. Fans expressed their continued support, hoping for more explosive performances in future episodes.
• 2 Ngày 1 Đêm returned to its usual third-place spot with its highlight this month being the artists’ ghe ngo racing challenge. Guest appearances by Quang Hùng MasterD and JSOL boosted discussions across platforms beyond YouTube. The "hộp đựng giấy mỏ hỗn" (fan-made creation by Thu Diễm) also gained traction on TikTok, further fueling online conversations.
• Bài Hát Của Chúng Ta - Our Song Vietnam brought emotional performances this month, with highlights including Quang Hùng MasterD and Rhyder’s contributions. The "Khúc giao tranh" mashup between two divas Thanh Lam and Thu Minh in Tình 2000 and Có Không Giữ Mất Đừng Tìm was a major hit, leaving audiences in awe.
• Mái Ấm Gia Đình Việt continued to touch hearts with powerful stories of disadvantaged lives. A touching moment featured an orphan boy in a worn-out school uniform—the most precious possession he had—breaking down in the middle of the set, which deeply moved the audience. TikTok emerged as the main platform for discussions (accounting for 87.6%), with netizens expressing empathy and support. The program also thanked Tôn Hoa Sen for their meaningful collaboration.
• Shark Tank Vietnam Season 7 grabbed attention with Shark Bình’s response to the question: "Are you making money or making a living?" A standout deal this month was a creative chess set startup, valued at 40 million VND, which combined intellectual gaming and refined design. The season concluded with memorable startup stories and potential investment deals, though the Sharks’ statements occasionally drew mixed reactions from the audience, which lowered the program’s sentiment score (0.33).
• Bạn Muốn Hẹn Hò made its return to the rankings after a four-month hiatus, sparking controversy over the strict dating standards imposed on the couples. While some viewers wished the best for the couples, many criticized the high expectations that led to missed opportunities.
• Bậc Thầy Săn Thưởng made its debut in the BSI Top 10 Shows, combining entertainment and logic-based deduction in a treasure hunt format. Airing weekly on HTV7, the show attracted significant attention, particularly due to the participation of popular stars like Trường Giang, Lâm Vỹ Dạ, and Mạc Văn Khoa.
• Sinh Viên Thế Hệ Mới 2024 entered the BSI Top 10 rankings for the first time. This reality competition, aired on VTV3, featured creative projects with a positive community impact from teams representing universities like Đại học Bách khoa TP.HCM, Đại học Y Hà Nội, and Đại học Ngoại ngữ – ĐHQG Hà Nội. The final saw Đại học Ngoại ngữ take the top prize with their project SignBySign, showcasing Gen Z’s talent and creativity.
• Vũ Trụ Đồng Tiền - The Moneyverse, a new program aired on VTV3, also made its first appearance in the BSI Top 10 rankings. This weekly show focuses on developing personal finance, investment, and entrepreneurship skills, particularly targeting students. It blends entertainment and financial knowledge to engage audiences in online discussions.

PHỤ LỤC

Here are the detailed information about the metrics that make up the BSI rankings for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows for November 2024:

To learn more and engage in a detailed discussion on evaluating brand health, campaign performance, and optimizing customer engagement effectiveness on social media using BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team at info@buzzmetrics.com.