BSI Top10 Rankings

The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 Rankings for September 2025 include the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media platforms and online news outlets during the period from September 1, 2025 – September 30, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics — the Diversity Score and the Audience Score — which, combined with the five evaluation criteria from the 2021 version, bring a more comprehensive and in-depth perspective when assessing the success of campaigns, events, and shows on social media.

The BSI reflects a balance of equally important factors. A change in any single factor can lead to a shift in the overall BSI Top10 Rankings.

Starting from January 2023, the BSI Top10 Rankings have been fully evaluated according to the 2023 version, incorporating the two new adjustment metrics — Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN SEPTEMBER 2025

Campaigns celebrating Vietnam’s National Day, including “Tự Hào Việt Nam” (Proud of Vietnam) and “Fandom Yêu Nước” (Patriotic Fandom), continued to soar in the BSI Top10 Rankings for September 2025.

The “Bản lĩnh tới cùng – Húc tới đi” (Unstoppable Spirit – Keep Charging Forward) campaign by Red Bull, backed by a grand-scale investment, climbed to second place.

Simple made its debut on the rankings with its “Da mụn chọn đơn giản - Đơn giản là Simple” campaign. Other notable campaigns include Tiger Street Football 2025 by Tiger, “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô, “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) by VinFast, “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife, “Galaxy S25 FE” by Samsung, and “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting.

• The “Tự Hào Việt Nam” (Proud of Vietnam) campaign continued to lead all communication initiatives during the celebration of the 80th Anniversary of the August Revolution and Vietnam’s National Day (September 2), generating over half a million discussions. The highlight of this campaign was the “Tự Hào Việt Nam” concert, which brought together both veteran and emerging artists such as Tùng Dương, Mỹ Linh, Phương Mỹ Chi, Muộii, Trúc Nhân, Pháo, and Suboi. The event was open to the public, attracting significant attention and engagement across social media.
• “Bản Lĩnh Tới Cùng – Húc Tới Đi” (Unstoppable Spirit – Keep Charging Forward) by Red Bull soared in this month’s rankings, thanks to the Húc Tour – Húc Fest music festival, featuring top Vietnamese stars such as Sơn Tùng M-TP, Low G, Rhyder, Tlinh, and HURRYKNG. The campaign achieved high virality not only across entertainment communities but also on local media pages. Sơn Tùng M-TP’s enthusiastic social media posts further amplified its reach, generating over 63,000 quality discussions — far surpassing many other campaigns. The Húc Tour – Húc Fest concert was also honored at No. 2 on the BSI Top10 Events Rankings.
• “Tiger Street Football 2025” by Tiger successfully blended music and football to maximize engagement. The campaign’s focal point was an amateur football tournament where fans could play alongside four Manchester United legends, complemented by a star-studded music stage featuring top Vietnamese artists. Coverage from local, sports, and entertainment channels, as well as ticket giveaway minigames, helped boost visibility. This was one of two campaigns to achieve a perfect Sentiment Score, with its football tournament ranking No. 3 on the BSI Top10 Events chart.
• “Trọn một ngày sum vầy, Sáng mãi chuyện đêm trăng” (A Day of Reunion, A Bright Mid-Autumn Night) by Kinh Đô stood out as one of the few campaigns leveraging the Mid-Autumn Festival. It captured attention with the launch of a new Lava Choco flavor, alongside livestream activities, minigames, and collaboration with retail partners, which helped boost engagement.
• “Fandom Yêu Nước” (Patriotic Fandom) — a creative project by Kenh14.vn — was another National Day-themed campaign, maintaining its strong presence after first appearing in the August 2025 BSI Top10 Rankings. As in the previous month, Kenh14.vn utilized its media expertise to continuously share stories surrounding National Day from multiple perspectives, even after the holiday ended, effectively sustaining post-event buzz.
• “Chuyển Xanh Chọn VinFast” (Go Green, Choose VinFast) marked VinFast’s return to the BSI Top10 Campaigns chart. Through this campaign, the brand reaffirmed its commitment to green living and sustainable mobility, widely shared by users on their personal pages. VinFast also connected with younger audiences by collaborating with artist Duy Khánh in a “Meet & Greet: Chạy về phía X-ANH” (Run Toward the Green) event.
• “Chọn Xanh Cho Khỏe” (Choose Green for Health) by Manulife also focused on sustainable living, but from a health and insurance perspective. To maintain engagement, Manulife organized regular minigames on its fanpage — notably featuring AI technology in the “Discover Your Green Version” interactive game.
• “Da mụn chọn đơn giản - Đơn giản là Simple” by Simple Skincare generated strong buzz after JSOL temporarily “took over” the brand’s fanpage, delighting followers with his trademark humor reminiscent of his “Trí Son Media” persona. His involvement helped Simple Skincare debut as a newcomer in the BSI Top10 Campaigns Rankings.
• Samsung’s “Galaxy S25 FE” launch campaign sustained discussion heat through a series of minigames on tech-focused pages and youth-oriented media outlets like Đài Phát Thanh and Kiến Không Ngủ, ensuring consistent online attention.
• Finally, “Dám Nghĩ Dám Làm” (Dare to Think, Dare to Do) by Sting initially sparked curiosity with scorpion-themed billboards along Nguyễn Huệ Walking Street, teasing its new-generation Sting product. Later, collaborations with HIEUTHUHAI, Vũ Thịnh, and various KOLs propelled the campaign’s viral spread across social media.

TOP 10 MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA IN SEPTEMBER 2025

The BSI Top10 Rankings for September 2025 mark the return of several familiar faces, including Mỹ Tâm, Hòa Minzy, Jun Phạm, Bùi Công Nam, Dương Domic, and Rhyder.

This month also highlights the rise of female artists, with six women featured in the Top 10. Meanwhile, Sơn Tùng M-TP, Phương Mỹ Chi, and Lê Dương Bảo Lâm continue their streak of appearances in the BSI Top10 Rankings.

• Sơn Tùng M-TP delighted fans by joining the viral “Tân Nhạc Thính Phòng” (Modern Chamber Music) trend, humorously calling himself “Saint Toine Emtippy.” In September, a new meme wave — “If it flops, tag Sơn Tùng M-TP” — took over social media, with users joking that posts mentioning him would automatically get high engagement. This trend generated a massive discussion volume for Sơn Tùng M-TP, putting him far ahead of other artists. He also performed at Red Bull Húc Fest, sharing the stage with several top young artists.
• Phương Mỹ Chi maintained her popularity thanks to her song “Ếch Ngoài Đáy Giếng” (The Frog at the Bottom of the Well), which was performed during school opening ceremonies across the country. She also performed at A80 and the “Em Xinh Say Hi” concert — two major events of September — while continuing to engage fans with funny short clips on her personal social media channels.
• Hòa Minzy deeply moved audiences with her new song “Nỗi Đau Giữa Hòa Bình” (Pain in Peace), released during the National Day period. Her emotional performance at the A80 event became a viral moment on TikTok, earning her strong public affection.
• Mỹ Tâm returned to the BSI Top10 Rankings after a long absence. Her standout activity this month was her performance at the A80 event alongside Hòa Minzy and Phương Mỹ Chi. The teaser for her upcoming year-end live concert also sparked excitement among fans.
• Lê Dương Bảo Lâm remained highly active, appearing in two popular shows — “Chiến Sĩ Quả Cảm” and Season 4 of “2 Ngày 1 Đêm”. His heartwarming interactions with his son, Ku Phin, continued to receive positive attention from audiences.
• After a short absence last month, Rhyder quickly returned to the BSI Top10 with his new track “Sau Cơn Suy” (After the Storm). He also performed at Red Bull Húc Fest and appeared as a guest in Episode 81 of “2 Ngày 1 Đêm.”
• Quang Hùng MasterD once again showcased his remarkable productivity, releasing the MV “Idol Hút” in collaboration with the NuVi brand. He also performed at music events organized by BIDV and Yamaha, further expanding his public reach.
• Jun Phạm re-entered the BSI Top10 after a long hiatus. Most discussions about him stemmed from his interactions with other artists in “Gia Đình Haha.” This month, he also teamed up with singer Bùi Lan Hương to release the duet “Nhẹ Tựa Khói Sương” (Soft as Mist).
• Bùi Công Nam, affectionately known as Ba Nam, became the second “Gia Đình Haha” member to make the BSI Top10. Like Jun Phạm, much of his engagement came from the show, but he also performed at various university music events.
• Dương Domic had a dynamic September with the release of his new song “Không Thời Gian” (Timeless), performances at the “Em Xinh Say Hi” concert, and a fan meeting in Hanoi. He also partnered with Long Châu Pharmacy to promote positive health messages, earning praise for his social contribution.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN SEPTEMBER 2025

Two major events celebrating the 80th Anniversary of Vietnam’s National Day (September 2) were featured in this month’s BSI Top10 Events Rankings — the Military Parade and Marching Ceremony commemorating the historic milestone, and the Exhibition on 80 Years of National Achievements. A series of music-driven events also dominated the rankings this month, including the “Em Xinh Say Hi” Concert, Red Bull’s “Húc Tour – Húc Fest”, Tiger’s “Tiger Street Football 2025”, YAMAHA’s “Phiêu Concert”, “V Fest – Vietnam Today”, BIDV Music Festival – Emerald X, and Happy Bees 15. Additionally, the “Lụa Là Trà Hoa” (Silky Tea Blossoms) fashion event made a notable appearance on the list.

• The A80 Military Parade and Marching Ceremony, celebrating the 80th Anniversary of Vietnam’s National Day (September 2, 1945 – September 2, 2025), took place solemnly at Ba Đình Square, Hanoi. The event recreated the nation’s proud revolutionary spirit through the re-enactment of President Hồ Chí Minh’s Declaration of Independence, touching moments from veteran soldiers, and the release of 900 doves symbolizing peace. Major media outlets on Facebook and TikTok simultaneously covered the event, helping it attract nearly 1 million quality user discussions — far surpassing any other event in September.
• The “Em Xinh Say Hi 2025” Concert, organized by Vie Channel, gathered over 30 prominent female artists including Phương Mỹ Chi, Bích Phương, Phương Ly, Pháo Northside, Lâm Bảo Ngọc, and Orange, with its debut night held in Ho Chi Minh City. In the lead-up to the concert, interactive mini-games and ticket-hunting campaigns by partner brands such as Diana, Warrior, and Celano generated massive buzz online. Even after the show ended, fans continued sharing humorous TikTok moments featuring the “Em Xinh” performers.
• “Lụa Là Trà Hoa”, a fashion show by designer Linh San (Linh San Couture), drew strong attention on social media with its star-studded lineup of beauty queens, actresses, and models such as Đỗ Thị Hà, Phương Khánh, Xuân Hạnh, Quế Anh, Trương Ngọc Ánh, Kim Tuyến, and sisters Nam Em – Nam Anh. The event highlighted a contemporary áo dài collection blending tradition and modernity, while viral red-carpet and behind-the-scenes moments further cemented Linh San Couture’s reputation in Vietnam’s fashion scene.
• YAMAHA’s “Phiêu Concert”, a free mega music festival marking the 70th anniversary of Yamaha Motor, took place on September 28 at Cách Mạng Tháng Tám Square, Hanoi. The lineup featured Sơn Tùng M-TP, MOMO, Isaac, Kay Trần, Anh Tú, and Quang Hùng MasterD. The pre-event campaign “Ride the Concert with Yamaha,” including mini-games, livestreams, and free zone ticket giveaways, created a viral lead-up. Despite heavy rain, the concert remained electric, with Sơn Tùng M-TP’s performance becoming a major highlight on social media.
• The Exhibition on 80 Years of National Achievements was another key celebration, held at the National Exhibition Center (Đông Anh, Hanoi), attracting over 10 million visitors — a record-breaking turnout. Online discussions buzzed around innovative technologies showcased by major corporations such as VinRobotics’ robots and Viettel’s military equipment. The exhibition concluded with the concert “I Love My Country” and a spectacular fireworks display.
• V Fest – Vietnam Today, organized by VTV on September 20, 2025 at the Vietnam Exhibition Center, served as the grand finale of the A80 celebration series. The event welcomed over 20,000 attendees and featured top-tier artists including Vũ., Nguyễn Hùng (MAYDAYs), Noo Phước Thịnh, Vũ Cát Tường, Hương Tràm, Phương Ly, and Rhyder. Prime Minister Phạm Minh Chính’s address, the duet “Còn Gì Đẹp Hơn” by Vũ. and Nguyễn Hùng, and the viral image of Vũ. in military uniform became major talking points online.
• The BIDV Music Festival – Emerald X, marking 10 years of BIDV SmartBanking and the launch of SmartBanking X – The Digital Bank of the Future, was held on September 27, 2025 at Nguyễn Huệ Walking Street, Ho Chi Minh City. The lineup included Tùng Dương, Tóc Tiên, (S)TRONG Trọng Hiếu, Quang Hùng MasterD, Phương Mỹ Chi, Chillies, and Maitinhvi. Pre-event activities, including tech showcases and app-based mini-games, attracted tens of thousands of participants.
• Finally, Happy Bees 15, the annual student welcome concert organized by FPT Polytechnic, featured Sơn Tùng M-TP — marking his fourth Happy Bee appearance and ninth performance on FPT’s stage — alongside Trọng Hiếu, Rhyder, Minh Tốc & Lam, Ngô Lan Hương, Vũ Phụng Tiên, and MC Hoàng Rapper. The pre-event mini-games and livestream ticket giveaways generated tens of thousands of interactions from students and the Sky fandom community.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN SEPTEMBER 2025

“Anh Trai Say Hi” Season 2 successfully inherited the No.1 spot from “Em Xinh Say Hi”, maintaining its leading position on the BSI Top10 Shows chart even as it approaches its final episodes. “Gia Đình Haha” bids a temporary farewell to audiences at No.2 — the highest ranking the show has achieved so far. “Chiến Sĩ Quả Cảm” and “2 Ngày 1 Đêm” secured the third and fourth spots, respectively. Meanwhile, shows such as “Tân Binh Toàn Năng,” “Mái Ấm Gia Đình Việt,” “Sao Nhập Ngũ,” and “Running Man Vietnam” continued to hold their positions in the rankings. This month’s chart also welcomed some familiar yet long-absent names —  “Vợ Chồng Son” (The Newlyweds) — while “Vietnam’s Next Top Model” made its first-ever appearance in the BSI Top10.

• “Anh Trai Say Hi” officially returned for its second season, featuring 30 diverse artists. The theme MV “All Eyes On Us” and especially the song “Người Như Anh Xứng Đáng Cô Đơn” (A Man Like You Deserves to Be Lonely) received enthusiastic attention from audiences. With the charming hosting of MC Trấn Thành and the energetic, competitive spirit among the contestants, many viewers believe the show has had a strong start and are eagerly anticipating more explosive performances in upcoming episodes.
• “Gia Đình Haha” (Haha Family) gained momentum toward the end of Season 1 with emotional moments and a promise to return. The cast — Jun Phạm, Rhymastic, Bùi Công Nam, Ngọc Thanh Tâm, Duy Khánh, along with (S)TRONG Trọng Hiếu, Y Xim, and Tóc Tiên — brought a series of memorable highlights, including broken proverbs, the “Super Vietnamese” teacher, traditional experiences like making New Year poles and rice offerings, and impressive singing and cover performances praised as professional-level.
• “Chiến Sĩ Quả Cảm” (Courageous Soldiers) continued to explore the physical and mental training journey of 11 artists as they took on the roles of firefighters and rescue workers. Beyond the intense role-play moments, the show delivered lighthearted humor thanks to the chemistry between Lê Dương Bảo Lâm and Tiến Luật. Quang Hùng MasterD’s performance within the show also received strong positive engagement from viewers.
• “2 Ngày 1 Đêm” (2 Days 1 Night) Season 4 premiered on September 21, 2025, under the theme “The Journey of Connection”, reuniting the familiar cast from previous seasons. This time, not only Lê Dương Bảo Lâm, but also HIEUTHUHAI, Ngô Kiến Huy, and Trường Giang were highly active on social media. Community pages, notably Thuyền Nhỏ Lênh Đênh, frequently shared funny and heartwarming behind-the-scenes moments, helping to boost discussion and engagement.
• “Tân Binh Toàn Năng” (The All-Round Rookie) officially entered its international competition phase with 11 upgraded rookies after 100 days of training. The theme MV “Show Me”, filmed in Thailand, was directed by Directornet and produced by Hyuk Shin. Fans expressed excitement over the appearance of international groups, fueling the campaign’s global buzz.
• “Mái Ấm Gia Đình Việt” (Vietnamese Family Home) moved audiences with the touching story of 10-year-old Minh Huy from Thanh Hóa, a kind and grateful boy who thanked his grandmother for buying him salmon head and expressed a heartfelt wish to repay her kindness in the future. The program sustained high engagement for an extended period through its wide media network, regularly sharing stories of families in need.
• “Vietnam’s Next Top Model 2025” made its first-ever appearance in the BSI Top10 Rankings, signaling the comeback of the show produced by MultiMedia JSC, aired on VTV9 and MultiTV Official. Contestant “Nàng Mơ” Trà My has become a fan favorite, praised for her consistency, charisma, and viral moments — though not without controversy. Meanwhile, Giang Phùng, Mi Lan, Mai Hoa, and Mỹ Ngân have also made strong individual impressions. On TikTok, users actively shared content and discussed the contestant quality this season.
• “Sao Nhập Ngũ 2025” (Stars Join the Army) maintained its steady popularity thanks to interactive activities such as minigames, unitours, and behind-the-scenes videos, continuing to promote a spirit of teamwork and civic responsibility. However, controversies surrounding Độ Mixi and his leadership role sparked heated debate online.
• After four years, “Running Man Vietnam Season 3 – Chạy Ngay Đi” (Run Now!) officially rejoined the BSI Top10 Rankings, featuring a dynamic lineup of Trấn Thành, Ninh Dương Lan Ngọc, Anh Tú Atus, Quang Trung, Quân A.P, and Quang Tuấn, along with new celebrity guests. The season promises more intense physical and psychological challenges. The trailer received positive feedback online, helping the show achieve a Sentiment Score of 0.96.
• “Vợ Chồng Son” (The Newlyweds) also returned to the BSI Rankings after a four-month hiatus, winning audiences over with its authentic, humorous, and emotional stories about marriage. Guided by the charismatic hosts NSND Hồng Vân and Quốc Thuận, the program continued to deliver heartfelt entertainment through its relatable and amusing real-life relationship mome

Detailed information on the component metrics that make up the BSI (Buzzmetrics Social Index) for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings in September 2025.

For more information or to discuss in detail how to evaluate brand health, campaign performance, and optimize customer engagement effectiveness on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team at info@buzzmetrics.com.

The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date social media rankings based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 rankings for August 2025 include the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online newspapers from 01/08/2025 to 31/08/2025.
The BSI (2023 version) adds two new adjustment metrics, Diversity Score and Audience Score, combined with the five evaluation criteria from the 2021 version, creating changes when assessing the overall and in-depth success of campaigns/events/shows on social media: see more at How BSI Top10 is Ranked (2023 version).
BSI reflects a combination of factors with equally important impact. With just one factor changing, the BSI Top10 rankings can also change.
From January 2023, the BSI Top10 rankings are fully applied according to the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN AUGUST 2025

The “Tự Hào Việt Nam” (Proud Vietnam) campaign rises to lead the August 2025 chart, followed by “Fandom Yêu Nước” (Patriotic Fandom). Red Bull’s “Bản Lĩnh Tới Cùng – Húc Tới Đi,” Samsung’s Galaxy Z Fold7 | Z Flip7, Warrior’s “Ngon Hết Nấc – Vui Hết Cỡ,” and OMO’s “Chơi Là Chất Ngại Gì Bẩn” maintain stable positions in the rankings. In addition, Manulife’s “Chọn Xanh Cho Khỏe” and “Bia Saigon Dragon Cup 2025” make their mark with a series of creative engagement activities. Notably, Vinamilk’s “Sữa Chua Ăn – Kết Từ Nết Bụng” and vivo’s “Vivo V60 5G” appear for the first time in the BSI Top10 Campaigns rankings.

• Proud Vietnam topped the communication campaigns celebrating the 80th anniversary of the August Revolution and National Day (September 2), launched by the Central Committee of the Ho Chi Minh Communist Youth Union in collaboration with Kenh14.vn and various media outlets. The campaign introduced a new youthful, modern brand identity, sparking patriotism across social media. Many young people changed their Facebook avatars as a way to show support. The hashtag #tuhaovietnam, within the campaign framework, attracted over 197,000 posts on TikTok with the participation of celebrities such as singer Kieu Anh, Phuong My Chi, and MC Khanh Vy.
• “Patriotic Fandom”—a creative project by Kenh14.vn—was also a campaign dedicated to the 80th National Day celebration. To amplify its impact, Kenh14.vn frequently shared stories about preparations for the holiday from diverse perspectives, such as: the best streets to watch the military parade, hundreds of residents gathering on Nguyen Son Street to witness the transport of the aircraft once used by President Ho Chi Minh, and a veteran who had marched in the parade at the square 60 years ago. Patriotic Fandom generated more than 66,000 quality discussions from users, ranking just behind Proud Vietnam.
• “Dare to the Last – Charge Forward” by Red Bull continued its momentum, making it into the BSI Top 10 Campaigns ranking for the fourth month in a row. Buzz centered around Red Bull Húc Fest on September 7, featuring big-name artists like Son Tung M-TP, Rhyder, HURRYKNG, and Chi Pu. Activities like ticket hunts, lineup anticipation, and performance predictions made the festival the focal point of campaign discussions.
• Samsung’s Galaxy Z Fold7 | Z Flip7 campaign drove conversations in two main ways: (1) engaging mini-games across community pages and tech forums; and (2) trusted KOLs simultaneously releasing positive product reviews. Although this approach was familiar from Samsung’s past promotional efforts, it remained effective, earning over 210,000 discussions—second only to Proud Vietnam.
• “Extremely Delicious – Extremely Fun” by Warrior gained visibility through its partnership with the show Em Xinh Say Hi. The ticket hunt event at Life4Cuts Nguyen Hue attracted large numbers of young people, while contestants from Em Xinh actively promoted the campaign, helping Warrior engage closely with Gen Z audiences.
• “Play with Style, Don’t Fear the Dirt” by OMO marked its second consecutive month in the BSI Top 10 Campaigns. The highlight was the Music Fortress event, featuring two nights of concerts with hot artists such as SOOBIN, Rhyder, and Phuong My Chi. Ticket hunts and fan-captured videos fueled lively discussions across platforms.
• “Yogurt Eating – Good Gut, Good You” by Vinamilk scored points with its launch of new yogurt flavors through collaborations with KOLs and KOCs in the health and wellness space. This lifestyle-driven approach maintained steady engagement, especially among users interested in nutrition and healthy living.
• “Choose Green for Health” by Manulife brought a fresh approach to the insurance industry. Through weekly mini-games and challenges, the campaign sustained community interest. In particular, the TikTok challenge “Turn on GREEN mode – quickly overcome obstacles” was enthusiastically received, spreading the message of “insurance that remains youthful and dynamic.”
• Saigon Beer Dragon Cup 2025, an international 7-a-side football tournament featuring teams from Vietnam, Thailand, and Malaysia, also made the BSI Top 10. In addition to exciting matches, the organizers cleverly combined Zalo and Facebook mini-games with valuable prizes to spark discussions among fans—making it one of the few sports campaigns to enter the ranking.
• Vivo V60 5G drew attention through its collaboration with singer Quang Hung MasterD. The campaign not only tied the brand to his MV Thả Anh Ra but also made an impact with the product launch event featuring his live performance. Mini-games centered on Quang Hung MasterD kept the campaign buzzing throughout the month.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN AUGUST 2025

The BSI Top10 rankings for August 2025 witness the rise of women, with six female artists featured. Phương Mỹ Chi holds the No.1 spot for three consecutive months. Other familiar faces include Quang Hùng Master, HIEUTHUHAI, Sơn Tùng M-TP, and Lê Dương Bảo Lâm.

• Phương Mỹ Chi has led the BSI Top10 for three months in a row, becoming the champion of “Em Xinh Say Hi” with her solo stage “Ếch Ngoài Đáy Giếng,” which went viral on TikTok. She also appears in three group songs: “Bad Liar,” “Duyên,” and “Morse Code.” With high activity frequency and quality outputs, her Qualified User-related metrics are all very strong.
• Lyhan becomes the runner-up of “Em Xinh Say Hi” and a noteworthy new face in this month’s chart. The “Rơi Tự Do” performance in the finale earned Lyhan strong points with audiences, alongside vocals in group songs “Lắm Lúc,” “Tín Hiệu Yêu,” and “Hourglass.” Thanks to the dense volume of fan-generated content on TikTok, Lyhan has the month’s highest Earned Media from QU (76.3%).
• Lê Dương Bảo Lâm maintains his social media presence by constantly creating content for the show “Chiến Sĩ Quả Cảm.” In particular, a humorous clip with BinZ making Châu Bùi “jealous” became a lively topic. He also drew attention with a post celebrating the 80th National Day.
• Sơn Tùng M-TP excites his fandom with the SKYMEET event in Đà Nẵng. This month, fans unexpectedly dubbed him “Saint Toine Emtippy” as his songs were remixed in symphonic style. The symphonic-music trend helps sustain discussion heat around Sơn Tùng M-TP.
  Quang Hùng MasterD draws attention with the release of MV “Thả Anh Ra,” quickly picked up by many famous TikTokers. In parallel, he actively attends brand events such as Yamaha Phiêu Concert and 7UP Water Splash Concert.
• Hòa Minzy makes a strong mark with the song “Nỗi Đau Giữa Hòa Bình” – a collaboration with composer Nguyễn Văn Chung, evoking many emotions as the country celebrates National Day. She also appears at major concerts like “Việt Nam Trong Tôi,” “Tự Hào Là Người Việt Nam,” and “Sao Nhập Ngũ Concert 2025.”
• Juky San impresses with “Người Đầu Tiên” in the “Em Xinh Say Hi” finale. She also contributes vocals to group songs “Bắc Thang Lên Hỏi Ông Trời,” “Hourglass,” and “Cách (Yêu Đúng) Điệu.” Through the rounds, Juky San increasingly proves her capabilities and wins over fans. This is her first time entering the BSI Top10.
• Miu Lê has a fairly successful performance with “Em Thích Là Được” in the “Em Xinh Say Hi” finale. She also participates in group songs “Đầu Mèo Đuôi Chuột,” “Tín Hiệu Yêu,” and “Lắm Lúc.” Outside the show, Miu Lê frequently interacts with fans and creates content on social media.
• Bích Phương continues to show her prowess at “Em Xinh Say Hi” with the song “Chu Kỳ Mới” in the finale. She also features in several group tracks like “Bắc Thang Lên Hỏi Ông Trời,” “Cách (Yêu Đúng) Điệu,” and “Ta Di Da,” making the program’s Best 5.
• HIEUTHUHAI despite no new releases this month, maintains high discussion volume thanks to previous hits “Trình” and “Exit Sign.” He also joins major concerts this month such as Legend Fest and V Fest.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN AUGUST 2025

Events celebrating the 80th anniversary of National Day 02/09 dominate this month’s BSI Top10 Events, with large-scale programs such as “Concert Quốc Gia – Tổ Quốc Trong Tim,” “V Concert – Rạng Rỡ Việt Nam,” “Sao Nhập Ngũ Concert,” “Concert Việt Nam Trong Tôi,” “V Fest – Thanh Xuân Rực Rỡ,” along with the race “Cùng Việt Nam Tiến Bước.” In addition, other culture-entertainment events also draw their own appeal, including “Live Concert Hạ Vải,” “8WONDER – Moments of Wonder,” “Beauty Summit 2025,” and “Legend Fest 2025.”

• Concert Quốc Gia – Tổ Quốc Trong Tim (10/08) becomes the most discussed event of August. This is a political-art program co-organized by Báo Nhân Dân and the Hanoi People’s Committee, attracting more than 50 thousand attendees at Mỹ Đình National Stadium. Memorable moments spread strongly on social platforms, such as the audience singing the National Anthem under the red flag with a yellow star, the “Hò kéo pháo” performance, and the appearance of SU-30 fighter jets.
• V Concert – Rạng rỡ Việt Nam (09/08) organized by VTV at the Vietnam Exhibition Center gathers top artists like Hà Anh Tuấn, Trúc Nhân, Phương Mỹ Chi, Đen, Hoàng Thùy Linh, Noo Phước Thịnh, Hòa Minzy… One highlight is when Hà Anh Tuấn donates 500 million VND to build libraries for children in disadvantaged areas, becoming a hot topic on social media.
• Sao Nhập Ngũ Concert (24/08) steps out from the TV screen for the first time with a grand music festival at HCMC Creative Park, celebrating 15 seasons on air and the 80th National Day 2/9. The event gathers many famous artists such as Soobin, Chi Pu, Hòa Minzy, Trúc Nhân, Jun Phạm… delivering a music space honoring soldiers and patriotism. Mũi Trưởng Long’s live rap and the OTP reunion of Hậu Hoàng – Mũi Trưởng Long become viral highlights.
• Live Concert "Hạ Vải” (16/8) by designer Thạch Linh at the Bắc Ninh Culture and Exhibition Center blends music and fashion with Jack – J97, Hồ Ngọc Hà, Hiền Hồ, Quân A.P, and top beauty queens. J-97 draws attention with a new arrangement of “Việt Nam Tôi” and the image of him draping the national flag at the show’s finale. Many users posted positive comments for J-97 in particular and the program in general.
• Concert Việt Nam Trong Tôi takes place on 26/08 at the North Field of the Vietnam Exhibition Center. The program brings together many youth-favorite artists: Soobin Hoàng Sơn, Hòa Minzy, Erik, Đức Phúc, Anh Tú, Quân A.P, Dương Hoàng Yến, and the band Chillies…
• 8WONDER – Moments of Wonder on 23/08 at Cổ Loa (Hanoi) attracts more than 50 thousand attendees at the National Exhibition Center. The event heats up on social media thanks to ticket-hunt activities and the star-studded lineup announcement featuring Hòa Minzy, SOOBIN, and international stars.
• The race “Cùng Việt Nam Tiến Bước” commemorating the 80th National Day 02/09, co-organized by Báo Nhân Dân and the Ministry of Public Security with Vietcombank as a partner, generates nationwide impact. With media support from many local community pages, the race attracts more than 30 thousand discussions - a relatively strong figure for running events.
• Beauty Summit 2025 is a scientific conference with a trade-promotion exhibition for the beauty industry. The discussion spotlight belongs to Korean actor Kim Bum, the brand ambassador. The music party featuring the trio Jun Phạm – Thanh Duy – Bùi Công Nam also boosts positive conversations for the program. This is the only event with a perfect sentiment score this month (Sentiment Score = 1.0).
• V Fest – Thanh Xuân Rực Rỡ organized by VTV on 10/08, becomes one of the most talked-about music festivals of the month. With stars like HIEUTHUHAI, Rhymastic, MONO, BinZ, Bích Phương, Trang Pháp…, the event leaves a strong impression. Notably, “Trình” by HIEUTHUHAI and “Kho Báu” by (S)TRONG Trọng Hiếu are widely shared on TikTok.
• Legend Fest 2025 in Đà Nẵng becomes one of the month’s most grand festivals, gathering stars from the “Say Hi universe” such as HIEUTHUHAI, Phương Mỹ Chi, Quang Hùng MasterD, Rhyder, Orange… The concert draws more than 10 thousand in-person attendees and generates numerous viral TikTok moments as performances are widely shared.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN AUGUST 2025

“Em Xinh Say Hi” maintains the No.1 position in the BSI Top10 even as it reaches the final stage. Two hit shows, “Anh Trai Say Hi” and “2 Ngày 1 Đêm,” return to the rankings despite only ramping up for new seasons. Also featured are familiar programs from recent months such as “Gia Đình Haha,” “Chiến Sĩ Quả Cảm,” “Đấu Trường Gia Tốc,” “Mái Ấm Gia Đình Việt,” “Tân Binh Toàn Năng,” “Sao Nhập Ngũ,” and “Mẹ Vắng Nhà Ba Là Siêu Nhân.”

• Em Xinh Say Hi officially wraps with more than 1.8 million discussions in its final on-air month. The contestants’ solo stages are enthusiastically received online, especially Phương Mỹ Chi with “Ếch Ngoài Đáy Giếng,” Lyhan with “Rơi Tự Do,” and Juky San with “Người Đầu Tiên.” The show’s concert ticket hunts also help sustain discussion heat.
• Anh Trai Say Hi 2025 returns with Season 2, again assembling talented artists such as Vũ Cát Tường, Karik, BigDaddy, B Ray, Phúc Du, Ngô Kiến Huy, Negav, Gill... Even with only the cast reveal and a few basic details about the new “Anh Trai,” the show still draws nearly 370 thousand discussions. Qualified User-related metrics rank just behind “Em Xinh Say Hi.”
• Gia Đình Haha takes viewers to the Mekong Delta with rustic yet engaging experiences—from Bùi Công Nam climbing a coconut tree, Ngọc Thanh Tâm trying country rice wine, to cozy moments frying bánh xèo and singing with locals-continuing to create a healing atmosphere. Audiences were “melted” by the tearful farewell meal of Uncle and Aunt Chín with a pot of banana cake full of family warmth.
• Chiến Sĩ Quả Cảm maintains its pull by recreating the harsh real-combat missions of the Fire and Rescue Police. Artists face life-or-death challenges such as smoke inhalation, explosions, cliff rescues, and high-rise evacuations. The show not only delivers action-movie-like thrills but also portrays courage, silent sacrifice, and strong camaraderie.
• Đấu Trường Gia Tốc ends its first season with breath-holding chases, intense strategies, and dramatic comebacks. MinhDong (another name of Dương Domic) becomes the first “Gia Tốc” champion, receiving waves of congratulations along with the message “Bring on Season 2.”
  “Mái Ấm Gia Đình Việt” last month moved audiences to tears with the Thanh Hóa boy who “hadn’t eaten meat for 10 years,” arriving at the studio in his best clothes-a peasant pants and a shirt frayed at the shoulders. The image choked the entire studio; the cameraman even stopped filming due to overwhelming emotion. Philanthropists and accompanying artists such as Huỳnh Lập, Lâm Vỹ Dạ, BigDaddy – Emily, and Tiến Linh received many positive comments.
• Tân Binh Toàn Năng ends a 100-day journey of rigorous training and challenges, officially announcing the Top 11 “Tân Binh Thăng Cấp”: Đông Quan, Hồng Cường, Phúc Nguyên, Duy Lân, Lâm Anh, Hữu Sơn, Minh Quân, Đức Duy, Minh Tân, Minh Hiếu, and Hoàng Long. SOOBIN is chosen as the all-round Producer for the new phase, leading young artists to compete with international teams.
• Sao Nhập Ngũ 2025 returns with the theme “Khi Tổ Quốc Gọi Tên,” featuring its largest production scale ever with big names like Độ Mixi, Chi Pu, Hòa Minzy, Diệu Nhi, Huỳnh Anh, Linh Ngọc Đàm... Artists don uniforms to experience tough military life, push personal limits, and strengthen teamwork. The return of Mũi Trưởng Long and the appearance of Lieutenant Lê Hoàng Hiệp help the show attract many discussions.
• 2 Ngày 1 Đêm reappears in the rankings after half a year away. Though entering Season 4, the show hasn’t lost its social media heat. Ahead of the new season, the crew releases the side series “Gien-Nỳ Ly Kì Truyện,” revealing hilarious behind-the-scenes moments. Keeping the original cast is seen as a positive by audiences.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 follows famous dads Hải Long – Pamela, Khắc Việt – Dừa Đu Đủ, Lê Dương Bảo Lâm – Bảo Nhi, Bảo Ngọc, Ku Phin, Ba Duy – Đậu Bún, Chim Sẻ Đi Nắng – Sunii on challenging childcare journeys filled with adorable moments from the kids.

APPENDIX Detailed information on the metrics constituting BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in August 2025.

To learn more and discuss in detail how to assess brand health and campaign performance, as well as optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representatives at info@buzzmetrics.com.

BSI Top10 Ranking is the most trusted, high-quality, and updated ranking on social media based on the social index evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Ranking for July 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news from July 1, 2025 – July 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with five evaluation criteria from the 2021 version, creating changes in assessing the overall and deeper success of campaigns/events/shows on social media. (See more at How BSI Top10 is ranked – 2023 version).

BSI represents a comprehensive combination of factors, each carrying equal weight of importance. A change in just one factor can alter the BSI Top10 Ranking.

Since January 2023, the BSI Top10 Ranking has been fully applied according to the 2023 version, with the addition of the two new adjustment metrics Diversity Score and Audience Score.

TOP 10 OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – JULY 2025

OPPO Reno14 Series takes the lead, with Galaxy Fold7 | Z Flip7 right behind. Somersby with the campaign Khỏi Rườm Rà, Ngon Quá Đã and Tuborg with the campaign Săn Thêm Nắp, Trúng Gấp Trăm entered the BSI Top10 Campaigns for the first time. Other notable campaigns include Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Galaxy A56 5G | A36 5G maintaining its position this month; as well as Peel Hồng Sáng Da by L’Oréal Paris; Chơi Là Chất Ngại Gì Bẩn by OMO; and Có Lay’s Cuốn, Vui Trọn Vẹn by Lay’s.

• The OPPO Reno14 Series campaign attracted over 37,000 quality users engaging in discussions, more than any other campaign this month. The campaign was accompanied by Sơn Tùng M-TP alongside a wide range of celebrities, from artists like 52Hz, tech KOLs such as Duy Thẩm and Vinh Xô, to rising TikToker Chị Phiến.
• The Galaxy Fold7 | Z Flip7 campaign by Samsung activated minigames across major fanpages, from tech sites like Techz.vn and Techrum.vn to entertainment communities such as Cột Sống Gen Z and Hóng Hớt Showbiz. With its extensive channel network, the campaign generated over 1.2 million discussions.
• The Somersby campaign Khỏi Rườm Rà, Ngon Quá Đã stood out by featuring Yeonjun from the Korean group TXT as brand ambassador. The campaign centered on young people finding ways to relax and de-stress amidst deadlines and work emails.
• The Red Bull campaign Bản Lĩnh Tới Cùng - Húc Tới Đi stirred excitement with its grand Húc Tour events, gathering top artists like Rhyder, Lou Hoàng, HURRYKNG, Pháp Kiều, etc. Húc Tour 2025 also made it to the BSI Top10 Events, ranking 3rd.
• The Tuborg campaign Săn Thêm Nắp Trúng Gấp Trăm hosted the Tuborg Why Not! music festival featuring Bray, Trương Thảo Nhi, Nguyễn Đình Vũ, while also running promotional minigames on large fanpages like Beatvn, Hóng Hớt Showbiz, and Run Your EDM.
• The Galaxy A56 5G | A36 5G campaign held its ground at 6th place with a highlight Meet & Greet event featuring HIEUTHUHAI. Entertainment media widely shared images of SUNDAYs (HIEUTHUHAI’s fandom) lining up to meet their idol. The Meet & Greet event also entered the BSI Top10 Events, ranking 7th.
• The L’Oréal Paris campaign Peel Hồng Sáng Da chose TikTok as its main platform, rolling out a wave of product review videos. Key names included Yên Đan, Diệp Lâm Anh, Call Me Duy, along with popular TikTok experts such as Dr. Hạnh Nguyên and pharmacist Hằng Ngọc.
• The Long Châu campaign Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV has appeared in the BSI Top10 for three consecutive months thanks to its youthful communication style. This month, it surprised audiences by announcing a collaboration with Quang Hùng MasterD for an August fan meeting, as well as launching a chibi pillow version of the “CEO.”
• The OMO campaign Chơi Là Chất Ngại Gì Bẩn drew attention by announcing its Pháo Đài Lấm Bẩn event series in August, featuring two concerts with artists like Rhyder, SOOBIN, Bích Phương, Phương Mỹ Chi, etc.
• The Lay’s campaign Có Lay’s Cuốn, Vui Trọn Vẹn launched a meme-making minigame on Zalo, attracting a large number of participants. Youth entertainment pages such as TOP Comments, Cột sống GenZ, and Insight Mất Lòng helped spread the game.

TOP 10 OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – JULY 2025

The vibrant summer of the Say Hi universe shows no signs of cooling down, with 7 artists appearing in the BSI Top10 Influencers: the Anh Trai quartet Quang Hùng MasterD, HIEUTHUHAI, Rhyder, Captain Boy and the Em Xinh trio Phương Mỹ Chi, Lyhan, Han Sara. Khuyến Dương (Chị Phiến) made her first entry into the prestigious BSI Top10 Ranking. In addition, two familiar names – Sơn Tùng M-TP and Lê Dương Bảo Lâm – also secured their spots.

• Phương Mỹ Chi maintains the top position by shining in both Em Xinh Say Hi and Sing!Asia. Within just one month, Phương Mỹ Chi delivered a series of high-quality performances such as Túy Âm, Chopsticks, Vũ Trụ Có Anh, Lạc Trôi, I’ll Be There,… Audiences highly appreciated her maturity and dedication to her craft.
• Khuyến Dương (also known as Chị Phiến) makes her debut in the BSI Top10. This month, she actively joined various brand activities: appearing on Mega Live of Thế Giới Di Động alongside actor Quốc Anh, sharing the stage with top artists at Red Bull’s Húc Tour, and participating as a guest in PUBG’s Đại Bại Roadshow. However, much of the discussion about Chị Phiến this month stemmed from humorous posts related to the Chinese phenomenon “Hồng Tỷ.”
• Quang Hùng MasterD continues to lead in total discussions. His feature in the song Gã Săn Cá was warmly received and discussed by fans over an extended period. Additionally, Quang Hùng performed at the Anh Trai Say Hi concert in Las Vegas, receiving strong encouragement and support from fans back home.
• HIEUTHUHAI returns to the ranking at 4th place. This month, the rapper joined Samsung’s Meet & Greet event and performed at the Anh Trai Say Hi concert in Las Vegas. His track Trình proved its lasting appeal as it was still frequently mentioned and covered by users. The long-running debate comparing HIEUTHUHAI and Bình Gold also fueled significant discussion.
• Lê Dương Bảo Lâm remains “noisy” with the program Chiến Sĩ Quả Cảm. He frequently posts humorous content about the show, entertaining and engaging audiences. Occasionally, he shares nostalgic posts about 2 Ngày 1 Đêm.
• Lyhan becomes the next Em Xinh to enter the BSI Top10. As a newcomer, Lyhan steadily won over audiences through each round of Em Xinh Say Hi. Her performance of Not My Fault continued to be highly praised. Although she faced some controversies regarding her behavior, overall, Lyhan remained well-liked and supported by the majority of viewers (Sentiment Score = 0.97).
• Sơn Tùng M-TP participated in promoting OPPO’s new smartphone line. Also this month, Sơn Tùng celebrated his “18th birthday for the nth time,” generating lively interactions and well wishes from fans.
• Rhyder had a packed schedule this month, performing in both nights of Anh Trai Say Hi in Las Vegas, rocking Red Bull’s Húc Tour 2025, and joining Đấu Trường Gia Tốc. Many fans back home eagerly awaited a replay of his Chân Thành performance in Las Vegas.
• Han Sara left fans regretful as she exited after Live Stage 3, despite delivering a memorable Korean-language rendition of I’ll Be There. Nonetheless, she had a strong month with the release of Do Anh Si and her UNFROZEN mini concert.
• Captain Boy was no less busy than his close friend Rhyder. Besides two nights of Anh Trai Say Hi, the rapper also took part in Fan Meeting Day 2: Trạm Dừng Rực Rỡ. Additionally, he joined promotional activities for the beverage brand Mirinda.

TOP 10 OUTSTANDING EVENTS ON SOCIAL MEDIA – JULY 2025

Beyond Red Bull’s Húc Tour and Samsung’s Meet & Greet, the BSI Top10 Events ranking also honors the final of Hoa Khôi Sinh Viên Việt Nam in the #1 position. Other highlights include Fan Meeting of singer Hùng Huỳnh Gemini, TROLL XE offline, Hanoi Premium Bar by Bia Hà Nội, Unfrozen mini concert by Han Sara, KFC Zestival: Unlock Your Summer Taste by KFC, Thu Xăng Đổi Điện Day by VinFast, and Summer Event Colorfest by Larue.

The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen,

• The final of Hoa Khôi Sinh Viên Việt Nam spread strongly on TikTok as each contestant delivered striking moments that showcased their capabilities. The newly crowned queen, Đặng Quỳnh Anh from Hà Nội Medical University, received numerous congratulations from the online community. The final night was further heated up by a performance from Chi Pu with Denis Đặng.
• Hùng Huỳnh Gemini’s Fan Meeting left a strong impression with the singer’s contemporary dance performance. Many users showered praise on his fairy-like stage presence as well as his effort to learn dance.
• Hanoi Premium Bar is a summer-welcoming event series held mainly across northern provinces. Each night featured an all-star lineup. For example, Phú Thọ hosted Phương Ly and Dương Domic, while Bắc Ninh featured Kay Trần and Hà Nhi—helping the series maintain steady discussion throughout July.
• TROLL XE Offline marked the 5th anniversary of TROLL XE—one of the largest car enthusiast communities. Held at Đại Nam Racecourse, the event drew attention for its humorous content while staying true to the spirit of “all about cars.”
• Unfrozen (26/7) was Han Sara’s first mini concert, a significant milestone in the Korean–Vietnamese singer’s career. Through Unfrozen, Han Sara conveyed a message of stepping out of one’s comfort zone and being reborn stronger. The event quickly drew fans’ attention with a roster of Em Xinh such as Ngô Lan Hương, Miu Lê, Orange, Muộii, Chi Xê, Yeolan, Đào Tử A1J.
• KFC Zestival – Unlock Your Summer Taste 2025 landed in Hà Nội on 05/07 and HCMC on 19/07, becoming one of the grandest summer music festivals. The lineup included Quang Hùng MasterD, Captain Boy, MONO, Wean Lê, 52Hz, Coldzy, Marzuz, Danmy, Issac.
• Thu Xăng – Đổi Điện Day by VinFast took place vibrantly across multiple provinces nationwide, attracting thousands of participants. Attendees could bring old gasoline vehicles for free appraisal and switch to VinFast electric motorbikes or cars with appealing incentives. In parallel, the event offered test drives, raffles, minigames, and music performances, spreading a message of green living.
• Summer Event ColorFest 2025 by Larue continued to appear in the BSI Top10 Events. Last month, Quảng Nam and Đà Nẵng opened the series; this month it visited the Central Highlands as well as Tiền Giang – Cần Thơ. With hot names like Kay Trần, Isaac, Trương Thảo Nhi, the series gained strong support from many local community pages.

TOP 10 OUTSTANDING SHOWS ON SOCIAL MEDIA – JULY 2025

This month’s BSI Top10 Shows again sees Em Xinh Say Hi dominating at #1. Gia Đình Haha jumps two spots to #2, underscoring the appeal of a healing-format show. Đường Lên Đỉnh Olympia returns to the ranking after a month’s absence. The remaining shows are familiar faces from last month: Đấu Trường Gia Tốc; Chiến Sĩ Quả Cảm; Tân Binh Toàn Năng; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà Ba Là Siêu Nhân; Bố Ơi, Mình Đi Đâu Thế?; Về Quê Làm Giàu.

• Em Xinh Say Hi attracted over 1.9 million discussions, achieving the feat of leading the BSI Top10 Shows for three consecutive months. The exits of talented Em Xinh like Ánh Sáng Aza, Muộii, Han Sara, and Đào Tử A1J at Live Stage 3 left many fans regretful. Not a few fans still “pined” for Live Stage 2 and frequently shared humorous behind-the-scenes moments of the Em Xinh cast with guest stars.
• In July, Gia Đình Haha took audiences and artists to Quảng Ngãi to experience salt making in Sa Huỳnh, host a concert in the fields, and overcome survival challenges offshore. The appearances of BB Trần and Bùi Lan Hương brought a fresh breeze, while Duy Khánh – Bùi Công Nam getting seasick made viewers burst into laughter. The image of chị Thông gifting brocade bags to each member at the end of stage 1 became a memorable milestone in the journey of immersing in rural livelihoods.
• Đấu Trường Gia Tốc – Run For Time Vietnam sparked heated debates around the first-ever collaboration between Team Cam and Team Xanh to crack codes under time pressure. Cris Phan and Ngô Kiến Huy displayed sharp strategy. Additionally, the decision to change team leaders stirred mixed opinions. Loved for team spirit and thrilling comebacks, the show still left audiences “confused” by its rules and unexpected plot twists.
• Chiến Sĩ Quả Cảm delivered an impressive premiere episode, quickly attracting a large volume of discussion. Lê Dương Bảo Lâm continued to be the show’s reliable “talking machine,” associated with the image of “the soldier with the most write-ups.” In contrast to Lê Dương Bảo Lâm’s color, Mono appeared innocent and endearing. Other artists such as Ngô Kiến Huy, Song Luân, Kiều Minh Tuấn, Phan Mạnh Quỳnh, Binz, and Phương Thanh also energized the program.
• Tân Binh Toàn Năng grew more intense as Team All-Rounder won the Diễn Xuất 48H challenge along with a close-up Solo Cam reward. The show also saw a shake-up when Phạm Văn Tâm unexpectedly left the Top 13, arousing fans’ curiosity.
• Mái Ấm Gia Đình Việt once again moved audiences with the story of a meal of only carrots and plain water, where a father and two children shared each bite for fear of having nothing for tomorrow. Guests this month—Huỳnh Lập, MC Hồng Phúc, Á hậu Mai Ngô, Kiều Loan, Hoa hậu Ngọc Châu, and footballer Tiến Linh—were warmly received and highly rated.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân 2025 remained in the BSI Top10 Shows thanks to adorable interactions between fathers and their little children. The trio Bún – Đậu – Pam became a highlight with complementary personalities: Bún is quick-witted and humorous; Đậu is mature and calm; Pam is lovable and sometimes shy. Meanwhile, Ku Phin scored points for intelligence, cheekiness, and witty exchanges.
• Bố ơi, Mình Đi Đâu Thế? offered relatable yet meaningful experiences such as the journey at TH True Milk farm, traditional folk games, and village concerts. Father–son duo Duy Hưng – Bean drew attention for a strict yet warm parenting style. Bố Neko and Audi delivered heartwarming moments. Audiences also frequently reminisced about Totti, Chip, Bi Béo, and Suti as cherished memories tied to the show.
• Về Quê Làm Giàu took viewers from Hà Tĩnh to Pù Luông (Thanh Hóa) with poetic scenery and rustic challenges like selling kẹo cu đơ, visiting the chợ phiên, herding ducks, digging bamboo shoots, cutting luồng, and cooking in the mountains. Guided by MC Quyền Linh, artists Hari Won, J97, Long Vũ, Bùi Quỳnh Hoa, and Ngọc Sơn brought numerous humorous, surprising, and inspiring moments. J97 captured attention with his down-to-earth, hard-working image through a series of trends such as “ăn chè, lùa vịt, đào măng.”
• Đường Lên Đỉnh Olympia drew notice by introducing Buddhist knowledge—such as Kinh Pháp Cú and Tứ Vô Lượng Tâm—into its questions, creating novelty and surprise. In August, Thiên Tuấn stood out by winning the first weekly laurel of Quarter IV, with an excellent performance, confident demeanor, and radiant smile.

APPENDIX

Detailed information on the component metrics that make up BSI for BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in July 2025.

For more information and to discuss in detail how to assess brand health, campaign performance, and optimize customer engagement on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics at info@buzzmetrics.com.

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The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date ranking on social media based on social metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top10 ranking for June 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media channels and online news platforms from 01/06/2025 to 30/06/2025.

The BSI (2023 version) introduces two new adjusted indicators: Diversity Score and Audience Score, combined with five evaluation criteria from the 2021 version, creating a more comprehensive and in-depth assessment of the success level of campaigns/events/shows on social media: see more at How the BSI Top10 is Ranked (2023 version).

The BSI reflects a synergy of elements, each with equally important influence. Just one changing factor can shift the entire BSI Top10 ranking.

Since January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version with the addition of the two new adjusted indicators: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN JUNE 2025

The campaign "Đại nhạc hội VPBank K-Star Spark Mega Concert" once again leads the BSI Top10 Campaigns ranking. Campaigns like Galaxy A56 5G | A36 5G by Samsung; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Cú Hích Việt Quất by Sting; Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 by Budweiser; Yên Một Chút by La Vie; Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu continue to appear on the list. Also included are OPPO Reno14 Series by OPPO; Lễ hội biển Sprite Cool Thứ Thiệt by Sprite; and Bật Năng Lượng Tạo Dấu Ấn by Sting.

• The campaign Đại nhạc hội VPBank K-Star Spark Mega Concert held the top spot for the second consecutive month with 112,235 quality discussions (Qualified Users) — more than any other campaign in June. The iconic image of G-Dragon performing in the rain became an unforgettable memory for Vietnamese audiences, widely shared on TikTok. Even days after the event ended, G-Dragon’s fans continued to actively share content, maintaining the campaign’s buzz. This mega concert by VPBank also ranked first in the BSI Top10 Events.
• The campaign OPPO Reno14 Series climbed to second place thanks to the appearance of Sơn Tùng M-TP. Several high-engagement posts related to the campaign were about Sơn Tùng M-TP. In addition, many users unboxed and shared their product experiences on TikTok.
• Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 jumped 5 places to third place, thanks to its sponsorship of the FIFA Club World Cup 2025. A prediction minigame was deployed across major Vietnamese football fan pages, helping maintain strong buzz around the campaign.
• The campaign Yên Một Chút by La Vie created a healing stop in the heart of Saigon, attracting a large number of young visitors to check-in. Users expressed excitement at the chance to interact with Khoai Lang Thang and MC Khánh Vy. “Trạm Dừng Chút Yên,” part of the campaign, also ranked sixth in the BSI Top10 Events.
• Lễ hội biển Sprite Cool Thứ Thiệt quickly caught the public's attention by hosting two massive music nights in Nha Trang and Đà Nẵng, featuring a powerful lineup: Rhyder, Dương Domic, JSOL, HURRYKNG, and Low G. The campaign gained momentum through ticket giveaway minigames and support from fan communities. The beach festival hosted by Sprite also ranked fourth in the BSI Top10 Events.
• The campaign Galaxy A56 5G | A36 5G excited users with the announcement that HIEUTHUHAI would appear at the Galaxy A Series MEET & GREET. The campaign quickly heated up thanks to ticket-hunting minigames for a chance to meet HIEUTHUHAI in person.
• Bản lĩnh tới cùng - Húc tới đi by Red Bull, featuring Sơn Tùng M-TP, continued to secure a spot in the BSI Top10 Campaigns June 2025. Major communities and celebrities such as Victor Vũ and Kiều Minh Tuấn supported the campaign by sharing their own stories about perseverance and overcoming challenges.
• The campaign Bật Năng Lượng Tạo Dấu Ấn by Sting had two key activities that drove significant discussion this month. First, the opening of its Flagship Store at Ministop featuring Captain Boy. Second, the STING x VBSF Pool 9-Ball Championship 2025 tournament.
• Cú Hích Việt Quất, also by Sting, has remained in the BSI Top10 Campaigns for four consecutive months. The most notable event in June for this campaign was the Sting Road To K-Star Spark in Vietnam Unitour. Held at Hanoi University, it allowed students to meet famous stars like Karik, Captain Boy, Pháp Kiều, and opened a chance to join the mega concert with G-Dragon.
• The campaign Vì Một Thế Hệ Không Ung Thư Do HPV by Long Châu had already appeared in the BSI Top10 Campaigns May 2025. In June, Quang Hùng MasterD continued to accompany the campaign to spread messages on HPV prevention. Fan communities of Quang Hùng actively shared campaign-related posts.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN JUNE 2025

Another vibrant summer for the Say Hi universe with 6 artists featured in the BSI Top10 Influencers: three “Anh Trai” Quang Hùng MasterD, Dương Domic, Captain Boy and three “Em Xinh” Phương Mỹ Chi, Bích Phương, 52Hz. Bùi Công Nam made his first entry into the BSI Top10. Familiar names such as Sơn Tùng M-TP, SOOBIN, and Lê Dương Bảo Lâm also returned.

• Phương Mỹ Chi was one of the most productive female artists in June, participating in Em Xinh Say Hi and contributing vocals to Sing!Asia. Her songs created strong public resonance, notably “Hề” in Em Xinh Say Hi and “Bóng Phù Hoa” in Sing!Asia. Beyond the stage, she delighted fans with her transformation into young Na Tra.
• Sơn Tùng M-TP stepped up his content game in June. His gym photo series sparked a social media craze, widely shared by community pages. He continued to support promotional activities for Red Bull and OPPO.
• Lê Dương Bảo Lâm, absent from the May ranking, made a comeback at #3. His participation in Chiến Sĩ Quả Cảm provided constant humorous content, and he led the gym trend initiated by Sơn Tùng M-TP.
• SOOBIN climbed to #4 – his highest rank this year. He performed at Anh Trai Vượt Ngàn Chông Gai concert and “Vinh Quang Công An Nhân Dân Việt Nam” show. His MV “Tiến Tới Ước Mơ 2” received positive fan feedback. He is also one of the three producers of Tân Binh Toàn Năng, alongside Kay Trần and Tóc Tiên.
• Bích Phương – another Em Xinh in the BSI Top10 Influencers – moved audiences with her team’s performance of “Em Chỉ Là.” Fans praised her as the caring senior of Em Xinh Say Hi, wholeheartedly supporting the juniors. Interactions between her and Tăng Duy Tân drew special attention. Known not only as a singer but also as a gamer in Liên Quân Mobile, her last appearance in the BSI Top10 was March 2024 with “Nâng Chén Tiêu Sầu.”
• Quang Hùng MasterD generated over 1.3 million discussions, proving his ongoing popularity. He was the only Vietnamese artist performing at VPBank K-Star Spark Mega Concert featuring G-Dragon. He also appeared as a guest on Em Xinh Say Hi, singing “Gã Săn Cá.”
• 52Hz was a surprising highlight in Em Xinh Say Hi. Tracks like “RUN” and “Không Đau Nữa Rồi” went viral and topped YouTube Trending Music. Fans loved his unique voice and touching love story with producer RIO.
• Dương Domic, though a guest on Em Xinh Say Hi, still stole hearts with his sweet verse in “We Belong Together.” His June was packed with appearances in Đấu Trường Gia Tốc and musical events hosted by Sprite and TikTok Shop.
• Captain Boy launched his new single “Ai Lớn Rồi Cũng Phải,” which reached 1 million views within days. His first fan meeting “Trạm Dừng Gặp Gỡ” was filled with memorable emotions. Together with Quang Hùng MasterD, he surpassed 1 million discussions in June.
• Bùi Công Nam made his debut in the BSI Top10 Influencers. Most discussions came from the show Gia Đình Haha – the most talked-about healing program at the moment. His co-composed song “Những Ngày Trời Bao La” with Rhymastic received very positive responses.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN JUNE 2025

In addition to VPBank K-Star Spark in Vietnam, Lễ hội biển Sprite Cool Thứ Thiệt, and La Vie Trạm Dừng Chút Yên, the BSI Top10 Events also featured: Anh Trai Vượt Ngàn Chông Gai concert (Day 5 & 6), Aquafina Vietnam International Fashion Week, Vinh Quang Công An Nhân Dân Việt Nam, Chung kết Hoa Hậu Hoàn Vũ Việt Nam, Những Thành Phố Mơ Màng, Chung kết Hoa Hậu Việt Nam 2024, and Summer Event Colorfest by Larue.

• Anh Trai Vượt Ngàn Chông Gai (Day 5 & 6) took place over two consecutive days in Northern Vietnam. The concert lived up to its name when a heavy downpour on Day 6 caused a power outage, interrupting performances. Lightning struck the sky, sparking concern on social media. Despite debates over organizing events in such weather, most attendees appreciated the professionalism of the artists.
• Aquafina Vietnam International Fashion Week (June 5–8) at Nguyễn Du Stadium was among the most notable fashion events in Vietnam. Face-offs between Vietnamese and Western models, especially H’Hen Niê vs Phạm Thư, drew social buzz. Another spotlight was the “The Light of Water” collection by designer Lê Thanh Hòa.
• Vinh Quang Công An Nhân Dân Việt Nam 2025 (June 6–8) at Nguyễn Huệ Walking Street (HCMC) was a large-scale program by the Ministry of Public Security honoring the spirit and contributions of the People's Public Security Force. Highlights included anti-terror drills, motorcade escorts, demonstrations by CSGT, PCCC, K9, cavalry units, interactive exhibits, and modern equipment displays. The gala featured SOOBIN, Mỹ Tâm, Văn Mai Hương, Hòa Minzy, Lâm Bảo Ngọc and was broadcast live, gaining massive social traction.
• The Chung kết Hoa Hậu Hoàn Vũ Việt Nam (June 21) at Paradise Resort, Trí Nguyên Island (Nha Trang), marked the emotional end of the “Moon Hunt” journey. Notable moments included Nguyễn Hoàng Phương Linh’s coronation, Như Quỳnh’s performance, and a surprise proposal to Lê Thu Trang.
• Những Thành Phố Mơ Màng began its summer journey in Hồ Chí Minh City, featuring top artists like HIEUTHUHAI, JustaTee, Rhyder, Obito, Chillies, and Vũ. Side activities like fan projects, minigames, and brand support from Anessa helped build buzz. Despite its praised music quality, some criticisms were raised over logistics and schedule.
• The Chung kết Hoa Hậu Việt Nam 2024 concluded with Hà Trúc Linh as the winner, organized by Tiền Phong newspaper. A behind-the-scenes moment where Thanh Thủy kissed Hà Trúc Linh’s cheek went viral, though not broadcasted. Netizens praised the organizers for staging the finale on the surface of the Hương River.
• Summer Event Colorfest 2025 by Larue kicked off in Quảng Nam and Đà Nẵng with a lineup including Isaac, Mono, Kay Trần, Orange, etc., attracting young audiences. Local community pages also helped spread the word and rally attendees.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN JUNE 2025

Em Xinh Say Hi “run” retained its #1 spot in the BSI Top10 Shows for the second month of airing. Gia Đình Haha jumped straight to 4th place after a one-month absence. Tân Binh Toàn Năng temporarily gave way to Đấu Trường Gia Tốc in 2nd place. Chiến Sĩ Quả Cảm made its first appearance in the BSI Top10 Shows. Other notable entries include: Running Man Việt Nam season 3; Mái Ấm Gia Đình Việt; Mẹ Vắng Nhà, Ba Là Siêu Nhân; Về Quê Làm Giàu; and Bố Ơi, Mình Đi Đâu Thế?.

• Em Xinh Say Hi matched the record of Anh Trai Say Hi (summer 2024) by surpassing 2.1 million discussions. Within a month, it released viral songs such as “Không Đau Nữa Rồi,” “Gã Săn Cá,” “Cầm Kỳ Thi Họa,” “Em Chỉ Là,” and “Hề.” These tracks dominated both social platforms and streaming services. Audiences also appreciated the close bond between the Em Xinh members.
• Đấu Trường Gia Tốc – Run For Time Vietnam maintained attention with funny moments from members like Dương Domic, Cris Phan, Ngô Kiến Huy, and HURRYKNG. The show also partnered with Red Bull to reach broader audiences. However, complex rules remain a challenge for viewers seeking full enjoyment.
• Tân Binh Toàn Năng 2025 entered its high-stakes phase with intense assessments and the introduction of Top X. Though there was controversy over Top X, audiences praised the contestants' growth and performance.
• Gia Đình Haha provided five artists the chance to live and work in rural areas. The first stop was Bản Liền (Lào Cai). The local family of chị Thông, who accompanied the cast, won viewer affection. Many comments deemed Gia Đình Haha the most healing show of Summer 2025.
• Running Man Việt Nam season 3 excited fans with the return of Trấn Thành, Liên Bỉnh Phát, and Ninh Dương Lan Ngọc. New members like Quang Tuấn, Quang Trung, Quân A.P, and Anh Tú Atus generated high expectations for a season 1-level comeback.
• Chiến Sĩ Quả Cảm made its debut in the BSI Top10 Shows. As Vietnam's first reality show about the People's Public Security Forces, it featured 12 celebrities experiencing real officer duties. “Máy nói” Lê Dương Bảo Lâm brought humor and helped the show gain traction.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân touched viewers with emotional moments, like Dad Long hugging and soothing baby Pam while Mom Ngân went to work. The clip went viral and was reposted by parenting communities. Fans also enjoyed baby Pam’s interactions with “chú Ninh” and “anh Âm.”
• Mái Ấm Gia Đình Việt continued to bring audiences to tears with stories of hardship, such as a grandfather saving every penny but only affording 2,000–5,000 VND for his grandchildren’s breakfast. Audiences also sent praise to sponsors and celebrity guests.
• Về Quê Làm Giàu took audiences to the poetic Huế and sunny, windy Quảng Nam. Fun quizzes and vibrant culinary shots spread across social media, boosting the show’s online buzz.
• Bố Ơi, Mình Đi Đâu Thế? showed a marked improvement in sentiment score (from 0.65 in May to 1.00 in June). All eyes were on S.T Sơn Thạch – the rookie dad in episode 4. His clumsy but genuine efforts at parenting delighted viewers.

APPENDIX

Detailed data on the metrics composing the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in June 2025.

For further discussion and insights into brand health evaluation, campaign effectiveness, and optimizing customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email at info@buzzmetrics.com.

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The BSI Top10 Rankings are the most trusted, high-quality, and up-to-date charts on social media, based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 Rankings for May 2025 include the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Programs across social media platforms and online news from May 1, 2025, to May 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with the five evaluation criteria from the 2021 version, creating changes in evaluating the success of campaigns/events/programs on social media in a more comprehensive and in-depth manner: see more at How the BSI Top10 is Ranked (2023 Version).

BSI reflects a combination of factors with equal importance. A change in just one factor can alter the BSI Top10 Rankings.

Since January 2023, the BSI Top10 Rankings have been fully applied under the 2023 version, incorporating the two new adjustment indicators: Diversity Score and Audience Score.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MAY 2025

The VPBank K-Star Spark Mega Concert campaign leads the BSI Top10 Campaigns chart for May. The beverage sector continues to dominate the chart with campaigns like Tiger Crystal Rave 2025 by Tiger; Bản lĩnh tới cùng - Húc tới đi by Red Bull; Cú Hích Việt Quất by Sting; Bật Xanh Mở Gu Chất by 1664 Blanc; Yên một chút by Lavie; and Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 by Budweiser. Additionally, there are two campaigns from Samsung and the campaign Vì Một Thế Hệ Trẻ Không Ung Thư Do HPV by Long Châu.

• The VPBank K-Star Spark Mega Concert campaign attracted up to 44,366 quality discussions (Qualified Users), far surpassing other campaigns in May. The presence of G-Dragon, CL, and other Korean stars was the main factor that made the campaign explode on social media. Discussions about the campaign came not only from brand channels and entertainment news sites but also from many small fan groups of G-Dragon. Fans were also excited to share the petal-less daisy – G-Dragon's personal symbol.
• The Tiger Crystal Rave 2025 campaign gathered a lineup of hot artists like Tóc Tiên, Quang Hùng MasterD, Pháo, Mỹ Mỹ, and Kay Trần. Most discussions about the campaign came from ticket hunting activities and sharing of the artists' performances.
• The Bản lĩnh tới cùng - Húc tới đi campaign by Red Bull rose to third place with the companionship of Sơn Tùng M-TP. Additionally, Red Bull organized many mini-games to stimulate user discussions, notably a mini-game in collaboration with the Đấu Trường Gia Tốc program.
• The Cú Hích Việt Quất campaign by Sting has been featured in the BSI Top10 Campaigns for three consecutive months. In April, Sting set up the Trí Lực challenge at the walking street for everyone to practice their reading skills. Not stopping there, Sting also organized a ticket hunting activity for a concert featuring G-Dragon, attracting the attention of many users.
• The Bật Xanh Mở Gu Chất campaign by 1664 Blanc highlighted a series of music events lasting until May 4, featuring Sơn Tùng M-TP along with a quality lineup including JSOL, Pháp Kiều, and Juky San. The campaign maintained its heat through a series of mini-games for those who missed the opportunity to meet Sơn Tùng M-TP at the early May concert.
• The Yên một chút campaign by Lavie delivered a meaningful message: Amidst a hectic life easily influenced by trends, everyone should take some time to find peace. The message was embraced by Khoai Lang Thang and many other community pages.
• The Galaxy S25 Edge campaign welcomed Samsung's latest phone line with a series of posts from communities and tech KOLs. One of the campaign's highlights was an exclusive experience event featuring Minh Hằng.
• The Quét Mã QR - Thắng Chuyến Đi Mỹ Xem FFCWC 2025 campaign attracted football fans due to its sponsorship of the FIFA Club World Cup 2025. Many users participated in Budweiser's mini-game for a chance to go to the US to watch football with rapper BigDaddy.
• The Vì Một Thế Hệ Không Ung Thư Do HPV campaign by Long Châu, although a health awareness campaign, took a youthful approach by appointing Quang Hùng MasterD as ambassador. Activities in collaboration with artist Quang Hùng MasterD attracted the interest of many young people.
• The Galaxy A56 5G | A36 5G campaign returned to the BSI Top10 Campaigns chart after a month's absence. This month's highlight was the mini-game activities featuring HIEUTHUHAI as the representative face.

TOP 10 MOST INFLUENTIAL PEOPLE ON SOCIAL MEDIA IN MAY 2025

The BSI Top10 Influencers chart welcomed three new faces: singer Võ Hạ Trâm, director Victor Vũ, and Miss Ý Nhi. The group of male artists Quang Hùng MasterD, HIEUTHUHAI, Rhyder, and Captain Boy maintained their performance by consistently appearing on the chart for several months. Additionally, this month's chart also recorded other prominent names such as director Lý Hải, SOOBIN, and Sơn Tùng M-TP.

• Quang Hùng MasterD had a busy May. The male singer organized a fan meeting in Cần Thơ at the beginning of the month, participated in the Day 6 concert of Anh Trai Say Hi at Mỹ Đình Stadium in mid-May, and joined the grand opening concert of Mailisa Bảo Lộc at the end of the month. Moreover, the male singer received good news when his old song Đừng Vì Anh Mà Khóc reached 30 million views on YouTube. Due to his active involvement, Quang Hùng MasterD's name continued to generate buzz on social media.
• Lý Hải maintained the second position thanks to the cinetour promoting the film Lật Mặt 8. The participation of Lê Tuấn Khang and female Tiktoker Idol Nation also contributed to the film's spread. However, the director's sentiment score was relatively low compared to other celebrities due to controversies about the film's quality and seeding issues.
• Võ Hạ Trâm made a strong impression by successfully performing the song “Viết tiếp câu chuyện hòa bình” by musician Nguyễn Văn Chung on the occasion of the April 30th Grand Ceremony. The online community praised the female singer's emotional voice and shared the performance across social media platforms.
• HIEUTHUHAI brought Nước Mắt Cá Sấu to the Day 6 concert of Anh Trai Say Hi for the first time, exciting fans. Also this month, the male rapper participated in promotional activities for STING and Louis Vuitton. His song Trình was also creatively remixed into various music genres by fans.
• Miss Ý Nhi attracted the online community's attention by making it into the Top 40 of Miss World. She continuously updated her journey in the competition on social media. Online news outlets also frequently reported on Miss Ý Nhi.
• Victor Vũ appeared in the BSI Top10 for the first time thanks to the resounding success of Thám Tử Kiên. The film received positive feedback from audiences with numerous good reviews on TikTok. The film's plot twists were continuously analyzed and discussed by viewers.
• Sơn Tùng M-TP continued to participate in promotional activities for Red Bull and 1664 Blanc. With just two posts about going to the gym and shopping at Bến Thành Market, Sơn Tùng M-TP attracted nearly 80,000 discussions.
• Rhyder performed at the Day 6 concert of Anh Trai Say Hi and the grand opening concert of Mailisa Bảo Lộc. Another notable activity of Rhyder this month was participating in Đấu Trường Gia Tốc – a summer welcome television program produced by Đông Tây Promotion.
• SOOBIN returned to the chart by successfully organizing two ALL-ROUNDER concerts. Most discussions about SOOBIN were related to these two concerts. Additionally, the male singer is participating in the Tân Binh Toàn Năng program as a producer.
• Captain Boy excited fans by hinting at the timing of his first fan meeting. His drum performance in the rain became a hot topic of discussion. Compared to other celebrities, Captain Boy was the only one with an Earned Media from Qualified Users score exceeding 90%, indicating that his fans are highly active in creating content on social media.

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – MAY 2025

The "Anh Trai Say Hi" concert continues to affirm its appeal as Day 6 enters the BSI Top10 Events chart. This month's music scene is further enlivened by "SOOBIN LIVE CONCERT: ALL-ROUNDER," "Tiger Crystal Rave 2025," and the "Siêu Tiệc Bật Xanh - Mở Gu Chất" series by 1664 Blanc. Additionally, major cultural and social events such as the United Nations Day of Vesak 2025, the Red Flamboyant Flower Festival in Hải Phòng, and Vietnam GameVerse 2025 have made significant impressions on social media. Events like "FWD - Đường Chạy Âm Nhạc," Mailisa's 17th branch opening, and "Fan Meeting Quang Hùng MasterD Day 5" also feature in this month's rankings.

• Concert Anh Trai Say Hi – Day 6 (May 10): This event marked the temporary conclusion of the meaningful musical journey of 30 "Anh Trai." Despite unfavorable weather conditions, tens of thousands of enthusiastic fans supported the artists, helping the event maintain a high Sentiment Score of 0.98. Attendees praised the program's organization and the artists' professionalism. Notably, images of Isaac in a white suit, walking on a long stage and releasing an umbrella into the wind and rain, captivated fans with its elegance.
• United Nations Day of Vesak 2025 (May 6–8): Held at the Vietnam Buddhist Academy in Ho Chi Minh City, this international Buddhist event attracted over 2,700 delegates from 85 countries, along with thousands of monks, nuns, and laypeople. The event garnered significant social media attention through activities like the procession of Buddha relics from India, international scientific seminars, cultural exhibitions, and the lantern-lighting ceremony.
• Red Flamboyant Flower Festival – Hải Phòng 2025 (May 13): Celebrating the 70th anniversary of Hải Phòng's liberation, this cultural-historical event featured a parade of over 3,000 participants, a grand flag formation involving 7,000 people, and accompanying activities such as food festivals, outdoor concerts, and large-scale cultural-artistic programs.
  Vietnam GameVerse 2025 (May 26–27): This event generated significant buzz on social media with diverse activities, including the Vietnam Game Awards honoring outstanding publishers, games, and communities; Esports showmatches; gift-giving minigames; and livestreams with streamers and artists like Negav, Hoàng Hải, and MC Phương Thảo. Game publishers actively updated event information via Facebook and TikTok.
• SOOBIN LIVE CONCERT: ALL-ROUNDER: SOOBIN's first solo concert took place over two nights at Mỹ Đình Indoor Athletics Arena in Hanoi, attracting nearly 10,000 attendees. The event gained momentum through the search for a "princess" to dance with SOOBIN, engaging many talented female fans. The chosen "princesses," Yên Đan and Manib, performed "Dancing In The Dark" with SOOBIN, receiving widespread acclaim. Images of SOOBIN tearfully performing became a hot topic of discussion.
• Tiger Crystal Rave 2025 (May 16–17): Held at the Innovation Park in Thủ Đức City, this event was energized by activities like Fanzone ticket hunts, dress code voting, and the Water Battle challenge. Featuring renowned artists such as Tóc Tiên, Quang Hùng MasterD, Kay Trần, Pháo, and Mỹ Mỹ, it became one of May's standout music events.
• Siêu Tiệc Bật Xanh - Mở Gu Chất: This event series officially launched at Nguyễn Huệ Walking Street, amplified on social media by a stellar lineup including Sơn Tùng M-TP, JSOL, Pháp Kiều, Juky San, and DJ Determind. Engaging activities like the Gu Chất Experience Tower, check-in minigames, and companion livestreams further boosted its online presence.
• FWD - Đường Chạy Âm Nhạc (May 25):  took place on May 25 at The Global City, Ho Chi Minh City. This was a sports and music fusion event featuring Phap Kieu, Captain Boy, and young bands. Although the event was later postponed due to the National Mourning, it still generated a lot of discussions thanks to a communication campaign inviting Gen Z to “run chill for medals to show off to their crush,” along with multiple countdown posts and updates on the new event date.
• Mailisa's 17th Branch Opening: The new branch in Bảo Lộc City, Lâm Đồng, was inaugurated with a free grand music festival featuring top-tier artists like Hòa Minzy, Quang Hùng MasterD, RHYDER, Dương Domic, and Pháp Kiều. The event quickly gained traction on local fan pages and music-loving communities. A performance by the trio Anh Trai Say Hi with the song "Hào Quang" further intensified discussions.
• Fan Meeting Quang Hùng MasterD - Day 5 Cần Thơ (May 3): Concluding "The 1st Fan Meeting in Vietnam" series, this event left many memorable moments. Despite heavy rain, Quang Hùng MasterD delivered a complete performance and engaged closely with fans. Many users expressed regret that the event series had reached its end.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – MAY 2025

"Em Xinh Say Hi" soared straight to the top of the BSI Top10 Shows chart in its debut month. "Running Man Vietnam" Season 3, though only teasing its return, immediately captured audience interest. "Về Quê Làm Giàu" made its first appearance on the chart, joining familiar programs like "Tân Binh Toàn Năng," "Mái Ấm Gia Đình Việt," "Mẹ Vắng Nhà, Ba Là Siêu Nhân," "Đấu Trường Gia Tốc," "Tổ Đội 102," "Bố Ơi, Mình Đi Đâu Thế?," and "Đường Lên Đỉnh Olympia."

• Em Xinh Say Hi: As May began, the show unveiled its full list of 30 "Em Xinh," quickly sparking widespread discussions across various platforms. Even celebrities vied to become the 31st "Em Xinh." The music video "The Real Aura" impressed audiences with its visual investment. Episode 1, airing at the end of the month, received positive feedback for the natural interactions between host Trấn Thành and the "Em Xinh." However, some comments expressed disappointment that certain rumored female artists did not join the cast.
• Tân Binh Toàn Năng 2025: Entering its second month, the show saw a significant increase in discussions compared to the previous month. Contestants affectionately dubbed "tô bánh canh" by viewers, such as Hồ Đông Quan, Cường Bạch, and Văn Chung, made notable impressions. Part of the show's buzz stemmed from online interactions between the audience and these contestants.
• Mái Ấm Gia Đình Việt: Filming commenced in Bắc Giang City in May 2025. Pre-released scenes, especially of a young boy attending the studio alone, moved audiences to tears. Many viewers inquired about the boy's information to visit and offer support.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân: Maintaining its fourth position on the BSI Top10 Shows chart, the program continues to charm with adorable interactions between parents and children. Võ Tấn Phát's transformation from a "dominant CEO" to a "scrap collector" amused the online community.
• Về Quê Làm Giàu: This reality show offers unique hands-on experiences exploring local specialties. It quickly garnered attention thanks to the participation of famous artists like J97, MC Quyền Linh, and Hari Won. Most of the show's highly discussed posts revolve around J97.
• Đấu Trường Gia Tốc – Run For Time Vietnam: Officially launched with Episode 0 airing on May 18, the show features "Anh Trai" members like Dương Domic, HURRYKNG, and Rhyder, along with the comedic duo Ngô Kiến Huy and Cris Phan, capturing audience attention. However, viewers noted that the game's rules were too novel, making them hard to grasp initially.
• Tổ Đội 102: Although it concluded mid-month, the show still secured a spot on the BSI Top10 Shows chart. Audiences expressed longing for the program, especially the humorous interactions between Lê Dương Bảo Lâm and Quang Hùng MasterD.
• Bố Ơi, Mình Đi Đâu Thế? aired its first episode on May 19, 2025. The online community showed great interest as father Thái Hòa “cosplayed” as H-Chicken, G-Dragon’s younger brother, together with little Minh Khôi attending the program’s launch event. However, the scene where the show scared little Minhee to tears received strong criticism from viewers. This was the main reason why the program's Sentiment Score was significantly lower compared to other shows (Sentiment Score = 0.65).
• Đường Lên Đỉnh Olympia this month highlighted Đặng Quốc Bảo – the contestant who scored up to 270 points in the weekly competition, far surpassing the other contestants. News sites in Nghệ An simultaneously published articles congratulating Đặng Quốc Bảo.
• Running Man Việt Nam Season 3, even though only a few teaser announcements were released, managed to excite the audience immensely. The current topic drawing the most attention is the program’s cast lineup. Many users expressed hopes that the production team would retain the original Season 1 cast.

Appendix

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Detailed information on the metrics constituting the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in May 2025.

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For more information and in-depth discussions on how to evaluate brand health, campaigns, and optimize customer engagement performance on social media based on the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics representative team via email at info@buzzmetrics.com.

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The BSI Top10 Rankings are the most reliable, high-quality, and up-to-date social media rankings based on the Buzzmetrics Social Index, evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 for April 2025 includes the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Programs across social media channels and online newspapers from April 1, 2025 to April 30, 2025.

The BSI Index (2023 version) includes two newly added adjusted metrics: Diversity Score and Audience Score. These are integrated with five evaluation criteria from the 2021 version, resulting in a more comprehensive and in-depth assessment of the success of campaigns/events/programs on social media. See more at: How BSI Top10 is Ranked (2023 version).

The BSI reflects the combined influence of multiple factors, each equally important. A change in just one factor can lead to shifts in the BSI Top10 rankings.

Starting from January 2023, the BSI Top10 rankings have been fully implemented using the 2023 version, incorporating the two new adjusted metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA IN APRIL 2025

The "Hòa Bình Đẹp Lắm" campaign by the Central Committee of the Ho Chi Minh Communist Youth Union leads the BSI Top10 Campaigns. BYD makes its first appearance with the "BYD SEALION 6 Launching Campaign." April also saw a strong presence from the beverage sector, with multiple campaigns including: "Từ Cái Tên Mình Kết Nối" by Coke, "Bật Xanh Mở Gu Chất" by 1664 Blanc, "Nâng Heineken vì Fan Đích Thực" by Heineken, "Shake It Off" by Malto, "Cú Hích Việt Quất" by Sting, and three product refresh campaigns by Vinamilk.

• The "Hòa Bình Đẹp Lắm" campaign, jointly organized by the Central Committee of the Ho Chi Minh Communist Youth Union and Kenh14.vn, commemorates the 50th anniversary of the reunification of Vietnam. It generated 164,765 discussions from high-quality user groups – the highest of any campaign in April. Most conversations were inspired by emotional stories and beautiful images from the preparation for the April 30 parade. On TikTok, users widely adopted the CapCut template "Hòa bình đẹp lắm" with the hashtag #HoaBinhDepLam.
• Coke's "Từ Cái Tên Mình Kết Nối" campaign featured personalized Coca-Cola cans, offering a creative experience for young users. As expected, consumers eagerly hunted for personalized cans and shared creative name-matching content on social media.
• The "Bật Xanh Mở Gu Chất" campaign by 1664 Blanc excited users with a series of events at Nguyen Hue Walking Street. Most discussions centered around the ticket hunt to see Son Tung M-TP perform. In April, Son Tung M-TP also became a brand ambassador for 1664 Blanc, further thrilling fans with the unexpected partnership.
• Heineken’s "Nâng Heineken vì Fan Đích Thực" showcased the brand’s extravagance by inviting German football legend Bastian Schweinsteiger and the UEFA Champions League trophy to Vietnam. The campaign heated up with a ticket hunt for the UCL final.
• The "BYD SEALION 6 Launching Campaign" marked BYD's debut on the BSI Top10 Campaigns rankings. Despite the high price point, the campaign garnered relatively positive user sentiment.
• Vinamilk’s "Dielac Grow Plus Rebranding" reflected ongoing efforts to refresh its product line, both in appearance and quality. The campaign attracted discussions via livestreams, promotions, and user experience posts.
• Malto's "Shake It Off" campaign highlighted the brand's investment by featuring international star Jang Won Young, who met with Vietnamese fans alongside young and vibrant Vietnamese artists. The "Shake It Off" MV received widespread positive user feedback.
• Vinamilk also contributed the "Dielac Gold Rebranding" campaign to this month’s BSI Top10. Most discussions stemmed from hot moms' posts on Facebook and TikTok.
• Sting’s "Cú Hích Việt Quất" maintained buzz through a signature can hunt featuring HIEUTHUHAI. The brand also organized the "Cú hích Âm nhạc" event with artists Truc Nhan, Phap Kieu, Captain Boy, and Cody.
• The "Optimum Gold Rebranding" campaign returned to the BSI Top10 Campaigns rankings for a second consecutive month. Following the counterfeit milk scandal, many mothers began recommending Optimum Gold as a trusted dairy brand.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA IN APRIL 2025

HIEUTHUHAI reclaimed the top spot in the BSI Top10 Influencers rankings after more than six months. Notable names like Ly Hai, Son Tung M-TP, Le Tuan Khang, and Do Mixi also returned. This month's rankings also feature Quang Hung MasterD, Hoa Minzy, Captain Boy, Le Duong Bao Lam and Rhyder.

• HIEUTHUHAI responded to fan requests with his new track "Nuoc Mat Ca Sau," which sparked a TikTok trend involving many celebrities. A standout moment was a short film featuring Le Duong Bao Lam and Quang Hung MasterD. His song "Trinh," though released earlier, continued to be widely shared, especially a cover by Binh Yen that attracted millions of TikTok views.
• Ly Hai rose to second place thanks to the popularity of his film "Lat Mat 8: Vong Tay Nang." He and the main cast actively promoted the movie. His daughter, Cherry, received attention for her charming appearance at a film launch event.
• Son Tung M-TP shocked social media by simultaneously becoming brand ambassador for both 1664 Blanc and Red Bull. His post celebrating April 30 also received tens of thousands of comments and shares.
• Quang Hùng MasterD maintained his buzz through his appearance on the show “Tổ Đội 1 Không 2” and the announcement of Day 5 in the “The 1st Fan Meeting in Vietnam” series, featuring guest Noo Phước Thịnh. He also participated in vivo’s Super Live event.
• Le Tuan Khang, a viral sensation in late 2024, gained fame for TikTok skits with tens of millions of views. Though initially rejected in the casting for "Lat Mat 8," he was later invited back by director Ly Hai. He became a media highlight during the film’s promotional period.
• Hoa Minzy remained in the Top10 BSI rankings this month as her hit "Bac Bling" continued trending. Her duet with People's Artist Thanh Hoa on the song "Rung Xanh Vang Tieng Ta Lu" was also well received.
• Captain Boy performed at MALTO ShakeFest, a high-profile music event featuring Jang Won Young of IVE. He actively promoted the event on social media and appeared as a guest on the show "To Doi 1 Khong 2."
• Do Mixi became the brand ambassador for the mobile game Mobile Legends: Bang Bang. Fans shared stories of a light-hearted 250k bet between PewPew and Do Mixi. This month, he also announced his departure from NimoTV, returning to YouTube.
• Le Duong Bao Lam showed his trend-savvy humor in a short film with Quang Hung MasterD, supporting HIEUTHUHAI's song. He amused the internet with his energetic dance welcoming Jang Won Young to Vietnam and appeared on popular shows like "To Doi 1 Khong 2" and "Me Vang Nha, Ba La Sieu Nhan."
• Rhyder also performed at MALTO ShakeFest with his close friend Captain Boy. He thrilled fans with the announcement of his participation in the new summer show "Dau Truong Gia Toc."

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA IN APRIL 2025

The series of events celebrating the 50th Anniversary of the Liberation of Southern Vietnam dominated social media in April. Alongside it were other major events such as: Chị Đẹp Concert, SKYWAVE Hạ Long Show, MALTO Shake Fest, Siêu Tiệc Bật Xanh – Mở Gu Chất by 1664 Blanc, Hùng Kings’ Festival 2025, HEINEKEN UCL 2025 – Trophy Tour, 50 Years of Changing Lives Through Skin by La Roche-Posay, Legend Fest by Legal Group, and Hype!Fest Cần Thơ.

• The 50th Anniversary of the Liberation of Southern Vietnam (April 30) was celebrated in Ho Chi Minh City with grandeur. Highlights included a military parade featuring both Vietnamese and international forces, a record-breaking 10,500-drone flycam art performance, and historical recreations via 3D Mapping and laser shows. A touching moment was the handover of a martyr’s memorabilia from a US veteran to a Vietnamese family — symbolizing reconciliation and humanity. With its impressive scale and emotional depth, the celebration was humorously dubbed the “National Concert” by netizens.
• Chị Đẹp Concert, held at The Global City on April 12, featured top female artists like Minh Hằng, Tóc Tiên, Ninh Dương Lan Ngọc, and Trang Pháp. Although there were concerns about unsold tickets beforehand, the powerful performances quickly won over audiences. Many even urged the organizers to add a second day.
• The SKYWAVE Hạ Long music night, hosted at Sun Carnival Square, drew over 10,000 attendees with performances from Sơn Tùng M-TP, Isaac, Orange, and Hoàng Dũng. Social media buzz mostly revolved around Sơn Tùng M-TP, especially after an incident where an overzealous fan rushed the stage and accidentally injured the singer.
• Malto ShakeFest 2025 was a key musical event in April. On April 19, it showcased artists like Captain Boy, Rhyder, Wean Lê, and especially international K-pop star Jang Won Young of IVE. TikTok users widely shared adorable moments of her fan interactions.
• Siêu Tiệc Bật Xanh – Mở Gu Chất, hosted by 1664 Blanc at Nguyễn Huệ Walking Street, kicked off on April 30 with performances by Nicky and Bùi Công Nam. Fans are eagerly awaiting the next concert on May 4, which will feature Sơn Tùng M-TP.
• Hùng Kings’ Festival 2025 (late March to April 7) honored the founding kings of Vietnam with solemn incense ceremonies. It also featured cultural and sports activities, poetry exchanges, and fireworks at Văn Lang Park. Despite schedule adjustments due to the national mourning of a Lao leader, the event still garnered significant online discussions.
• HEINEKEN UCL 2025 – Trophy Tour brought the UEFA Champions League Trophy to Vietnam and allowed fans to meet German legend Bastian Schweinsteiger. Many expressed joy at the opportunity to get autographs, photos, and handshakes with the football icon.
• 50 Years of Changing Lives Through Skin, a series by La Roche-Posay, featured attractions like free skin analysis apartments, pharmacist consultations, product discounts, and prize games. The event's appeal was boosted by celebrities such as Isaac, Jun Phạm, Ninh Dương Story, and S.T Sơn Thạch.
• Legend Fest 2025, organized by Regal Group, became one of the largest beach music festivals of the summer. Despite RHYDER's absence, artists like Chi Pu, Quang Hùng MasterD, Isaac, Orange, and Tùng Dương kept audiences highly engaged.
• HYPE!FEST Cần Thơ was a large-scale music event featuring HIEUTHUHAI, Quang Hùng MasterD, Negav, Tlinh, Anh Tú ATus, and Tăng Duy Tân. TikTok exploded with shares of performances — nearly 97% of discussions originated from the platform.
  

TOP 10 MOST POPULAR SHOWS ON SOCIAL MEDIA – MARCH 2025

The BSI Top10 Shows Ranking saw major shifts this month. Tân Binh Toàn Năng took the top spot in its debut month, while Em Xinh Say Hi and Đấu Trường Gia Tốc — despite not yet airing — landed impressively at #5 and #6. Regulars like Mái Ấm Gia Đình Việt, Tổ Đội 1 Không 2, and Mẹ Vắng Nhà, Ba Là Siêu Nhân retained their high positions. Two new names entered the chart: Vợ Chồng Son and Bố Ơi, Mình Đi Đâu Thế?, alongside long-standing programs like Đường Lên Đỉnh Olympia and Gia Đình Haha.

• Tân Binh Toàn Năng 2025 launched its first episodes to strong fan reception. With 82.8% of discussions on TikTok, the platform drove its buzz. The spotlight was on Đinh Viết Tường’s fan dance to “Scars to Your Beautiful” — a contestant with TIC syndrome. The opening performance “We Will Shine” also received high praise. The show features major artists such as SOOBIN, Kay Trần, Tóc Tiên, and Bùi Công Nam.
• Mái Ấm Gia Đình Việt once again moved hearts, especially with the story of 11-year-old Nguyễn Phạm Bảo Trâm — an orphan living with her grandmother. Her words, “I don’t need riches. Just a home and my grandma — that’s everything”, left audiences in tears.
• Tổ Đội 1 Không 2 gathered 142,843 mentions, exceeding last month’s numbers. Thanks to “zone rules” challenges and humorous interactions among cast members, it became a trending topic on TikTok. Special guest appearances (Captain Boy, OGENUS, Quốc Anh, Khả Như, Anh Tú) refreshed the show and boosted engagement.
• Mẹ Vắng Nhà, Ba Là Siêu Nhân remained in the April chart with touching “dad moments” and kid antics. A wedding rehearsal hosted by Pam and a market trip mishap by Đậu were particularly adored by fans.
• Em Xinh Say Hi, though not yet aired, attracted huge interest via cleverly crafted teasers. With blurred images of the contestants, viewers buzzed with guesses, fueling hype around the show.
• Đấu Trường Gia Tốc – Run For Time Vietnam, though still in pre-launch, stirred waves online. With a star-studded lineup — Rhyder, HURRYKNG, Ngô Kiến Huy, Cris Phan, Phương Anh Đào — and a fast-paced, strategic competition format, it's expected to become a summer hit.
• Đường Lên Đỉnh Olympia shined this month with Lê Hoàng Trân Châu (Lê Quý Đôn High School for the Gifted, Quảng Trị) scoring 250 points in the weekly contest. Her calm composure and broad knowledge impressed viewers. Nguyễn Nhựt Lam (Cái Bè High School, Tiền Giang) brought Olympia back to Tiền Giang after 11 years with a dramatic point chase. Side activities like summer camps and alumni stories also received notable attention.
• Gia Đình Haha kept delighting audiences with its bright, wholesome content. Viewers particularly enjoyed the debut interactions of its five cast members, especially Út Dâu Duy Khánh.
• Vợ Chồng Son made its first appearance in the BSI Rankings. Produced by MCV Corporation, this show highlights the everyday life and challenges of young married couples. Hosted by MC Quốc Thuận and various guests, it offers a humorous yet heartfelt look at love, marriage, and family.
• Bố Ơi, Mình Đi Đâu Thế? reentered the BSI Top10 thanks to casting for Season 5. The pre-show phase captured social media with audition clips and behind-the-scenes content. The top 6 family pairs — including bố Xuân Đức – bé Sâu, bố Hoàng Nhật – bé Sóc, bố Thái Hòa – bé Minh Khôi, and more — drew significant interest. The return of host Bác Leng Keng also boosted fan nostalgia.
  

APPENDIX

Detailed metrics that constitute the BSI Scores for the BSI Top10 Campaigns, Influencers, Events, and Shows – April 2025 edition.

For more information and in-depth discussions on brand health evaluation, campaign analysis, and optimizing customer engagement through social media using BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team via email: info@buzzmetrics.com.

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The BSI Top10 Ranking is the most trusted, high-quality, and up-to-date chart on social media, based on social metrics evaluated by Buzzmetrics – the Buzzmetrics Social Index Top10. The BSI Top10 for March 2025 features the Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Programs across social media platforms and online news from March 1, 2025, to March 31, 2025.

The BSI Index (2023 version) introduces two new adjustment metrics – Diversity Score and Audience Score – combined with the five evaluation criteria from the 2021 version. This updated formula allows for a more comprehensive and in-depth evaluation of the success of campaigns/events/programs on social media. Learn more at: How the BSI Top10 is Ranked (2023 Version).

Each component of the BSI contributes equally and significantly to the overall score. A single factor shift can cause a reshuffling in the BSI Top10 rankings.

Since January 2023, the BSI Top10 ranking has been fully applied under the 2023 version, incorporating the two new adjustment indicators: Diversity Score and Audience Score.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2024 VERSION)

Kotex’s “Anh Trai Good Night” rose to the top of the BSI Top10 Campaigns chart for March 2025. This month also saw the domination of dairy products and smartphones. Three campaigns came from the smartphone industry: Samsung Galaxy A56 | A36, Galaxy S25 Series, and Galaxy S24 FE. Three campaigns were from the dairy industry: Optimum Gold Rebranding, Optimum Colos Rebranding, and Dielac Grow Plus Rebranding. Additional notable campaigns include Red Bull’s “World’s Number 1”, Samsung’s Galaxy Campus Friends Season 2, and Sting’s “Blueberry Boost.”

•  Kotex’s “Anh Trai Good Night” centered on a music video (MV) featuring Quang Hùng MasterD and Dương Domic. The MV was seen as a comforting tribute to women on their difficult days. Many female users were initially surprised but later delighted by the fact that two male idols were singing about a product made for women. Leveraging the popularity of the duo, the campaign generated 317,357 discussions.
• The Samsung Galaxy A56 | A36 campaign, featuring rapper HIEUTHUHAI, attracted attention from his fanbase. Discussions stemmed from product reviews, mini-games, and promotional programs from retail brands.‍
• Galaxy S25 Series appeared in the BSI Top10 Campaigns for the second consecutive month. Mini-games and promotions were the main drivers of buzz, supported by celebrity endorsements from Pháp Kiều and Miss H’Hen Niê.‍
• Optimum Gold Rebranding introduced not just a new packaging but also an upgraded milk formula. Many mothers praised the product for supporting healthy digestion and a stronger stomach in children.‍
• Sting’s “Blueberry Boost” campaign went all out with a hunt for 10,000 cans of Blueberry Sting at convenience stores. To boost participation, one exclusive can featuring HIEUTHUHAI’s signature was released. This marked HIEUTHUHAI’s second appearance in a BSI Top10 campaign in March.‍
• Optimum Colos Rebranding launched with a fresh green package. Discussions mostly came from mothers sharing how the product helped reduce minor illnesses and improve sleep for their kids.‍
• Red Bull’s “World’s Number 1” campaign celebrated its milestone of becoming the world’s best-selling energy drink brand (based on Kantar data). Numerous celebrities participated, including rapper Karik, producer MASEW, gamer SofM, and footballer Nguyễn Tiến Linh.‍
• Dielac Grow Plus Rebranding introduced new ocean-blue packaging. The product was frequently praised by mothers as a solution to help underweight children gain healthy weight.‍
• Galaxy Campus Friends Season 2 targeted students nationwide, offering them opportunities to showcase their talents, connect with leading tech content creators, and even explore job opportunities at Samsung. Many students registered, eager to become one of Samsung’s 50 student ambassadors.‍
• Galaxy S24 FE, another Samsung campaign, sparked discussions through mini-games on tech forums and collaborations with retail partners.

TOP 10 OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN MARCH 2025 (2025 VERSION)

The 2025 version of the BSI Top10 Campaigns chart introduced the Qualified Users metric, resulting in significant changes compared to the 2024 version. In March, Simply’s “Đầu Tư Cho Trái Tim” and vivo Y29 continued to make the Top10. New entries included the OPPO A5 Series and Dielac Alpha Rebranding.

• “Đầu Tư Cho Trái Tim” maintained its momentum thanks to the MV of the same name by Quang Hùng MasterD, which accounted for most of the campaign’s discussion volume.‍
• vivo Y29 focused on promoting its battery durability via TikTok. Previously, it made the Top10 in February due to a 6-hour livestream.
• The OPPO A5 Series introduced the OPPO A5 Pro, targeting the mid-range smartphone market. OPPO’s communications emphasized durability using keywords like “real durability king,” “durability ruler,” and “king of endurance.”‍
• Dielac Alpha Rebranding, another campaign from the dairy sector, aimed to refresh its product image. Mothers shared that Dielac Alpha supported their children’s comprehensive development.

TOP 10 MOST INFLUENTIAL FIGURES ON SOCIAL MEDIA – MARCH 2025

Hòa Minzy makes a powerful comeback to the BSI Top10 Influencers rankings after nearly a year of absence, claiming the #1 spot. This month also marks the first-ever appearance of rapper Pháo in the rankings. In addition, the March 2025 BSI chart features a host of trending names such as Quang Hùng MasterD, Dương Domic, Rhyder, SOOBIN, HIEUTHUHAI, Lê Dương Bảo Lâm, Captain Boy, and JSOL.

• ‍Hòa Minzy went viral throughout March with her hit song “Bắc Bling,” featuring NSƯT Xuân Hinh, composer Tuấn Cry, and music producer Masew. The track became a hot trend on TikTok, with countless users—celebrities included—joining the Bắc Bling challenge. Without exaggeration, “Bắc Bling” once again showcases Hòa Minzy's talent for reinventing traditional culture. Notably, she also topped the BSI Top10 in March 2023 with her song “Thị Mầu.
• ”Quang Hùng MasterD ranks second with a busy schedule throughout the month. Following the success of “Đầu Tư Cho Trái Tim,” he released another track, “Anh Trai Good Night,” in collaboration with Dương Domic. He also performed at multiple high-profile events, including the “Anh Trai Say Hi – Day 5” concert, the “1 Không 2” reality show, Hà Anh Tuấn’s “Sketch A Rose” concert, and several brand-sponsored music events.‍
• Pháo debuts on the BSI Top10 Influencers list thanks to the unexpected success of her song “Sự Nghiệp Chướng.” The track quickly climbed to the top of YouTube Music Trending and became a fan-favorite TikTok sound throughout March. Additionally, the online community was captivated by the buzz surrounding Pháo and Viruss, with many showing support and empathy for the female rapper.‍
• Dương Domic duets with Quang Hùng MasterD in the track “Anh Trai Good Night.” Female audiences were especially drawn to this meaningful March 8th gift from the trio of Kotex, Quang Hùng MasterD, and Dương Domic. Alongside his activities with Kotex, Dương Domic also performed at the “Anh Trai Say Hi – Day 5” concert.‍
• Rhyder joined OPPO’s International Women’s Day event alongside Anh Tú Atus. His vocals in the song “Vui Đét,” which was released in late February, continued to resonate with fans. In March, he also performed at Mailisa’s mega concert and “Anh Trai Say Hi – Day 5.”‍
• SOOBIN successfully released the MV “Dancing In The Dark.” A romantic flower-giving scene with Miss Vietnam Thanh Thủy sparked a trending moment on TikTok. SOOBIN also gained attention as the lead producer of the show “Tân Binh Toàn Năng” and for his appearances at “Anh Trai Vượt Ngàn Chông Gai – Day 3 & 4.”‍
• HIEUTHUHAI had an eventful March, joining the “Anh Trai Say Hi – Day 5” concert and promoting the Samsung Galaxy A Series as well as Sting Blueberry. Fans expressed anticipation for his upcoming music releases.‍
• Lê Dương Bảo Lâm delighted fans with his witty humor on the show “Tổ Đội 1 Không 2.” He also did voiceover work for the film Sát Thủ Vô Cùng Cực 2 and appeared in the show Mẹ Vắng Nhà, Ba Là Siêu Nhân.‍
• Captain Boy entertained social media users with his humorous interactions, particularly during the Đấu Trường Danh Vọng Mùa Xuân 2025 Watch Party, where he paired up with TungHoang (aka singer Bích Phương). He actively posted comedic content on TikTok to maintain fan engagement.‍
• JSOL made a strong comeback to the BSI Top10 by consistently creating content before and after his performance at “Anh Trai Say Hi – Day 5.” He also gained favor with fans by joining the show Mái Ấm Gia Đình Việt alongside HURRYKNG.

TOP 10 MOST NOTABLE EVENTS ON SOCIAL MEDIA IN MARCH 2025

Prominent music events continue to dominate the BSI Top 10 Events ranking, including: Anh Trai Say Hi concert - Day 5, Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4, Mailisa Da Nang - 3 Years Shining, Sketch A Rose by Hà Anh Tuấn, Jisoo's fan meeting "LIGHTS, LOVE, ACTION!", SHB & T&T Group Cultural Festival, and the Gala Night honoring Vietnamese Public Security Forces. Other events include the Buon Ma Thuot Coffee Festival and the Ho Chi Minh City Ao Dai Festival.

• The Anh Trai Say Hi - Day 5 concert continues to receive massive attention from the online community, featuring a lineup of young and talented artists such as Quang Hùng MasterD, HIEUTHUHAI, JSOL, and more. As with previous events in the Anh Trai Say Hi program, TikTok played a pivotal role as the main platform, contributing 74% of the discussions about the concert. Many TikTok users shared memorable moments from the concert, such as when the performers of the song "Ngáo Ngơ" transformed into children, or when MC Trấn Thành was late due to traffic.‍
• The Anh Trai Vượt Ngàn Chông Gai concert - Day 3 & 4 (March 22–23) at The Global City gathered renowned artists like NSND Tự Long, SOOBIN, Phan Đình Tùng, BinZ, and more. The two-night concert continued to excite fans with high-quality performances, igniting pride among the youth. Notably, the concert set a Guinness World Record for “The Event with the Most People Wearing Traditional Vietnamese Clothing.” Fans are also eagerly anticipating the movie release in May and the next two concerts in June.
• The event "Mailisa Da Nang – 3 Years Shining – Million Beauties Blooming" on March 22, 2025, at East Sea Park, Da Nang, marked Mailisa's successful 3-year milestone in the city. The grand music festival featured top stars such as Trúc Nhân, Isaac, Đức Phúc, Hòa Minzy, Quang Hùng MasterD, and several famous beauty queens. Mailisa's media channels and entertainment news outlets continuously reported on the event, maintaining user engagement.
• The "Sketch A Rose" concert by Hà Anh Tuấn in Ho Chi Minh City on March 8, 2025, was a resounding success, following sold-out performances in Singapore and Australia. The singer not only performed familiar songs but also introduced new emotional tracks. The duet between Hà Anh Tuấn and Quang Hùng MasterD received widespread praise from fans and was eagerly shared on TikTok.
• The 9th Buon Ma Thuot Coffee Festival featured a variety of outstanding activities: a Drone light festival, street parades, coffee camps, and concerts with performances by H’Hen Niê, Amee, Quang Hùng MasterD, Bùi Công Nam, and more. The event helped spread Vietnamese coffee culture both domestically and internationally. Local pages and especially H’Hen Niê’s channels were very active in sharing information about the program.
• The Gala Night honoring Vietnamese Public Security Forces took place on March 9, 2025, in Hanoi, celebrating the 80th Anniversary of the Vietnamese Public Security Forces and the 20th Anniversary of the People’s National Security Protection Day. In addition to impressive performances from the police force, such as cavalry parades, martial arts, and qigong displays, the event attracted attention with appearances from celebrities like Mỹ Tâm, Noo Phước Thịnh, Tùng Dương, and SOOBIN.
• The 11th Ho Chi Minh City Ao Dai Festival in 2025 ran throughout March with several exciting programs, including a folk dance performance, the "Duyên Dáng Áo Dài TP.HCM" contest, an exhibition space for Ao Dai, and the "Bách Hoa Bộ Hành" - a procession of traditional Vietnamese costumes, which was one of the festival’s highlights. The event also featured participation from beauty queens Ý Nhi, Quế Anh, Lê Nguyễn Bảo Ngọc, and Trần Tiểu Vy.
• Earth Hour 2025, held on March 22 from 8:30 PM to 9:30 PM with the theme “Green Shift - Green Future,” attracted many major brands including AEON Vietnam, AIA Vietnam, EVN, Co.opmart, and Highlands Coffee. Schools and student groups also actively shared news about the event.
• Jisoo's fan meeting (BLACK PINK): LIGHTS, LOVE, ACTION! took place at the Mỹ Đình Sports Complex in Hanoi on March 30, 2025. The event went smoothly, with adorable, intimate moments between Jisoo and her fans. A particularly memorable moment was when Jisoo wore a conical hat and spoke in Vietnamese, which made fans proud. The unique Vietnamese fanchant “Lửa Hận Thù” also made Jisoo laugh.
• The SHB & T&T Group Cultural Festival, held at Mỹ Đình Stadium on March 15, gathered 15,000 participants. The event featured prominent artists such as Tóc Tiên, JSOL, HIEUTHUHAI, Anh Tú Atus, MONO, and more. Many users expressed their surprise at the scale of the event, despite it being an internal gathering.

TOP 10 MOST TALKED-ABOUT SHOWS ON SOCIAL MEDIA IN MARCH 2025

Just like in the previous month, Mái Ấm Gia Đình Việt, Tổ Đội “1 Không 2”, and Xuân Hạ Thu Đông, rồi lại Xuân remained the top 3 shows on the BSI Top10 Shows ranking. Other returning names this month include Tân Binh Toàn Năng, Bậc Thầy Săn Thưởng, and Đường Lên Đỉnh Olympia. Notably, four new faces entered the chart: Gia Đình Haha, Đấu Trường Gia Tốc, and Em Xinh Say Hi. Mẹ Vắng Nhà, Ba Là Siêu Nhân 4 made a striking comeback, landing at the 5th spot.

• Mái Ấm Gia Đình Việt retained its No.1 position for the second consecutive month. This month’s most emotional story centered around Trần Văn Quốc (15 years old, Hue) – a boy who lost his father and lives with his mother who works making votive paper offerings. Despite his loss, Quốc continues to dream of a better life. Audiences also followed closely the show's journey to Can Tho, where it supported 18 underprivileged children.‍
• Tổ Đội “1 Không 2” maintained its buzz in March with over 109,000 discussions, especially on TikTok (accounting for 49%), thanks to a stream of trendy and humorous content. Quang Hùng MasterD, dubbed the “entertainment seedling,” brought fresh energy alongside guests Nicky and Pháp Kiều. The witty banter between Võ Tấn Phát and Lê Dương Bảo Lâm continued to charm viewers.‍
• Xuân Hạ Thu Đông, rồi lại Xuân kept winning hearts with its raw, acoustic music and high-quality arrangements. Notable performances included “Thất Tình” by Anh Tú and “3 Năm Cấp 3” by Bùi Công Nam – emotional songs that evoke youthful memories. The appearance of beloved guest Noo Phước Thịnh added warmth and joy to the show.‍
• Mẹ Vắng Nhà, Ba Là Siêu Nhân returned to the BSI chart after a 7-month hiatus with its premiere episode “Lớp Học Siêu Nhân” (aired on March 30, 2025). With the theme “Naming Emotions Together with Dad,” the show cleverly explored father-child bonding in the absence of the mother. The highlight was the sweet dynamic between Pamela and her friend Đậu – whose gentle demeanor softened the usually talkative girl. A moment where Đậu patiently placed smiley-face stickers on Pam won netizens’ hearts. Guests Ninh Anh Bùi and Tùng Dương brought a fresh breeze to the program.‍
• Tân Binh Toàn Năng 2025 sparked heated conversations thanks to its vibrant audition rounds in Ho Chi Minh City and Hanoi. The Hanoi panel of the “Ngày Hội Toàn Năng” featured a lineup of attractive judges that ignited a social media frenzy. Viewers also appreciated the way the show followed each contestant’s journey—from overcoming challenges to shaping their performance styles.‍
• Đường Lên Đỉnh Olympia in March was marked by a record-breaking score of 350 by Nguyễn Hiền Lương (Đắk Nông) during Week 2 of March in Quarter 2. Another viral story was that of Trần Duy Trinh, a former Olympia champion who gave up city life after 10 years to return to his hometown and run a grocery shop with his parents—offering a new perspective on success and personal choice.‍
• Bậc Thầy Săn Thưởng kept audiences glued with laugh-out-loud moments. From heated debates over “lòng lợn vs. lòng heo,” Quang Trung’s sour lemon expressions, stormy family meals, to the hilarious “Silent Screaming” game, every segment kept viewers entertained. The chemistry among Tiểu Vy, MLee, Han Sara, and seasoned stars like Lâm Vỹ Dạ, BB Trần, Huỳnh Lập, and Mạc Văn Khoa continued to be a highlight.‍
• Gia Đình Haha, produced by Yeah1, entered the chart for the first time despite not yet airing. The show follows five celebrities who temporarily leave the spotlight to enjoy life in the countryside. Even with just a cast announcement, it has already generated 7,639 online discussions. Scheduled to air in June 2025, the show promises to be a summer favorite for those seeking peace and simplicity.‍
• Đấu Trường Gia Tốc, a new addition to the BSI Top10, is a reality TV show produced by Đông Tây Promotion. Still in the filming phase, it has already caused a stir online due to rumors about its eight-member cast, which reportedly includes Lê Dương Bảo Lâm, Cris Phan, Ngô Kiến Huy, Kiều Minh Tuấn, Kaity Nguyễn, HURRYKNG, Dương Domic, and Phương Anh Đào.‍
• Em Xinh Say Hi, a show spotlighting talented female artists, launched its first posts on its official fanpage. Viewers remain curious and continue to speculate about the cast, with highly anticipated names like Tlinh, Pháo, Vũ Phụng Tiên, Bích Phương, and Phương Ly. However, a logo controversy significantly impacted the show’s sentiment score.

APPENDIX

Details on the index components of the BSI rankings: BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows in February 2025.

To learn more or discuss in-depth how to assess brand health, campaign effectiveness, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index, please contact the Buzzmetrics team at info@buzzmetrics.com.

‍BSI Top10 Ranking: The Most Reliable, High-Quality, and Up-to-Date Social Media Ranking Based on Social Metrics Evaluated by Buzzmetrics – Buzzmetrics Social Index Top10. The BSI Top10 ranking for February 2025 includes the top 10 campaigns, top 10 influencers, top 10 events, and top 10 shows across social media and online news channels from February 1, 2025, to February 28, 2025.

The BSI Index (version 2023) introduces two new adjustment metrics: Diversity Score and Audience Score, in addition to the five criteria from the 2021 version, providing a more comprehensive and in-depth assessment of the success of campaigns, events, and programs on social media. Learn more about the BSI Top10 ranking methodology (2023 version).

The BSI ranking reflects the combined impact of various factors, all equally influential. A change in any one factor can alter the BSI Top10 rankings.

Since January 2023, the BSI Top10 ranking fully adopts the 2023 version with the addition of two new adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2024 EDITION)

Samsung's Galaxy S25 Series campaign climbed four spots to lead the BSI Top10 Campaigns ranking for February 2025. The festive spirit lingers with NAN & S-26 Ultima's "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign and Heineken's "Heineken Festive 2025." Additionally, this month's rankings feature Closeup Valentine, Panasonic's "Dẫn đầu sống xanh - Mở tương lai bền vững", Simply's "Đầu tư cho trái tim" Liên Quân Mobile's "Đấu Trường Danh Vọng Mùa Xuân 2025" vivo's "Ra mắt vivo Y29" AIA's 25th Anniversary campaign, and Manulife's "Khoe Khỏe".

• Samsung’s Galaxy S25 Series campaign took the top spot due to minigames and promotions on tech forums and major retailer fanpages. Influencers Độ Mixi and Huy NL – founders of Schannel – contributed to the buzz by reviewing the product, increasing campaign discussions.
• Closeup Valentine made waves on social media with its “Hát Lời Thơm Mát, Tự Tin Ngỏ Lời Yêu” challenge, with HIEUTHUHAI’s sample song gaining huge engagement on TikTok. Pháp Kiều also joined the fun with a popular TikTok video.
• NAN & S-26 Ultima’s "Chọn NAN Sữa Mát Thụy Sĩ - Khởi Đầu Hoàn Mỹ Cho Cả Năm Như Ý" campaign maintained the third spot despite a slight slowdown, highlighting minigames for moms and kids. Many influencers and "hot moms" shared their experiences in New Year posts.
• Heineken's "Heineken Festive 2025" followed up with AR filter minigames to hunt for “mystery bags.” The bag’s highlight was The Boring Phone, a sleek holographic phone created in collaboration with Bodega, a streetwear brand.
• "Living Green - Opening Sustainable Futures," part of the third season of the “Cùng Gen Z sống Xanh đi” campaign, drew attention with its "Thủ Lĩnh Sống Xanh" program, aired on VTV3, where students created and presented green living projects.
• Liên Quân Mobile’s "Đấu Trường Danh Vọng Mùa Xuân 2025" marked a return of esports campaigns to the BSI Top10 Campaigns ranking. After a tough start for SGP in the tournament’s group stage, the performance sparked discussion.
• Simply's "Investing for the Heart" campaign debuted in the BSI Top10 Campaigns, gaining positive engagement from Quang Hùng MasterD’s latest music collaboration.
• The vivo Y29 launch event featured a 6-hour livestream with celebrities like Lê Dương Bảo Lâm, Duy Thẩm, and Hải Triều, generating massive interaction.
• AIA’s 25th Anniversary campaign included a minigame where users sent birthday wishes to the brand for a chance to win prizes. AIA employees shared their long-term journey with the brand.
• Manulife’s "Khoe Khỏe" campaign returned to the BSI Top10 after a 3-month hiatus, maintaining discussion through minigames on the brand’s fanpage, including the viral "Cơm nước gì chưa người đẹp?" trend.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS IN FEBRUARY 2025 (2025 EDITION)

The BSI Top10 Campaigns Ranking – 2025 Edition – features major changes compared to the 2024 version, following the addition of the Qualified Users metric: Closeup Valentine rises to the top spot, while Galaxy S25 Series drops to second place. Panasonic’s Thủ Lĩnh Sống Xanh and Simply’s Đầu Tư Cho Trái Tim campaigns take third and fourth places, respectively. Notably, the Xin Vía Có Nhà campaign by batdongsan.com.vn and the Tết Có Lời Cùng MSB campaign by MSB are both recognized in the 2025 ranking.

• ‍Tết Có Lời Cùng MSB is a promotional campaign launched by MSB for the Lunar New Year. Running from pre-Tet to early February, the campaign stood out with a variety of mini-games—from keyword hunts to the use of A.I.-generated images. It also tapped into the trending Gen Z keyword “Manifest” in its posts, contributing to a youthful and dynamic brand image.‍
• Xin Vía Có Nhà by Batdongsan.com.vn focused strongly on TikTok to engage high-quality users (Qualified Users). According to Buzzmetrics, 99% of the campaign’s online discussions came from TikTok. A major highlight was the TikTok Filter “Xín Vía Có Nhà, Check!”, which attracted nearly 3,000 participants. TikToker Phúc Syno also joined the campaign, promoting it with a viral video that reached millions of views.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA IN FEBRUARY 2025

The BSI Top10 Influencers ranking for February 2025 welcomed back familiar faces like Lê Dương Bảo Lâm, Vũ Cát Tường, Erik, and Đức Phúc. After two months in second place, Quang Hùng MasterD took the top spot. This month also saw the inclusion of Rhyder, Dương Domic, Captain Boy, and HIEUTHUHAI, with Khanh (K-ICM) making his first appearance in the ranking.

• Quang Hùng MasterD continued his success with his new MV "Đầu Tư Cho Trái Tim" released in February. The MV went viral on TikTok, following the success of his previous release "Ánh Mắt Biết Cười." He also held a successful fan meeting in Da Nang, sponsored by Boncha, and appeared on a new gameshow, "Tổ Đội '1 Không 2'."
• Rhyder ranked second after appearing as a guest on "Tổ Đội '1 Không 2'" and joining Nguyễn Thúc Thùy Tiên to explore garlic in episode 4 of "Đu Đêm mùa 3." He also featured on the viral track "Vui Đét" by DG House members.
• Dương Domic maintained third place thanks to the enduring popularity of his hit "Mất Kết Nối," which has now surpassed 84 million views on YouTube. He also promoted Vichy Dercos shampoo.
• Lê Dương Bảo Lâm became more active in February after a quiet January, participating in "Tổ Đội '1 Không 2'" and sharing endless content from his interactions with the cast, which sparked fan engagement.
• Captain Boy made waves with his TikTok posts, interacting with fans and creating a buzz around his friendship with Rhyder. Fans expressed concern for his health after a fan gave him a cake with fish sauce.
• Vũ Cát Tường returned to the BSI Top10 after almost a year, with her wedding to longtime partner Bí Đỏ in February. Her song “Ngày Này, Người Con Gái Này,” written for her wedding, went viral on social media.
• HIEUTHUHAI gained traction with his participation in Closeup's Valentine event, with his track "Exit Sign" trending again on TikTok, sparking a new fan-driven trend called "Ê Xích Ra."
• Erik’s song "Dù Cho Tận Thế" from the drama "Bộ Tứ Báo Thủ" soared in popularity, topping YouTube’s Music Trending for several weeks and becoming a favorite soundtrack for TikTok users.
• Đức Phúc made a comeback to the BSI ranking, with his Valentine's song "Chăm Em Một Đời" generating positive reactions on social media.
• Khanh (K-ICM) made his debut on the BSI Top10 Influencers ranking, gaining attention for his fun-filled livestreams that entertained fans with quirky performances.

TOP 10 MOST SIGNIFICANT EVENTS ON SOCIAL MEDIA IN FEBRUARY 2025

The BSI Top10 Events list features a range of sports, cultural, and music events, starting with the Vietnam Golden Ball Award 2024, followed by Quang Hùng MasterD's Fan Meeting Day 4, 2NE1’s Asia Tour “Welcome Back” the VPBank VnExpress Marathon Ho Chi Minh City Midnight, MSB Private Concert – Tâm Thức Tinh Hoa, DOJI Gold Festival 2025, Nghinh Ông Festival, International Lantern Festival Ocean 2025, Hương Pagoda Festival, and Mitsubishi Motors Vietnam - Tam Đảo City Trail.

• The Vietnam Golden Ball Awards 2024 generated 80,483 discussions, making it the most prominent sports event of the month. Social media buzzed with debates on whether Tiến Linh or Hoàng Đức would claim the prestigious award. While some controversies surrounded the final result, Tiến Linh's decision to donate his entire prize money to charity earned widespread praise. Another widely discussed moment was Xuân Son attending the gala on crutches, capturing the hearts of fans.
• Quang Hùng MasterD Day 4 Fan Meeting in Da Nang took place on February 22 and sold out within just five minutes. During the event, Quang Hùng MasterD was officially announced as BONCHA's brand ambassador. He also delighted fans by performing a duet with his father, premiering his new MV "Đầu Tư Cho Trái Tim," and debuting its theme song. A humorous moment involving a fan being reminded to put away their phone caused a stir on TikTok. After the event, many fans experienced "post-event blues" and eagerly anticipated Day 5 in Hanoi, calling for fan meetings in more cities.
• 2NE1's Asia Tour "Welcome Back" held two nights at SECC, marking the legendary K-pop group's return to Vietnam after 11 years. The concert exceeded all expectations, leaving fans reminiscing about iconic moments: Dara wearing a traditional Vietnamese hat, CL's explosive solo performance, and Park Bom reviving nostalgic hits. Social media engagement remained high, fueled by ticket giveaway mini-games from LOF Sweet Corn Milk and extensive coverage by KOLs and media outlets.
• VPBank VnExpress Marathon Ho Chi Minh City Midnight attracted 12,000 runners, setting a record as Vietnam's largest night marathon. The event was visually stunning, featuring glowing wristbands, aerial drone shots, and enthusiastic mascots. Social media buzzed with amusing moments, such as viral appearances by characters like Labubu and Babythree on the racecourse.
• MSB Private Concert – "Tâm Thức Tinh Hoa" was an exclusive musical event for premium customers, gathering nearly 3,500 attendees and featuring top-tier artists such as Hà Anh Tuấn, Thu Phương, Trung Quân Idol, Văn Mai Hương, Quang Dũng, and Lâm Bảo Ngọc. The highlight of the event was Hà Anh Tuấn's performance of "Ánh Trăng Tan." MSB impressed attendees not only with its musical investment but also with an elegant yet cozy venue, creating a memorable experience.
• DOJI 2025 Gold Festival ran from February 3 to 7, blending festive activities, artistic performances, and exclusive promotions that drew large crowds. One standout attraction was the mini-concert at DOJI Tower Hanoi featuring Soobin Hoàng Sơn, violinist Tú Xỉn, and other talented artists.
• Nghinh Ong Festival is a major traditional event held across locations such as Ho Chi Minh City, Biên Hòa, Châu Đốc, and An Giang. The festival's highlights included processions, lion and dragon dance performances, peace prayers, charity gifts, martial arts displays, and traditional art shows. This event not only seeks blessings for fishermen but also serves as a cultural and tourism attraction.
• Ocean 2025 International Lantern Festival took place at Vinhomes Ocean Park 2 & 3 from January 18 to March 16, 2025. Under the theme "Oriental Light," the festival featured grand entertainment, including a 2km-long wishing lantern road, nearly 30 massive lantern installations, the Sweet Love Festival for Valentine’s Day, a lucky draw for a VinFast VF3 car, and exclusive offers from Techcombank. The festival welcomed over 11 million visitors in just the first six days of the Lunar New Year.
• Huong Pagoda Festival, inaugurated on the 6th day of the Lunar New Year, remains one of Vietnam's largest traditional festivals, attracting thousands of pilgrims. A key highlight is the Yen Stream boat journey, offering visitors a scenic route to spiritual landmarks like Thien Tru Pagoda and Huong Tich Cave, dubbed "The First Cave of the South." However, challenges such as high boat fees, overcrowding, subpar services, and parking congestion led to a low Sentiment Score of 0.19.
• Mitsubishi Motors Vietnam - Tam Dao City Trail was a multi-distance race set in the scenic town of Tam Dao. With temperatures ranging from 10-16°C, dense fog, and slippery terrain, this year’s race posed a significant challenge for participants.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA IN FEBRUARY 2025

Mái Ấm Gia Đình Việt has taken the top spot in the BSI Top10 Shows ranking for the first time. Alongside familiar names such as Xuân Hạ Thu Đông, Rồi Lại Xuân; Bậc Thầy Săn Thưởng; Đường Lên Đỉnh Olympia; Người Yêu Tôi Đỉnh Nhất; Biệt Đội Siêu Sao; and Khách Hàng Là Thượng Đế, this month’s ranking welcomes three new entries: Tổ Đội "1 Không 2", Tân Binh Toàn Năng 2025, and Running Man Vietnam.

• Mái Ấm Gia Đình Việt has proven to be a long-standing favorite in the BSI Top10 Shows, maintaining its position since the summer of 2024. The standout story of February was that of Phan Lê Tấn Lộc (11 years old, Quảng Bình), a boy who lost his father and whose mother is battling stage 3 cancer, forcing him to collect scraps for a living. His emotional breakdown when mentioning his family left host Quyền Linh and guests speechless.
• Tổ Đội "1 Không 2" generated 63,374 discussions thanks to its six charismatic cast members and equally enthusiastic guest stars. The show’s highlights include its creative challenges and seamless interactions between contestants. Episode 2 was a fan favorite, featuring Rhyder's intense showdown with Long Vương Dương Lâm and Võ Tấn Phát's dramatic psychological breakdown.
• Xuân Hạ Thu Đông, rồi lại Xuân Nostalgic Melodies. The show continues to captivate audiences with heartfelt performances. The special Lunar New Year's Eve episode was the highlight of the month, creating a nostalgic atmosphere with performances like Bùi Công Nam's Ai Cũng Có Ngày Xưa, the trio of Mỹ Linh - Mỹ Anh - Lâm Bảo Ngọc singing Trở Lại Tuổi Thơ, and Anh Tú’s moving rendition of Cơm Đoàn Viên.
• Running Man Vietnam mùa 3 Though Running Man Vietnam Season 3 has only just been confirmed for 2025, it has already secured a spot in the BSI Top10. This reflects the audience's continued enthusiasm for the show. The announcement that Forest Studio will replace Đông Tây Promotion as the new producer sparked widespread discussion, along with rumors surrounding the cast. Names like Tiến Luật, 2Khang, Diệu Nhi, Lan Ngọc, and BB Trần are being heavily speculated. Fans are divided between excitement for the new season and concerns over potential changes affecting the show’s signature charm.
• Tân Binh Toàn Năng 2025: The Rising Star of Survival Shows. This survival reality show, organized by YeaH1 and adapted from Mango’s Show It All, is creating buzz despite not having aired yet. The anticipation is fueled by the presence of SOOBIN and Tóc Tiên as judges, alongside music producer Hyuk Shin as the training and development director. Additionally, the early release of contestant profiles has further ignited audience engagement.‍
• Bậc Thầy Săn Thưởng: A Laughter-Inducing Adventure. The show continues to deliver hilarious moments. Episode 16 followed contestants on a challenging 24-hour treasure hunt in a mysterious village. Fans praised host Trường Giang’s engaging storytelling and were surprised by the chemistry between Tiểu Vy and Han Sara. However, BB Trần’s absence was felt.‍
• Biệt Đội Siêu Sao: A Cultural Journey Season 1 wrapped up with exciting explorations of Điện Biên and Đà Lạt, blending entertainment with cultural promotion. Fans loved the witty banter between Tiến Luật and Tiểu Vy and laughed at Tiến Luật’s unexpected role as the "sugar baby" of Huyền Baby.‍
• Đường Lên Đỉnh Olympia: A Thrilling Competition. This month, the show highlighted the impressive victory of Võ Tấn Phát (Phan Bội Châu High School, Khánh Hòa), the first champion of the Year of the Snake. The Week 3 - January - Quarter 2 competition was a nail-biter, determining four contestants for the monthly round. A particularly tricky question, "Which animal has duck feet, chicken meat, buffalo skin, and a snake head?", stirred debates online, while fans eagerly awaited whether Quốc Học Huế would maintain its dominance in the Grand Finale.‍
• Người Yêu Tôi Đỉnh Nhất: TikTok's Favorite. For the second consecutive month, the show made it to the BSI Top10, with 81% of discussions stemming from TikTok. It captivated audiences with sweet romantic moments and impressive musical performances. The duet Bốn Mùa Thương Em by Lập Nguyên and Yến Nồi Cơm Điện was a highlight, while humorous guest interactions sparked lively discussions.‍
• Khách Hàng Là Thượng Đế: Reality at Its Funniest. The show maintained its popularity through hilarious real-life challenges. This month’s highlights included Thúy Ngân and Quang Trung’s strawberry-picking antics and Trường Giang & Nguyễn Đình Vũ’s intense sales challenge.

APPENDIX

Detailed insights into the metrics that make up the BSI of the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2025.

Top 10 Most Outstanding Social Media Campaigns in February 2025 (2024 Edition)

Top 10 Most Outstanding Social Media Campaigns in February 2025 (2025 Edition)

For further discussion on brand health assessment, campaign evaluation, and optimizing customer engagement effectiveness on social media based on BSI – Buzzmetrics Social Index, please contact Buzzmetrics' representative team via email at info@buzzmetrics.com.

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