BSI Top 10: February 2026 Social Media Rankings

The BSI Top 10 Ranking is a reliable, high-quality, and up-to-date social media ranking based on social media metrics evaluated by Buzzmetrics – Buzzmetrics Social Index Top10.

The BSI Top 10 Ranking for February 2026 includes Top 10 Campaigns, Top 10 Celebrities, Top 10 Events, and Top 10 Shows across social media channels and online news platforms during the period from February 1, 2026 to February 28, 2026.

The BSI Index (2023 version) introduces two new adjustment metrics—Diversity Score and Audience Score—which are combined with the five evaluation criteria from the 2021 version. These additions create changes in how the success of campaigns, events, and shows on social media is evaluated, providing a more comprehensive and in-depth assessment. For more details, see How BSI Top10 Rankings Are Calculated (2023 version).

The BSI Index reflects a combination of multiple factors, all of which carry equal importance. A change in just one factor can lead to changes in the BSI Top10 ranking.

Starting from January 2023, the BSI Top10 ranking has been fully applied according to the 2023 version, which includes the two additional adjustment metrics: Diversity Score and Audience Score.

TOP 10 MOST OUTSTANDING CAMPAIGNS ON SOCIAL MEDIA – FEBRUARY 2026

The product launch campaign for the Galaxy S26 by Samsung Galaxy topped the rankings this month. In addition, the festive Lunar New Year (Tết) atmosphere continued to dominate the BSI Top 10 rankings for February 2026, featuring campaigns such as “Bring Tết Home” by Pepsi, “Welcome the New, Celebrate Tết Forward” by Larue, “Open Real Connections, Turn On Tết with Heineken” by Heineken, “Plant Millions of Green Seeds, Cover Thousands of Forests” by OMO, “Deliver Golden Health Gifts” by Ensure, “Celebrate a Grand Tết” by Saigon Beer, “Shop for Tết, Enjoy the Fun” by TikTok Shop, and “What Could Be Better Than These Moments Together” by Nestlé. MILO also returned to the rankings with its campaign “MILO Triple Advantage.”

• Samsung’s Galaxy S26 campaign made a bold move by sending out invitations to the Unpacked event right before the Lunar New Year, sparking early interest among users for the new product. This was followed by a series of minigames related to the Unpacked event deployed across major community pages to sustain user discussions. As a result, the campaign achieved the highest Qualified User score of the month. The Galaxy S26 launch event also appeared in the BSI Top10 Events ranking, securing the 10th position.
• Pepsi’s “Bring Tết Home” campaign maintained its No.2 position for two consecutive months, driven by two notable minigames: one allowing users to showcase their creativity by decorating Tết gift baskets, and another leveraging Google Gemini to “predict” fortunes for the new year. In addition, the gold Pepsi can, Pepsi’s special Tết edition product, continued to receive praise from users for its packaging design. The campaign’s two-day music festival of the same name also appeared in the BSI Top10 Events, ranking 3rd.
• Larue’s “Welcome the New, Celebrate Tết Forward” campaign is a long-running Tết campaign that began attracting discussions as early as December. Three campaign activities that generated strong engagement in February include the “Tết Tấn Tới” MV by Trúc Nhân, the cooking show “Muốn Ăn Phải Lăn Vào Bếp” featuring Trường Giang, and the Larue LumiFest light music festival. The festival also entered the BSI Top10 Events, ranking 7th.
• Heineken’s “Open Real Connections, Turn On Tết with Heineken” campaign generated buzz through the minigame “Phi Vụ Ẩn – Mở Kết Nối Thật”, giving users the chance to receive a Connection Kit—a collection of unique items from Heineken. The campaign was supported by several popular KOLs such as Duy Khánh, DJ Mie, Misthy, and Cris Phan.
• OMO’s “Plant Millions of Green Seeds, Cover Thousands of Forests” campaign stood out with the music event “Giữa Tán Rừng Xanh”, which gathered well-known artists including Quang Hùng MasterD, Phương Mỹ Chi, Rhyder, Bùi Trường Linh, and UPRIZE. Performances from the artists were widely recorded and shared by users across multiple social media platforms. The event also ranked 8th in the BSI Top10 Events.
• Ensure’s “Deliver Golden Health Gifts” campaign conveyed a meaningful Tết message through the short film “Được Về Làm Con” (Returning to Be a Child): the most precious thing during Tết is not material abundance, but having parents who are still healthy and present. Additionally, the brand organized a series of expert Q&A sessions focused on taking care of parents’ health during the holiday.
• Saigon Beer’s “Celebrate a Grand Tết” campaign rolled out Tết minigames across multiple local fanpages, attracting strong participation thanks to the grand prize of an iPhone 17 Pro. Beyond that, the brand also organized the Tân Niên Đa Miền festival series, with Đắk Lắk as the first stop, featuring performances by Chillies, Hồ Quang Hiếu, and Đặng Nam Anh.
• TikTok Shop’s “Shop for Tết, Enjoy the Fun” campaign celebrated the holiday with a range of attractive promotions, including Flash Sales of up to 90% and Extra Vouchers worth up to 1 million VND. The campaign also ran Tết greeting and fortune-drawing minigames to stimulate user discussions.
• Nestlé’s “What Could Be Better Than These Moments Together” campaign continued to appear in the BSI Top10 Campaigns ranking. Similar to the previous month, the campaign highlighted the importance of family reunion moments during Tết. The message was delivered in a cheerful tone through Gen Z meme pages and illustrations by young artists.
• MILO’s “MILO Triple Advantage” campaign introduced MILO Triple Advantage milk as a reliable companion for parents in raising children. The campaign gained traction through reviews from mothers, parenting community pages, as well as endorsements from athletes and fitness trainers.

TOP 10 MOST OUTSTANDING INFLUENCERS ON SOCIAL MEDIA – FEBRUARY 2026

The buzz surrounding Lunar New Year (Tết) films helped Trấn Thành and Trường Giang climb higher in the BSI Top10 Influencers ranking. Meanwhile, Nguyễn Đình Bắc continued to maintain strong recognition on social media. Tóc Tiên was honored on the BSI Top10 Influencers list for the first time, alongside other familiar names such as Hòa Minzy, Phương Mỹ Chi, Quang Hùng MasterD, HIEUTHUHAI, Bùi Công Nam, and Sơn Tùng M-TP.

• Trấn Thành became the most influential celebrity of the month thanks to the Tết film Thỏ Ơi. Most comments about the film were positive, praising Trấn Thành for his spirit of innovation and for not confining himself to old formulas. In addition, his tactful responses when handling difficult questions about the film also helped him earn respect from the online community.
• Recently, Nguyễn Đình Bắc has stepped beyond the boundaries of football and gained wider public recognition. This month, he was nominated in the “Inspirational Figure” category at the WeChoice Awards. He also attracted media attention thanks to a moment interacting with Trường Giang and Hòa Minzy during the WeChoice awards night.
• Trường Giang returned to the BSI Top10 Influencers ranking after several months of absence, thanks to the buzz surrounding the Tết film Nhà Ba Tôi Một Phòng. Even before its official release, Trường Giang’s first feature film had already sparked curiosity and controversy across social media platforms. Two major discussion topics included the decision to have J97 sing the OST and Trường Giang’s statement that he made the film not for money.
• Hòa Minzy maintained strong visibility on social media thanks to the Bắc Bling Fan Concert, which featured many prominent guest artists such as Xuân Hinh, Quốc Thiên, Erik, and Đức Phúc. Besides high-quality performances, Hòa Minzy also made a positive impression by donating 400 million VND from ticket sales to build a bridge in Điện Biên. The fan concert also appeared in the BSI Top10 Events ranking, securing 2nd place.
• Phương Mỹ Chi delighted online audiences by recreating her hit Rock Thiệp Hồng at the VMAS Year End Party. Her viewpoint on protecting artists on social media also sparked lively discussions among netizens.
• Quang Hùng MasterD drew attention this month with the song “Lò Vi Sóng,” which was performed for the first time on the program Sóng 26. The song received positive feedback for its mysterious and captivating melody, reminding listeners of his previous hit Thủy Triều. TikTok played a major role in generating discussions around the artist.
• HIEUTHUHAI, in addition to participating in the Tết edition of 2 Ngày 1 Đêm, also made a cameo appearance in Trường Giang’s film Nhà Ba Tôi Một Phòng. Although his screen time was limited, HIEUTHUHAI still attracted lively discussions from the online community.
• Bùi Công Nam kicked off February with the meaningful MV “I Love You.” The singer-songwriter also appeared in several activities during the month, including interesting trips on the show Gia Đình Haha and participating in Tết campaigns with Lifebuoy and Jollibee.
• Tóc Tiên entered the BSI Top10 ranking for the first time, thanks to her outstanding performance in the mashup Rock Thiệp Hồng. In addition to her powerful vocals, she was praised for her strong stage presence and her collaboration with Gen Z artists to deliver one of the most viral mashups of the Tết season.
• Sơn Tùng M-TP gained high engagement from his Tết greeting posts on both Facebook and TikTok. His song “Muộn Rồi Mà Sao Còn” also unexpectedly went viral again on TikTok. Meanwhile, the trend “Flop quá thì ghi tên anh vào” has cooled down compared to before, but it is still followed by a segment of users.
  

TOP 10 MOST OUTSTANDING EVENTS ON SOCIAL MEDIA – FEBRUARY 2026

The WeChoice Awards Gala became the most prominent event of February 2026, recording outstanding discussion metrics, while Hòa Minzy’s Fan Concert ranked second. In addition, this month’s ranking also featured a series of vibrant Tết events, including “Bring Tết Home” by Pepsi, Larue LumiFest by Larue, “Giữa Tán Rừng Xanh” by OMO, Tết Fest by Coca-Cola, Green Paradise Tết Fest by Vinhomes, “Tiến Bước Đón Lộc – Mở Cửa Nghênh Tài” by PNJ, and the Nguyễn Huệ Flower Street for Tết Bính Ngọ. Meanwhile, the Samsung Galaxy S26 launch event ranked 10th on the list.

• The WeChoice Awards 2025 took place on February 7 at the SECC (Saigon Exhibition and Convention Center) under the theme “Continuing the Story of Vietnam.” The event generated over 150,000 discussions online, featuring a seamless blend of inspiring stories, quiet yet meaningful contributions to society, and passionate performances by artists. In addition to the inspirational content, side moments—such as Trường Giang giving advice to Nguyễn Đình Bắc—also helped increase the level of online discussion surrounding the event.
• The Nguyễn Huệ Flower Street for Tết Bính Ngọ, which opened on February 15 and lasted until February 22, quickly attracted attention from online audiences thanks to its elaborately designed horse-themed installations stretching along the street. Many people from other provinces expressed regret at not being able to visit and check in at the flower street during the Tết holiday. Several celebrities, including Ngô Kiến Huy, Gin Tuấn Kiệt, and Phương Trinh Jolie, eagerly shared their visits to the flower street on their personal channels.
• The Vinhomes Green Paradise Tết Fest 2026, held from February 7 to February 28 in Cần Giờ, quickly became a highlight of the spring holiday season, attracting more than 10,000 visitors on the opening day and tens of thousands more in the following days. On social media, the event gained attention for its impressive check-in landmarks such as the Mai–Đào Boulevard, a 150-year-old apricot blossom tree, hot air balloons, fireworks, and a variety of cultural and entertainment activities.
• Coca-Cola Tết Fest 2026, held on February 1 at Lê Lợi – Nguyễn Huệ Square, welcomed tens of thousands of attendees and delivered the message “Spark the Excitement – Weave a New Tết.” The event generated strong media buzz thanks to its impressive lineup, including Jun Phạm, Sơn.K, DJ Mie, HURRYKNG, Rhyder, CONGB, and Mason Nguyễn. Performances from the artists were widely shared by fans on TikTok after the event.

TOP 10 MOST OUTSTANDING SHOWS ON SOCIAL MEDIA – FEBRUARY 2026

“Healing-themed shows” such as Gia Đình Haha, Running Man Vietnam, 2 Ngày 1 Đêm, and Mái Ấm Gia Đình Việt dominated the BSI Top10 Shows ranking for February 2026. Đệ Nhất Mưu Sinh made its first appearance on the list. In addition, the ranking also featured familiar programs such as Bạn Muốn Hẹn Hò, Điều Ước Của Mẹ, Vợ Chồng Son, Đường Lên Đỉnh Olympia, and Trường Học Siêu Sao.

• Gia Đình Haha rose to the No.1 position on the BSI Top10 Shows ranking for the first time. Most of the program’s discussions came from behind-the-scenes content shared by the cast on their personal channels. Notably, Duy Khánh attracted attention with a series of adorable moments during filming. In addition, Vàng Thị Thông—a character who accompanied the program in its early episodes—was honored at the WeChoice Awards, which also helped improve the show’s positive sentiment score.
• Running Man Vietnam – Season 3 essentially released its final episode as a cinematic-format finale at the end of January, followed by its YouTube release at the end of February. Despite this, the show continued to attract strong discussion from viewers, who frequently shared humorous clips and expressed hopes for an even more exciting Season 4.
• 2 Ngày 1 Đêm returned with a Tết special edition, maintaining the cheerful atmosphere of previous seasons. The theme of this edition was “Tết of Hope,” with Phú Yên once again serving as a meaningful stop. The announcement that the show would “graduate” after four years of broadcasting left many viewers reluctant to say goodbye, with numerous comments urging the producers to create a new “working life” version of the program.
• Mái Ấm Gia Đình Việt continued spreading positivity through the touching story of a couple who collected scrap for a living and decided to give 50 m² of land to a single mother suffering from a serious illness after 13 years of living in temporary accommodation. The story was widely shared across the program’s channels as well as those of its sponsor, Hoa Sen Group.
• Bạn Muốn Hẹn Hò intrigued viewers with the story of a Gen Z participant whose progressive views on marriage had made their romantic journey more challenging. The online community offered words of encouragement, hoping the participant would stay true to their beliefs and soon find the right partner.
• Điều Ước Của Mẹ sparked heated debate after using A.I. technology to allow a family to “reunite” with their late wife and mother. Some viewers argued that, despite good intentions, the approach could reopen emotional wounds for those left behind. Others believed that the use of A.I. in this context was appropriate and expressed interest in learning how such technology was created.
• Vợ Chồng Son continued to entertain audiences with humorous relationship situations. This month, viewers were stunned by three unusual confession conditions set by a male participant.

• Đường Lên Đỉnh Olympia not only delivered intense intellectual competitions but also memorable side moments from contestants. One male contestant revealed that his way of coping with stress was solving math problems, leaving both MC Khánh Vy and the online community surprised. Discussions about the show were also driven by supportive posts for contestants shared on their schools’ fanpages.
• Trường Học Siêu Sao continued to delight audiences with the adorable moments of its child stars such as MinHee, Đu Dủ, Sóc, Dừa, and Bún. Netizens were especially charmed when MinHee and Sóc recreated the hit song “Không Thời Gian” by Dương Domic. The playful banter between MinHee and Dừa also generated lively discussions among viewers.
• Đệ Nhất Mưu Sinh appeared in the BSI Top10 Shows ranking for the first time. The reality show gives well-known artists the opportunity to experience jobs outside their usual professions. After a period away from audiences, the program returned with a Special Season – Tết 2026.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for February 2026.

To learn more and discuss in greater detail about how to evaluate brand health, campaign performance, and optimize customer engagement on social media based on the BSI – Buzzmetrics Social Index, please contact Buzzmetrics’ representative team via email at info@buzzmetrics.com