BSI Top10: Social Media Rankings for August 2026

The BSI Top10 are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for August 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from August 1, 2026, to August 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – AUGUST 2026 

The BSI Top10 Campaigns ranking in August recorded high category diversity, led by Lifebuoy's Cà Phê Trà Hoa Cúc campaign. This was followed by Samsung's Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign, Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt, and Nutifood GrowPLUS+'s Tay Chăm Hạng Nặng. The Personal & Home Care sector remained vibrant with CLEAR's Clear Pro - Da Đầu "Khó Tính", Để Clear Tính and VIM's Vim Bọt Tuyết Siêu Mạnh - Lật Ngược Tình Thế. Additionally, early Mid-Autumn Festival buzz erupted with Kinh Đô's Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng campaign. Alongside Nutifood in the Mother & Baby sector was NAN's NAN Supreme Pro 3 - Chăm Con PRO. The remaining two spots belonged to MSB's Vươn Tầm Từ Di Sản and Hảo Hảo's 10 Năm Quà Hảo Trao Tay. 

• Cà Phê Trà Hoa Cúc by Lifebuoy generated over 34,000 qualified user discussions, with Threads serving as one of the primary discussion hubs. The campaign built "Tiệm Cà Phê & Trà Hoa Cúc" (Chrysanthemum Tea & Coffee Shop) with "shop owners" gradually revealed on Lifebuoy's Threads account, including Mason Nguyễn, CongB, and Jun Phạm, stirring active discussion among fans. The fan meeting on August 8 in Hanoi had to relocate to the Hanoi Opera House to accommodate the large number of registrants.
• The Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign climbed to 2nd place, capturing over 36,000 qualified discussions. The primary discussion source was a series of minigames regularly posted on tech fanpages like Hội Mê Công Nghệ, Techrum, Techz, Tony Phùng Studio, and the SamsungViet Community. Each minigame seamlessly integrated product features. Livestream sessions on Schannel, AnhEm TV, and CellphoneS, along with Viettel Store minigames, further strengthened the campaign's viral reach.
• Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt campaign secured 3rd place in the ranking. The media highlight was the 50th Anniversary Exhibition hosted at major exhibition centers in HCMC and Hanoi, offering visitors a unique multi-sensory space that revealed 50 intriguing facts spanning half a century. Additionally, the "Nhà có tiệc" livestream featuring 14 Casper and a Meet & Greet with Đinh Mạnh Ninh drew great enthusiasm. Popular community outlets such as Hà Nội Của Tôi, Ở Đây Zui Nè, and Đài Phát Thanh continuously covered the news, driving the campaign past 25,000 qualified discussions.
• Nutifood GrowPLUS+'s Tay Chăm Hạng Nặng campaign gathered over 18,000 qualified discussions, almost entirely from Facebook. The campaign chose to "honor" mothers with a "Forbé" magazine cover - a witty pun on Forbes - dedicated to mothers raising chubby "heavyweight" babies. The "Lập hội Tay Chăm Hạng Nặng" challenge spread across mother-and-baby fanpages like Miko Kids, YAN Kids, aFamily, and Beatvn. Many mothers proudly shared their babies' weight gain journeys alongside short videos detailing mealtime concerns.
• Kinh Đô's Trọn Một Ngày Sum Vầy, Sáng Mãi Chuyện Đêm Trăng campaign kicked off the Mid-Autumn season with over 28,000 qualified discussions. TikTok served as the main platform using the hashtag #TrungThuDepNhatLaKhi alongside content creators sharing videos on home decorating, childhood memories, and unboxing mooncakes. The Mini Lava mooncake line featuring melting chocolate and cheese fillings received the highest number of video reviews.
• MSB's Vươn Tầm Từ Di Sản campaign logged its second consecutive month in the BSI ranking, capturing over 20,000 qualified discussions. The centerpiece was the AI Music Game "Nối Nhạc, Viết Tiếp Di Sản", where players created a track featuring Quang Hùng MasterD in under a minute for a total prize pool of 155 million VND. MSB also launched a series of 35th-anniversary minigames, including birthday wishes, predicting the SG Heat vs HCMC Wings match, and exploring security features on MSB Digital Bank. The M-Festival music night featuring Lam Trường, Trúc Nhân, and Quang Hùng MasterD was also widely shared by entertainment fanpages.
• CLEAR's Clear Pro - Da đầu "khó tính", để Clear tính campaign gathered nearly 22,000 qualified discussions, bolstered by Thái Lê Minh Hiếu as Friend of House. The campaign organized the CLEAR Scalp Lab event series at Vạn Hạnh Mall with two Meet & Greet sessions: Thái Lê Minh Hiếu on August 15 and Hồ Đông Quan on August 16. The Top Spenders race on TikTok Shop from August 17 to 22 kept up momentum, offering a top prize to meet Hiếu during the Mega Livestream on August 24.
• VIM's Vim Bọt Tuyết Siêu Mạnh - Lật Ngược Tình Thế campaign drew nearly 18,000 qualified discussions. The most engaging content revolved around couple Bình An and Phương Nga, where the husband was caught red-handed by his wife leaving missed spots while cleaning the bathroom. Entertainment fanpages and online communities shared the story widely, while VIM's TikTok continuously published creator videos. The "Phiên Toà Lật Ngược Tình Thế" livestream on August 24 featuring 14 Casper and MC Trần Ngọc, alongside a Top 15 Spenders race, further boosted engagement.
• NAN's NAN Supreme Pro 3 - Chăm Con PRO campaign introduced the NAN Supreme Pro 3 product into the BSI Top10 Campaigns under the tagline "Chăm con Pro." The discussion center was the 3-week minigame "Mẹ tạo thói quen chăm con PRO - Cùng con rinh quà chuẩn PRO" spanning three themes: Smooth Digestion, Strong Immunity, and Allergy Prevention. The campaign built trust by combining parenting experience posts from hot moms with expert medical advice from doctors on Facebook.
• Hảo Hảo's 10 Năm Quà Hảo Trao Tay campaign captured over 10,000 qualified discussions. The focus was a series of activities around a major promotional giveaway, combined with a Fanzone Da LAB ticket giveaway for the Lễ Vinh Danh Nỗ Lực event. Simultaneously, ongoing updates from campaign KOLs and brand channels before and during the event successfully captured target user attention.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – AUGUST 2026 

The August BSI Top10 Influencers ranking highlighted a strong imprint from Vietnamese football, as the ASEAN Cup 2026 championship victory propelled three figures into the Top 10: Nguyễn Đình Bắc, Coach Kim Sang Sik, and Nguyễn Xuân Son. Music remained equally vibrant, with the show Tinh Hà Say Hi supplying three representatives: CongB, Quang Hùng MasterD, and Captain Boy. While Anh Trai Vượt Ngàn Chông Gai 2026 kept Huỳnh Lập in the lineup. Also making the list were Phương Mỹ Chi with new music releases, alongside showbiz stalwarts Trấn Thành and HIEUTHUHAI. 

• Nguyễn Đình Bắc claimed the top spot in this month's BSI Top10 with over 270,000 qualified discussions - the highest figure on the board. The largest contribution came from Vietnam's ASEAN Cup 2026 championship win, where he also earned the Best Player of the Tournament award. Đình Bắc went viral for his celebration moments, striking passes, and a birthday cake right as the team was crowned champion, attracting warm wishes from fans.
• Phương Mỹ Chi entered the rankings with over 186,000 qualified discussions. Her impact stemmed from her new song Thiên Đường Với Người Thương, a collaboration with producer team DTAP released on August 12. Her sweet Khmer dance moves quickly sparked a transformation and cover trend across TikTok.
• Coach Kim Sang Sik reached 3rd place with over 188,000 qualified discussions. The South Korean head coach earned unanimous praise and affection from fans (Sentiment Index = 1.0) for leading Vietnam to the Southeast Asian title. His moment carrying player Đình Bắc on his back to receive the trophy, alongside his tactical leadership, made him a central topic across sports channels.
• CongB was one of three Tinh Hà Say Hi representatives in the Top 10 this month, driven by his contribution to the group hit SECRET alongside Cody Nam Võ, Wren Evans, and Quang Hùng MasterD. The track quickly reached No. 1 on both Vietnam Trending Videos and YouTube Charts in a short time. His stage performance, including a pole dance segment with Ali Hoàng Dương in Round 1, generated significant conversation.
• Quang Hùng MasterD remained a staple on the ranking, leading the SECRET group to a double No. 1 achievement on YouTube. Beyond Tinh Hà Say Hi, he impressed with the stage performance Mộng Duyên alongside fellow artists and collaborated with MSB on the AI Music Game for the bank's 35th anniversary. His %Earned score was the highest on the board at 89.8%, reflecting strong organic fan appeal.
• Nguyễn Xuân Son earned his spot as the top scorer of the ASEAN Cup 2026. His header against Malaysia in the semifinals, along with crucial goals, sparked lively discussion - particularly the viral joke "Gấp đôi Xuân Son để làm gì" (Why double up on Xuân Son). Together with Đình Bắc, he was frequently featured in fan championship celebration content.
• Huỳnh Lập appeared in the new season of Anh Trai Vượt Ngàn Chông Gai 2026, standing out for his group performance Trước Khi Em Tồn Tại alongside Neko Lê, Cheng, and Thái Lê Minh Hiếu. The group stage Nhỏ Xíu Nhỏ Xiu also received positive audience feedback. Huỳnh Lập achieved an 85% %Earned score, demonstrating sustained popularity among show fans.
• Captain Boy, together with Xuân Định Ky, buitruonglinh, and HYO, delivered the emotional ballad MRT on Tinh Hà Say Hi. Beyond music, Captain Boy drew attention as the face of L'Oréal Vietnam's Super Brand Day on TikTok Shop, collaborating with brands like CeraVe, Vichy, and Shu Uemura.
• HIEUTHUHAI maintained high visibility thanks to his large-scale personal concert series, Mắt Nhắm Mắt Mở Concert, dedicated to fans. Combined with his regular appearance on the reality show 2 Ngày 1 Đêm, high-energy moments on stage alongside the GERDNANG crew generated exceptionally high-quality discussion.
• Trấn Thành rounded out this month's BSI Top10 with versatility across multiple fields. The return of Running Man Vietnam 2026 - “Chạy Ngay Đi” featuring him as a main cast member, the announcement of his 2027 Lunar New Year film project EM, and sweet moments supporting his wife Hari Won at designer Đỗ Long's fashion show created a continuous stream of engagement across platforms.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – AUGUST 2026 

The August 2026 BSI Top10 Events ranking was led by ASEAN Cup 2026: Chung Kết Lượt Về. This was followed by Concert Quốc Gia: “Tổ Quốc Trong Tim” 2026 and Concert Mắt Nhắm Mắt Mở, alongside fashion shows such as The Prime: Do Long Bridal Fashion Show 2026, CHUNG THANH PHONG F/W26 Fashion Show, and Fashion Show Tran Hung L'Empreinte du Temps. Brand events included Vinamilk's 50 Năm Phụng Sự Khát Vọng Việt exhibition, Lifebuoy's Tiệm Cà Phê & Trà Hoa Cúc, Tiger's Đại Tiệc Sảng Khoái Tiger Crystal, and Mirinda's Sip A Smile. 

• ASEAN Cup 2026: Chung Kết Lượt Về took place on August 26 at My Dinh National Stadium, attracting nearly 299,000 qualified discussions. An own goal by a Thai player in the 90+3 minute secured Vietnam's title defense, becoming the most discussed video clip. Goals and plays by Quang Hải, Đình Bắc, Hai Long, Văn Hậu, and Hoàng Đức were widely shared on TikTok. The presence of FIFA President Gianni Infantino, pre-match statements from Thai players, and a prize pool of nearly 30 billion VND awarded to the team were also trending topics.
• Concert Quốc Gia: “Tổ Quốc Trong Tim” 2026 took place on August 23 at Van Phuc City (HCMC), commemorating National Day on September 2. Ticket registration opened on August 8 with over 5.7 million requests, selling out in 1 minute 27 seconds. During the performance night, Ali Thục Phương led the crowd in chanting "Sẵn sàng" (Ready), while fanchants of "5 điều Bác Hồ dạy" and Young Pioneers rituals evoked childhood nostalgia. The duet between Nguyễn Văn Chung and Tùng Dương, the Hương Tràm – Võ Hạ Trâm duet, and stages by Hoà Minzy, Noo Phước Thịnh, and Lâm Bảo Ngọc received warm praise. A minor fire incident and rain did not dampen the atmosphere, with viewers praising the organizer's handling. Brands like Bia Saigon with "Trạm kết nối tự hào", Canifa, and Phân Bón Cà Mau (ticket giveaways) boosted overall discussion.
• Concert Mắt Nhắm Mắt Mở by HIEUTHUHAI took place over two nights on August 1 and 2. Discussion centered on posts from HIEUTHUHAI, Negav, and HURRYKNG, alongside fan reaction videos to the track Exit Sign. Guests included Hoàng Tôn, Nicky, Hustlang Robber, HURRYKNG, MANBO, and Negav. The closing moment between HIEUTHUHAI and a female dancer was also widely referenced. The concert was backed by DatVietVAC Group Holdings, Long Chau Pharmacy (Gold Sponsor), Closeup, and Grab.
• The Prime: Do Long Bridal Fashion Show 2026 made an impression on August 13 with a star-studded lineup "dressing as brides," including Thủy Tiên, H'Hen Niê, Tiểu Vy, Tóc Tiên, Chi Pu, Diệu Nhi, and Tam Triều Dâng. Hari Won served as First Face to open the show, while Miss Vietnam Thanh Thuỷ walked as Vedette for the finale. Trấn Thành's attendance to watch his wife, Trịnh Thăng Bình's reaction to Thanh Thuỷ in a wedding dress, and red carpet highlights led the conversation.
• CHUNG THANH PHONG F/W26 Fashion Show took place on August 02 at THISKYHALL SALA. The red carpet became a focal point with Tam Triều Dâng, Hari Won, Khả Ngân, Chi Pu, Hà Trần, and Thu Minh. The appearance of sisters Lọ Lem and Hạt Dẻ (daughters of Quyền Linh) garnered high viewership. Models like Lan Khuê, Hoàng Thùy, and Kỳ Duyên made waves on the runway alongside praise for Miss Thanh Thuỷ.
• Fashion Show Tran Hung L'Empreinte du Temps marked the brand's 10th anniversary on August 20 at JW Marriott Saigon. Ngô Thanh Vân and her daughter bé Gạo walked as Vedettes for the first time, becoming the top trending topic alongside Huy Trần's presence. Uyển Ân opened the runway, prompting reaction videos from Negav, Hari Won, and Pháp Kiều. Guests like Tùng Dương, Ninh Anh Bùi, Tam Triều Dâng, and Võ Điền Gia Huy also generated active comments.
• Đại Tiệc Sảng Khoái Tiger Crystal took place from August 12 - 16 at 23/9 Park (HCMC), featuring a 3-tier experience zone and a Crystal Bar. The free -1°C experience room was a main check-in spot. For music performances, Kay Trần performed on August 14 and Bùi Công Nam on August 16. Local media pages like La Cà Sài Gòn and Rong Chơi Sài Gòn maintained countdown posts to drive event reach.
• Mirinda - Sip A Smile was an event series launching Mirinda's new look, featuring touchpoints at the Saigon Central Post Office, Nguyễn Huệ Pedestrian Street, and Saigon Riverside Park on August 8, followed by Cần Thơ on August 15. At the main event, Quân A.P, Captain Boy, and Võ Tấn Phát were the focal points. Mirinda's product "reveal" on stage hosted by Võ Tấn Phát was most frequently mentioned. Interactive zones like mood testing, the Mirror House, photobooths, a 3m giant Mirinda can, and merchandise (tote bags, hats, charms) were widely shared by creators using the message "Diện mạo mới, ngon bất chấp."

TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – AUGUST 2026 

Tinh Hà Say Hi surged to the top of the August BSI Top10 Shows ranking, engaging in a intense battle with Anh Trai Vượt Ngàn Chông Gai 2026. Beyond the two reality music shows, this month's ranking welcomed the return of 2 Ngày 1 Đêm, alongside familiar titles like Mái Ấm Gia Đình Việt, Sao Nhập Ngũ 2026, Điều Ước Của Mẹ, Bạn Muốn Hẹn Hò, Vợ Chồng Son, Siêu Tài Năng Nhí Mùa 5, and Đường Lên Đỉnh Olympia. Running Man made a return to 3rd place, sitting right behind the two music shows. 

• Tinh Hà Say Hi claimed 1st place with over 1 million qualified discussions (CFQU) - the highest volume of the month. Heat built from the rivalry between the two Alliances from Episode 5 through Episode 8 as contestants entered Livestage 3 and the Elimination Round with Dance Battles. Performance stages drew massive views, led by SECRET by Cody Nam Võ, Quang Hùng MasterD, Wren Evans, and CONGB (reaching No. 1 on YouTube Charts). MRT by Xuân Định Ky, buitruonglinh, Captain Boy, HYO and Run To You by Ali Hoàng Dương, IVAN, KIMLONG, Song Luân were also top trending performances.
• Anh Trai Vượt Ngàn Chông Gai 2026 attracted over half a million CFQU discussions. Threads remained the primary discussion platform for the show (accounting for 59.7% of total volume). Performance Stages 2 and 3 remained central topics, highlighted by Người Về Nơi Đâu, Giọt Nắng Bên Thềm, Trước Khi Em Tồn Tại, and Nhỏ Xíu Nhỏ Xiu. Additionally, concert ticket sales drew intense interest as Early Bird tickets for two concert nights sold out in 18 minutes.
• Running Man Việt Nam 2026 entered its 4th season and climbed to 3rd place with 147,828 qualified discussions. Alongside main cast members like Trấn Thành, Ninh Dương Lan Ngọc, Quang Tuấn, and Liên Bỉnh Phát, the show brought guest stars such as actor Tuấn Voi (from Bảo Mẫu Siêu Quậy). A minor misunderstanding between Trấn Thành and Liên Bỉnh Phát was addressed swiftly, keeping sentiment scores positive.
• Mái Ấm Gia Đình Việt continued to touch viewers with heartbreaking stories in Episodes 197 to 200. Student Tiến Anh (Grade 9) handled household chores alone in an old house, tending to ancestor altars for his father and grandmother after his mother left. Hồng Ngọc's father, partially blind in one eye, hauled cement bags to feed his wife and 3 children. 17-year-old Lê Thị Vy worked as a construction assistant daily to support her family. In Episode 200, orphan Bích Trà drew deep sympathy; a clip of the boy quickly covering a tear on his pants at the studio was widely shared.
• Sao Nhập Ngũ 2026 entered the ranking with military barracks content. The main focus was Erik, featuring moments where he was called out for making his unit wait 20 minutes for dinner, or rushing out to formation with soap still on his face. Tuấn Dương received a reprimand because Erik had not gotten his hair cut yet, while Minh Trang stood out in Episode 2. After mixed feedback regarding military discipline, Erik posted an apology to his squadmates.
• Điều Ước Của Mẹ drew strong empathy with life stories in Episodes 33 to 37 of Season 2. Viewers were moved by a 17-year-old boy asking for leftover food to feed his mother, a youngest brother taking care of three brothers with mental health struggles, and a 15-year-old boy hauling 100 bags of fertilizer for 200,000 VND to support his mother. Another story featured a 6th-grade girl catching snails daily, and a single mother raising 4 children alone after being abandoned.
• Bạn Muốn Hẹn Hò generated discussions around witty banters and participant debates. The most prominent story featured a contestant born in 1982 whose young appearance surprised host Quyền Linh, yet he was declined by the female guest over compatibility concerns. Meanwhile, highly compatible couples who recited poetry together were well received by fans.
• 2 Ngày 1 Đêm entered the ranking ahead of its Season 5 premiere on August 30 under the theme "2 Days 1 Night Travel Agency." Announcements, fan meeting activities with LENDOM and the 6 main cast members, and Fan Awards voting generated active buzz. HIEUTHUHAI, Lê Dương Bảo Lâm, and Kiều Minh Tuấn added social media heat, while fan clips of the crew filming in Vũng Tàu were shared widely.
• Vợ Chồng Son engaged audiences with stories of love and marriage. A trending segment involved a husband presenting his wife with 6 taels of gold as a gesture of appreciation. The show also shared touching stories, such as a couple around 1.2m in height overcoming family objections to marry, and two doctors who met at Viet Duc Hospital. Current updates on celebrities Phùng Ngọc, Akira Phan, and Dương Ngọc Thái also drew interest.
• Siêu Tài Năng Nhí Season 5 captured discussion across both current Season 5 clips and re-shared Season 1 clips. In Season 5, young CEO Thành Vinh playing a small business owner speaking Chinese caught viewer attention. Meanwhile, Season 1 clips went viral again, including a freestyle by kid rapper Tiến Nhỏ, a young girl making conical hats under difficult conditions, and a young Taekwondo boy whose parents work as street vendors.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for August 2026.

To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com 

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