The BSI Top10 are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for July 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from July 1, 2026, to July 30, 2026.
The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – JULY 2026
The BSI Top10 Campaigns ranking was dominated by the Personal & Home Care sector, led by Lifebuoy's Loi Choi Đi Muôn Nơi campaign. This was followed by OMO x Comfort Pure - Thơm Sang Thanh Nhã by OMO & Comfort, Chạm Đầu Còn Như Mới by Closeup, and the campaign duo Đồng Minh Chăm Răng, Đồng Lòng Chung Vui and P/S Pro-Care - Mạnh Miệng Măm Đêm from P/S. In the mobile devices segment, an exciting media race unfolded between Samsung's Galaxy Z Fold8 Ultra | Fold8 | Flip8 line and OPPO's Reno 16. Additionally, the list featured Budweiser's Bật Nắp Bud Đỏ, Mừng Mọi Phút Giây Kinh Điển, NAN's NAN A2 RTD Promotion, and MSB's Vươn Tầm Từ Di Sản campaign.
- Loi Choi Đi Muôn Nơi marked Lifebuoy's return to the BSI Campaigns ranking. The campaign highlight was its music video featuring prominent figures like Đông Nhi, Khoai Lang Thang, Jun Phạm, CongB, Mason Nguyễn, and Pia Linh. The MV subtly integrated Lifebuoy into travel culture, generating over 52,000 qualified user discussions. The Loi Choi Truck event within this campaign ranked 5th in the BSI Top10 Events.
- The Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign generated nearly 42,000 qualified discussions, largely driven by minigames offering attractive prizes and ticket-hunting activities for the Samsung Unpacked event. Seamless coordination between Samsung, retail channels, and tech forums gave the campaign high viral reach.
- OMO x Comfort Pure - Thơm Sang Thanh Nhã focused its discussion around the Một Ngày Thanh Nhã event held at the Youth Cultural House. The multi-sensory event blended scent experiences, art, and lifestyle, landing at 2nd place in the BSI Top10 Events. Gen Z entertainment channels actively contributed, helping the campaign gather over 39,000 qualified discussions.
- Chạm Đầu Còn Như Mới was another Personal Care campaign in the BSI Top10 Campaigns. Its highlights included celebrity-led activations: ticket hunting for HIEUTHUHAI's Mắt Nhắm Mắt Mở concert, collaborating with buitruonglinh to release the track Từng Bước Chạm (100 Bước), and creating the TikTok channel Tụi Mình Đã Từng by Closeup to share relationship stories.
- OPPO Reno 16 drew significant attention through OPPO Festival Day featuring Hồ Đông Quan as a guest, alongside engaging minigames across retail channels. Sơn Tùng M-TP, Võ Tấn Phát, and the group UPRIZE also joined promotional efforts.
- Đồng Minh Chăm Răng, Đồng Lòng Chung Vui marked the return of P/S x Mini World following the success of the Tết Cộng Một Nụ Cười Trừ Ngàn Khoảng Cách campaign. Discussions were driven by the Tiệc Ngủ Pyjama event in partnership with Mini World a community engagement series spreading proper oral care habits to families and youth. Many mothers posted check-in moments, pushing the event to 3rd place in the BSI Top10 Events.
- Bật Nắp Bud Đỏ, Mừng Mọi Phút Giây Kinh Điển introduced fun trivia minigames centered on the World Cup season. Budweiser partnered with major football media channels to amplify campaign buzz.
- P/S Pro-Care - Mạnh Miệng Măm Đêm was another P/S campaign in the BSI Top10. A standout activity was the Mạnh Miệng Măm Đêm show hosted by Tina Thảo Thi, offering exciting late-night dining experiences, accompanied by a Meet & Greet event with Võ Điền Gia Huy.
- NAN A2 RTD Promotion logged its second consecutive month in the rankings. Similar to the previous month, discussion primarily stemmed from mothers sharing milk experiences and minigame activities on the brand fanpage.
- Vươn Tầm Từ Di Sản was launched for MSB's 35th anniversary. A highlight was the participation of Quang Hùng MasterD with an exclusive fansign event, which ranked 8th in the BSI Top10 Events. The campaign also produced the podcast series Tiếp Bước Di Sản to spread inspiration through conversations between generations of basketball players.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – JULY 2026
The BSI Top10 Influencers featured an unprecedented 9 artists participating in the show Anh Trai Vượt Ngàn Chông Gai. This included fresh faces like Thỏ and Thơm from Da LAB, 14 Casper, Đông Hùng, Hà An Huy, Vương Anh Tú, and Đinh Mạnh Ninh, along with Jun Phạm and composer Nguyễn Văn Chung. Quang Hùng MasterD was the sole non - "Chông Gai" artist in the ranking.
- Thơm from the group Da LAB made his first appearance and surged to the top spot of the BSI Top10 Influencers with nearly 190,000 qualified discussions. He won over viewers with his charming stage presence and distinct vocals. Let Me Go, featuring his vocals, ranked among the show's hottest performances. Additionally, Thơm and Thỏ co-hosted the Ngày Hội Thanh Nhã event by OMO and Comfort.
- Thỏ, another Da LAB member, entered the rankings this month. Both his solo and group performances received positive feedback from audiences (Sentiment Score = 1.0). Outside the show, his engaging fan interactions helped drive over 150,000 qualified discussions.
- 14 Casper left a strong impression from his solo performance một đời x Người Tốt Nhất Cho Em to the group stage Xa. News of his elimination led to widespread regret and calls for a revival round across online communities. His emotional reflections on the show further generated high discussion volume.
- Quang Hùng MasterD drew attention through his appearance on Tinh Hà Say Hi. Tracks featuring him, such as Mộng Duyên and 50 Cuộc Gọi Nhỡ, amassed millions of views and tens of thousands of discussions across platforms. Another key activity was his exclusive fansign sponsored by MSB.
- Hà An Huy made his debut in the BSI Top10. Beyond his vocal talent, he drove engagement with his approachable and friendly fan interaction style, frequently updating fans and replying to comments on Threads. Notably, 41% of discussions about Hà An Huy originated on Threads.
- Jun Phạm was featured on both Anh Trai Vượt Ngàn Chông Gai and Lifebuoy's music video Loi Choi Đi Muôn Nơi, accumulating 130,000 qualified discussions. However, a section of fans expressed slight dissatisfaction with his performances, leading to a slightly non-perfect sentiment score (Sentiment Score = 0.96).
- Vương Anh Tú delivered strong performances in group stages Nàng Thơ and Let Me Go. His double elimination alongside 14 Casper triggered a wave of fan discussions, with many feeling he departed before fully demonstrating his capabilities.
- Đinh Mạnh Ninh continued to drive discussions following his late-June rendition of the iconic song Xe Đạp. His group performance Quá Khứ Còn Lại Gì also drew praise. Viewers were particularly entertained by his interactions with Trịnh Thăng Bình, making the "Ninh - Bình" pair a popular topic across entertainment outlets.
- Đông Hùng garnered interest with his powerful voice and monster transformation in the group stage Xa. His banter with K.O became a viral clip on TikTok.
- Composer Nguyễn Văn Chung returned to the BSI Top10 as a contestant on Anh Trai Vượt Ngàn Chông Gai. His featured stages were deep, emotional ballads including Anh Say Rồi, Nàng Thơ, and Anh Sẽ Đến Cùng Cơn Mưa. He also entertained audiences with witty posts about his daily life on social media.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – JULY 2026
Beyond the events previously mentioned, the July 2026 BSI Top10 Events was led by Red Bull's Húc Tour. Following closely were summer music festivals such as Những Thành Phố Mơ Màng Summer 2026, Hanoi Premium Rising Star Fest, KFC Zestival 2026, and SAO CONCERT. Coca-Cola's 24H Trọn Vẹn Cảm Xúc also entered the list with an activation blending music, sports, food, and entertainment.
- Húc Tour, organized by Red Bull on July 11 at Saigon Riverside Park, attracted over 43,000 qualified discussions by combining physical challenges with live music. Three physical challenges - Siêu Dốc Bản Lĩnh 14M, Bật Cao Chạm Đỉnh, and Bản Lĩnh Bức Tốc - stood out as key experience highlights. Performances by RHYDER, dangrangto, and COOLKID received widespread praise.
- Những Thành Phố Mơ Màng Summer 2026 energized Yen So Park (Hanoi) with a lineup featuring JustaTee, Thắng, MCK, Obito, Low G, GREY D, WEAN, Shiki, marzuz, and Dangrangto. MCK became the central topic with his live debut of Xa Xôi and a collab with Obito. However, heavy rain made the venue muddy and unhygienic, impeding movement and hurting the fan experience, which led to mixed reactions regarding event organization (Sentiment Score = 0.73).
- Hanoi Premium Rising Star Fest, organized by Bia Hanoi, made an impact through a music-beer-entertainment festival concept. A lineup consisting of Dương Domic, 24K.Right, Nguyễn Đình Vũ, Vũ Thảo My, Bùi Công Nam, and Anh Tú drove significant online buzz.
- KFC Zestival 2026 returned for its 2nd season under the new theme KHUẤY ĐẢO GÀ MÙA HẠ, marking the comeback of lime pepper chicken. Held in Hanoi on July 18 and HCMC on July 25, the event featured performances and meet-and-greets by Quang Hùng MasterD, 52Hz, buitruonglinh, CONGB, CoolKid, Cody Nam Võ, and Isaac.
- SAO CONCERT took place at Phu Tho Indoor Stadium, gathering popular young acts such as Quang Hùng MasterD, Dương Domic, Grey D, Mono, Captain Boy, Jey B, and Vương Bình, alongside guests Phùng Khánh Linh and Orange. Quang Hùng MasterD closed the show with signature hits Thủy Triều, Catch Me If You Can, Tình Đầu Quá Chén, and Đừng Khóc Một Mình. Fans also praised Captain Boy, Dương Domic, and a joint performance by Phùng Khánh Linh, Vương Bình, and Grey D.
- 24H Trọn Vẹn Cảm Xúc transformed Saigon Riverside Park into a 24-hour entertainment hub featuring football, music, cuisine, and culture. The most active topic was the FIFA World Cup 2026 Final watch party alongside thousands of fans on a 1,000m² LED screen. The overnight music stage included Quang Hùng MasterD, RHYDER, JSOL, Trang Pháp, HURRYKNG, and Bùi Trường Linh.
TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – JULY 2026
Anh Trai Vượt Ngàn Chông Gai 2026 held firmly onto the top spot despite fierce competition from Tinh Hà Say Hi. Two other shows under the "Say Hi" universe also joined the rankings: Say Hi Rực Rỡ and Anh Trai Và Cái Đuôi Nhỏ. A series of familiar returning shows included Bạn Muốn Hẹn Hò, Vợ Chồng Son, Mẹ Vắng Nhà Ba Là Siêu Nhân, Đường Lên Đỉnh Olympia, and Điều Ước Của Mẹ.
- Anh Trai Vượt Ngàn Chông Gai 2026 accumulated over half a million qualified discussions (CFQU), outperforming all other shows this month. The show's appeal stemmed from the competitive journey of 34 male talents ("Anh Tài") and performance stages with heavy investment in music, choreography, and stage design, notably Xa, Let Me Go, Dạt Vào Tim Em, and Move On. The show set a record by having 9 contestants land in the BSI Top10 Influencers list.
- Tinh Hà Say Hi made its debut in the BSI Top10 with over 427,000 qualified discussions. The show quickly captured interest thanks to a youthful, talented lineup including Quang Hùng MasterD, buitruonglinh, Captain Boy, and Wren Evans. Songs like Mộng Duyên, 50 Cuộc Gọi Nhỡ, and Cô Đơn Anh Cũng Vui were widely shared across TikTok.
- Mái Ấm Gia Đình Việt moved audiences with the tragic situation of 11-year-old Hồ Sỹ Tình, who lost both his father and older brother within 49 days. Images of the boy arriving at the studio in torn clothes, breaking down when talking about his loved ones, and hesitating to even share a personal dream elicited widespread sympathy and encouraging words from the community.
- Say Hi Rực Rỡ marked its second consecutive month on the board. This month's focus was the survival journey of the cast on Cù Lao Xanh island, featuring sea challenges, island exploration, cooking, and teamwork. Humorous banter and playfully competitive moments between artists like Hùng Huỳnh, Vũ Thịnh, Gin Tuấn Kiệt, Đỗ Phú Quí, Anh Tú, and RHYDER gained strong online engagement.
- Bạn Muốn Hẹn Hò drove discussions with funny exchanges between participants, such as arguments over "sleeping in separate rooms" or a contestant rejected for being a "landlord." The show also presented poignant stories, including a single father crying over living with his in-laws and a single mother who prioritized hanging out with friends.
- Anh Trai Và Cái Đuôi Nhỏ brought heartwarming, relatable moments at the "Shared House" between JSOL, CODY NAM VÕ, ISAAC, HURRYKNG, and children Chloe, Tin Tin, Danil, and UYU. Their daily care, play, and interactions remained central highlights.
- Vợ Chồng Son continued to portray marital anxieties and relatable real-life scenarios with humor. A trending story involved a woman using a dating app who traveled to India to meet her boyfriend, only to discover he was a wealthy CEO.
- Mẹ Vắng Nhà Ba Là Siêu Nhân featured endearing daily interactions between fathers and their children. Nami and Suli remained fan favorites due to their cute expressions and unexpected responses.
- Đường Lên Đỉnh Olympia focused on Nguyễn Huy Quang Minh (Thai Binh High School for the Gifted, Hung Yen) winning the Quarter III match and bringing the live final broadcast to his school. Discussions also covered a dramatic comeback victory during the Finishing round and the impressive academic background of former contestant Lê Thị Hoài Thu.
- Điều Ước Của Mẹ resonated deeply with audiences through heartwarming stories of grandparental love, sacrifice, and non-biological affection. Viewers felt deeply for Thiên Long, who had to work early in life to support and care for his ailing grandmother.
APPENDIX
Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for July 2026.
To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com
