Valentine 2019

INTRODUCTION

Social media is rapidly transforming special occasions. Some events are beginning to replace or shift in meaning. For example, April Fool’s Day 2018 has evolved into a “National Confession Day” rather than the traditional “International Prank Day.” Valentine’s Day 2019 is no exception to this trend. In 2019, only 14% of discussions came from couples in romantic relationships, while individuals with families accounted for as much as 60% of the discussions!

What is happening with Valentine’s Day? Does this shift create new opportunities or close doors for certain brands and industries?

WHAT DOES THE REPORT OFFER TO BRANDS?

This report is designed to help brands gain a clear understanding of Valentine’s Day, including the topics of discussion, user behaviors, and attitudes during this occasion. It also evaluates notable activities of brands and online sellers, providing insights on how to leverage Valentine’s Day to engage target customers effectively.

Specifically, the report helps brands understand:

• Discussion topics among different user groups.
• Key activities of brands during Valentine’s Day and important considerations for running campaigns on this occasion.
• An overview of online sellers’ activities and notable campaigns.

Report Language: Vietnamese
Number of Pages: 45
Research Period: February 2019
Research Methodology: The report is based on keyword analysis using the Social Heat tool, collecting discussions about Valentine’s Day from social media (Facebook, YouTube), forums, news sites, review platforms, blogs, and e-commerce sites.

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