Summer 2019

INTRODUCTION

Summer is the second-largest seasonal occasion on social media, ranking just after Tet (Lunar New Year). Although June marks the start of the summer break for students, discussions about Summer emerge much earlier and may also fade sooner than brands expect. According to Buzzmetrics’ observations, many brands launch Summer campaigns either before the discussion peak arrives or after it has already passed.

Buzzmetrics conducted a study on the Summer season to provide brands and agencies with a holistic view of this major occasion, while also identifying potential topics that have yet to receive adequate attention.

How Does This Report Help Brands?

Một số biến thể bạn có thể chọn theo ngữ cảnh:

• “How Will This Report Benefit Brands?” (trang trọng, phổ biến trong report)
• “Key Benefits of This Report for Brands” (ngắn gọn, thiên về trình bày)
• “What Value Does This Report Deliver to Brands?” (chiến lược, executive-style)