End-of-School-Year Season 2023

INTRODUCTION

Buzzmetrics conducted a study on the End-of-School-Year Season, focusing on a central question: What is really happening around this special occasion?

HOW DOES THIS REPORT HELP BRANDS?

This report helps brands gain insights into:

• An in-depth analysis of the End-of-School-Year atmosphere and its impact on consumers’ emotions, needs, and expectations
• Analysis of audience groups influenced by the End-of-School-Year season
• Evaluation of how brands have leveraged the End-of-School-Year season, along with key learnings
• A summary and assessment of opportunities that the End-of-School-Year season presents for brands

Report language: English
Number of pages: 40
Research period: February–May 2023

Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from End-of-School-Year–related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.