Mother’s Day 2019

INTRODUCTION

In recent years, Mother’s Day has received increasing attention and discussion on social media. In 2019, discussions around Mother’s Day ranked third among family-related occasions and showed slight growth compared to 2018 (an increase of approximately 11%). As Mother’s Day gains greater traction, competition among brands has also intensified. Among them, certain brands have successfully leveraged Mother’s Day and achieved significantly stronger results compared to others within the same category.

Buzzmetrics conducted a study on Mother’s Day to analyze the tactics that contributed to a brand’s success during this special occasion, while also benchmarking these efforts against consumer discussions.

How Will This Report Benefit Brands?

The report is conducted to help brands gain a comprehensive understanding of Mother’s Day, including key discussion topics, user behaviors, and attitudes during this occasion. In addition, the report evaluates notable activities from brands and online sellers. Based on these insights, brands can better leverage Mother’s Day to effectively reach their target customers.

Specifically, the report helps brands understand:

• Key discussion topics among users.
• Outstanding brand activities during Mother’s Day and important considerations when running campaigns for this occasion.
• An overview of online seller activities and their most notable initiatives.

Report language: Vietnamese
Number of pages: 30
Research period: May 2019
Methodology:
The report is based on keyword analysis using the Social Heat tool, analyzing discussions related to Mother’s Day across social media platforms (Facebook, YouTube), forums, online news sites, review websites, blogs, and e-commerce platforms.