Back-to-School Season 2019

INTRODUCTION

The Back-to-School season typically begins before the end of summer and lasts until September 5th—the official school opening day in Vietnam. This timing creates distinct discussion dynamics among different user groups, particularly students and parents. For some parents, the back-to-school period also marks a new beginning for their children, which influences how these users engage in related discussions.

Buzzmetrics conducted a study on the Back-to-School Season 2019 to help brands and agencies understand user discussion patterns during this period, as well as the storytelling approaches adopted by community pages around the back-to-school theme.

HOW DOES THIS REPORT HELP BRANDS?

This report is designed to help brands gain a comprehensive understanding of the Back-to-School season, including key discussion topics, user behaviors, and attitudes during this period. It also evaluates notable activities by brands, community pages, and online sellers. Based on these insights, the report enables brands to effectively leverage the Back-to-School season to reach their target audiences.

Specifically, the report helps brands understand:

• Key discussion topics across different user groups
• Notable brand activities during the Back-to-School season, along with key considerations for running campaigns during this period
• An overview of standout activities from community pages
• An overview of notable activities by online sellers

Report language: Vietnamese
Number of pages: 50
Research period: July 1, 2019 – September 10, 2019

Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from Back-to-School–related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.