Mid-Autumn Festival 2019

HOW THE REPORT HELPS BRANDS

The report is designed to help brands gain a clear understanding of the Mid-Autumn Festival as well as the discussion topics, behaviors, and attitudes of users during this occasion. At the same time, it evaluates the standout activities of brands and online sellers in previous years, helping brands know how to leverage the Mid-Autumn Festival to reach their target audience.

Specifically, the report helps brands understand:

• The behaviors and interests of different user groups on social media during the Mid-Autumn Festival.
• The standout activities of brands during the Mid-Autumn Festival and key considerations for running campaigns on this occasion.
• An overview of online seller activities and their standout initiatives.

Report language: Vietnamese
Number of pages: 65
Research period: July 10, 2019 – September 10, 2019
Research methodology: The report is based on keyword analysis using the Social Heat tool from discussions about the Mid-Autumn Festival on social media (Facebook, YouTube), forums, news sites, review sites, blogs, and e-commerce platforms.