Tet 2020

INTRODUCTION

Tet (Lunar New Year) has always been the most important holiday in Vietnam, generating massive discussions on social media. It is not only a time for family reunions but also an opportunity for brands to engage consumers with creative campaigns.

In 2020, Tet took place in a context where social media users actively shared topics such as Tet gifts, home decorations, traditional cuisine, and New Year wishes. Discussions were generated by various user groups: those with families, singles, and couples. This diversity provides opportunities for brands to craft messages tailored to each audience.

WHAT THE REPORT HELPS BRANDS WITH

The Tet 2020 report aims to help brands and agencies:

• Understand the key discussion topics during Tet on social media.
• Identify main user groups and the nuances of their discussions.
• Evaluate the activities of brands and online sellers during Tet.
• Recognize opportunities to connect with target audiences through relevant Tet campaigns.