Women’s Day 2019

INTRODUCTION
Women-related days in 2019 (including March 8 and October 20) had a relatively short discussion period, lasting only about 1–2 weeks. However, up to 40 million discussions were generated within this short timeframe, coming from three main user groups: married people, people in relationships, and singles (“F.A”). The tone and sentiment of discussions varied across each group.

Buzzmetrics conducted this research on Women’s Day to help brands and agencies develop meaningful messages tailored to each distinct user group during this special occasion.

HOW DOES THE REPORT HELP BRANDS?
This report is designed to help brands gain a deeper understanding of Women’s Day (March 8 and October 20), including discussion topics, user behaviors, and attitudes during this period. At the same time, it evaluates notable activities by brands and online sellers. From there, brands can better leverage Women’s Day to reach their target customers.

Specifically, the report helps brands understand:

• Discussion topics among different user groups
• Notable brand activities during Women’s Day and key considerations when running campaigns for this occasion
• An overview of prominent activities by online sellers

Report language: Vietnamese
Number of pages: 40
Research period: 2019
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from discussions about Women’s Day across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels, combined with desk research.