Vietnamese Teachers’ Day 2023

INTRODUCTION

Among school-related special occasions, November 20th (Vietnamese Teachers’ Day) generates the highest volume of discussion (11 million buzz in 2017 and 17 million buzz in 2018). User-generated content is often highly invested and proactive (98% of posts are direct wall posts; 51% of posts are personal messages or storytelling with a strong personal touch). Notably, discussions differ between students and alumni, which can influence how brands approach each group.

Buzzmetrics conducted research on November 20th to help brands and agencies gain a comprehensive understanding of user behavior during this special occasion, focusing on the main platforms used by each user group.

HOW DOES THE REPORT HELP BRANDS?
The report helps brands understand user behavior, attitudes, and sentiments on Vietnamese Teachers’ Day. It also evaluates prominent activities of brands and online sellers in previous years, providing guidance on how to leverage Teachers’ Day to reach target customers. Specifically, the report helps brands understand:

• Behavior and attitudes of each user group on social media during Vietnamese Teachers’ Day.
• Key activities of brands during Vietnamese Teachers’ Day in 2017 and 2018, and points to consider when running campaigns on this day.
• Overview of notable online seller activities.

Report language: Vietnamese
Number of pages: 45
Research period: November 2023
Research methodology: The report is based on keyword analysis using the Social Heat tool from discussions about November 20th across social media platforms (Facebook, YouTube), forums, news sites, review sites, blogs, and e-commerce platforms.