Family Day 2019

INTRODUCTION
Vietnamese Family Day is a long-established occasion, but it has yet to attract significant attention on social media. Nevertheless, it remains a special occasion with strong potential for brands to explore, thanks to discussion angles that differ from other family-related occasions.

The Family Day report aims to provide brands and agencies with a comprehensive view of this special occasion, offering deeper insights into user behavior as well as the key factors behind successful campaigns.

HOW DOES THE REPORT HELP BRANDS?
The report helps brands understand:

• The key interests and concerns of users during Family Day
• The most outstanding campaigns on social media during Family Day
• An overview of online sales activities

Report language: English
Number of pages: 45
Research period: June – July 2019
Research methodology: The report is based on keyword analysis using the Social Heat tool, drawing from discussions about Vietnamese Family Day across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce sites.