Mother’s Day 2018

INTRODUCTION

Compared to International Women’s Day (March 8) and Vietnamese Women’s Day (October 20)—other major occasions celebrating women—Mother’s Day generated a relatively modest volume of discussion in 2018. However, this occasion recorded outstanding growth in discussion volume, with a 179% increase, compared to 34% for October 20 and 17% for March 8. This indicates a growing level of user interest in Mother’s Day.

Meanwhile, only 110 brands launched campaigns for Mother’s Day, compared to 350 brands participating in campaigns for October 20 and March 8.

Buzzmetrics conducted this Mother’s Day study to help brands and agencies identify opportunities to connect with users during a special occasion that has strong potential but has not yet been fully or effectively leveraged.

How does the report help brands?

The report helps brands understand:

• Target audience segments, share of discussion, and discussion phases during Mother’s Day.
• Interesting insights from messages and gifts sent to mothers.
• Sales call-to-action formulas used by online sellers.
• Tactical recommendations and suggestions for brands.

Report language: English
Number of pages: 35
Research period: May 2017 & 2018
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from Mother’s Day–related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.