Father’s Day 2019

INTRODUCTION

In 2019, Father’s Day was the third largest family-related special occasion on social media. User-generated discussions accounted for up to 86% of total buzz, while only 3% of discussions were created by brands. Buzzmetrics conducted this study on Father’s Day to help brands and agencies understand how to connect with users during this special occasion.

HOW DOES THE REPORT HELP BRANDS?
This report aims to help brands gain a deeper understanding of Father’s Day, including discussion topics, user behaviors, and attitudes during this occasion. At the same time, it evaluates the most notable activities of brands and online sellers, thereby helping brands learn how to leverage Father’s Day to reach their target audiences.

Specifically, the report helps brands understand:

• Discussion topics among different user groups.
• Notable brand activities during Father’s Day and key considerations for running campaigns on this occasion.
• An overview of online selling activities and standout initiatives by online sellers.

Report language: Vietnamese
Number of pages: 52
Research period: June 2019
Research methodology:
The report is based on keyword analysis using the Social Heat tool, analyzing discussions about Father’s Day across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce sites.