Back-to-School Season

INTRODUCTION

September 5th is the official school opening day; however, students usually return to school before this date. As each school has different regulations regarding the “return-to-school” schedule, the Back-to-School period is no longer a single day but has become an entire season of lively discussions on social media. Students and parents are the two major audience groups during this period, each with distinct expectations and attitudes toward the Back-to-School season.

Buzzmetrics conducted a study on the Back-to-School season to help brands and agencies gain a comprehensive understanding of consumers during this period.

HOW DOES THE REPORT HELP BRANDS?
This report helps brands understand:

• An overview of the Back-to-School season on social media
• User segmentation and analysis of online discussions
• An overview of campaigns and key learnings for brands

Report language: Vietnamese
Number of pages: 30
Research period: July – September 2019
Research methodology: The report is based on keyword analysis using the Social Heat tool, drawing from discussions about the Back-to-School season across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce platforms.