Christmas 2019

INTRODUCTION

Christmas is always one of the major holidays of the year. On social media, the volume of discussions generated by Christmas is second only to Tet. Although it has religious origins, Christmas discussions are not confined to any single community. A diverse range of users engage in Christmas-related topics that are familiar and relatable.

Buzzmetrics conducted a study on Christmas to help brands and agencies gain a comprehensive understanding of this special occasion from the perspectives of users, brands, and online sellers.

HOW DOES THE REPORT HELP BRANDS?
This report is designed to help brands understand Christmas, including discussion topics, user behaviors, and attitudes during the holiday. It also evaluates notable activities of brands and online sellers, helping brands learn how to leverage Christmas to reach their target audiences.

Specifically, the report helps brands understand:

• Discussion topics across different user groups
• Notable brand activities during Christmas and key considerations for running campaigns during this period
• An overview of online selling activities and standout initiatives by online sellers

Report language: Vietnamese
Number of pages: 45
Research period: November 24 – December 31, 2019
Research methodology: The report is based on keyword analysis using the Social Heat tool, analyzing discussions about Christmas across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce sites.

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