End of School Year 2019

INTRODUCTION

Compared to 2018, discussions around the End of School Year in 2019 increased by 81%. Of this total volume, more than two-thirds came from organic user-generated discussions. The discussion patterns of student audiences showed clear differences compared to the previous year, while community pages played a noticeable role in shaping the overall end-of-school-year atmosphere on social media.

Buzzmetrics conducted this End-of-School-Year study to help brands and agencies gain clearer insights into emerging trends and notable changes in how different user groups discuss this special occasion.

How does the report help brands?

This report aims to help brands better understand users’ behaviors, attitudes, emotions, and expectations during the End-of-School-Year period. It also evaluates notable activities by brands and online sellers in previous years, thereby enabling brands to identify effective ways to leverage this occasion to reach their target audiences.

Specifically, the report helps brands understand:

• User behaviors and attitudes on social media during the End-of-School-Year period.
• Content strategies of community pages and how these pages create and drive trends.

Report language: Vietnamese
Number of pages: 35
Research period: February–May 2018 & 2019
Research methodology:
The report is based on keyword analysis using the Social Heat tool, drawing from End-of-School-Year–related discussions across social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, and e-commerce channels.