Market research, an integral part of any marketing campaign, is divided into two main types: Syndicated Research and Custom Research. Syndicated Research is especially important for new brands entering the merchandise industry. What is Syndicated Research?
Market research is a process of gathering information to gain a deeper understanding of users as well as the relationship between users and brands. Therefore, market research is an integral part of any marketing campaign. Basically, market research is divided into two main types: Syndicated Research and Custom Research. Each type has its own advantages, which will solve different problems of the brand. In the framework of this article, three questions will be answered: (1) What is Syndicated Research? (2) What is Customized Research? (3) Syndicated Research or Customized Research for the Brand Problem?
Syndicated research is a type of research conducted independently, whose findings can meet the needs of many brands. The subject of Syndicated Research is usually Major Topics, which is inclusive of an industry or a community of users. Syndicated Research does not follow the requirements of a specific customer, so the research results can be suitable for the entire market. Syndicated research will be more cost-effective compared to Customized Research, which only serves the needs of one customer. The results of Syndicated Research are often presented in the form of reports, which can be served as a valuable reference source to any brand, especially those looking to enter new markets. In addition, for brands that have not studied the industry in a long time, Syndicated Research is also a way to quickly update knowledge.
For example:The overview study of the washing machine market shows: More discounts do not mean higher purchase intention. A discount of 50% or more will cause users to begin to doubt the quality of the product. Instead, a discount that does not exceed 15% will promote the best purchase intention. Any brand belonging to the washing machine industry can take advantage of the results of this research for its promotional campaign, as this is the general trend of the market.
See also: Online distribution activities - What can social networks help?
Unlike Syndicated Research, Customized Research is the type of research that is done at the request of a specific customer. Research Topics and Questions are designed based on the brand's own concerns.The results of the research are in the ownership of the client. In the case of Syndicated Research, the results of the research will be owned by the entity conducting the research. Due to its focus on addressing the needs of a given brand, Customized Research has deeper analysis, and higher applicability, but the scope of application is also narrower than Syndicated Research.
For example: One brand of washing machines is aimed at older, married women. The brand's message is to save water. After a while, the brand noticed that the above message was not responded to by the user group. At this time, a study can be conducted to find out the cause and make recommendations for the brand. The results show: With the older group of women with families, they are often interested in the anti-wrinkle feature of the washing machine to save time on housework. This result should help improve the problem of this brand, but cannot be applied to other brands, due to the difference in the target user group.
See also: Washing Machine Goods Industry - Interesting Psychological Contradictions of Users
Syndicated Research and Customized Research both have their own strengths. With the ability to provide a comprehensive view of the market, Syndicated Research contributes to building the foundation of a campaign. Next, Customized Research can be conducted to provide an in-depth perspective based on the brand's situation, thereby making appropriate adjustments to the marketing plan. However, there are certain differences between Customized Research and Syndicated Research that make it difficult to replace each other. Brands will not be able to achieve the desired results if they use Syndicated Research to address narrow or specific topics. Conversely, brands waste resources if they use Customized Research for overviews that can be solved with Syndicated Research.
The Syndicated Report Hub online reporting library aggregates research proactively conducted by Buzzmetrics based on observations of common market needs. These studies do not serve a specific customer but will provide a panoramic view of users and the goods industry on the social network.
Social Slang is a way for brands to reach out to Gen Z customers (born between the mid-1990s and early 2000s). Let's learn about Social Slang with Buzzmetrics.
In social media marketing, Language is an important weapon in the fight to attract the attention of the target customer. More than anyone else, marketers understand that in order to attract their target customers, they must say things related to them.
This is especially true for Generation Z (born from the mid-1990s to the early 2000s), the potential target audience that many brands are trying to connect. They grew up in an era of technological boom and this has certain implications on behavior, style, belief systems, life views. They are well versed in technology and social networks, so more demanding, more selective. Content that appeals to them must be connected to their needs and desires. The way to connect with this particular segment of consumers is Using their language to create content.. One of the ways to learn Gen-Z language is through popular social slang among their communities
In recent years, social media has contributed to the spread of many trending terms such as Crush, "Tha Thinh", "Soai Ca", "bodyshaming", "Nao Ca Vang"... and has really made a big impact in the youth community of Generation Z. These terms were formed, popularized thanks to social media and have been increasingly used by young people to describe a common situation in modern life or at their age.
Social media trends from solving a psychological need.. So focial slang terms,
The majority of social slangs used by young people (1) reflect a truth about new user trends, new concern, (2) develop a new perspective on old problems in a more fashionable way or (3) the pressure to become a part of a specific group.
Regarding their popular channels, social slangs were almost widely used and spread from the Entertainment fanpage of small communities or microcommunites. The social slangs help young people develop a sense of belonging and feel like being connected to a group based on common interest.
To better understand how young people define or discuss their social slang, this article will delve into one of the most prominent terms of recent times: Crush.
Crush,according to the discussion of netizens on, can be summarized as: “The ones that we like, but we are not sure if we can call that "love". It seems like the feelings come from one side only." As can be seen from the definitions most mentioned by netizens, "Crush" causes huge discussions by correctly hitting a common emotional aspect of young people. They don't use words “one-sided love” or "slient love" to express this feeling because it seems that those familiar words are no longer relevant to young people today. When using the word Crush, or participating in discussions about “Crush” young people will have a feeling of togetherness with peers.
The emergence of social slangs also shows the needs of young people to find new expressions that better reflect their situation in this new age. Looking further, the popularity of also comes from pressure to belong to a group (herd psychology). The value of fast-paced updates doesn't make sense for adults but it does make sense for young people because they were born and raised in an age of information saturation and dizzying change of information.
About the origin: Posts about Crush have appeared on Vietnamese social media sites since 2014, but have really emerged and become known since late 2016, thanks to the confession movement and love advice from entertainment fanpages such as The Society of Fairy Tale Enthusiastsc, Crush +, Ngon Tinh Everywhere, Tuoi Thanh Xuan, Tuyet Bitch Collection, Quotes Chat...
About discussion topics: Based on an interesting psychological truth: “Everyone has ever had or is having a crush on someone.” Hot fanpages always actively create a lot of discussion topics that revolve around this truth. Based on social listening data from BuzzMetrics, top posts are the posts that can satisfy the two most needs from young people:
- Find useful tips for their problem: Young people need suggestions on how to confess, suggestions on how to start a conversation with your crush, signs to identify if your crush likes you too...
- Share emotions/seek empathy: Young people are interested in questions as What it feels like to "crush" a person, Reasons to Love, What to Say To Your Crush, Tell About Memories, Being Rejected...
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Have brands applied social slang to their social media marketing? If so, how did they do it? How effective is it? And are there any “must and must-not” that marketers should beware of when using these trendy terms? Watch Part 2 of the series on Social Media Glossary - Social Slang.
The Syndicated Report Hub online reporting library aggregates research proactively conducted by Buzzmetrics based on observations of common market needs. These studies do not serve a specific customer but will provide a panoramic view of users and the goods industry on the social network.
