“The right insight is not just the starting point, but the foundation of every effective strategy”
To uncover genuine consumer insights and enable brands to develop deeper and more effective communication campaigns, Buzzmetrics has leveraged advanced technology and AI to introduce the Insight-for-Planning Framework along with a set of Qualified Metrics—both of which will be подробно presented in this academic paper. In addition, the whitepaper will analyze a campaign case study that successfully applied this framework and won awards on the international stage, offering practical lessons for brands.
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and international brands, Vietnam is emerging as a key market in Southeast Asia, marked by the intersection of beauty, technology, and evolving consumer culture.Within the skincare category, growth momentum is shifting away from intensive treatments and multi-step routines toward the need to maintain stable skin conditions that fit into daily lifestyles. This shift is also evident in social media discussions, where skincare is increasingly perceived as a long-term living habit rather than a short-term beauty solution.Buzzmetrics’ report Vietnam Facial Skincare – Market Shifts & Evolving Consumer Demands (2024–2025) analyzes more than 61 million skincare-related discussions collected between October 1, 2024 and September 30, 2025. The report highlights how consumers’ perceptions, product choices, and usage behaviors have evolved compared to previous years.
The Lunar New Year (Tet) season has always been the most fiercely competitive "battleground" of the year for Vietnamese marketers, where brands pour their full resources into capturing the minds and hearts of consumers. As no exception, the upcoming Tet 2026 is forecasted to witness a race more intense and cutthroat than ever before.
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Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers are willing to pay an extra VND 10,000 - 20,000 for a high-quality cup of matcha. So, how is matcha being discussed on social media?
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As winter arrives, demand for warm-fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social media discussion data and offers content directions to help brands optimize their communications for the peak season.
