2023 continues to mark an exciting year for the social finance industry. Not only do they generate a lot of discussion, marketing campaigns from the financial industry are also rated well in terms of quality when consistently contributing to the monthly BSI Top10 ranking. The success of financial brands comes from catching up with the prevailing media trends on social networks.
BuzzMetrics' latest report, which aims to give marketers a comprehensive view of the financial industry, will provide in-depth analysis of the following:
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It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
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In the first two months of 2026, the Tet topic attracted nearly 100 million discussions. In addition, 148 campaigns from 35 different industries convey the message about the New Year. However, behind the numbers above, Tet 2026 marks major changes that could affect how brands approach the 2027 New Year. Not only in terms of subject, time, background but also the transition from “noisy” to “dialogue”. Buzzmetrics' latest report will analyze four key points drawn from the 2026 New Year.
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In the banking industry—where brand trust, digital experience, and the speed of information diffusion play a critical role in building and sustaining customer loyalty—social media data should not be leveraged only when a crisis occurs. On the contrary, social data continuously and directly reflects the needs, expectations, and “pain points” of financial service users, ranging from service fees and transaction processes to digital platform experiences and expectations for new banking features. When systematically analyzed, insights derived from social listening become a strategic input for banks to inform product development, optimize the customer journey, and fine-tune communication strategies in line with market context and evolving consumer behavior. Therefore, the key question is no longer whether banks need social listening, but rather how millions of social conversations can be transformed into timely, focused decisions with measurable business impact.
Nearly 24 million discussions were recorded in just 10 days, from December 20, 2025 to January 5, 2026 - even though Tet is still more than a month away. This once again confirms the undeniable importance of Tet to Vietnamese consumers. Brands across multiple industries have already begun gearing up and launching their Tet campaigns. In this context, let’s take a closer look with Buzzmetrics at the early-stage Tet conversations at the beginning of 2026.
With over 1.1 million discussions and 53 million views across social platforms, “Năm Số 9” (“Year of Cleansing”) has emerged as one of the most viral social slang of 2025. Commonly associated with online drama and emotional turbulence, it’s often used by netizens to explain or react to any chaotic event—especially in entertainment. However, Buzzmetrics’ data reveals a deeper, more nuanced story behind “Năm Số 9.” Beyond its “drama-laden” surface meaning, let’s uncover what lies beneath this social slang phenomenon.
