As of the end of 2022, the number of individual investor accounts has exceeded 6.8 million. In the same year, Buzzmetrics recorded more than 7 million social media users participating in discussions about stocks. For many investors, social networks are also a source of reference to the market situation, and therefore the developments of the stock exchange in reality are vividly reflected on social networks.
If 2021 saw the busiest period of the stock market, with social networks, a series of social slang appeared and a variety of forms of discussion. By 2022, social media is showing shifts in investor discussion sentiment: from optimism to anxiety, letting go when the market plunges, and finally to vigilance and caution when the market recovers.
To help marketers better understand stock investors through social media discussions, Buzzmetrics' report will include:
Over half a million discussions were generated in less than a week, making the tariff policy announced by President Donald Trump one of the most memorable topics on Vietnamese social media in 2025. The topic stirred significant attention during the first half of April due to its potential impacts on the daily lives of Vietnamese citizens. Join Buzzmetrics as we analyze how discussions around the U.S. tariff policy evolved over the first two weeks.
In the context of increasingly unpredictable developments in infectious diseases, seasonal flu - once thought to be all too familiar - has once again become a focal point on social media. Driven by the effects of global information flow and the rapid spread of content on digital platforms, discussions around seasonal flu not only reflect user concerns but also reveal how communities approach, handle and respond to public health issues.
The global economy has just experienced a tumultuous 2023, leading to gold - the safest haven - continuously hitting new highs. On social media in Vietnam, public reactions to the topic also correlate with the price fluctuations.
Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...
