Gen Alpha is predicted to soon become a core consumer group, driving significant changes in the economy and emerging as a highly promising target audience for brands.
For a long time, Millennials have been considered the main consumer force by brands due to their strong purchasing power and continuous growth over the years. However, this generation is now showing signs of being caught up by a completely new generation: Gen Z. According to Nielsen, by 2025 in Vietnam, Gen Z is expected to reach 15 million people and account for 30% of the consumer base.
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Following a disruptive 2021 caused by the pandemic, the banking industry has witnessed an emergence of new trends. One of the most notable in recent times is the shift toward youth-oriented content to target Gen-Z - a key customer segment with strong potential in the future.
