Banks hold a massive volume of transactional data—knowing how much customers spend, how they save, and how cash flows move over time. However, behind these numbers lies a significant gap: what customers are actually thinking, what concerns them, and why they decide to withdraw money to invest in other channels.
Nearly 24 million discussions were recorded in just 10 days, from December 20, 2025 to January 5, 2026 - even though Tet is still more than a month away. This once again confirms the undeniable importance of Tet to Vietnamese consumers. Brands across multiple industries have already begun gearing up and launching their Tet campaigns. In this context, let’s take a closer look with Buzzmetrics at the early-stage Tet conversations at the beginning of 2026.
