Moms on social media

INTRODUCTION

For a long time, mothers have been one of the most important target groups for brands, as they are the key decision-makers for the majority of household spending. However, persuading mothers to truly open their wallets is far from easy—especially when brands and marketers lack a deep understanding of the motherhood journey. In other words, without fully grasping mothers’ concerns, challenges, and expectations at each stage of their children’s development, meaningful connection becomes difficult.

Moreover, today’s target audience is no longer limited to the familiar Gen Y (Millennial) and Gen X mothers. A new generation of mothers—Gen Z—has begun to emerge. These young parents are stepping into motherhood and are set to become a core consumer force for brands in the present and future. According to Buzzmetrics’ Gen Z Syndicated Report, single Gen Z users represent a distinctly different group on social media, exhibiting characteristics that set them apart from previous generations. This raises an important question: how will Gen Z transition from being “single” to taking on the role of “motherhood”?

To help brands and marketers gain a deeper understanding of this target audience, Buzzmetrics conducted an in-depth study on mothers, based on their discussions across social media platforms.

HOW WILL THIS REPORT BENEFIT BRANDS?

With the aim of helping marketers better understand and connect with mothers on social media, Buzzmetrics carried out a comprehensive study of this consumer group, focusing on three key areas:

• Moments of Moms
• Mothers’ interests, challenges, and expectations at different stages of motherhood
• Effective approaches to engaging mothers on social media
• Insights into Gen Z mothers on social media.