Monthly Hot Topics Across Social Media

The rapid changes in short-term interests and trending topics require brands to constantly adapt and keep up in order to effectively connect with users on social media. So how can brands catch up with and leverage these trending topics?

INTRODUCTION

On social media, users tend to engage with topics and interests they are passionate about. These interests can be long-standing or short-term, temporary interests—commonly referred to as hot topics or trending topics. Therefore, to engage, connect, and communicate effectively with users, brands need to stay up to date with trending topics that evolve daily and weekly.

So how can brands keep up with these hot topics? Which trending topics are most relevant and valuable for brands? And what types of content should brands use to connect within these trending conversations?

Buzzmetrics addresses these questions in its Hot Topics Report. This report provides brands and agencies with an overview of the most discussed topics on social media within a specific time frame, as well as emerging topics with potential in the near future.

How does the report help brands?

This report is designed to help brands identify short-term interests and trending topics that users are actively discussing on social media. From there, brands can stay on trend and leverage these topics to create engaging content that attracts interaction from their target audiences.

Specifically, the report helps brands understand:

• What the key interests and trending topics among users are
• Why users are interested in these trending topics
• What trending topics and interests are likely to emerge in the near future

Report language: English & Vietnamese
Report frequency: Weekly, monthly, and quarterly
Research methodology:
The report is based on analysis of prominent discussion sources using the Social Heat tool, drawing from social media platforms (Facebook, YouTube), forums, online news sites, review platforms, blogs, e-commerce channels, and desk research.