The Vietnamese skincare market is entering a new phase of transition. Growth is increasingly driven by products designed for daily use, offering comfort on the skin and long-term compatibility with consumers’ routines, rather than intensive treatments or complex multi-step regimens.
Social media conversations reflect this shift in consumer mindset. Brand names and advertising messages are no longer the sole drivers of choice. Instead, users place greater emphasis on real usage experience, skin compatibility, and the ability to maintain consistent, long-term use.
Against this backdrop, the Vietnam Facial Skincare Market 2024–2025 report by Buzzmetrics analyzes over 61 million social media discussions, combined with market data, to uncover key shifts in skincare needs and consumer behavior in Vietnam.
The report covers:
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.
It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.
As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk
It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.
Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).
It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.
It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.
Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.
It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.
