In 2025, Vietnam's housing market entered a period of strong recovery after two years of stagnation, under the influence of a range of supportive policies — from the 120,000 billion credit package, reduced interest rates, to satellite urban planning and the revised Land Law. In parallel, the social network becomes the “map” of the user's home buying journey: from learning, questions and answers to decision-making.
To help businesses and investors seize opportunities from the return wave of unemployment, Buzzmetrics introduces Vietnam Housing Market Report 2025: Deciphering MXH's Role and Real Buyer's Journey, analyzes more than 5 million discussions on Facebook, TikTok and forums, to explain how the social revolution shapes users' beliefs, needs, and home buying decisions.
Main contents:
It is a solution that helps to monitor, measure and analyze the health of the brand, contributing to the construction of the brand image on social networks.

It is a solution that helps track, measure and analyze social media campaigns so that brands achieve the highest connection efficiency with users.

As a solution for continuous collection, analysis and processing of negative information sources for brands to proactively control and manage risk

It is a solution to help brands understand & connect with target customers on special occasions (New Year, Women's Day, Mid-Autumn...) or product selection context.

Understand users on social media (digital insight) through in-depth analysis of their concerns and discussion behaviors (digital behavior).

It is a solution that helps to collect customer opinions from online surveys, helps to proactively ask and delve into the issues that have been covered by Social Listening data.

It is a solution that helps to detect, analyze & predict the movement of trends through continuous monitoring of related hot topics.

Is a solution that helps brands identify influencer files that are suitable for media target groups & target audience groups.

It is a solution that helps to monitor, measure and analyze the situation of sales and competition on electromagnetic trading platforms, helping brands find the key to success on the retail floor battle.


Social Listening is a form of market research based on social media discussions, helping to analyze brand health, campaigns, special events, and more...