Vietnam Housing Market Report 2025: Social Media Role on Consumer's Journey

In 2025, Vietnam's housing market entered a period of strong recovery after two years of stagnation, under the influence of a range of supportive policies — from the 120,000 billion credit package, reduced interest rates, to satellite urban planning and the revised Land Law. In parallel, the social network becomes the “map” of the user's home buying journey: from learning, questions and answers to decision-making.

To help businesses and investors seize opportunities from the return wave of unemployment, Buzzmetrics introduces Vietnam Housing Market Report 2025: Deciphering MXH's Role and Real Buyer's Journey, analyzes more than 5 million discussions on Facebook, TikTok and forums, to explain how the social revolution shapes users' beliefs, needs, and home buying decisions.

Main contents:

  • Background & Policies Supporting the Commercial Housing Market
  • Overview of the Real estate industry & types of housing on social networks
  • Customer Portraits & Home Buying Journey
  • Case Study: The Felix — Online Real Estate Sales Campaign
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