BSI Top10: Social Media Rankings for September 2026

The BSI Top10 are the most trusted, comprehensive, and up-to-date social media rankings based on the Buzzmetrics Social Index Top10 (BSI) developed by Buzzmetrics. The BSI Top10 Rankings for Septeber 2026 feature the Top 10 Campaigns, Top 10 Influencers, Top 10 Events, and Top 10 Shows across social media platforms and online news channels during the period from September 1, 2026, to September 30, 2026.

The BSI framework is continuously optimized to keep pace with the rapid evolution of social media platforms and the growing demands of market research. With BSI 2025, the Qualified Users methodology has been introduced to provide a deeper assessment of discussion quality, enabling a more comprehensive measurement of online audience interest in campaigns, events, influencers, and shows.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA CAMPAIGNS – SEPTEMBER 2026 

The September 2026 BSI Top10 Campaigns leaderboard records dominance from the Beverage category with 5 out of 10 spots. Leading the chart is Red Bull's Red Bull Húc Fest 2026 campaign, followed by Heineken's Fans Have More Friends, MILO's MILO Nạp Năng Lượng Làm Tới Cùng, and Sting's Sting Boost giảm 50% đường. Heineken continues to feature another campaign, Heineken Pickleball WorldCup 2026, making it the only brand with two campaigns on the chart. Other notable entries include NAN’s Hội Mẹ Tiên Phong, Viettel’s Viettel Tammi - Người Nhà Gắn Kết Cả Nhà, Kinh Đô’s Trọn Sum Vầy, Sáng Mãi Chuyện Đêm Trăng and BEAT Network’s Rằm Rộ on the occasion of the Mid-Autumn Festival, alongside Samsung’s Galaxy Z Fold8 Ultra | Fold8 | Flip8 product line.

• The Red Bull Húc Fest 2026 campaign leads the leaderboard with over 229 thousand discussions from qualified users. The focal point was the Húc Fest music night held on September 19 in Hanoi with free admission, gathering Sơn Tùng M-TP as brand ambassador alongside Quang Hùng MasterD, CL (2NE1), B Ray, and Chi Pu. CL’s (2NE1) performance was most frequently mentioned by entertainment fanpages. The "Húc Thủ" community was strongly activated through the message #BanLinhToiCungHucToiDi, with thousands of posts seeking teammates to join Húc Fest and livestreams on Red Bull's fanpage, helping maintain discussions even after the event concluded. This is also the leading event on the BSI Top10 Events leaderboard.
• The Fans Have More Friends campaign generated over 77 thousand discussions from qualified users, mostly revolving around The World Of Heineken Super Experience held from September 11 to 13 at Saigon Riverbank Park and Innovation Park. The super experience connected 4 passion worlds including UEFA Champions League, F1, Pickleball, and music, featuring Vietnamese artists alongside "Global Hitmaker" Charlie Puth. The Connection Wristband point accumulation mechanism to redeem gifts and a series of ticket-hunting minigames on music and entertainment fanpages helped sustain discussions before and after the event. The World of Heineken also rose to the third position on the BSI Top10 Events leaderboard.
• NAN - Hội Mẹ Tiên Phong campaign attracted over 31 thousand discussions from qualified users. The campaign built the Mẹ Tiên Phong Kiểm Chứng Chất Lượng event across 4 stages, inviting mothers to directly participate in the NAN event to establish a "Confidence Tick Campaign" (Chiến Tick An Tâm), concluding with the "Confidence Tick Map" livestream hosted by MC Bảo Trâm and MC Khánh Vy. This event ranked second on the BSI Top10 Events leaderboard. Concurrently, a 4-episode talkshow series featuring experts and hot moms took place. Numerous mom communities shared their product experiences. Minigames on the Nestlé FamilyNes Vietnam and Lazada fanpages also contributed to the discussion volume.
• The MILO Nạp Năng Lượng Làm Tới Cùng campaign drew attention thanks to the 60-step MILO staircase at Ben Thanh Metro Station, where encouraging phrases were placed on each step to motivate commuters. This idea sparked a series of check-in posts and stories about perseverance ("làm tới cùng") from office workers, students, and fitness practitioners across Gen Z entertainment fanpages. MILO’s TikTok channel also collaborated with Thơm and Thỏ Da LAB to expand reach.
• The Viettel Tammi - Người Nhà Gắn Kết Cả Nhà campaign recorded over 34 thousand discussions from qualified users. Highlights included the song "Người Nhà" and minigames revolving around its lyrics and the definition of "family" ("người nhà"). Additionally, the campaign leveraged "strangers turned family" stories from celebrity couples such as Will & Tina, and An Phương & Nam Tô.
• Kinh Đô - Trọn Sum Vầy, Sáng Mãi Chuyện Đêm Trăng campaign generated over 28 thousand discussions from qualified users driven by the Mid-Autumn Festival. The campaign accompanied season 6 of the show Bố Ơi Mình Đi Đâu Thế? broadcast on VTV3, in which adorable moments of baby Ku Phin were edited into various clips and memes circulating on Facebook and TikTok. Khoai Lang Thang also contributed with a video about making glowing bamboo lanterns and cooking a Mid-Autumn feast in the Mekong Delta. Additionally, groups and Threads saw numerous discussions regarding prices, quality, and Mid-Autumn cake selections.
• The Sting Boost Giảm 50% Đường campaign garnered attention with the idea of "making peace" with old fans: Sting launched a new product with 50% less sugar accompanied by personalized "Making Peace" (Làm Lành) gift boxes for the Mid-Autumn Festival, generating nearly 19 thousand discussions from qualified users. A series of Gen Z entertainment fanpages narrated the story using the familiar romantic trope of "breakup and reconciliation," while praising Sting for listening to user feedback and replying to comments across multiple platforms.
• The Galaxy Z Fold8 Ultra | Fold8 | Flip8 campaign attracted over 26 thousand discussions from qualified users, largely driven by the "Welcome to Foldables" minigame series and the "#SwitchToGalaxy" movement with Galaxy Buds4 earphones as prizes. The campaign was coordinated with tech sites, retail channels, and the Samsung fan community. Shopee 9.9 with the chance to win 199 Galaxy Z Flip8 phones and the Samsung x Marvel Fan Club Endgame Encore offline event also contributed additional discussions.
• The Heineken Pickleball WorldCup 2026 campaign garnered over 27 thousand discussions from qualified users, centering around the tournament held from August 30 to September 6 at Tien Son Sports Palace, Danang. Matches were live-streamed on FPT Play, with the Vietnamese team, especially Lý Hoàng Nam, creating many proud moments. Off the court, Heineken’s experiential zone was shared by Picklers such as Amandine Thùy Trinh, Gil Lê, and Võ Điền Gia Huy through check-in moments.
• The Rằm Rộ campaign organized by BEAT Network closed the leaderboard with over 27 thousand discussions from qualified users. The campaign brought a series of prominent activities such as the "Rộ Sắc" creative contest, the "Rộ Tài" contest, and the "Rằm Rộ" fashion show with the goal of bringing the Mid-Autumn spirit closer to modern life. Part of the campaign's discussion also stemmed from humorous posts about the Mid-Autumn Festival on community pages.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA INFLUENCERS – SEPTEMBER 2026 

The September BSI Top10 Influencers leaderboard records 7 out of 10 positions belonging to the "Say Hi" universe (Tinh Hà “Say Hi”), including 6 "Anh Trai" contestants: Quang Hùng MasterD, Captain Boy, CONGB, Cody Nam Võ, Dương Domic, JSOL, and MC Trấn Thành. The remaining three figures are Phương Mỹ Chi, footballer Nguyễn Đình Bắc, and Sơn Tùng M-TP. Quang Hùng MasterD topped the leaderboard with nearly 200 thousand discussions from qualified users. 

• Quang Hùng MasterD rose to the top of the leaderboard thanks to his impressive collaboration with Pháp Kiều, CoolKid, Captain Boy, and Danny Chung in the LAVIEM "love court" (phiên tòa tình yêu). The song reached Top 1 Videos Trending in Vietnam. Furthermore, the male singer appeared in the Red Bull Húc Fest line-up on September 19 and The World Of Heineken Super Experience on September 12. He also became the Brand Ambassador for Bondy Care and accompanied vivo V80 Lite. All discussions about him were positive (Sentiment Score = 1.0).
• Phương Mỹ Chi attracted over 90 thousand discussions thanks to her MV “Thiên Đường Với Người Thương”. The track sparked a wave of cover versions, trends, and check-ins in Tra Vinh on TikTok. The YouTube race with Jack and the album “Tam Thái Tử” were also widely discussed topics. Additionally, the “Dân Chơi Dân Ca” music festival ticket launch on October 3 drew fans' attention. However, debates regarding the use of Piêu scarves during promotion prompted the singer to acknowledge and adjust her image.
• Nguyễn Đình Bắc attracted over 150 thousand discussions from qualified users, serving as the sole representative from the sports sector. This month, the young striker of Hanoi Police FC continuously left a mark: he was appointed Vice-Captain of the Vietnam National Team, won victories with the team, and was nominated for the 2026 Vietnamese Golden Ball award with a series of impressive achievements.
• Sơn Tùng M-TP attracted nearly 120 thousand discussions from qualified users, primarily on TikTok. The focal point was his performance at Red Bull Húc Fest on September 19 in Hanoi as brand ambassador. He brought back a series of hits such as the mashup “Hãy Trao Cho Anh” x “Muộn Rồi Mà Sao Còn” and “Em Của Ngày Hôm Qua”, leaving fans regretful for missing the live show. His "center-parted hair boy" (boy mái chéo) image on Facebook, TikTok, and Instagram also received high engagement.
• Captain Boy attracted nearly 130 thousand discussions thanks to three notable stages: his solo “Vô Tình Đánh Rơi” (climbing to Top 16 YouTube Charts), his lawyer persona in LAVIEM, and “Sau Hình Bóng Ấy” alongside Dương Domic, Cody Nam Võ, Jaysonlei, and LyHan. Many fans also enthusiastically shipped Captain Boy with Rhyder (Rhycap) on TikTok. The male rapper also accompanied Long Châu Vaccination and L’Oréal Paris at their September 18 event in Hanoi.
• Trấn Thành, in his role as MC of Tinh Hà “Say Hi”, attracted nearly 90 thousand discussions. His post "advising" the Anh Trai contestants after each episode and announcing his inability to participate in the two October 17–18 concert nights due to unresolved agreements both garnered significant attention. He also appeared in Running Man Vietnam 2026 alongside Hari Won while teasing his 2027 Tết movie “Em” currently in production.
• CONGB attracted over 100 thousand discussions, centered around his solo track “chờ chút…”. The song quickly spawned a trending wave on TikTok. Additionally, CongB was mentioned for his participation in group performances "Perfume" and "Thêu Hoa Dệt Gấm".
• Cody Nam Võ attracted nearly 74 thousand discussions thanks to his contributions in "Perfume" and "Sau Hình Bóng Ấy", alongside his solo stage "Do 4 Love" in the Finals. He drew attention with his rap verse and jacket-off dance break. The phrase "I love you Cody" ("Ai lớp anh Cô Đì") became a fan meme on TikTok. Aside from Tinh Hà “Say Hi”, Cody Nam Võ also featured in Huỳnh Lập’s film “Nghỉ Hè Sợ Nghỉ Hưu” and serves as a companion face for Fuze Tea.
• Dương Domic attracted over 80 thousand discussions. He left an impression with his solo stage "Tell Me Why", the sequel to "Mất Kết Nối". Group performances featuring Dương Domic such as "Vượt Ngưỡng Tình Yêu" and "Sau Hình Bóng Ấy" all received positive feedback from audiences. He was also in the line-up for The World Of Heineken on September 12 alongside HIEUTHUHAI, Hoàng Thùy Linh, Trang Pháp, and Quang Hùng MasterD.
• JSOL attracted over 74 thousand discussions thanks to a surprise revival, returning to Tinh Hà “Say Hi” following audience support. He performed "2179" in Episode 12 with his natural black hair while singing and dancing live. Together with Sơn.K, HYO, IVAN, and Producer Softest Hard, he delivered "Giải Cứu Thế Giới", combining folk elements with Tech House and EDM.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA EVENTS – SEPTEMBER 2026 

The September 2026 BSI Top10 Events leaderboard records Red Bull Húc Fest 2026 leading by a wide margin. Following are NAN - Hành Trình Mẹ Tiên Phong Kiểm Chứng Chất Lượng, The World Of Heineken, and SAY HI PLAYHITS - Live Concert from the "Say Hi" Universe, alongside a series of other events such as Đại Tiệc Tiger Crystal, Starbucks' The Siren World Opens, KOL Summit 2026, Hảo Hảo 26 Năm - Lễ Hội Hảo Vinh Danh, Jollibee’s The Jolly School – Yah! Mở Ra Niềm Vui, and Vietnam Mountain Marathon 2026. This month's list spans concerts, fan meetings, brand events, KOL conferences, and trail running races.

• SAY HI PLAYHITS - Live Concert took place on September 13 at Van Phuc City (HCMC) with over 21 thousand discussions from qualified users. The event exploded on social media thanks to quality performances by artists from the "Say Hi" universe such as Cody Nam Võ, Dương Domic, Bùi Trường Linh, and Quang Hùng MasterD. Threads was the primary platform, contributing up to 46.6% of total discussions. CongB wearing casual attire and sound-checking in the rain with the song “Cô Đơn Anh Cũng Vui” was among the viral moments of the event.
• The Đại Tiệc Tiger Crystal organized by Tiger Beer in a series of events recorded nearly 10 thousand discussions from qualified users. This time, the event was held at East Sea Park (Danang), gathering famous guest artists like Kay Trần, mountaineer Phan Thanh Nhiên, (S)TRONG Trọng Hiếu, Ưng Hoàng Phúc, Da LAB, and Quân A.P. Users excitedly shared moments of enjoying Tiger Beer with family and friends while leaving numerous practical reviews about the -1°C cold experience zone. Quân A.P’s "street-meets-beer" styling during the soundcheck helped sustain post-event discussions.
• Starbucks - The Siren World Opens was held on September 25–26 at Innovation Park (HCMC) with prominent accompanying partners such as Texas Chicken, Sacombank, and CellphoneS. The event attracted discussions due to the presence of famous artists like Mỹ Tâm, Ca nương Kiều Anh, HIEUTHUHAI, Da LAB, and eye-catching interactive experiential zones like the "Immersive House". However, heavy rain, alongside feedback regarding check-in gifts and the distribution ratio among ticket tiers, also led to mixed reviews for the event.
• KOL Summit 2026 took place on September 7 at Thiskyhall Sala Convention Center (HCMC) and recorded over 8 thousand discussions from qualified users. The conference gathered hundreds of KOLs from 34 provinces and cities, featuring panel sessions revolving around AI, misinformation, and the responsibilities of influencers in the digital space. Aside from conference content, the red carpet featuring Hương Giang, Thiều Bảo Trâm, Tam Triều Dâng, Hạt Dẻ, Juky San, Gemini Hùng Huỳnh, Phương Thanh, and H’Hen Niê became a heavily circulated topic on TikTok and Facebook.
• Hảo Hảo 26 năm - Lễ Hội Hảo Vinh Danh energized AEON MALL Ha Dong (Hanoi) on September 26 with a music festival featuring "Anh Tài" artists such as SOOBIN and (S)TRONG Trọng Hiếu. Hảo Hảo successfully created an engaging series of experiences from hunting limited-edition Hảo gifts to a special Fanzone area. Additionally, fans shared various creative products such as paintings and Hảo Hảo noodle aprons gifted to SOOBIN.
• This past September, Jollibee officially kicked off Season 2 of The Jolly School – Yah! Mở Ra Niềm Vui event series. The series brought vibrant entertainment spaces right to schoolyards alongside guest artists such as Mason Nguyễn, Jaysonlei, Hồ Đông Quan, and Thái Lê Minh Hiếu. The "Joy Challenge" activity encouraged students to perform in front of idols, while the UPRIZE fan community shared fancams and unison fanchants of "Ngay Và Luôn".
• Vietnam Mountain Marathon 2026 took place from September 17 to 20, organized annually by Topas Travel in Sa Pa, Lao Cai. The event welcomed over 5 thousand runners and attracted nearly 7 thousand discussions from qualified users. It delivered interesting side stories, such as a marriage proposal right at the finish line and reflections from runners unable to complete the challenge.

TOP 10 MOST OUTSTANDING SOCIAL MEDIA SHOWS – SEPTEMBER 2026 

The musical show duo Tinh Hà Say Hi and Anh Trai Vượt Ngàn Chông Gai claimed the top 1 and top 2 positions respectively on the September BSI Top10 Shows leaderboard. Meanwhile, Running Man Vietnam 2026 maintained the 3rd rank thanks to the "Running Man Art Academy" episode series featuring a daily-teased lineup of guests. The remainder of the leaderboard features Mái Ấm Gia Đình Việt, 2 Ngày 1 Đêm, Bạn Muốn Hẹn Hò, Sao Nhập Ngũ 2026, Siêu Tài Năng Nhí Season 5, and Vợ Chồng Son. Notably, Bố Ơi Mình Đi Đâu Thế 2026 entered at rank 9 as Season 6 just premiered, while 2 Ngày 1 Đêm generated major social media heat following news of Trường Giang’s absence from the new filming session.

• Tinh Hà Say Hi held the top 1 position with 613,738 discussions from qualified users, the highest of the month. Program discussions were distributed relatively evenly across platforms, with the Facebook–TikTok–Threads trio contributing 34.7%, 33.6%, and 23% of discussions respectively. The heat stemmed from episodes 10 to 13 as the show moved through the solo round and two Finale nights: Finale 1 with 8 solo stages and 2 group performances incorporating folk elements, and Finale 2 featuring 10 performances concluding Livestage 5. One of the most discussed performances was “LAVIEM” by Quang Hùng MasterD, Pháp Kiều, CoolKid, Captain Boy, and Danny Chung. Captain Boy's solo stage “Vô Tình Đánh Rơi” and CONGB's “chờ chút…” also generated strong spread on TikTok. Furthermore, the Tinh Hà “Say Hi” Concert continued to be a hot topic as Day 1 sold out and organizers opened Day 2, alongside announcing a show in Hanoi on November 14, 2026, at the Vietnam Exhibition Center (VEC).
• Anh Trai Vượt Ngàn Chông Gai 2026 attracted 299,751 discussions from qualified users. Threads remained the most vibrant discussion space for fans, contributing over 58% of the show's discussions, typically via posts comparing viewing experiences of Anh Trai Vượt Ngàn Chông Gai. A series of performances like “Tiếng Ru Cội Nguồn”, “Giọt Buồn Để Lại”, “Vùng Xám”, “Khắp Chốn Thiên Hà”, “Cảm Ơn Tình Yêu Tôi”, etc., left a strong impression on viewers. Hà An Huy singing chèo in “Tiếng Ru Cội Nguồn” and his emotional tears for Đông Hùng upon hearing his past story were widely shared. Additionally, the fanpage honoring Toki Thành Thỏ as the "most handsome anh tài" and announcing Duy Khánh as Yeah1's "Communications Director" generated playful interactions.
• Running Man Vietnam 2026 maintained the 3rd position with 81,488 discussions from qualified users, primarily originating from Facebook and TikTok. The show highlighted the theme “Running Man Art Academy” and the graduation play “I am a Star” (“Tôi là Ngôi Sao”) with special "trainees" revealed sequentially: Hari Won as Nurse Hằng, Lê Xuân Tiền as "Pilot" Jack Lê, and actor Jung Il Woo. The announcement post for Jung Il Woo was among the most discussed posts of the month. The sports contingent featuring Levi, Châu Tuyết Vân, and other faces also contributed to major audience excitement.
• Mái Ấm Gia Đình Việt continued to generate emotional resonance, with most prominent posts coming from TikTok. The most discussed content was the circumstances of a father and child living on just 500 thousand VND/month from government allowances, of which 300 thousand VND was spent on medicine for the father and 200 thousand VND on food for 30 days. Small moments, such as a young boy lent a fan but daring not use it much for fear the older siblings would be hot, or a student working in a canteen to stay in school per her mother's advice, also evoked deep empathy.
• 2 Ngày 1 Đêm rose to the 5th position as Season 5 officially premiered on August 30 with the theme “2 Ngày 1 Đêm Travel Company”. The monthly highlight was Trường Giang’s announcement regarding his absence from upcoming filming sessions. Subsequently, TikTok and Facebook flooded with discussions ranging from former director Mai Thắm's shares to predictions about a missing puzzle piece in the cast lineup. Regarding show content, HIEUTHUHAI’s sharp tongue and the moment Ngân and Diễm "quarreled" in Episode 100, as well as the journey exploring the Hue Imperial Citadel, drew audience interest.
• Bạn Muốn Hẹn Hò attracted 39,205 CFQU discussions, with all prominent content originating from Facebook. Short clips continued to be the key driver of discussions, with humorous and controversial situations shared continuously, from the subtle boast "just 1.2 billion, not much" to female contestants showcasing hidden talents.
• Sao Nhập Ngũ 2026 claimed the 7th position, with this month's spotlight continuing to belong to Erik with his unique morning running style that took the internet by storm. Authentic military life moments that were both serious and hilarious such as Erik demanding punishment for Tuấn Dương, Quốc Trường pouting overtly, or Thúy Ngân showcasing her vocals—received enthusiastic audience responses.
• Siêu Tài Năng Nhí Season 5 recorded 13,573 CFQU discussions as it entered the final leg of the search for the Champion. Brand posts predicting the Champion and adorable moments of Quang Hưng garnered high engagement. Simultaneously, clips from Season 2 continued to circulate, such as the 5-year-old prodigy calculating faster than a computer, a boy receiving 20 million VND from Uncle Thành to have a meat-inclusive meal, a mother and child living on a budget of 400 thousand VND/month, or a boy passionate about football despite a congenital disability.
• Bố Ơi Mình Đi Đâu Thế 2026 entered the leaderboard with 12,943 CFQU discussions as Season 6 premiered on VTV3. Episode 1 brought four father-child pairs to Hoi An with a 500 thousand VND challenge, cyclo racing, and code-breaking, while Episode 2 brought traditional Mid-Autumn atmospheres to the old town. Baby Ku Phin, son of Lê Dương Bảo Lâm, emerged as the most engaging face with obedient and polite moments. Comparisons regarding parenting styles between parents from two regions also sparked playful debates.
• Vợ Chồng Son closed this month's BSI Top 10 leaderboard with colorful marriage stories, from the humorous "exposure" of couple Tuyết Mỹ and Phong (with a 10-year age gap) to the resilient journey of couple Đồng Đông and Phương Nga facing severe illness. Sincere shares about family life continued to serve as a bridge keeping the show sticky with audiences week after week.

APPENDIX

Detailed information on the metrics that make up the BSI for the BSI Top10 Campaigns, BSI Top10 Influencers, BSI Top10 Events, and BSI Top10 Shows rankings for September 2026.

To learn more and discuss in detail how to evaluate brand health, measure campaign performance, and optimize customer engagement on social media using the BSI – Buzzmetrics Social Index framework, please contact the Buzzmetrics team at info@buzzmetrics.com