Senior Marketing Executive

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Buzzmetrics is a member of YouNet Group - the leading SocialTech Group powering Sales, Marketing and Operations.

Founded in 2013, Buzzmetrics is the pioneers of using social listening data to bring businesses & consumers closer together. Based on the key idea that social media is a virtual society where people live their second life, we exist to deliver better business outcomes through the understanding value of online voices.

The Senior Marketing Executive is responsible for executing a variety of marketing campaigns to generate brand awareness, build brand imagery, support the sales team and increase leads.

This is a hands-on role encompassing the full marketing mix where you will be given the autonomy to run campaigns with a strong emphasis on direct marketing to target audiences using on and offline channels.


1. Project Management (40%)

  • Work with internal teams, agencies, partners and other external stakeholders to implement marketing projects.
  • Manage a variety of end-to-end marketing campaigns to drive awareness and leads. You‘ll be involved in planning, creative development, execution & optimization.

2. Content & Performance Marketing (30%)

Utilizing marketing tools proficiently as required by MKT Project team demands, with minimal guidance from leaders . Specifically:

  • Content marketing: Develop and implement content plans for various communication channels including social media, website, email marketing, advertising campaign, and other deliverables. Proficiently using Social Heat to create content in accordance with the content guidelines.
  • Website management: Use the CMS to update website content, ensure optimization for SEO, and track performance using Google Analytics.
  • Email marketing: Create and send out our newsletter through GetResponse.
  • Ads: Promote content by Facebook Ads and other paid & owned channels; control & optimize ad performance.
  • Design: Design social media posts, ads, presentation slides, emails, and other publications adhering to brand guidelines.
  • Event Management: Operating smoothly for online events with a scale of fewer than 500 participants and offline events with a scale of fewer than 200 participants.

3. Partnership Marketing (20%)

    Assist line manager to collaborate and maintain relationships with marketing experts, media partners, community partners and other businesses to create marketing campaigns that benefit both parties.

4. Performance Reporting (10%)

  • Define the most important social media KPIs, and collect and analyze monthly marketing metrics.
  • How to utilize data to optimize related operations.
  • Report on the monthly key metrics to demonstrate the effectiveness of channel strategy with alternative solutions to improve performance.


1. Education:

    You‘ll be a broad marketer from the B2B Tech & Research industry.

2. Knowledge:

  • Broad experience across digital and offline marketing channels.
  • Experience executing webinars & offline events.

3. Skill:

  • Good analytical skills.
  • Ability to create content.
  • Working proficiency in English.
  • Aesthetic sensibility (experience in using Adobe Photoshop or Adobe Illustrator is an advantage).
  • Proficient in marketing tools (email marketing, Google Analytics, Search Console, Datastudio) & MS Office.

4. Experience:

    At least 2 years of experience in an equivalent position.

5. Personality:

  • Open-minded, innovative, flexible, strategic thinking
  • High sense of ownership & responsibility
  • Possess high level of reliability, integrity and personal ethics


  • Competitive salary, 13th month salary
  • Premium healthcare insurance.
  • 12 days of annual leave & 5 days of sick leave, 2 days WFH/ month.
  • Performance appraisals and promotion every year.
  • Standard health check.
  • Company trip, Year end party, Team building.
  • Occasion-based offerings: Birthday, wedding, maternity, …
  • Parking support.
  • Equipment for work (PC / laptop).
  • Free in-house entertainment facilities: foosball, book tree, coffee and snack.

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